Civic Intelligence

Main Street Deland Association Inc

EIN 59-2628018 • 501(c)3 • Deland, FL

Profile

Revitalization of downtown deland and enhancement of commercial activity in the downtown area.

100 N Woodland Blvd 4Deland, FL 32720-4249

www. mainstreetdeland.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

72nd percentile

0.03x

Higher debt load relative to assets than 72% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

72nd percentile

0.02x

Higher debt load relative to revenue than 72% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

53rd percentile

3.0%

Higher net margin than 53% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

93rd percentile

$48,596

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 13.9% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

42nd percentile

-8.1%

Faster asset growth than 42% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

31st percentile

-24%

Faster revenue growth than 31% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Assets

Down

$174,574

Down $15,458 (-8.1%) from 2023

Liabilities

Down

$5,677

Down $25,962 (-82%) from 2023

Net Assets

Up

$168,897

Up $10,504 (+6.6%) from 2023

Revenue

Down

$348,394

Down $109,830 (-24%) from 2023

Expenses

Down

$337,890

Down $67,748 (-17%) from 2023

Net Income

Down

$10,504

Down $42,082 (-80%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200K$150K$100K$50K$0-$50KAssets 2011: $109,080Liabilities 2011: $33,271Net Assets 2011: $75,8092011Assets 2012: $84,868Liabilities 2012: $32,968Net Assets 2012: $51,9002012Assets 2013: $72,026Liabilities 2013: $30,226Net Assets 2013: $41,8002013Assets 2014: $55,296Liabilities 2014: $16,916Net Assets 2014: $38,3802014Assets 2015: $20,407Liabilities 2015: $26,133Net Assets 2015: -$5,7262015Assets 2016: $47,895Liabilities 2016: $21,276Net Assets 2016: $26,6192016Assets 2017: $62,433Liabilities 2017: $13,720Net Assets 2017: $48,7132017Assets 2018: $58,216Liabilities 2018: $6,091Net Assets 2018: $52,1252018Assets 2019: $69,477Liabilities 2019: $7,431Net Assets 2019: $62,0462019Assets 2020: $106,091Liabilities 2020: $7,255Net Assets 2020: $98,8362020Assets 2021: $134,051Liabilities 2021: $37,724Net Assets 2021: $96,3272021Assets 2022: $110,372Liabilities 2022: $4,565Net Assets 2022: $105,8072022Assets 2023: $190,032Liabilities 2023: $31,639Net Assets 2023: $158,3932023Assets 2024: $174,574Liabilities 2024: $5,677Net Assets 2024: $168,8972024

Highlighted filing

2024

Assets$174,574
Liabilities$5,677
Net Assets$168,897

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $295,629Expenses 2011: $275,312Net Income 2011: $20,3172011Revenue 2012: $293,683Expenses 2012: $322,380Net Income 2012: -$28,6972012Revenue 2013: $270,436Expenses 2013: $280,536Net Income 2013: -$10,1002013Revenue 2014: $264,363Expenses 2014: $291,287Net Income 2014: -$26,9242014Revenue 2015: $248,108Expenses 2015: $291,216Net Income 2015: -$43,1082015Revenue 2016: $334,459Expenses 2016: $301,961Net Income 2016: $32,4982016Revenue 2017: $326,839Expenses 2017: $305,524Net Income 2017: $21,3152017Revenue 2018: $332,094Expenses 2018: $329,102Net Income 2018: $2,9922018Revenue 2019: $330,554Expenses 2019: $320,633Net Income 2019: $9,9212019Revenue 2020: $304,275Expenses 2020: $267,486Net Income 2020: $36,7892020Revenue 2021: $318,808Expenses 2021: $321,317Net Income 2021: -$2,5092021Revenue 2022: $340,574Expenses 2022: $331,094Net Income 2022: $9,4802022Revenue 2023: $458,224Expenses 2023: $405,638Net Income 2023: $52,5862023Revenue 2024: $348,394Expenses 2024: $337,890Net Income 2024: $10,5042024

Highlighted filing

2024

Revenue$348,394
Expenses$337,890
Net Income$10,504

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.75$0.06$1.69$3.48$3.38$0.11
2023Detailed filing. Detailed filing data is available for this year.$1.90$0.32$1.58$4.58$4.06$0.53
2022Detailed filing. Detailed filing data is available for this year.$1.10$0.05$1.06$3.41$3.31$0.09
2021Detailed filing. Detailed filing data is available for this year.$1.34$0.38$0.96$3.19$3.21$0.03
2020Detailed filing. Detailed filing data is available for this year.$1.06$0.07$0.99$3.04$2.67$0.37
2019Detailed filing. Detailed filing data is available for this year.$0.69$0.07$0.62$3.31$3.21$0.10
2018Detailed filing. Detailed filing data is available for this year.$0.58$0.06$0.52$3.32$3.29$0.03
2017Summary only. Only limited summary data is available for this year.$0.62$0.14$0.49$3.27$3.06$0.21
2016Summary only. Only limited summary data is available for this year.$0.48$0.21$0.27$3.34$3.02$0.32
2015Summary only. Only limited summary data is available for this year.$0.20$0.26$0.06$2.48$2.91$0.43
2014Summary only. Only limited summary data is available for this year.$0.55$0.17$0.38$2.64$2.91$0.27
2013Summary only. Only limited summary data is available for this year.$0.72$0.30$0.42$2.70$2.81$0.10
2012Summary only. Only limited summary data is available for this year.$0.85$0.33$0.52$2.94$3.22$0.29
2011Summary only. Only limited summary data is available for this year.$1.09$0.33$0.76$2.96$2.75$0.20
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 27, 2025
Return Version
2024v5.2
Gross Receipts
$369,559
Mission and Program Overview

Mission

Revitalization of downtown deland and enhancement of commercial activity in the downtown area.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$81,393$91,707▲ $10,314
Cash and Non-Interest-Bearing Accounts$30,026$44,454▲ $14,428
Accounts Receivable$78,463$38,193▼ $40,270
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$190,032$174,574▼ $15,458
Other Assets Total$150$220▲ $70
Liabilities
Accounts Payable and Accrued Expenses$4,638$5,212▲ $574
Grants Payable$27,001$465▼ $26,536
Total Liabilities$31,639$5,677▼ $25,962
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$158,393$168,897▲ $10,504
Total Net Assets Fund Balance$158,393$168,897▲ $10,504
Total Liabilities and Net Assets / Fund Balance$190,032$174,574▼ $15,458

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$45,807$45,807
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Wayne CarterExecutive DirectorFT$48,596$48,596

Board Members and Trustees

NameTitle
KELLY O' LEARYPast President
Deanna HinszPresident
Joe HearnPresident Elect
Tracey WordPresident Elect
Amanda AgnewDirector
Chelsea ConradDirector
Christa DanforthDirector
David ZangenbergDirector
Ginny Beth JoinerDirector
Janet BollumDirector
Ken GoldbergDirector
Kristi TyrrellDirector
Lauren WetterstromDirector
Michael NewmanDirector
Savannah GriffinDirector
Shawn ChapmanDirector
Steve EvansDirector
Waylan NieceDirector
Wendy Caroen LaroccaDirector
Kelly CanovaSecretary
Melisa ReedTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$57,721
Program Service Revenue
$300,685
Investment Income
$663
Other Revenue
$-10,675
All Other Contributions
$9,333
Change in Net Assets
$10,504
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$195,900
Salaries, Compensation, and Employee Benefits$139,664
Grants and Similar Amounts Paid$2,326
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$56,851$22,929-$79,780
Current Officers, Directors, Trustees, and Key Employees-$48,596-$48,596
Advertising$38,878--$38,878
Occupancy$19,144$1,486-$20,630
Office Expenses$13,497$4,833-$18,330
Payroll Taxes$8,044$3,244-$11,288
Travel$10,224--$10,224
Other Expenses$4,168$5,738-$9,906
Conferences and Meetings$8,768--$8,768
All Other Expenses$8,344--$8,344
Insurance$7,201--$7,201
Fees for Services Accounting-$3,000-$3,000
Grants to Domestic Orgs$2,326--$2,326
Total Functional Expenses$248,064$89,826$0$337,890
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$21,165
Fundraising Gross Income$9,600
Gaming Gross Income$890
Gaming Direct Expenses$0
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Golf Tournament$27,475$9,600$18,931$-9,331
Total Events$27,475$9,600$21,165$-11,565
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7A

At every meeting of members, each member shall be entitled to one vote, in person, but not by proxy. A member's voting right is limited to the nomination and election of the board of directors. Any other votes taken by the membership shall be presented to the board of directors as recommendations and shall be non-binding.

Form 990, Part VI, Section A, Line 8B

The organization's committees do not have the authority to act on behalf of the governing body, they must seek the approval of the board to act.

Form 990, Part VI, Section B, Line 11B

Organization's executive director reviews form 990 with the board of directors prior to filing of return.

Form 990, Part VI, Section C, Line 19

Governing documents, disclosures explanation governing documents, conflict of interest policy, and financial statements are available to the public upon request.

Filing and Contact Details

Filer

Filer Name
Main Street Deland Association Inc
EIN
59-2628018
Phone
3867380649
Address
100 N WOODLAND BLVD 4, DELAND, FL 32720-4249

Signing Officer

Name
Tracey Word
Title
President Elect
Phone
3867380649
Signed
2025-08-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tracey Word
Formed
1984
Legal Domicile
Fl
Voting Board Members
21
Independent Board Members
21
Employees
6
Volunteers
21

Preparer

Firm
James Moore & Co Pl
Address
5931 NW 1ST PL, GAINESVILLE, FL 32607-2063
Preparer
Corinne Laroche
Phone
3523781331
Supplemental Narrative

Additional Explanations

Form 990, Part 1, Line 6

Volunteers assist with coordination of downtown events.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt210
IRS990/Form990PartVIISectionAGrp/TitleTxt0TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt1PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4PRESIDENT ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt5PAST PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt6PRESIDENT ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21EXECUTIVE DIRECTOR
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IRS990/FormationYr01984
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd01
IRS990/FundraisingAmt017875
IRS990/FundraisingDirectExpensesAmt021165
IRS990/FundraisingGrossIncomeAmt09600
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IRS990/GamingDirectExpensesAmt00
IRS990/GamingGrossIncomeAmt0890
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IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
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IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
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IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
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IRS990/InsuranceGrp/TotalAmt07201
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IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt0663
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IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembershipDuesAmt030513
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd00
IRS990/MinutesOfGoverningBodyInd01
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IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/ManagementAndGeneralAmt01486
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IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
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IRS990/PayPremiumsPrsnlBnftCntrctInd00
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IRS990/PoliticalCampaignActyInd00
IRS990/PrincipalOfficerNm0TRACEY WORD
IRS990/ProfessionalFundraisingInd00
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IRS990/ProgramServiceRevenueGrp/Desc3OTHER DOWNTOWN EVENTS
IRS990/ProgramServiceRevenueGrp/Desc4TASTE OF DELAND
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IRS990/QuidProQuoContributionsInd00
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IRS990/RegularMonitoringEnfrcInd00
IRS990/RelatedEntityInd00
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IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0182642
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0171227
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0188562
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IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt0663
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt04876
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt036
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt044
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt098
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt05717
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt0942036
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.98420
IRS990ScheduleA/PublicSupportPY170Pct00.99360

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