Civic Intelligence

Dallas Tourism Public Improvement

EIN 61-1689405 • 501(c)6 • Dallas, TX

Profile

The dallas tourism public improvement district ("dtpid") is a public improvement district dedicated to improving convention and group hotel bookings and hotel room night consumption in the city of dallas, texas.

1807 Ross Avenue 450Dallas, TX 75201

www.dallastpid.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

12th percentile

0.03x

Higher debt load relative to assets than 12% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2025

Liabilities / Revenue

10th percentile

0.06x

Higher debt load relative to revenue than 10% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2025

Net Margin

72nd percentile

17%

Higher net margin than 72% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2025

Top Officer Pay

7th percentile

$62,500

Higher top officer pay than 7% of similar nonprofits.

Top officer pay equals 0.2% of source-year revenue.

501(c)6 • $25M-$50M nonprofits • Source year 2025

Asset Growth

57th percentile

9.8%

Faster asset growth than 57% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2024 to 2025

Revenue Growth

17th percentile

-2.7%

Faster revenue growth than 17% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets12th percentile

Assets

Up

$41,548,469

Up $3,691,367 (+9.8%) from 2024

Liabilities

Down

$1,391,005

Down $613,402 (-31%) from 2024

Net Assets

Up

$40,157,464

Up $4,304,769 (+12%) from 2024

Operations
Liabilities / Revenue10th percentileNet Margin72nd percentile

Revenue

Down

$25,159,301

Down $704,366 (-2.7%) from 2024

Expenses

Down

$20,854,532

Down $4,839,397 (-19%) from 2024

Net Income

Up

$4,304,769

Up $4,135,031 (+2436%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth57th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2013: $879,936Liabilities 2013: $879,936Net Assets 2013: $02013Assets 2014: $917,267Liabilities 2014: $917,267Net Assets 2014: $02014Assets 2015: $976,023Liabilities 2015: $976,023Net Assets 2015: $02015Assets 2016: $1,176,288Liabilities 2016: $1,176,288Net Assets 2016: $02016Assets 2017: $1,086,903Liabilities 2017: $1,086,903Net Assets 2017: $02017Assets 2018: $1,107,139Liabilities 2018: $1,107,139Net Assets 2018: $02018Assets 2019: $1,268,996Liabilities 2019: $1,268,996Net Assets 2019: $02019Assets 2020: $25,665,420Liabilities 2020: $674,906Net Assets 2020: $24,990,5142020Assets 2021: $29,263,170Liabilities 2021: $1,264,636Net Assets 2021: $27,998,5342021Assets 2022: $33,484,400Liabilities 2022: $2,002,792Net Assets 2022: $31,481,6082022Assets 2023: $38,304,578Liabilities 2023: $2,621,621Net Assets 2023: $35,682,9572023Assets 2024: $37,857,102Liabilities 2024: $2,004,407Net Assets 2024: $35,852,6952024Assets 2025: $41,548,469Liabilities 2025: $1,391,005Net Assets 2025: $40,157,4642025

Highlighted filing

2025

Assets$41,548,469
Liabilities$1,391,005
Net Assets$40,157,464
Open 2025 Filing

Operations Trend

Revenue Growth17th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$30M$20M$10M$0Revenue 2013: $11,459,717Expenses 2013: $11,459,717Net Income 2013: $02013Revenue 2014: $12,762,591Expenses 2014: $12,762,591Net Income 2014: $02014Revenue 2015: $13,561,932Expenses 2015: $13,561,932Net Income 2015: $02015Revenue 2016: $14,811,070Expenses 2016: $14,811,070Net Income 2016: $02016Revenue 2017: $14,926,959Expenses 2017: $14,926,959Net Income 2017: $02017Revenue 2018: $16,550,029Expenses 2018: $16,550,029Net Income 2018: $02018Revenue 2019: $17,441,962Expenses 2019: $17,441,962Net Income 2019: $02019Revenue 2020: $35,361,846Expenses 2020: $10,371,332Net Income 2020: $24,990,5142020Revenue 2021: $10,147,188Expenses 2021: $7,139,168Net Income 2021: $3,008,0202021Revenue 2022: $17,465,477Expenses 2022: $13,982,403Net Income 2022: $3,483,0742022Revenue 2023: $21,845,494Expenses 2023: $17,644,145Net Income 2023: $4,201,3492023Revenue 2024: $25,863,667Expenses 2024: $25,693,929Net Income 2024: $169,7382024Revenue 2025: $25,159,301Expenses 2025: $20,854,532Net Income 2025: $4,304,7692025

Highlighted filing

2025

Revenue$25,159,301
Expenses$20,854,532
Net Income$4,304,769
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$41,548,469
Liabilities
$1,391,005
Net assets
$40,157,464
Revenue
$25,159,301
Expenses
$20,854,532
Net income
$4,304,769
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$41.5$1.39$40.2$25.2$20.9$4.30
2024Detailed filing. Detailed filing data is available for this year.$37.9$2.00$35.9$25.9$25.7$0.17
2023Detailed filing. Detailed filing data is available for this year.$38.3$2.62$35.7$21.8$17.6$4.20
2022Detailed filing. Detailed filing data is available for this year.$33.5$2.00$31.5$17.5$14.0$3.48
2021Detailed filing. Detailed filing data is available for this year.$29.3$1.26$28.0$10.1$7.14$3.01
2020Detailed filing. Detailed filing data is available for this year.$25.7$0.67$25.0$35.4$10.4$25.0
2019Detailed filing. Detailed filing data is available for this year.$1.27$1.27$0.00$17.4$17.4$0.00
2018Detailed filing. Detailed filing data is available for this year.$1.11$1.11$0.00$16.6$16.6$0.00
2017Detailed filing. Detailed filing data is available for this year.$1.09$1.09$0.00$14.9$14.9$0.00
2016Detailed filing. Detailed filing data is available for this year.$1.18$1.18$0.00$14.8$14.8$0.00
2015Summary only. Only limited summary data is available for this year.$0.98$0.98$0.00$13.6$13.6$0.00
2014Summary only. Only limited summary data is available for this year.$0.92$0.92$0.00$12.8$12.8$0.00
2013Summary only. Only limited summary data is available for this year.$0.88$0.88$0.00$11.5$11.5$0.00
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2024 to Sep 30, 2025
Signed
Mar 24, 2026
Return Version
2024v5.2
Gross Receipts
$30,359,301
Mission and Program Overview

Mission

The dallas tourism public improvement district ("dtpid") is a public improvement district dedicated to improving convention and group hotel bookings and hotel room night consumption in the city of dallas, texas.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$16,741,355$21,023,578▲ $4,282,223
Investments Other Securities$14,340,003$15,046,832▲ $706,829
Accounts Receivable$5,874,371$5,128,649▼ $745,722
Prepaid Expenses and Deferred Charges$451,376$339,410▼ $111,966
Cash and Non-Interest-Bearing Accounts$450,000$10,000▼ $440,000
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$37,857,105$41,548,469▲ $3,691,364
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$2,004,407$1,391,005▼ $613,402
Other Liabilities$3--
Total Liabilities$2,004,410$1,391,005▼ $613,405
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$35,852,695$40,157,464▲ $4,304,769
Total Net Assets Fund Balance$35,852,695$40,157,464▲ $4,304,769
Total Liabilities and Net Assets / Fund Balance$37,857,105$41,548,469▲ $3,691,364
Compensation and Service Providers
Top Officer Pay7th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Fred EulerExecutive DirectorPT$62,500$62,500

Board Members and Trustees

NameTitle
Greg WhiteChairman
Mark WoelfferVice Chair & Tr
Brett KrafftDirector
Bruce RoyDirector
Carolyn DentDirector
Chris a PilavakisDirector
David SherDirector
Mike PatelDirector
Noeha CoutryDirector
Robbie TawilDirector
Sean KennertySecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Greenhaus INCMarketing337 S CEDROS AVE SUITE G, Solana Beach, CA 92075$8,201,872
Dallas Convention & Visitors BurreauAdministration & Marketin1807 ROSS AVENUE, Dallas, TX 75201$776,203
Hotel Association Of North TexasNetworking And Advocacy6350 LBJ FREEWAY STE 25, Dallas, TX 75202$331,072
Texas Hotel & Lodging AssociationPromotion And Avocacy1701 WEST AVE, Austin, TX 78701$310,380
Akjohnston GroupEvent Production533 SOUTH ROSE ST, Anaheim, CA 92805$161,741
Revenue and Support

Revenue Composition

Contributions and Grants
$2,920,602
Program Service Revenue
$20,926,919
Investment Income
$1,311,780
Other Revenue
$0
Change in Net Assets
$4,304,769

Audited Revenue Reconciliation

Revenue per Audited Statements
$25,126,064
Revenue Not Reported on Financial Statements
$33,237
Total Revenue per Audited Statements
$25,126,064
Total Revenue per Form 990
$25,159,301
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$20,784,095
Salaries, Compensation, and Employee Benefits$70,437
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$8,164,937
Advertising---$7,737,609
Fees for Services Other---$1,881,934
Other Expenses---$464,653
Information Technology---$106,011
Current Officers, Directors, Trustees, and Key Employees---$65,367
Insurance---$44,495
Fees for Service Investment Mgmnt Fees---$33,237
Fees for Services Accounting---$29,825
Fees for Services Legal---$22,609
Payroll Taxes---$5,070
All Other Expenses---$1,491
Total Functional Expenses$0$0$0$20,854,532

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$20,854,532
Expenses per Audited Statements$20,821,295
Total Expenses per Audited Statements$20,821,295
Expenses Not Reported on Financial Statements$33,237
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“Dtpid is charged with administration but has a non-agency relationship with the dallas convention & visitors bureau (dcvb) as an independent contractor to implement dtpids funded program activities.”

Form 990, Part VI, Section A, Line 7A

“Hotel members appointed to the directors of the board have the power to appoint members to the governing body based on their hotel property size. Hotel members appointed to the directors of the board may appoint 3 members from properties with 1,000 or more rooms, 3 members from properties with 301-999 rooms, and 4 members from properties with 100-300 rooms.”

Form 990, Part VI, Section A, Line 7B

“The city of dallas approves dtpid's annual service plan.”

Form 990, Part VI, Section B, Line 11B

“The form 990 and its accompanying schedules and attachments are reviewed by the dcvb finance administration and dtpid's full board of directors prior to filing with the irs.”

Form 990, Part VI, Section B, Line 12C

“Dtpid monitors conflicts of interest in accordance with section 9 of its bylaws, including a universal affidavit signed by all directors at the inception of each term as well as agenda affidavits executed at each board meeting.”

Form 990, Part VI, Section B, Line 15A

“The board approves the compensation of the executive director.”

Form 990, Part VI, Section C, Line 19

“Dtpid posts financial statements on its website, which is available to the public. Governing documents and policies are available upon request.”

Filing and Contact Details

Filer

Filer Name
Dallas Tourism Public Improvement
EIN
61-1689405
Phone
2145711005
Address
1807 ROSS AVENUE 450, DALLAS, TX 75201

Signing Officer

Name
Greg White
Title
Chairman
Signed
2026-03-24
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Greg White
Formed
2012
Legal Domicile
TX
Voting Board Members
10
Independent Board Members
10
Employees
1
Volunteers
10

Preparer

Firm
Sutton Frost Cary LLP
Address
200 E Front St Suite 200, Arlington, TX 76011
Preparer
Carroll Elizabeth Arnott
Phone
8176498083
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Organization is exempt from income taxes under Section 501(c)(6) of the Internal Revenue Code. However, income generated from activities unrelated to the Organizations exempt purposes is subject to tax under IRC Section 511. The Organization had no unrelated business income tax liability for the year ended September 30, 2025. Accordingly, no provision has been made for federal income tax in the accompanying financial statements.”

Raw XML AppendixShowing 400 of 447 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0THE DALLAS TOURISM PUBLIC IMPROVEMENT DISTRICT ("DTPID") IS A PUBLIC IMPROVEMENT DISTRICT DEDICATED TO IMPROVING CONVENTION AND GROUP HOTEL BOOKINGS AND HOTEL ROOM NIGHT CONSUMPTION IN THE CITY OF DALLAS, TEXAS.
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IRS990/ProgSrvcAccomActy2Grp/Desc0DTPID FUNDS MARKETING ACTIVITIES THAT KEEP DALLAS TOP OF MIND AS A DESTINATION FOR BOTH BUSINESS AND LEISURE TRAVEL. DTPID'S MARKETING FUNDS, WHICH CONSTITUTE APPROXIMATELY 35% OF DTPID ANNUAL SPENDING AND MOST OF VISIT DALLAS' MARKETING BUDGET, ALLOW FOR THE PURCHASE OF PRINT, STREAMING VIDEO, RADIO, OUT-OF-HOME, AND DIGITAL AD PLACEMENTS IN PRIORITY MARKETS TARGETED AT CONSUMERS AND MEETING PROFESSIONALS. FUNDS ALSO ALLOW FOR CONTRACTED MARKETING SERVICES, CAMPAIGN PRODUCTION, AND FOCUS GROUP RESEARCH TO TEST CAMPAIGNS. WITH SUPPORT FROM DTPID, THE TOTAL PAID MEDIA INVESTMENT FOR FY25 WAS $5,377,114, WITH 67% OF THE BUDGET INVESTED IN THE LEISURE MARKET AND 33% INVESTED IN TRADE AND PRODUCED MORE THAN 317 MILLION IMPRESSIONS. IN FY25, THE OVERALL DIRECT IMPACT OF PAID MEDIA INCREASED BY MORE THAN 60% TO $307 MILLION, DRIVING 526,000 INFLUENCED ROOM NIGHTSUP 382,000 FROM LAST FISCAL YEAR AND GENERATING A REMARKABLE ROI OF $159:$1, UP FROM $148:$1 THE PREVIOUS YEAR.
IRS990/ProgSrvcAccomActy3Grp/Desc0IN FY25, DTPID PROVIDED FUNDING TO SUPPORT 302 SITE VISITS AND FAMS, KEEPING DALLAS A TOP PLAYER IN WORLDWIDE DESTINATIONS. KEY DECISION-MAKERS IN CORPORATE EVENTS, TRADE SHOWS, SPORTS, TOURISM, AS WELL AS MEMBERS OF THE MEDIA AND OTHER INFLUENCERS ARE INVITED TO TAKE PART IN SITE VISITS AND FAMILIARIZATION TOURS (FAMS). THESE STRUCTURED EXPERIENCES INCLUDE STOPS AT MANY DIFFERENT LANDMARKS, HOTELS, AND RESTAURANTS, SHOWCASING THE DEPTH AND BREADTH OF ACTIVITIES AVAILABLE FOR ANY GROUP ON ITS VISIT TO DALLAS. 10% OF DTPID'S SPENDING IS DEDICATED TO PAYING NONSTAFF TRAVEL AND TOUR EXPENSES TO BRING THESE DECISION-MAKERS TO DALLAS TO HIGHLIGHT EVERYTHING THAT MAKES DALLAS THE STAR OF THE LONE STAR STATE.DTPIDS BOARD APPROVED $20,000 IN INCENTIVES IN FY25 FOR THE TOUR OPERATOR INCENTIVE PROGRAM, WHICH SUPPORTS LEISURE TOUR OPERATORS WHO CONTRACT A MINIMUM OF 15 HOTEL ROOM NIGHTS AT DTPID HOTELS FOR GROUP LEISURE, EDUCATIONAL, OR INCENTIVE TRAVEL ONLY. TOUR OPERATORS WERE ELIGIBLE FOR A 10% INCENTIVE OF THE TOTAL ROOM REVENUE ACTUALIZED. THE PROGRAM WAS FUNDED THROUGH DTPID'S INCENTIVES & SALES, AND FUNDING IS SUBJECT TO BOARD APPROVAL.A PORTION OF DTPID'S FUNDS IS APPROVED ANNUALLY TO SUPPORT LOCAL ARTS AND CULTURAL EVENTS MARKETING. SINCE DTPID'S INCEPTION IN 2012, ITS EVENT MARKETING FUND HAS CONTRIBUTED MORE THAN $13.9 MILLION TO OVER 264 LOCAL ARTS AND CULTURE ORGANIZATIONS, WHICH HAVE PRODUCED 855 EVENTS SUPPORTED BY THIS FUNDING. IN FY25, DTPID EVENT MARKETING INCENTIVES SIGNIFICANTLY IMPACTED OUR CULTURAL INSTITUTIONS BY INJECTING $1.7 MILLION TO BENEFIT 87 ORGANIZATIONS, GENERATING AN ESTIMATED 260,000+ REPORTED HOTEL ROOM NIGHTS.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0The Organization is exempt from income taxes under Section 501(c)(6) of the Internal Revenue Code. However, income generated from activities unrelated to the Organizations exempt purposes is subject to tax under IRC Section 511. The Organization had no unrelated business income tax liability for the year ended September 30, 2025. Accordingly, no provision has been made for federal income tax in the accompanying financial statements.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X : FIN48 Footnote
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DTPID IS CHARGED WITH ADMINISTRATION BUT HAS A NON-AGENCY RELATIONSHIP WITH THE DALLAS CONVENTION & VISITORS BUREAU (DCVB) AS AN INDEPENDENT CONTRACTOR TO IMPLEMENT DTPIDS FUNDED PROGRAM ACTIVITIES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1HOTEL MEMBERS APPOINTED TO THE DIRECTORS OF THE BOARD HAVE THE POWER TO APPOINT MEMBERS TO THE GOVERNING BODY BASED ON THEIR HOTEL PROPERTY SIZE. HOTEL MEMBERS APPOINTED TO THE DIRECTORS OF THE BOARD MAY APPOINT 3 MEMBERS FROM PROPERTIES WITH 1,000 OR MORE ROOMS, 3 MEMBERS FROM PROPERTIES WITH 301-999 ROOMS, AND 4 MEMBERS FROM PROPERTIES WITH 100-300 ROOMS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE CITY OF DALLAS APPROVES DTPID'S ANNUAL SERVICE PLAN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE FORM 990 AND ITS ACCOMPANYING SCHEDULES AND ATTACHMENTS ARE REVIEWED BY THE DCVB FINANCE ADMINISTRATION AND DTPID'S FULL BOARD OF DIRECTORS PRIOR TO FILING WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DTPID MONITORS CONFLICTS OF INTEREST IN ACCORDANCE WITH SECTION 9 OF ITS BYLAWS, INCLUDING A UNIVERSAL AFFIDAVIT SIGNED BY ALL DIRECTORS AT THE INCEPTION OF EACH TERM AS WELL AS AGENDA AFFIDAVITS EXECUTED AT EACH BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5THE BOARD APPROVES THE COMPENSATION OF THE EXECUTIVE DIRECTOR.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6DTPID POSTS FINANCIAL STATEMENTS ON ITS WEBSITE, WHICH IS AVAILABLE TO THE PUBLIC. GOVERNING DOCUMENTS AND POLICIES ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section A, Line 7a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section A, Line 7b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990, Part VI, Section C, Line 19
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