Liabilities / Assets
60th percentile
Tied with the lowest-debt nonprofits in its peer group.
EIN 59-2596266 • 501(c)3 • Tampa, FL
Profile
Our mission is to create a place where marketing professionals in the tampa bay area can join a strong community dedicated to the advancement of marketing, grow in their careers and lead the future generation.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
60th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
62nd percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
73rd percentile
Higher net margin than 73% of similar nonprofits.
Top Officer Pay
81st percentile
Higher top officer pay than 81% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Revenue Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Assets
Up$48,148
Up $1,497 (+3.2%) from 2013
Liabilities
Down$0
Down $810 (-100%) from 2013
Net Assets
$48,148
No earlier filing loaded for comparison.
Revenue
Down$35,785
Down $7,845 (-18%) from 2013
Expenses
Down$29,170
Down $7,466 (-20%) from 2013
Net Income
Down$6,615
Down $379 (-5.4%) from 2013
Most recent year
2019 • Form 990EZDetailed filing. Detailed filing data is available for this year.
Our mission is to create a place where marketing professionals in the tampa bay area can join a strong community dedicated to the advancement of marketing, grow in their careers and lead the future generation.
| Description | Grants | Expenses |
|---|---|---|
| MARKETER OF YEAR (MOY)IS TAMPA BAY'S PREMIER RESULTS-BASED MARKETING COMPETITION. TALENTED MARKETERS AND AWARD-WINNING AGENCIES SUBMIT THOUGHTFUL, STRATEGIC CAMPAIGNS AND CREATIVE ELEMENTS FOR JUDGING BY AN OUTSIDE SET OF JUDGES. IN MARCH OF 2019 WE HOSTED OUR 4TH ANNUAL MARKETER OF THE YEAR AWARDS. WITH MORE THAN 170 ATTENDEES AND ALMOST DOUBLE THE NUMBER OF APPLICATIONS YOY, 44 FROM 28, THIS EVENT GENERATED OUR BEST SATISFACTION RATING YET OF 96%. | $14,800 | $36,698 |
| NETWORK LUNCHEONS - AMA HOSTS KEYNOTE LUNCHEONS SEVEN TO NINE TIMES PER YEAR WITH AN AVERAGE OF 80 ATTENDEES. A STRATEGIC FOCUS OF THE CHAPTER IS TO BRING IN HIGH-LEVEL MARKETING LEADERS TO SPEAK ON A VARIETY OF TOPICS AND TRENDS AFFECTING THE MARKETING INDUSTRY TODAY. THE GOAL OF THE LUNCHEONS ARE TO MAINTAIN VALUE FOR OUR MEMBERS BY IMPROVING THEIR EXPERIENCE, CONTINUING EDUCATION AND ASSIST THEM IN DEVELOPING THEIR NETWORK WITH PROFESSIONALS FROM THE MARKETING COMMUNITY. | - | $6,276 |
| LEADERSHIP DEVELOPMENT HAPPENS BOTH AT THE LOCAL AND NATIONAL LEVEL. BOARD MEMBERS HAVE THE OPPORTUNITY TO ATTEND REGIONAL AND NATIONAL AMA LEADERSHIP CONFERENCES WHERE THEY LEARN SKILLS VIA REAL-LIFE SCENARIO ROLE PLAY AND SPEAKERS ON A VARIETY OF TOPICS. MOST BOARD MEMBERS ALSO OVERSEE A SMALL COMMITTEE OF VOLUNTEERS, GIVING THEM THE EXPERIENCE OF MANAGING A TEAM THAT THEY MAY NOT OTHERWISE HAVE THE OPPORTUNITY IN THEIR JOBS. ADDITIONALLY THEY ARE A CRITICAL PART IN OUR ANNUAL STRATEGIC PLANNING AND BUDGETING WITH MONTHLY PROGRESS REPORTS AND ACCOUNTABILITY. | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| ED SHAHRANI | Board Member | - | $0 | - | - |
| STEVE KELLEY | Board Member | - | $0 | - | - |
| MYLES BRISTOWE | Board Member | PT | $0 | - | - |
| JENNIFER NORMAN | Board Member | PT | $0 | - | - |
| JORDANNA SOMMER | Board Member | PT | $0 | - | - |
| SARAH HAMM | Board Member | PT | $0 | - | - |
| MARINDA HAMANN | Board Member | - | $0 | - | - |
| JUSTINE BURKE | Board Member | PT | $0 | - | - |
| SAVANNAH VOCI | Board Member | - | $0 | - | - |
| GARY BEEMER | Board Member | - | $0 | - | - |
| SHANNA KURPE | Board Member | - | $0 | - | - |
| ALLY GANNON | Board Member | PT | $0 | - | - |
| ARIEL GIBBS | Board Member | PT | $0 | - | - |
| JARED CORDES | Board Member | - | $0 | - | - |
| JEFF PHILBEN | Board Member | - | $0 | - | - |
| STASHA JOHNSTON | Board Member | - | $0 | - | - |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Keynote Events | $15,611 | $14,626 | $286 | $14,340 |
| Marketer (moy) | $27,372 | $12,572 | $290 | $12,282 |
| Total Events | $42,983 | $27,198 | $28,174 | $-976 |
“Expenses board operations 12,257 marketing and promotion 4,249 membership services 1,637 communications 1,441 volunteer expenses 2,454 miscellaneous 1,992 total 24,030”
“Accounts receivable 750 1,260 credit card machine 335 335 less accumulated depreciation 335 335 website design 12,334 12,334 less accumulated amortization 11,763 12,334 other assets 4 4 total 1,325 1,264”
“Our mission is to create a place where marketing professionals in the tampa bay area can join a strong community dedicated to the advancement of marketing, grow in their careers and lead the future generation.”
“Marketer of year (moy)is tampa bay's premier results-based marketing competition. Talented marketers and award-winning agencies submit thoughtful, strategic campaigns and creative elements for judging by an outside set of judges. In march of 2019 we hosted our 4th annual marketer of the year awards. With more than 170 attendees and almost double the number of applications yoy, 44 from 28, this event generated our best satisfaction rating yet of 96%.”
“Network luncheons - ama hosts keynote luncheons seven to nine times per year with an average of 80 attendees. A strategic focus of the chapter is to bring in high-level marketing leaders to speak on a variety of topics and trends affecting the marketing industry today. The goal of the luncheons are to maintain value for our members by improving their experience, continuing education and assist them in developing their network with professionals from the marketing community.”
“Leadership development happens both at the local and national level. Board members have the opportunity to attend regional and national ama leadership conferences where they learn skills via real-life scenario role play and speakers on a variety of topics. Most board members also oversee a small committee of volunteers, giving them the experience of managing a team that they may not otherwise have the opportunity in their jobs. Additionally they are a critical part in our annual strategic planning and budgeting with monthly progress reports and accountability.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | false |
| IRS990EZ/BooksInCareOfDetail/PersonNm | 0 | STEVE KELLEY |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 3147498194 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 502 S FREMONT |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | TAMPA |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | FL |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 33606 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 40208 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 46884 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | false |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 15785 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | false |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 6615 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 3350 |
| IRS990EZ/FiledScheduleAInd | 0 | true |
| IRS990EZ/ForeignFinancialAccountInd | 0 | false |
| IRS990EZ/ForeignOfficeInd | 0 | false |
| IRS990EZ/Form1120PolFiledInd | 0 | false |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 41533 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 48148 |
| IRS990EZ/FundraisingGrossIncomeAmt | 0 | 27198 |
| IRS990EZ/GrossReceiptsAmt | 0 | 63959 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InvestmentIncomeAmt | 0 | 6934 |
| IRS990EZ/LobbyingActivitiesInd | 0 | false |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | false |
| IRS990EZ/MembershipDuesAmt | 0 | 14042 |
| IRS990EZ/MethodOfAccountingAccrualInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 41533 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 48148 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 41533 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 48148 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 1.50 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 1.50 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 13.75 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 10.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 5.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 8.75 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 6 | 3.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 7 | 7.50 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 8 | 2.50 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 9 | 2.50 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 10 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 11 | 10.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 12 | 5.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 13 | 2.50 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 14 | 2.50 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 15 | 3.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 6 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 7 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 8 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 9 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 10 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 11 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 12 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 13 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 14 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 15 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | ED SHAHRANI |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | STEVE KELLEY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | MYLES BRISTOWE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | JENNIFER NORMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | JORDANNA SOMMER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | SARAH HAMM |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 6 | MARINDA HAMANN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 7 | JUSTINE BURKE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 8 | SAVANNAH VOCI |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 9 | GARY BEEMER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 10 | SHANNA KURPE |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 11 | ALLY GANNON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 12 | ARIEL GIBBS |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 13 | JARED CORDES |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 14 | JEFF PHILBEN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 15 | STASHA JOHNSTON |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 6 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 7 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 8 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 9 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 10 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 11 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 12 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 13 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 14 | BOARD MEMBER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 15 | BOARD MEMBER |
| IRS990EZ/OperateHospitalInd | 0 | false |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | false |
| IRS990EZ/OrganizationHadUBIInd | 0 | false |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 1325 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 1264 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 24030 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | false |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | OUR MISSION IS TO CREATE A PLACE WHERE MARKETING PROFESSIONALS IN THE TAMPA BAY AREA CAN JOIN A STRONG COMMUNITY DEDICATED TO THE ADVANCEMENT OF MARKETING, GROW IN THEIR CAREERS AND LEAD THE FUTURE GENERATION. |
| IRS990EZ/PrintingPublicationsPostageAmt | 0 | 1790 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | MARKETER OF YEAR (MOY)IS TAMPA BAY'S PREMIER RESULTS-BASED MARKETING COMPETITION. TALENTED MARKETERS AND AWARD-WINNING AGENCIES SUBMIT THOUGHTFUL, STRATEGIC CAMPAIGNS AND CREATIVE ELEMENTS FOR JUDGING BY AN OUTSIDE SET OF JUDGES. IN MARCH OF 2019 WE HOSTED OUR 4TH ANNUAL MARKETER OF THE YEAR AWARDS. WITH MORE THAN 170 ATTENDEES AND ALMOST DOUBLE THE NUMBER OF APPLICATIONS YOY, 44 FROM 28, THIS EVENT GENERATED OUR BEST SATISFACTION RATING YET OF 96%. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | NETWORK LUNCHEONS - AMA HOSTS KEYNOTE LUNCHEONS SEVEN TO NINE TIMES PER YEAR WITH AN AVERAGE OF 80 ATTENDEES. A STRATEGIC FOCUS OF THE CHAPTER IS TO BRING IN HIGH-LEVEL MARKETING LEADERS TO SPEAK ON A VARIETY OF TOPICS AND TRENDS AFFECTING THE MARKETING INDUSTRY TODAY. THE GOAL OF THE LUNCHEONS ARE TO MAINTAIN VALUE FOR OUR MEMBERS BY IMPROVING THEIR EXPERIENCE, CONTINUING EDUCATION AND ASSIST THEM IN DEVELOPING THEIR NETWORK WITH PROFESSIONALS FROM THE MARKETING COMMUNITY. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 2 | LEADERSHIP DEVELOPMENT HAPPENS BOTH AT THE LOCAL AND NATIONAL LEVEL. BOARD MEMBERS HAVE THE OPPORTUNITY TO ATTEND REGIONAL AND NATIONAL AMA LEADERSHIP CONFERENCES WHERE THEY LEARN SKILLS VIA REAL-LIFE SCENARIO ROLE PLAY AND SPEAKERS ON A VARIETY OF TOPICS. MOST BOARD MEMBERS ALSO OVERSEE A SMALL COMMITTEE OF VOLUNTEERS, GIVING THEM THE EXPERIENCE OF MANAGING A TEAM THAT THEY MAY NOT OTHERWISE HAVE THE OPPORTUNITY IN THEIR JOBS. ADDITIONALLY THEY ARE A CRITICAL PART IN OUR ANNUAL STRATEGIC PLANNING AND BUDGETING WITH MONTHLY PROGRESS REPORTS AND ACCOUNTABILITY. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 14800 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 36698 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 1 | 6276 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/SchoolOperatingInd | 0 | false |
| IRS990EZ/SpecialEventsDirectExpensesAmt | 0 | 28174 |
| IRS990EZ/SpecialEventsNetIncomeLossAmt | 0 | -976 |
| IRS990EZ/SubjectToProxyTaxInd | 0 | false |
| IRS990EZ/TanningServicesProvidedInd | 0 | false |
| IRS990EZ/TotalExpensesAmt | 0 | 29170 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 42974 |
| IRS990EZ/TotalRevenueAmt | 0 | 35785 |
| IRS990EZ/TransactionWithControlEntInd | 0 | false |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | AMATAMPABAY.ORG |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt | 0 | 57025 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt | 0 | 48587 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 47752 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 49012 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 32074 |
| IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt | 0 | 234450 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt | 0 | 6934 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt | 0 | 127 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 231 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 900 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 3307 |
| IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt | 0 | 11499 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt | 0 | 6934 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt | 0 | 127 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt | 0 | 231 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt | 0 | 900 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt | 0 | 3307 |
| IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt | 0 | 11499 |
| IRS990ScheduleA/InvestmentIncomeCYPct | 0 | 0.05000 |
| IRS990ScheduleA/InvestmentIncomePYPct | 0 | 0.00000 |
| IRS990ScheduleA/PubliclySupportedOrg509a2Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY509Pct | 0 | 0.95320 |
| IRS990ScheduleA/PublicSupportTotal509Amt | 0 | 234450 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind | 0 | X |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt | 0 | 57025 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt | 0 | 48587 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt | 0 | 47752 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt | 0 | 49012 |
| IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt | 0 | 32074 |
| IRS990ScheduleA/Total509Grp/TotalAmt | 0 | 234450 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt | 0 | 63959 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt | 0 | 48714 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt | 0 | 47983 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt | 0 | 49912 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt | 0 | 35381 |
| IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt | 0 | 245949 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt | 0 | 15785 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt | 0 | 14800 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt | 0 | 985 |
| IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt | 0 | 28174 |
| IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt | 0 | 850 |
| IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt | 0 | 850 |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm | 0 | MARKETER (MOY) |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm | 0 | KEYNOTE EVENTS |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt | 0 | 15983 |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent2Amt | 0 | 4890 |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt | 0 | 20873 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt | 0 | 27372 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt | 0 | 15611 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt | 0 | 42983 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt | 0 | 12572 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt | 0 | 14626 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt | 0 | 27198 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt | 0 | -976 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesEvent1Amt | 0 | 2275 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesTotalEventsAmt | 0 | 2275 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt | 0 | 576 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt | 0 | 290 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt | 0 | 286 |
| IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt | 0 | 2500 |
| IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent2Amt | 0 | 1100 |
| IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt | 0 | 3600 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | EXPENSES BOARD OPERATIONS 12,257 MARKETING AND PROMOTION 4,249 MEMBERSHIP SERVICES 1,637 COMMUNICATIONS 1,441 VOLUNTEER EXPENSES 2,454 MISCELLANEOUS 1,992 TOTAL 24,030 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | ACCOUNTS RECEIVABLE 750 1,260 CREDIT CARD MACHINE 335 335 LESS ACCUMULATED DEPRECIATION 335 335 WEBSITE DESIGN 12,334 12,334 LESS ACCUMULATED AMORTIZATION 11,763 12,334 OTHER ASSETS 4 4 TOTAL 1,325 1,264 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | OUR MISSION IS TO CREATE A PLACE WHERE MARKETING PROFESSIONALS IN THE TAMPA BAY AREA CAN JOIN A STRONG COMMUNITY DEDICATED TO THE ADVANCEMENT OF MARKETING, GROW IN THEIR CAREERS AND LEAD THE FUTURE GENERATION. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | MARKETER OF YEAR (MOY)IS TAMPA BAY'S PREMIER RESULTS-BASED MARKETING COMPETITION. TALENTED MARKETERS AND AWARD-WINNING AGENCIES SUBMIT THOUGHTFUL, STRATEGIC CAMPAIGNS AND CREATIVE ELEMENTS FOR JUDGING BY AN OUTSIDE SET OF JUDGES. IN MARCH OF 2019 WE HOSTED OUR 4TH ANNUAL MARKETER OF THE YEAR AWARDS. WITH MORE THAN 170 ATTENDEES AND ALMOST DOUBLE THE NUMBER OF APPLICATIONS YOY, 44 FROM 28, THIS EVENT GENERATED OUR BEST SATISFACTION RATING YET OF 96%. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | NETWORK LUNCHEONS - AMA HOSTS KEYNOTE LUNCHEONS SEVEN TO NINE TIMES PER YEAR WITH AN AVERAGE OF 80 ATTENDEES. A STRATEGIC FOCUS OF THE CHAPTER IS TO BRING IN HIGH-LEVEL MARKETING LEADERS TO SPEAK ON A VARIETY OF TOPICS AND TRENDS AFFECTING THE MARKETING INDUSTRY TODAY. THE GOAL OF THE LUNCHEONS ARE TO MAINTAIN VALUE FOR OUR MEMBERS BY IMPROVING THEIR EXPERIENCE, CONTINUING EDUCATION AND ASSIST THEM IN DEVELOPING THEIR NETWORK WITH PROFESSIONALS FROM THE MARKETING COMMUNITY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | LEADERSHIP DEVELOPMENT HAPPENS BOTH AT THE LOCAL AND NATIONAL LEVEL. BOARD MEMBERS HAVE THE OPPORTUNITY TO ATTEND REGIONAL AND NATIONAL AMA LEADERSHIP CONFERENCES WHERE THEY LEARN SKILLS VIA REAL-LIFE SCENARIO ROLE PLAY AND SPEAKERS ON A VARIETY OF TOPICS. MOST BOARD MEMBERS ALSO OVERSEE A SMALL COMMITTEE OF VOLUNTEERS, GIVING THEM THE EXPERIENCE OF MANAGING A TEAM THAT THEY MAY NOT OTHERWISE HAVE THE OPPORTUNITY IN THEIR JOBS. ADDITIONALLY THEY ARE A CRITICAL PART IN OUR ANNUAL STRATEGIC PLANNING AND BUDGETING WITH MONTHLY PROGRESS REPORTS AND ACCOUNTABILITY. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART II, LINE 24 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART III |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990-EZ, PART III, LINE 28 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990-EZ, PART III, LINE 29 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990-EZ, PART III, LINE 30 |
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