Civic Intelligence

Hotel Plaza Association Inc

EIN 59-3483032 • 501(c)6 • Lake Buena Vista, FL

Profile

To allow members to collectively use marketing techniques and regulate and negotiate common business contracts to promote business in Central Florida.

Po Box 22041Lake Buena Vista, FL 32830

www.downtowndisneyhotels.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

94th percentile

0.79x

Higher debt load relative to assets than 94% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

91st percentile

0.39x

Higher debt load relative to revenue than 91% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

28th percentile

-13%

Higher net margin than 28% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

79th percentile

$0

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

35th percentile

-9.5%

Faster asset growth than 35% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2024

Revenue Growth

68th percentile

12%

Faster revenue growth than 68% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets94th percentile

Assets

Down

$186,423

Down $41,377 (-18%) from 2022

Liabilities

Up

$148,000

Up $36,341 (+33%) from 2022

Net Assets

Down

$38,423

Down $77,718 (-67%) from 2022

Operations
Liabilities / Revenue91st percentileNet Margin28th percentile

Revenue

Up

$382,804

Up $79,527 (+26%) from 2022

Expenses

Up

$431,259

Up $47,875 (+12%) from 2022

Net Income

Up

-$48,455

Up $31,652 (+40%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth35th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2013: $183,733Liabilities 2013: $116,865Net Assets 2013: $66,8682013Assets 2014: $205,647Liabilities 2014: $114,534Net Assets 2014: $91,1132014Assets 2015: $168,052Liabilities 2015: $0Net Assets 2015: $168,0522015Assets 2016: $202,737Liabilities 2016: $102,900Net Assets 2016: $99,8372016Assets 2017: $145,104Liabilities 2017: $53,480Net Assets 2017: $91,6242017Assets 2019: $88,064Liabilities 2019: $0Net Assets 2019: $88,0642019Assets 2020: $299,264Liabilities 2020: $0Net Assets 2020: $299,2642020Assets 2021: $196,248Liabilities 2021: $0Net Assets 2021: $196,2482021Assets 2022: $227,800Liabilities 2022: $111,659Net Assets 2022: $116,1412022Assets 2024: $186,423Liabilities 2024: $148,000Net Assets 2024: $38,4232024

Highlighted filing

2024

Assets$186,423
Liabilities$148,000
Net Assets$38,423
Open 2024 Filing

Operations Trend

Revenue Growth68th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2013: $283,497Expenses 2013: $296,936Net Income 2013: -$13,4392013Revenue 2014: $330,012Expenses 2014: $305,767Net Income 2014: $24,2452014Revenue 2015: $595,222Expenses 2015: $518,283Net Income 2015: $76,9392015Revenue 2016: $393,635Expenses 2016: $461,850Net Income 2016: -$68,2152016Revenue 2017: $388,574Expenses 2017: $396,787Net Income 2017: -$8,2132017Revenue 2019: $483,165Expenses 2019: $494,576Net Income 2019: -$11,4112019Revenue 2020: $453,140Expenses 2020: $241,940Net Income 2020: $211,2002020Revenue 2021: $251,323Expenses 2021: $354,339Net Income 2021: -$103,0162021Revenue 2022: $303,277Expenses 2022: $383,384Net Income 2022: -$80,1072022Revenue 2024: $382,804Expenses 2024: $431,259Net Income 2024: -$48,4552024

Highlighted filing

2024

Revenue$382,804
Expenses$431,259
Net Income-$48,455
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$186,423
Liabilities
$148,000
Net assets
$38,423
Revenue
$382,804
Expenses
$431,259
Net income
-$48,455
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.86$1.48$0.38$3.83$4.31$0.48
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.28$1.12$1.16$3.03$3.83$0.80
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.96$0.00$1.96$2.51$3.54$1.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.99$0.00$2.99$4.53$2.42$2.11
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.88$0.00$0.88$4.83$4.95$0.11
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.45$0.53$0.92$3.89$3.97$0.08
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.03$1.03$1.00$3.94$4.62$0.68
2015Detailed filing. Detailed filing data is available for this year.$1.68$0.00$1.68$5.95$5.18$0.77
2014Detailed filing. Detailed filing data is available for this year.$2.06$1.15$0.91$3.30$3.06$0.24
2013Detailed filing. Detailed filing data is available for this year.$1.84$1.17$0.67$2.83$2.97$0.13
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$382,804
Mission and Program Overview

Mission

To allow members to collectively use marketing techniques and regulate and negotiate common business contracts to promote business in central florida.

Collective marketing and contract negotiations to promote tourism in Central Florida.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$87,148$127,911▲ $40,763
Savings and Temporary Cash Investments-$58,512-
Rtn Earn Endowment Incm Other Fnds$86,878$38,423▼ $48,455
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$87,148$186,423▲ $99,275
Other Assets Total-$0-
Liabilities
Deferred Revenue$270$148,000▲ $147,730
Total Liabilities$270$148,000▲ $147,730
Net Assets / Fund Balance
Total Net Assets Fund Balance$86,878$38,423▼ $48,455
Total Liabilities and Net Assets / Fund Balance$87,148$186,423▲ $99,275
Compensation and Service Providers
Top Officer Pay79th percentile

Board Members and Trustees

NameTitle
James GrossoChairman
Jay LeonardPresident
Michael MathesonVice President
Charlie Kingston As of OctDirector
Natalie Mower Thru Aug 2024Director
Tom DruryDirector
Craig WilliamsTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$245,000
Program Service Revenue
$0
Investment Income
$5
Other Revenue
$137,799
Change in Net Assets
$-48,455
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$423,259
Grants and Similar Amounts Paid$8,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$346,311
Grants to Domestic Orgs---$8,000
Fees for Services Accounting---$5,695
Other Expenses---$1,974
Total Functional Expenses$0$0$0$431,259
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 Will be Reviewed by Officers Prior to Filing”

Form 990, Part VI, Section C, Line 19

“Governing Documents are available via Sunbiz.org Financial Statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
Hotel Plaza Association Inc
EIN
59-3483032
Phone
4078273635
Address
Po Box 22041, Lake Buena Vista, FL 32830

Signing Officer

Name
Jay Leonard
Title
President
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Formed
1997
Legal Domicile
Fl
Voting Board Members
6
Independent Board Members
6
Employees
0
Volunteers
6

Preparer

Firm
Ann Ishenko
Address
6509 Hazeltine National Dr Ste 6, Orlando, FL 32822
Preparer
Ann Ishenko
Phone
2014289192
Raw XML Appendix330 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
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IRS990/TotalAssetsBOYAmt087148
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IRS990/TotalCompGreaterThan150KInd0false
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IRS990/TotalFunctionalExpensesGrp/TotalAmt0431259
IRS990/TotalGrossUBIAmt0137799
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IRS990/TotalLiabilitiesEOYAmt0148000
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt038423
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IRS990/TotalRevenueGrp/ExclusionAmt05
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0382804
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt0137799
IRS990/TotalVolunteersCnt06
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0186423
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0Po Box 22041
IRS990/USAddress/CityNm0Lake Buena Vista
IRS990/USAddress/StateAbbreviationCd0FL
IRS990/USAddress/ZIPCd032830
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0DISNEYSPRINGSHOTELS.COM/OUR-HOTELS/
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Jay Leonard
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Hotel Plaza Association Inc
ReturnHeader/Filer/BusinessNameControlTxt0HOTE
ReturnHeader/Filer/EIN0593483032
ReturnHeader/Filer/PhoneNum04078273635
ReturnHeader/Filer/USAddress/AddressLine1Txt0Po Box 22041
ReturnHeader/Filer/USAddress/CityNm0Lake Buena Vista
ReturnHeader/Filer/USAddress/StateAbbreviationCd0FL
ReturnHeader/Filer/USAddress/ZIPCd032830
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Ann Ishenko
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06509 Hazeltine National Dr Ste 6
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Orlando
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0FL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd032822
ReturnHeader/PreparerPersonGrp/PhoneNum02014289192
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Ann Ishenko
ReturnHeader/ReturnTs02026-02-12T11:53:45-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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