Civic Intelligence

Memphis Advertising Federation Inc

EIN 62-1093951 • 501(c)6 • Memphis, TN

Profile

To unify the advertising community and provide a medium for exchange.

PO Box 11869Memphis, TN 38111-0869

www.aafmemphis.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

81st percentile

20%

Higher net margin than 81% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

80th percentile

19%

Faster asset growth than 80% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

68th percentile

11%

Faster revenue growth than 68% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Up

$143,326

Up $23,336 (+19%) from 2023

Liabilities

Down

$0

Down $468 (-100%) from 2023

Net Assets

Up

$143,326

Up $23,804 (+20%) from 2023

Revenue

Up

$67,362

Up $6,538 (+11%) from 2023

Expenses

Up

$53,627

Up $8,793 (+20%) from 2023

Net Income

Down

$13,735

Down $2,255 (-14%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2012: $189,976Liabilities 2012: $53Net Assets 2012: $189,9232012Assets 2013: $184,454Liabilities 2013: $3,317Net Assets 2013: $181,1372013Assets 2014: $183,069Liabilities 2014: $0Net Assets 2014: $183,0692014Assets 2015: $216,165Liabilities 2015: $0Net Assets 2015: $216,1652015Assets 2016: $162,060Liabilities 2016: $0Net Assets 2016: $162,0602016Assets 2017: $158,931Liabilities 2017: $7,522Net Assets 2017: $151,4092017Assets 2018: $149,937Liabilities 2018: $4,470Net Assets 2018: $145,4672018Assets 2019: $118,117Liabilities 2019: $6,401Net Assets 2019: $111,7162019Assets 2020: $95,785Liabilities 2020: $1,332Net Assets 2020: $94,4532020Assets 2022: $108,131Liabilities 2022: $4,993Net Assets 2022: $103,1382022Assets 2023: $119,990Liabilities 2023: $468Net Assets 2023: $119,5222023Assets 2024: $143,326Liabilities 2024: $0Net Assets 2024: $143,3262024

Highlighted filing

2024

Assets$143,326
Liabilities$0
Net Assets$143,326

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2012: $197,078Expenses 2012: $203,489Net Income 2012: -$6,4112012Revenue 2013: $212,260Expenses 2013: $211,962Net Income 2013: $2982013Revenue 2014: $233,616Expenses 2014: $241,120Net Income 2014: -$7,5042014Revenue 2015: $171,356Expenses 2015: $171,691Net Income 2015: -$3352015Revenue 2016: $155,480Expenses 2016: $190,688Net Income 2016: -$35,2082016Revenue 2017: $171,007Expenses 2017: $189,430Net Income 2017: -$18,4232017Revenue 2018: $159,855Expenses 2018: $164,173Net Income 2018: -$4,3182018Revenue 2019: $128,199Expenses 2019: $153,286Net Income 2019: -$25,0872019Revenue 2020: $112,740Expenses 2020: $129,892Net Income 2020: -$17,1522020Revenue 2022: $68,369Expenses 2022: $68,615Net Income 2022: -$2462022Revenue 2023: $60,824Expenses 2023: $44,834Net Income 2023: $15,9902023Revenue 2024: $67,362Expenses 2024: $53,627Net Income 2024: $13,7352024

Highlighted filing

2024

Revenue$67,362
Expenses$53,627
Net Income$13,735

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 15, 2025
Return Version
2023v6.0
Gross Receipts
$67,362
Mission and Program Overview

Mission

To unify the advertising community and provide a medium for exchange.

Program Services

DescriptionGrantsExpenses
ADDY AWARDS - RECOGNITION OF INVENTIVE, INSPIRING AND INGENIOUS CREATIVE WORK OF THE YEAR.$0$0
LUNCHEON MEETINGS - REGULAR MEETINGS FEATURING TOP-TIER INDUSTRY SPEAKERS, PROFESSIONAL DEVELOPMENT AND NETWORKING OPPORTUNITIES.$0$0
OTHER PROGRAMMING - CLUB ACHIEVEMENT, LEADERSHIP 2020, PLUG-IN, ETC.$0$0
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
KATIE MARSPresidentPT$0--
DANIEL SCRUGGSFirst Vice President-$0--
SHELDA EDWARDSSecond Vice President-$0--
RICHARD FUDGEPast President-$0--
ELI BATESBoard Member-$0--
MEGAN BURSIBoard Member-$0--
ZACHARY COXBoard Member-$0--
LEXIE DANFORDBoard Member-$0--
HEATHER EADIEBoard Member-$0--
KAYLA EARWOODBoard Member-$0--
LAUREN HOLTERMANNBoard Member-$0--
KATHRINE HICKSBoard Member-$0--
Filing and Contact Details

Filer

Filer Name
Memphis Advertising Federation Inc
EIN
62-1093951
Phone
9013105879
Address
PO BOX 11869, MEMPHIS, TN 38111-0869

Signing Officer

Name
Katie Mars
Title
President
Phone
9013105879
Signed
2025-05-15
Discuss with paid preparer
Yes

Preparer

Firm
Reynolds Bone & Griesbeck Plc
Address
5100 WHEELIS DRIVE SUITE 300, MEMPHIS, TN 38117-4568
Preparer
Kelly S Crow
Phone
9016822431
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 4 - Other Investment Income

Description: dividend income. Amount: 2,319.

Form 990-ez, Part I, Line 8 - Other Revenue

Description: credit card rewards. Amount: 5.

Form 990-ez, Part I, Line 16 - Other Expenses

Description: aaf dues. Amount: 7,509. Description: conference/meetings. Amount: 1,288. Description: insurance. Amount: 1,550. Description: marketing & promotion. Amount: 995. Description: office expense. Amount: 852. Description: program expenses. Amount: 26,627. Description: software. Amount: 1,585. Description: bad debts. Amount: 1,000. Total to form 990-ez, line 16: 41,406.

Form 990-ez, Part I, Line 20 - Other Changes in Net Assets

Description: unrealized gain/loss. Amount: 10,069.

Form 990-ez, Part II, Line 24 - Other Assets

Description: investment in mutual funds. Beg. Of year amount: 96,516. End of year amount: 110,111.

Form 990-ez, Part II, Line 26 - Other Liabilities

Description: credit card payable. Beg. Of year amount: 468. End of year amount: 0.

Raw XML Appendix183 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/PrimaryExemptPurposeTxt0TO UNIFY THE ADVERTISING COMMUNITY AND PROVIDE A MEDIUM FOR EXCHANGE.
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IRS990EZ/WebsiteAddressTxt0WWW.AAFMEMPHIS.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: DIVIDEND INCOME. AMOUNT: 2,319.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: CREDIT CARD REWARDS. AMOUNT: 5.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DESCRIPTION: AAF DUES. AMOUNT: 7,509. DESCRIPTION: CONFERENCE/MEETINGS. AMOUNT: 1,288. DESCRIPTION: INSURANCE. AMOUNT: 1,550. DESCRIPTION: MARKETING & PROMOTION. AMOUNT: 995. DESCRIPTION: OFFICE EXPENSE. AMOUNT: 852. DESCRIPTION: PROGRAM EXPENSES. AMOUNT: 26,627. DESCRIPTION: SOFTWARE. AMOUNT: 1,585. DESCRIPTION: BAD DEBTS. AMOUNT: 1,000. TOTAL TO FORM 990-EZ, LINE 16: 41,406.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DESCRIPTION: UNREALIZED GAIN/LOSS. AMOUNT: 10,069.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DESCRIPTION: INVESTMENT IN MUTUAL FUNDS. BEG. OF YEAR AMOUNT: 96,516. END OF YEAR AMOUNT: 110,111.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5DESCRIPTION: CREDIT CARD PAYABLE. BEG. OF YEAR AMOUNT: 468. END OF YEAR AMOUNT: 0.
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TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
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ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

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