Civic Intelligence

Better Business Bureau of West Florida Inc

EIN 59-2453220 • 501(c)6 • Clearwater, FL

Profile

To be the leader in advancing marketplace trust by creating a community of trustworthy businesses; setting standards for marketplace trust; encouraing and supporting best practices; celebrating marketplace role models; and denouncing substandard marketplace behavior.

2655 McCormick DriveClearwater, FL 33759

www.bbb.org/WEST-FLORIDA

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

28th percentile

0.11x

Higher debt load relative to assets than 28% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

43rd percentile

0.32x

Higher debt load relative to revenue than 43% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

75th percentile

15%

Higher net margin than 75% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

22nd percentile

$213,019

Higher top officer pay than 22% of similar nonprofits.

Top officer pay equals 5.3% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Asset Growth

60th percentile

7.7%

Faster asset growth than 60% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

42nd percentile

4.1%

Faster revenue growth than 42% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets28th percentile

Assets

Up

$11,731,894

Up $836,978 (+7.7%) from 2023

Liabilities

Down

$1,261,616

Down $54,453 (-4.1%) from 2023

Net Assets

Up

$10,470,278

Up $891,431 (+9.3%) from 2023

Operations
Liabilities / Revenue43rd percentileNet Margin75th percentile

Revenue

Up

$3,981,955

Up $155,730 (+4.1%) from 2023

Expenses

Up

$3,370,317

Up $179,285 (+5.6%) from 2023

Net Income

Down

$611,638

Down $23,555 (-3.7%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth60th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2010: $3,461,682Liabilities 2010: $1,489,830Net Assets 2010: $1,971,8522010Assets 2011: $3,412,703Liabilities 2011: $1,019,615Net Assets 2011: $2,393,0882011Assets 2012: $3,862,694Liabilities 2012: $1,097,341Net Assets 2012: $2,765,3532012Assets 2013: $4,451,634Liabilities 2013: $1,190,371Net Assets 2013: $3,261,2632013Assets 2014: $4,922,720Liabilities 2014: $1,229,528Net Assets 2014: $3,693,1922014Assets 2015: $5,583,381Liabilities 2015: $1,313,053Net Assets 2015: $4,270,3282015Assets 2016: $6,150,236Liabilities 2016: $1,342,193Net Assets 2016: $4,808,0432016Assets 2017: $6,697,157Liabilities 2017: $1,279,685Net Assets 2017: $5,417,4722017Assets 2018: $7,401,646Liabilities 2018: $1,272,654Net Assets 2018: $6,128,9922018Assets 2019: $8,110,773Liabilities 2019: $1,188,342Net Assets 2019: $6,922,4312019Assets 2020: $8,707,219Liabilities 2020: $1,179,410Net Assets 2020: $7,527,8092020Assets 2021: $9,491,015Liabilities 2021: $1,170,571Net Assets 2021: $8,320,4442021Assets 2022: $9,928,193Liabilities 2022: $1,262,555Net Assets 2022: $8,665,6382022Assets 2023: $10,894,916Liabilities 2023: $1,316,069Net Assets 2023: $9,578,8472023Assets 2024: $11,731,894Liabilities 2024: $1,261,616Net Assets 2024: $10,470,2782024

Highlighted filing

2024

Assets$11,731,894
Liabilities$1,261,616
Net Assets$10,470,278
Open 2024 Filing

Operations Trend

Revenue Growth42nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0Expenses 2010: $2,029,8972010Expenses 2011: $1,892,5582011Expenses 2012: $1,996,5382012Revenue 2013: $2,582,430Expenses 2013: $2,086,520Net Income 2013: $495,9102013Revenue 2014: $2,665,434Expenses 2014: $2,233,505Net Income 2014: $431,9292014Revenue 2015: $2,847,472Expenses 2015: $2,270,336Net Income 2015: $577,1362015Revenue 2016: $3,048,855Expenses 2016: $2,511,140Net Income 2016: $537,7152016Revenue 2017: $3,317,416Expenses 2017: $2,707,987Net Income 2017: $609,4292017Revenue 2018: $3,477,094Expenses 2018: $2,765,574Net Income 2018: $711,5202018Revenue 2019: $3,654,096Expenses 2019: $2,860,657Net Income 2019: $793,4392019Revenue 2020: $3,435,701Expenses 2020: $2,830,323Net Income 2020: $605,3782020Revenue 2021: $3,565,159Expenses 2021: $2,852,720Net Income 2021: $712,4392021Revenue 2022: $3,653,737Expenses 2022: $3,043,562Net Income 2022: $610,1752022Revenue 2023: $3,826,225Expenses 2023: $3,191,032Net Income 2023: $635,1932023Revenue 2024: $3,981,955Expenses 2024: $3,370,317Net Income 2024: $611,6382024

Highlighted filing

2024

Revenue$3,981,955
Expenses$3,370,317
Net Income$611,638
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$11,731,894
Liabilities
$1,261,616
Net assets
$10,470,278
Revenue
$3,981,955
Expenses
$3,370,317
Net income
$611,638
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.7$1.26$10.5$3.98$3.37$0.61
2023Detailed filing. Detailed filing data is available for this year.$10.9$1.32$9.58$3.83$3.19$0.64
2022Detailed filing. Detailed filing data is available for this year.$9.93$1.26$8.67$3.65$3.04$0.61
2021Detailed filing. Detailed filing data is available for this year.$9.49$1.17$8.32$3.57$2.85$0.71
2020Detailed filing. Detailed filing data is available for this year.$8.71$1.18$7.53$3.44$2.83$0.61
2019Detailed filing. Detailed filing data is available for this year.$8.11$1.19$6.92$3.65$2.86$0.79
2018Detailed filing. Detailed filing data is available for this year.$7.40$1.27$6.13$3.48$2.77$0.71
2017Detailed filing. Detailed filing data is available for this year.$6.70$1.28$5.42$3.32$2.71$0.61
2016Detailed filing. Detailed filing data is available for this year.$6.15$1.34$4.81$3.05$2.51$0.54
2015Detailed filing. Detailed filing data is available for this year.$5.58$1.31$4.27$2.85$2.27$0.58
2014Detailed filing. Detailed filing data is available for this year.$4.92$1.23$3.69$2.67$2.23$0.43
2013Detailed filing. Detailed filing data is available for this year.$4.45$1.19$3.26$2.58$2.09$0.50
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.86$1.10$2.77$2.00
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.41$1.02$2.39$1.89
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.46$1.49$1.97$2.03
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Sep 16, 2025
Return Version
2024v5.2
Gross Receipts
$3,981,955
Mission and Program Overview

Mission

To be the leader in advancing marketplace trust by creating a community of trustworthy businesses; setting standards for marketplace trust; encouraging and supporting best practices; celebrating marketplace role models; and denouncing substandard marketplace behavior.

To promote and foster the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer and business education, and service excellence.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cap Stk Tr Prin Current Funds$9,578,847$10,470,278▲ $891,431
Savings and Temporary Cash Investments$5,539,851$4,996,458▼ $543,393
Investments in Publicly Traded Securities$3,289,566$4,746,913▲ $1,457,347
Land, Buildings, and Equipment, Net$1,708,716$1,672,551▼ $36,165
Prepaid Expenses and Deferred Charges$231,057$224,512▼ $6,545
Cash and Non-Interest-Bearing Accounts$75,063$50,137▼ $24,926
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Rtn Earn Endowment Incm Other Fnds$0$0→ $0
Total Assets$10,894,916$11,731,894▲ $836,978
Other Assets Total$50,663$41,323▼ $9,340
Liabilities
Deferred Revenue$1,155,149$1,121,044▼ $34,105
Accounts Payable and Accrued Expenses$110,257$99,249▼ $11,008
Other Liabilities$50,663$41,323▼ $9,340
Total Liabilities$1,316,069$1,261,616▼ $54,453
Net Assets / Fund Balance
Total Net Assets Fund Balance$9,578,847$10,470,278▲ $891,431
Total Liabilities and Net Assets / Fund Balance$10,894,916$11,731,894▲ $836,978

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,245,493$1,099,272$2,344,765
Land$397,800-$397,800
Equipment$28,321$223,603$251,924
Other Land Buildings$937$43,987$44,924
Compensation and Service Providers
Top Officer Pay22nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Karen W NalvenPresident/CEOFT$189,266$23,753$213,019
John ZajacCorporate CounselFT$145,533$14,118$159,651
Michelle GrellaSenior Business RelationsFT$113,242$17,735$130,977
Todd EikenberryBusiness Development ManagFT$118,133$12,751$130,884
Stephanie Renfroe-KellyFinancial OfficerFT$107,230$11,704$118,934

Board Members and Trustees

NameTitle
Mark VernickChair
Steven G KleinPast Chair
Karla MorenoVice Chair
Amy RettigDirector
Jack JoynerDirector
John RichardDirector
Judie GlennDirector
Leslie M Conklin EsqDirector
Ronald RicardoDirector
Terry ChapmanDirector
Thomas ClearyDirector
Jim AlexTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$3,628,215
Investment Income
$339,171
Other Revenue
$14,569
Change in Net Assets
$611,638

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,981,955
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$279,793
Total Revenue per Audited Statements
$4,261,748
Total Revenue per Form 990
$3,981,955
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,725,176
Salaries, Compensation, and Employee Benefits$1,645,141
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$221,932$543,437-$765,369
Current Officers, Directors, Trustees, and Key Employees$195,266$478,138-$673,404
Advertising$243,252$70,204-$313,456
Insurance$90,893$52,871-$143,764
Payroll Taxes$63,497$75,799-$139,296
Office Expenses$80,745$52,230-$132,975
Information Technology$45,992$36,681-$82,673
Depreciation Depletion$37,683$37,683-$75,366
Occupancy$33,200$33,200-$66,400
Pension Plan Contributions$29,862$31,189-$61,051
Fees for Services Accounting$18,030$15,030-$33,060
Other Expenses$13,541$12,969-$26,510
Conferences and Meetings$5,636$17,539-$23,175
All Other Expenses$7,580$7,645-$15,225
Travel$5,044$9,166-$14,210
Fees for Services Legal$133$13,400-$13,533
Fees for Services Other$6,865$4,892-$11,757
Other Employee Benefits-$6,021-$6,021
Total Functional Expenses$1,763,797$1,606,520$0$3,370,317

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,370,317
Total Expenses per Audited Statements$3,370,317
Total Expenses per Form 990$3,370,317
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Obligation$41,323
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B

“Form 990 is reviewed and approved by the president/CEO. Each board members receives an electronic copy of the form 990 for review and responds with their acceptance or any questions to the president/CEO.”

Form 990, Part VI, Section B, line 12C

“The organization requires that all officers, directors, and employees execute a contract in connection with the organization's conflict of interest policy. The contract requires that each conflict be disclosed immediately upon discovery. The contracts are monitored and enforced on a daily basis.”

Form 990, Part VI, Section B, line 15

“The organization has an executive committee that is responsible for reviewing and approving compensation levels for the organization's president and other employees. Non-profit and better business bureau surveys are conducted by the council of better business bureaus are used for comparability data. All relevant information is documented in the organization's records.”

Form 990, Part VI, Section C, line 18

“The organization's governing documents, conflict of interest policy, and financial statements are made available to the public upon request.”

Form 990, Part VI, Section C, line 19

“The organization's governing documents, conflict of interest policy, and financial statements are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Better Business Bureau of West Florida
EIN
59-2453220
Phone
7275355609
Address
2655 McCormick Drive, Clearwater, FL 33759

Signing Officer

Name
Karen W Nalven
Title
President/CEO
Phone
7275355609
Signed
2025-09-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Karen W Nalven
Formed
1984
Legal Domicile
Fl
Voting Board Members
13
Independent Board Members
13
Employees
47
Volunteers
0

Preparer

Firm
Pdr Cpas Advisors Inc
Address
4023 Tampa Road Suite 2000, Oldsmar, FL 34677
Preparer
Ann Paxton
Phone
7277854447
Raw XML AppendixShowing 400 of 522 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm0Steven G Klein
IRS990/Form990PartVIISectionAGrp/PersonNm1Jim Alex
IRS990/Form990PartVIISectionAGrp/PersonNm2Karla Moreno
IRS990/Form990PartVIISectionAGrp/PersonNm3Terry Chapman
IRS990/Form990PartVIISectionAGrp/PersonNm4Thomas Cleary
IRS990/Form990PartVIISectionAGrp/PersonNm5Judie Glenn
IRS990/Form990PartVIISectionAGrp/PersonNm6Jack Joyner
IRS990/Form990PartVIISectionAGrp/PersonNm7Amy Rettig
IRS990/Form990PartVIISectionAGrp/PersonNm8Ronald Ricardo
IRS990/Form990PartVIISectionAGrp/PersonNm9Mark Vernick
IRS990/Form990PartVIISectionAGrp/PersonNm10Leslie M Conklin Esq
IRS990/Form990PartVIISectionAGrp/PersonNm11John Richard
IRS990/Form990PartVIISectionAGrp/PersonNm12Karen W Nalven
IRS990/Form990PartVIISectionAGrp/PersonNm13John Zajac
IRS990/Form990PartVIISectionAGrp/PersonNm14Todd Eikenberry
IRS990/Form990PartVIISectionAGrp/PersonNm15Michelle Grella
IRS990/Form990PartVIISectionAGrp/PersonNm16Stephanie Renfroe-Kelly
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