Civic Intelligence

Better Business Bureau Inc

EIN 61-0417092 • 501(c)6 • Louisville, KY

View Organization Page

Profile

To be the leader in advancing marketplace trust

13104 Eastpoint Park BoulevardLouisville, KY 40223

www.bbb.org/LOUISVILLE

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

12th percentile

0.00x

Higher debt load relative to assets than 12% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

13th percentile

0.00x

Higher debt load relative to revenue than 13% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

51st percentile

4.8%

Higher net margin than 51% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

59th percentile

8.2%

Faster asset growth than 59% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

37th percentile

2.5%

Faster revenue growth than 37% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets12th percentile

Assets

Up

$2,403,453

Up $182,981 (+8.2%) from 2023

Liabilities

Down

$232

Down $2,637 (-92%) from 2023

Net Assets

Up

$2,403,221

Up $185,618 (+8.4%) from 2023

Operations
Liabilities / Revenue13th percentileNet Margin51st percentile

Revenue

Up

$2,717,709

Up $66,491 (+2.5%) from 2023

Expenses

Up

$2,588,435

Up $2,392 (+0.1%) from 2023

Net Income

Up

$129,274

Up $64,099 (+98%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth59th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2010: $485,607Liabilities 2010: $14,731Net Assets 2010: $470,8762010Assets 2011: $595,548Liabilities 2011: $22,727Net Assets 2011: $572,8212011Assets 2012: $723,720Liabilities 2012: $29,634Net Assets 2012: $694,0862012Assets 2013: $779,057Liabilities 2013: $21,926Net Assets 2013: $757,1312013Assets 2014: $844,879Liabilities 2014: $20,938Net Assets 2014: $823,9412014Assets 2015: $835,587Liabilities 2015: $17,933Net Assets 2015: $817,6542015Assets 2016: $846,273Liabilities 2016: $18,486Net Assets 2016: $827,7872016Assets 2017: $1,002,458Liabilities 2017: $22,466Net Assets 2017: $979,9922017Assets 2018: $1,095,331Liabilities 2018: $7,639Net Assets 2018: $1,087,6922018Assets 2019: $1,361,655Liabilities 2019: $7,945Net Assets 2019: $1,353,7102019Assets 2020: $1,659,944Liabilities 2020: $19,876Net Assets 2020: $1,640,0682020Assets 2021: $2,008,041Liabilities 2021: $16,270Net Assets 2021: $1,991,7712021Assets 2022: $2,097,065Liabilities 2022: $18,980Net Assets 2022: $2,078,0852022Assets 2023: $2,220,472Liabilities 2023: $2,869Net Assets 2023: $2,217,6032023Assets 2024: $2,403,453Liabilities 2024: $232Net Assets 2024: $2,403,2212024

Highlighted filing

2024

Assets$2,403,453
Liabilities$232
Net Assets$2,403,221
Open 2024 Filing

Operations Trend

Revenue Growth37th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2010: $1,725,1722010Expenses 2011: $1,760,2142011Expenses 2012: $1,811,8872012Revenue 2013: $1,994,626Expenses 2013: $1,939,607Net Income 2013: $55,0192013Revenue 2014: $1,994,436Expenses 2014: $1,928,431Net Income 2014: $66,0052014Revenue 2015: $2,062,921Expenses 2015: $2,056,877Net Income 2015: $6,0442015Revenue 2016: $2,148,276Expenses 2016: $2,144,349Net Income 2016: $3,9272016Revenue 2017: $2,305,451Expenses 2017: $2,164,689Net Income 2017: $140,7622017Revenue 2018: $2,258,449Expenses 2018: $2,079,088Net Income 2018: $179,3612018Revenue 2019: $2,370,197Expenses 2019: $2,127,872Net Income 2019: $242,3252019Revenue 2020: $2,216,956Expenses 2020: $1,941,806Net Income 2020: $275,1502020Revenue 2021: $2,354,713Expenses 2021: $1,915,557Net Income 2021: $439,1562021Revenue 2022: $2,184,560Expenses 2022: $2,471,385Net Income 2022: -$286,8252022Revenue 2023: $2,651,218Expenses 2023: $2,586,043Net Income 2023: $65,1752023Revenue 2024: $2,717,709Expenses 2024: $2,588,435Net Income 2024: $129,2742024

Highlighted filing

2024

Revenue$2,717,709
Expenses$2,588,435
Net Income$129,274
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,403,453
Liabilities
$232
Net assets
$2,403,221
Revenue
$2,717,709
Expenses
$2,588,435
Net income
$129,274
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.40$0.00$2.40$2.72$2.59$0.13
2023Detailed filing. Detailed filing data is available for this year.$2.22$0.00$2.22$2.65$2.59$0.07
2022Detailed filing. Detailed filing data is available for this year.$2.10$0.02$2.08$2.18$2.47$0.29
2021Detailed filing. Detailed filing data is available for this year.$2.01$0.02$1.99$2.35$1.92$0.44
2020Detailed filing. Detailed filing data is available for this year.$1.66$0.02$1.64$2.22$1.94$0.28
2019Detailed filing. Detailed filing data is available for this year.$1.36$0.01$1.35$2.37$2.13$0.24
2018Detailed filing. Detailed filing data is available for this year.$1.10$0.01$1.09$2.26$2.08$0.18
2017Detailed filing. Detailed filing data is available for this year.$1.00$0.02$0.98$2.31$2.16$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.85$0.02$0.83$2.15$2.14$0.00
2015Detailed filing. Detailed filing data is available for this year.$0.84$0.02$0.82$2.06$2.06$0.01
2014Detailed filing. Detailed filing data is available for this year.$0.84$0.02$0.82$1.99$1.93$0.07
2013Detailed filing. Detailed filing data is available for this year.$0.78$0.02$0.76$1.99$1.94$0.06
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.72$0.03$0.69$1.81
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.60$0.02$0.57$1.76
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.49$0.01$0.47$1.73
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 9, 2025
Return Version
2024v5.2
Gross Receipts
$2,721,406
Mission and Program Overview

Mission

To be the leader in advancing marketplace trust

The organization's purpose is to promote and assist in maintaining truth, honesty and accuracy in advertising, selling and service practices and to help increase justified public confidence in the printed and spoken word of business. The organization also seeks to advocate and assist in maintaining fair competition among businesses and to promote integrity in the marketplace' in the spirit of self-regulation of private business in a free enterprise society and to inform and educate the public as to the difference between honest and legitimate advertising, selling and soliciting practices, and those which are misleading, dishonest and improper and to protect the public from being misled by persons using unfair advertising, selling or soliciting practices by all proper means, including rendering reports on request with respect to individual businesses and non-profit organizations.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,217,151$1,048,226▼ $168,925
Savings and Temporary Cash Investments$663,608$997,811▲ $334,203
Land, Buildings, and Equipment, Net$339,713$338,173▼ $1,540
Prepaid Expenses and Deferred Charges$0$256▲ $256
Total Assets$2,220,472$2,403,453▲ $182,981
Other Assets Total$0$18,987▲ $18,987
Liabilities
Other Liabilities$2,869$232▼ $2,637
Total Liabilities$2,869$232▼ $2,637
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,217,603$2,403,221▲ $185,618
Total Net Assets Fund Balance$2,217,603$2,403,221▲ $185,618
Total Liabilities and Net Assets / Fund Balance$2,220,472$2,403,453▲ $182,981

Asset Categories

AssetBook ValueDepreciationBasis
Land$332,261-$332,261
Equipment$5,912$4,496$10,408
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Reanna Smith-hamblinPresident/CEOFT$163,720$12,879$176,599

Board Members and Trustees

NameTitle
Samuel L Cilone JrChair
Aaron McgaheeDirector
Blaine AdamsDirector
Charles HutchinsDirector
Chris TaylorDirector
Deja DowneyDirector
Israel CuencaDirector
Jeff ElderDirector
Kelley TroutmanDirector
Mary MullinsDirector
Melissa MarvelDirector
Paul ThompsonDirector
Paula HunterDirector
Rob WatsonDirector
Samantha MennieDirector
Sean RameyDirector
Tim DenhamDirector
Wayne TurchettaDirector
Wende CosbySecretary
Mark TurnerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,388,558
Investment Income
$53,898
Other Revenue
$275,253
Change in Net Assets
$129,274
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,719,307
Other Expenses$869,128
Total Fundraising Expense$29,084
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,100,422$98,975$10,750$1,210,147
Other Employee Benefits$211,582$17,107$1,858$230,547
Comp Disqual Persons$123,619$44,150$8,830$176,599
Advertising$126,033$10,190$1,107$137,330
All Other Expenses$113,112$12,719$839$126,670
Payroll Taxes$93,621$7,571$822$102,014
Occupancy$55,064$4,452$484$60,000
Other Expenses$47,952$3,877$421$52,250
Insurance$12,375$1,001$109$13,485
Fees for Services Accounting$11,300$914$100$12,314
Office Expenses$9,170$741$81$9,992
Fees for Services Legal$4,817$389$42$5,248
Depreciation Depletion$1,414$114$12$1,540
Total Functional Expenses$2,323,740$235,611$29,084$2,588,435
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Taxes and W/h Payable$232
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 and form 990-t are provided to the president/ceo of the organization who thoroughly reviews both before they are filed with the internal revenue service.”

Form 990, Part VI, Section B, Line 12C

“A.on an annual basis, all bureau employees except for the bureau ceo and officers shall disclose to the bureau ceo: 1.any association with a for-profit business, 2.any association with a not-for-profit organization, and 3.any other financial, business or community relationship that may conflict with the work or service performed for the bureau. B.on an annual basis, the bureau ceo and any other officers of the bureau who are compensated for their service by the bureau shall disclose to the bureau board of directors: 1.any association with a for-profit business, 2.any association with a not-for-profit business, 3.any other financial, business or community relationship that may conflict with the work or service performed for the bureau, 4.any association with a for-profit business by a spouse or immediate family member, 5.any association with a not-for -profit organization by a spouse or immediate family member, and 6.any other financial, business or community relationship of a spouse or immediate family members that may conflict with the work or service performed for the bureau”

Form 990, Part VI, Section B, Line 15A

“The bbb budget and finance committee handles the annual ceo performance evaluation based on goals established each year as part of the ceo evaluation. Each february, the committee determines the amount of any ceo bonus earned for prior year performance based on success in meeting the prior year goals. The committee also establishes ceo compensation for the current year, retroactive to january 1, and reports to the board on the ceo performance review and compensation at the next board meeting. In establishing ceo compensation and annual bonus opportunity, the committee reviews the annual bbb ceo salary survey compiled each year by the iabbb from copies of 990 returns that all bbbs are required to submit; considers ceo salaries paid by other associations and non-profits in the louisville area (greater louisville, inc., metro united way, center for non-profit excellence, etc.); and, considers the general range of cost-of-living raises that business and organizations in the louisville area are generally providing in employee compensation. The board chairman prepares a written statement of the bonus and compensation agreed to by the committee and this written statement is signed by the board chair and ceo, with a copy being provided to the bbb's director of finance and hr.”

Form 990, Part VI, Section C, Line 19

“Governing documents and financial statements are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Better Business Bureau Inc
EIN
61-0417092
Phone
5025831492
Address
13104 EASTPOINT PARK BOULEVARD, LOUISVILLE, KY 40223

Signing Officer

Name
Reanna Smith-hamblin
Title
President/CEO
Phone
5025831492
Signed
2025-07-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Reanna Smith-hamblin
Formed
1947
Legal Domicile
Ky
Voting Board Members
20
Independent Board Members
20
Employees
24
Volunteers
0

Preparer

Firm
Jones Nale & Mattingly Plc
Address
401 WEST MAIN STREET SUITE 1100, LOUISVILLE, KY 40202
Preparer
Kortney Ryan
Phone
5025830248
Supplemental Narrative

Additional Explanations

Page 12, Part XII, Line 2C

“The organization received an audited financial statement for the year for which it is completing this return prepared in accordance with the modified cash basis of accounting. The organization's audit/finance committee is responsible for the oversight of the audit and the selection of the independent accountants.”

Financial Statement Notes

PART X, LINE 2:

“The organization's accounting policy provides that a tax expense/benefit from an uncertain tax position may be recognized when it is more likely than not that the position will be sustained upon examination, including resolutions of any related appeals or litigation processes, based on the technical merits. The organization has no uncertain tax positions resulting in an accrual of tax expense or benefit.”

Raw XML AppendixShowing 400 of 558 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm10MARY MULLINS
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IRS990/Form990PartVIISectionAGrp/PersonNm13PAULA HUNTER
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IRS990/Form990PartVIISectionAGrp/PersonNm15SAMANTHA MENNIE
IRS990/Form990PartVIISectionAGrp/PersonNm16MELISSA MARVEL
IRS990/Form990PartVIISectionAGrp/PersonNm17REANNA SMITH-HAMBLIN
IRS990/Form990PartVIISectionAGrp/PersonNm18SAMUEL L CILONE JR
IRS990/Form990PartVIISectionAGrp/PersonNm19WENDE COSBY
IRS990/Form990PartVIISectionAGrp/PersonNm20MARK TURNER
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IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17PRESIDENT/CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt18CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt19SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt20TREASURER
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IRS990/MissionDesc0THE ORGANIZATION'S PURPOSE IS TO PROMOTE AND ASSIST IN MAINTAINING TRUTH, HONESTY AND ACCURACY IN ADVERTISING, SELLING AND SERVICE PRACTICES AND TO HELP INCREASE JUSTIFIED PUBLIC CONFIDENCE IN THE PRINTED AND SPOKEN WORD OF BUSINESS. THE ORGANIZATION ALSO SEEKS TO ADVOCATE AND ASSIST IN MAINTAINING FAIR COMPETITION AMONG BUSINESSES AND TO PROMOTE INTEGRITY IN THE MARKETPLACE' IN THE SPIRIT OF SELF-REGULATION OF PRIVATE BUSINESS IN A FREE ENTERPRISE SOCIETY AND TO INFORM AND EDUCATE THE PUBLIC AS TO THE DIFFERENCE BETWEEN HONEST AND LEGITIMATE ADVERTISING, SELLING AND SOLICITING PRACTICES, AND THOSE WHICH ARE MISLEADING, DISHONEST AND IMPROPER AND TO PROTECT THE PUBLIC FROM BEING MISLED BY PERSONS USING UNFAIR ADVERTISING, SELLING OR SOLICITING PRACTICES BY ALL PROPER MEANS, INCLUDING RENDERING REPORTS ON REQUEST WITH RESPECT TO INDIVIDUAL BUSINESSES AND NON-PROFIT ORGANIZATIONS.
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IRS990/OtherRevenueMiscGrp/Desc1BBB/CEF CHARITY REVIEW
IRS990/OtherRevenueMiscGrp/Desc2WISE BUYING GUIDE
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0PAYROLL TAXES AND W/H PAYABLE
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION'S ACCOUNTING POLICY PROVIDES THAT A TAX EXPENSE/BENEFIT FROM AN UNCERTAIN TAX POSITION MAY BE RECOGNIZED WHEN IT IS MORE LIKELY THAN NOT THAT THE POSITION WILL BE SUSTAINED UPON EXAMINATION, INCLUDING RESOLUTIONS OF ANY RELATED APPEALS OR LITIGATION PROCESSES, BASED ON THE TECHNICAL MERITS. THE ORGANIZATION HAS NO UNCERTAIN TAX POSITIONS RESULTING IN AN ACCRUAL OF TAX EXPENSE OR BENEFIT.

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