Civic Intelligence

American Marketing Association Inc

EIN 59-2596266 • 501(c)3 • Tampa, FL

Profile

Our mission is to create a place where marketing professionals in the tampa bay area can join a strong community dedicated to the advancement of marketing, grow in their careers and lead the future generation.

PO Box 271862Tampa, FL 33688

amatampabay.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2019

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2019

Net Margin

73rd percentile

18%

Higher net margin than 73% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2019

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2019

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2019

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2019

Assets

Up

$48,148

Up $1,497 (+3.2%) from 2013

Liabilities

Down

$0

Down $810 (-100%) from 2013

Net Assets

$48,148

No earlier filing loaded for comparison.

Revenue

Down

$35,785

Down $7,845 (-18%) from 2013

Expenses

Down

$29,170

Down $7,466 (-20%) from 2013

Net Income

Down

$6,615

Down $379 (-5.4%) from 2013

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60K$40K$20K$0Assets 2011: $36,468Liabilities 2011: $3,1502011Assets 2012: $41,879Liabilities 2012: $3,0322012Assets 2013: $46,651Liabilities 2013: $8102013Assets 2019: $48,148Liabilities 2019: $0Net Assets 2019: $48,1482019

Highlighted filing

2019

Assets$48,148
Liabilities$0
Net Assets$48,148

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60K$40K$20K$0Revenue 2011: $28,271Expenses 2011: $25,736Net Income 2011: $2,5352011Revenue 2012: $51,470Expenses 2012: $45,941Net Income 2012: $5,5292012Revenue 2013: $43,630Expenses 2013: $36,636Net Income 2013: $6,9942013Revenue 2019: $35,785Expenses 2019: $29,170Net Income 2019: $6,6152019

Highlighted filing

2019

Revenue$35,785
Expenses$29,170
Net Income$6,615

Filings

Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2018 to Jun 30, 2019
Signed
Nov 22, 2019
Return Version
2018v3.1
Gross Receipts
$63,959
Mission and Program Overview

Mission

Our mission is to create a place where marketing professionals in the tampa bay area can join a strong community dedicated to the advancement of marketing, grow in their careers and lead the future generation.

Program Services

DescriptionGrantsExpenses
MARKETER OF YEAR (MOY)IS TAMPA BAY'S PREMIER RESULTS-BASED MARKETING COMPETITION. TALENTED MARKETERS AND AWARD-WINNING AGENCIES SUBMIT THOUGHTFUL, STRATEGIC CAMPAIGNS AND CREATIVE ELEMENTS FOR JUDGING BY AN OUTSIDE SET OF JUDGES. IN MARCH OF 2019 WE HOSTED OUR 4TH ANNUAL MARKETER OF THE YEAR AWARDS. WITH MORE THAN 170 ATTENDEES AND ALMOST DOUBLE THE NUMBER OF APPLICATIONS YOY, 44 FROM 28, THIS EVENT GENERATED OUR BEST SATISFACTION RATING YET OF 96%.$14,800$36,698
NETWORK LUNCHEONS - AMA HOSTS KEYNOTE LUNCHEONS SEVEN TO NINE TIMES PER YEAR WITH AN AVERAGE OF 80 ATTENDEES. A STRATEGIC FOCUS OF THE CHAPTER IS TO BRING IN HIGH-LEVEL MARKETING LEADERS TO SPEAK ON A VARIETY OF TOPICS AND TRENDS AFFECTING THE MARKETING INDUSTRY TODAY. THE GOAL OF THE LUNCHEONS ARE TO MAINTAIN VALUE FOR OUR MEMBERS BY IMPROVING THEIR EXPERIENCE, CONTINUING EDUCATION AND ASSIST THEM IN DEVELOPING THEIR NETWORK WITH PROFESSIONALS FROM THE MARKETING COMMUNITY.-$6,276
LEADERSHIP DEVELOPMENT HAPPENS BOTH AT THE LOCAL AND NATIONAL LEVEL. BOARD MEMBERS HAVE THE OPPORTUNITY TO ATTEND REGIONAL AND NATIONAL AMA LEADERSHIP CONFERENCES WHERE THEY LEARN SKILLS VIA REAL-LIFE SCENARIO ROLE PLAY AND SPEAKERS ON A VARIETY OF TOPICS. MOST BOARD MEMBERS ALSO OVERSEE A SMALL COMMITTEE OF VOLUNTEERS, GIVING THEM THE EXPERIENCE OF MANAGING A TEAM THAT THEY MAY NOT OTHERWISE HAVE THE OPPORTUNITY IN THEIR JOBS. ADDITIONALLY THEY ARE A CRITICAL PART IN OUR ANNUAL STRATEGIC PLANNING AND BUDGETING WITH MONTHLY PROGRESS REPORTS AND ACCOUNTABILITY.--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
ED SHAHRANIBoard Member-$0--
STEVE KELLEYBoard Member-$0--
MYLES BRISTOWEBoard MemberPT$0--
JENNIFER NORMANBoard MemberPT$0--
JORDANNA SOMMERBoard MemberPT$0--
SARAH HAMMBoard MemberPT$0--
MARINDA HAMANNBoard Member-$0--
JUSTINE BURKEBoard MemberPT$0--
SAVANNAH VOCIBoard Member-$0--
GARY BEEMERBoard Member-$0--
SHANNA KURPEBoard Member-$0--
ALLY GANNONBoard MemberPT$0--
ARIEL GIBBSBoard MemberPT$0--
JARED CORDESBoard Member-$0--
JEFF PHILBENBoard Member-$0--
STASHA JOHNSTONBoard Member-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Keynote Events$15,611$14,626$286$14,340
Marketer (moy)$27,372$12,572$290$12,282
Total Events$42,983$27,198$28,174$-976
Filing and Contact Details

Filer

Filer Name
American Marketing Association Inc
EIN
59-2596266
Address
PO BOX 271862, TAMPA, FL 33688

Signing Officer

Name
Steve Kelley
Title
Board Member / Treas
Phone
8134743830
Signed
2019-11-22
Discuss with paid preparer
Yes

Preparer

Firm
Kanter & Associates Pa CPA
Address
3935 TAMPA RD STE 4, OLDSMAR, FL 34677-3106
Preparer
Brad Kanter Cpacgma Cfe Ea Mac
Phone
8138555433
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

Expenses board operations 12,257 marketing and promotion 4,249 membership services 1,637 communications 1,441 volunteer expenses 2,454 miscellaneous 1,992 total 24,030

Form 990-ez, Part II, Line 24

Accounts receivable 750 1,260 credit card machine 335 335 less accumulated depreciation 335 335 website design 12,334 12,334 less accumulated amortization 11,763 12,334 other assets 4 4 total 1,325 1,264

Form 990-ez, Part III

Our mission is to create a place where marketing professionals in the tampa bay area can join a strong community dedicated to the advancement of marketing, grow in their careers and lead the future generation.

Form 990-ez, Part III, Line 28

Marketer of year (moy)is tampa bay's premier results-based marketing competition. Talented marketers and award-winning agencies submit thoughtful, strategic campaigns and creative elements for judging by an outside set of judges. In march of 2019 we hosted our 4th annual marketer of the year awards. With more than 170 attendees and almost double the number of applications yoy, 44 from 28, this event generated our best satisfaction rating yet of 96%.

Form 990-ez, Part III, Line 29

Network luncheons - ama hosts keynote luncheons seven to nine times per year with an average of 80 attendees. A strategic focus of the chapter is to bring in high-level marketing leaders to speak on a variety of topics and trends affecting the marketing industry today. The goal of the luncheons are to maintain value for our members by improving their experience, continuing education and assist them in developing their network with professionals from the marketing community.

Form 990-ez, Part III, Line 30

Leadership development happens both at the local and national level. Board members have the opportunity to attend regional and national ama leadership conferences where they learn skills via real-life scenario role play and speakers on a variety of topics. Most board members also oversee a small committee of volunteers, giving them the experience of managing a team that they may not otherwise have the opportunity in their jobs. Additionally they are a critical part in our annual strategic planning and budgeting with monthly progress reports and accountability.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES BOARD OPERATIONS 12,257 MARKETING AND PROMOTION 4,249 MEMBERSHIP SERVICES 1,637 COMMUNICATIONS 1,441 VOLUNTEER EXPENSES 2,454 MISCELLANEOUS 1,992 TOTAL 24,030
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ACCOUNTS RECEIVABLE 750 1,260 CREDIT CARD MACHINE 335 335 LESS ACCUMULATED DEPRECIATION 335 335 WEBSITE DESIGN 12,334 12,334 LESS ACCUMULATED AMORTIZATION 11,763 12,334 OTHER ASSETS 4 4 TOTAL 1,325 1,264
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2OUR MISSION IS TO CREATE A PLACE WHERE MARKETING PROFESSIONALS IN THE TAMPA BAY AREA CAN JOIN A STRONG COMMUNITY DEDICATED TO THE ADVANCEMENT OF MARKETING, GROW IN THEIR CAREERS AND LEAD THE FUTURE GENERATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3MARKETER OF YEAR (MOY)IS TAMPA BAY'S PREMIER RESULTS-BASED MARKETING COMPETITION. TALENTED MARKETERS AND AWARD-WINNING AGENCIES SUBMIT THOUGHTFUL, STRATEGIC CAMPAIGNS AND CREATIVE ELEMENTS FOR JUDGING BY AN OUTSIDE SET OF JUDGES. IN MARCH OF 2019 WE HOSTED OUR 4TH ANNUAL MARKETER OF THE YEAR AWARDS. WITH MORE THAN 170 ATTENDEES AND ALMOST DOUBLE THE NUMBER OF APPLICATIONS YOY, 44 FROM 28, THIS EVENT GENERATED OUR BEST SATISFACTION RATING YET OF 96%.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4NETWORK LUNCHEONS - AMA HOSTS KEYNOTE LUNCHEONS SEVEN TO NINE TIMES PER YEAR WITH AN AVERAGE OF 80 ATTENDEES. A STRATEGIC FOCUS OF THE CHAPTER IS TO BRING IN HIGH-LEVEL MARKETING LEADERS TO SPEAK ON A VARIETY OF TOPICS AND TRENDS AFFECTING THE MARKETING INDUSTRY TODAY. THE GOAL OF THE LUNCHEONS ARE TO MAINTAIN VALUE FOR OUR MEMBERS BY IMPROVING THEIR EXPERIENCE, CONTINUING EDUCATION AND ASSIST THEM IN DEVELOPING THEIR NETWORK WITH PROFESSIONALS FROM THE MARKETING COMMUNITY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5LEADERSHIP DEVELOPMENT HAPPENS BOTH AT THE LOCAL AND NATIONAL LEVEL. BOARD MEMBERS HAVE THE OPPORTUNITY TO ATTEND REGIONAL AND NATIONAL AMA LEADERSHIP CONFERENCES WHERE THEY LEARN SKILLS VIA REAL-LIFE SCENARIO ROLE PLAY AND SPEAKERS ON A VARIETY OF TOPICS. MOST BOARD MEMBERS ALSO OVERSEE A SMALL COMMITTEE OF VOLUNTEERS, GIVING THEM THE EXPERIENCE OF MANAGING A TEAM THAT THEY MAY NOT OTHERWISE HAVE THE OPPORTUNITY IN THEIR JOBS. ADDITIONALLY THEY ARE A CRITICAL PART IN OUR ANNUAL STRATEGIC PLANNING AND BUDGETING WITH MONTHLY PROGRESS REPORTS AND ACCOUNTABILITY.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART II, LINE 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART III
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART III, LINE 28
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990-EZ, PART III, LINE 29
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990-EZ, PART III, LINE 30
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