Civic Intelligence

Florida Strawberry Festival Inc

EIN 59-6151219 • 501(c)3 • Plant City, FL

View Organization Page

Profile

Provide education and scientific opportunities for the community by conducting and operating an agricultural fair and exposition.

Post Office Drawer 1869Plant City, FL 33564

flstrawberryfestival.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

13th percentile

0.01x

Higher debt load relative to assets than 13% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Liabilities / Revenue

11th percentile

0.03x

Higher debt load relative to revenue than 11% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Net Margin

62nd percentile

9.7%

Higher net margin than 62% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Top Officer Pay

38th percentile

$216,577

Higher top officer pay than 38% of similar nonprofits.

Top officer pay equals 1.2% of source-year revenue.

501(c)3 • $25M-$50M nonprofits • Source year 2025

Asset Growth

51st percentile

5.4%

Faster asset growth than 51% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2024 to 2025

Revenue Growth

42nd percentile

4.7%

Faster revenue growth than 42% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets13th percentile

Assets

Up

$48,381,069

Up $2,485,822 (+5.4%) from 2024

Liabilities

Up

$468,877

Up $383,975 (+452%) from 2024

Net Assets

Up

$47,912,192

Up $2,101,847 (+4.6%) from 2024

Operations
Liabilities / Revenue11th percentileNet Margin62nd percentile

Revenue

Up

$17,909,716

Up $804,553 (+4.7%) from 2024

Expenses

Up

$16,173,975

Up $3,144,389 (+24%) from 2024

Net Income

Down

$1,735,741

Down $2,339,836 (-57%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth51st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2011: $21,406,997Liabilities 2011: $28,299Net Assets 2011: $21,378,6982011Assets 2012: $23,214,781Liabilities 2012: $31,655Net Assets 2012: $23,183,1262012Assets 2013: $25,267,067Liabilities 2013: $59,743Net Assets 2013: $25,207,3242013Assets 2014: $27,695,755Liabilities 2014: $22,902Net Assets 2014: $27,672,8532014Assets 2015: $29,425,197Liabilities 2015: $51,665Net Assets 2015: $29,373,5322015Assets 2016: $31,011,444Liabilities 2016: $89,343Net Assets 2016: $30,922,1012016Assets 2017: $32,826,936Liabilities 2017: $350,327Net Assets 2017: $32,476,6092017Assets 2018: $33,420,232Liabilities 2018: $181,970Net Assets 2018: $33,238,2622018Assets 2019: $35,454,681Liabilities 2019: $230,849Net Assets 2019: $35,223,8322019Assets 2020: $37,104,621Liabilities 2020: $142,493Net Assets 2020: $36,962,1282020Assets 2021: $38,095,674Liabilities 2021: $116,902Net Assets 2021: $37,978,7722021Assets 2022: $39,584,482Liabilities 2022: $211,515Net Assets 2022: $39,372,9672022Assets 2023: $41,289,607Liabilities 2023: $167,527Net Assets 2023: $41,122,0802023Assets 2024: $45,895,247Liabilities 2024: $84,902Net Assets 2024: $45,810,3452024Assets 2025: $48,381,069Liabilities 2025: $468,877Net Assets 2025: $47,912,1922025

Highlighted filing

2025

Assets$48,381,069
Liabilities$468,877
Net Assets$47,912,192
Open 2025 Filing

Operations Trend

Revenue Growth42nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$15M$10M$5.0M$0Expenses 2011: $6,472,8622011Expenses 2012: $7,615,0192012Revenue 2013: $9,256,338Expenses 2013: $7,232,140Net Income 2013: $2,024,1982013Revenue 2014: $9,698,304Expenses 2014: $7,232,775Net Income 2014: $2,465,5292014Revenue 2015: $9,515,097Expenses 2015: $7,814,418Net Income 2015: $1,700,6792015Revenue 2016: $9,945,080Expenses 2016: $8,396,511Net Income 2016: $1,548,5692016Revenue 2017: $10,021,015Expenses 2017: $8,466,507Net Income 2017: $1,554,5082017Revenue 2018: $9,917,097Expenses 2018: $9,155,444Net Income 2018: $761,6532018Revenue 2019: $10,894,372Expenses 2019: $8,908,802Net Income 2019: $1,985,5702019Revenue 2020: $11,436,104Expenses 2020: $9,697,808Net Income 2020: $1,738,2962020Revenue 2021: $7,177,952Expenses 2021: $6,161,308Net Income 2021: $1,016,6442021Revenue 2022: $13,416,291Expenses 2022: $10,592,064Net Income 2022: $2,824,2272022Revenue 2023: $13,520,245Expenses 2023: $11,946,605Net Income 2023: $1,573,6402023Revenue 2024: $17,105,163Expenses 2024: $13,029,586Net Income 2024: $4,075,5772024Revenue 2025: $17,909,716Expenses 2025: $16,173,975Net Income 2025: $1,735,7412025

Highlighted filing

2025

Revenue$17,909,716
Expenses$16,173,975
Net Income$1,735,741
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$48,381,069
Liabilities
$468,877
Net assets
$47,912,192
Revenue
$17,909,716
Expenses
$16,173,975
Net income
$1,735,741
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$48.4$0.47$47.9$17.9$16.2$1.74
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$45.9$0.08$45.8$17.1$13.0$4.08
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$41.3$0.17$41.1$13.5$11.9$1.57
2022Detailed filing. Detailed filing data is available for this year.$39.6$0.21$39.4$13.4$10.6$2.82
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$38.1$0.12$38.0$7.18$6.16$1.02
2020Detailed filing. Detailed filing data is available for this year.$37.1$0.14$37.0$11.4$9.70$1.74
2019Detailed filing. Detailed filing data is available for this year.$35.5$0.23$35.2$10.9$8.91$1.99
2018Detailed filing. Detailed filing data is available for this year.$33.4$0.18$33.2$9.92$9.16$0.76
2017Detailed filing. Detailed filing data is available for this year.$32.8$0.35$32.5$10.0$8.47$1.55
2016Detailed filing. Detailed filing data is available for this year.$31.0$0.09$30.9$9.95$8.40$1.55
2015Detailed filing. Detailed filing data is available for this year.$29.4$0.05$29.4$9.52$7.81$1.70
2014Detailed filing. Detailed filing data is available for this year.$27.7$0.02$27.7$9.70$7.23$2.47
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.3$0.06$25.2$9.26$7.23$2.02
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$23.2$0.03$23.2$7.62
2011XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$21.4$0.03$21.4$6.47
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Sep 29, 2025
Return Version
2024v5.2
Gross Receipts
$17,909,716
Mission and Program Overview

Mission

Provide education and scientific opportunities for the community by conducting and operating an agricultural fair and exposition.

Conducting and operating the florida strawberry festival, an agricultural fair and exposition.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$26,103,941$29,388,156▲ $3,284,215
Investments in Publicly Traded Securities$11,379,614$12,837,795▲ $1,458,181
Cash and Non-Interest-Bearing Accounts$4,542,078$3,648,282▼ $893,796
Savings and Temporary Cash Investments$3,560,780$2,193,912▼ $1,366,868
Prepaid Expenses and Deferred Charges$217,169$217,073▼ $96
Accounts Receivable$91,665$95,851▲ $4,186
Total Assets$45,895,247$48,381,069▲ $2,485,822
Liabilities
Accounts Payable and Accrued Expenses$84,902$468,877▲ $383,975
Total Liabilities$84,902$468,877▲ $383,975
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$45,810,345$47,912,192▲ $2,101,847
Total Net Assets Fund Balance$45,810,345$47,912,192▲ $2,101,847
Total Liabilities and Net Assets / Fund Balance$45,895,247$48,381,069▲ $2,485,822

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$12,223,844$14,377,797$26,601,641
Land$14,176,434-$14,176,434
Equipment$2,317,372$2,752,307$5,069,679
Other Land Buildings$670,506-$670,506
Compensation and Service Providers
Top Officer Pay38th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kyle RobinsonPresidentFT$175,857$40,720$216,577
Lee BakstVice PresidentFT$141,413$5,024$146,437
Timothy LovettVice President of OperationsFT$112,798$3,938$116,736
Dale GoodallMaintenance SupervisorFT$111,503$4,254$115,757
Lisa PacheckFinance ComptrollerFT$86,912$3,528$90,440
Pamela C WarnockBoard Chair-$2,460-$2,460
Rhett RollysonDirector-$1,180-$1,180

Board Members and Trustees

NameTitle
Jon PoppellBoard Vice Chair
Michael SalvatoBoard Secretary
William KeelBoard Treasurer
Andrew KnottsDirector
Chris SparkmanDirector
Dan WaldenDirector
Daniel CotonDirector
David SullivanDirector
Jim ScottDirector
Katie VarnumDirector
Kenneth ParkerDirector
Renita BolesDirector
Rick LottDirector
Robert WetheringtonDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Reba Touring INCEntertainment55 MUSIC SQUARE W 2ND FLOOR, Nashville, TN 37203$850,000
Bz Touring INCEntertainment1071 AVENUE OF THE AMERICAS, New York, NY 10018$550,000
Wetherington Tractor ServiceConstruction Services1901 INDUSTRIAL PARK DR E, Plant City, FL 33566$531,479
EtixTicketing909 AVIATION PKY SUITE 900, Morrisville, NC 27560$529,933
Rock City Staging LLCEntertainment4206 DIVISION ST, North Little Rock, AR 72118$464,758
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$17,188,089
Investment Income
$721,627
Other Revenue
$0
Change in Net Assets
$1,735,741

Audited Revenue Reconciliation

Revenue per Audited Statements
$17,898,534
Revenue Not Reported on Financial Statements
$11,182
Revenue Not Reported on Form 990
$366,106
Total Revenue per Audited Statements
$18,264,640
Total Revenue per Form 990
$17,909,716
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$13,470,569
Salaries, Compensation, and Employee Benefits$2,703,406
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$2,742,170$156,766-$2,898,936
Other Salaries and Wages$1,814,008$201,556-$2,015,564
Depreciation Depletion$962,419$169,839-$1,132,258
Office Expenses$514,328$307,569-$821,897
Advertising$698,118--$698,118
Insurance$436,740$48,527-$485,267
Fees for Services Other$287,031$38,160-$325,191
Current Officers, Directors, Trustees, and Key Employees$267,092$29,677-$296,769
Payroll Taxes$135,533$33,883-$169,416
Other Employee Benefits$135,244$33,811-$169,055
Other Expenses$112,137$30,232-$112,137
Pension Plan Contributions$42,082$10,520-$52,602
Fees for Service Investment Mgmnt Fees$4,473$6,709-$11,182
Total Functional Expenses$15,106,726$1,067,249$0$16,173,975

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$16,173,975
Expenses per Audited Statements$16,162,793
Total Expenses per Audited Statements$16,162,793
Expenses Not Reported on Financial Statements$11,182
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Jon poppell and dan walden are both employees of poppell insurance. Jon poppell sits on the strawberry festival board and is the owner of poppell insurance inc. Poppell insurance is the festival's insurance agent, but specifically, poppell insurance is the agent for the property and casualty insurance.”

Form 990, Part VI, Section A, Line 6

“The florida strawberry festival, inc. Has approximately 30 members. Membership is open to any resident of hillsborough county, florida, or any adjacent county. The membership committee is responsible for nominating new members. The current members vote on whether or not to accept a new member.”

Form 990, Part VI, Section A, Line 7A

“The members of the organization elect the board of directors at the annual meeting of the organization.”

Form 990, Part VI, Section B, Line 11B

“A copy of the form 990 will be given to the board members. The finance committee members and the treasurer will review, approve, and sign off on the form 990 prior to its filing with the irs.”

Form 990, Part VI, Section B, Line 12C

“Annually the board of directors are reminded about the conflict of interest policy. Each director fills out an annual conflict of interest form.”

Form 990, Part VI, Section B, Line 15A

“The board of directors reviews and approves annual compensation for the executive director (president).”

Form 990, Part VI, Section C, Line 18

“The organization makes its 990 and form 1023 available for public inspection upon request.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available for public inspection upon request.”

Filing and Contact Details

Filer

Filer Name
Florida Strawberry Festival Inc
EIN
59-6151219
Phone
8137529194
Address
POST OFFICE DRAWER 1869, PLANT CITY, FL 33564

Signing Officer

Name
Pamela C Warnock
Title
Chair of the Board
Phone
8137529194
Signed
2025-09-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kyle Robinson
Formed
1930
Legal Domicile
Fl
Voting Board Members
16
Independent Board Members
16
Employees
485
Volunteers
2,000

Preparer

Firm
Rivero Gordimer & Company Pa
Address
201 N FRANKLIN ST SUITE 2200, TAMPA, FL 33602
Preparer
Sam a Lazzara
Phone
8138757774
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

“Neither the oversight process nor the selection process was changed during the year for the finance /audit committee.”

Financial Statement Notes

PART X, LINE 2:

“Management is not aware of any activities that would jeopardize the festival's tax exempt status. The festival is not aware of any tax positions it has taken that are subject to a significant degree of uncertainty. Tax years after june 30, 2021 remain subject to examination by taxing authorities.”

Raw XML AppendixShowing 400 of 593 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
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IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0468877
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IRS990/AccountsReceivableGrp/EOYAmt095851
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0CONDUCTING AND OPERATING THE FLORIDA STRAWBERRY FESTIVAL, AN AGRICULTURAL FAIR AND EXPOSITION.
IRS990/AdvertisingGrp/ProgramServicesAmt0698118
IRS990/AdvertisingGrp/TotalAmt0698118
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IRS990/Desc0TO CELEBRATE AND PROMOTE THE LOCAL STRAWBERRY HARVEST AND AGRICULTURE INDUSTRY BY PROVIDING EDUCATION, OPPORTUNITIES FOR OUR YOUTH AND WHOLESALE ENTERTAINMENT FOR FAMILIES.
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