Liabilities / Assets
97th percentile
Higher debt load relative to assets than 97% of similar nonprofits.
990 • Fiscal year 2016 • EIN 59-2193665
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
97th percentile
Higher debt load relative to assets than 97% of similar nonprofits.
Liabilities / Revenue
84th percentile
Higher debt load relative to revenue than 84% of similar nonprofits.
Net Margin
39th percentile
Higher net margin than 39% of similar nonprofits.
Top Officer Pay
69th percentile
Higher top officer pay than 69% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
26th percentile
Faster asset growth than 26% of similar nonprofits.
Revenue Growth
29th percentile
Faster revenue growth than 29% of similar nonprofits.
Assets
Down$65,948
Down $7,371 (-10%) from 2015
Net Assets
Down-$17,447
Down $3,440 (-25%) from 2015
Liabilities
Down$83,395
Down $3,931 (-4.5%) from 2015
Revenue
Down$432,409
Down $43,101 (-9.1%) from 2015
Expenses
Down$435,849
Down $65,623 (-13%) from 2015
Net Income
Up-$3,440
Up $22,522 (+87%) from 2015
Promote tourist awareness of community
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $60,615 | $65,948 | ▲ $5,333 |
| Accounts Receivable | $12,700 | $0 | ▼ $12,700 |
| Savings and Temporary Cash Investments | - | $0 | - |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Land, Buildings, and Equipment, Net | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Prepaid Expenses and Deferred Charges | - | $0 | - |
| Total Assets | $73,319 | $65,948 | ▼ $7,371 |
| Other Assets Total | $4 | $0 | ▼ $4 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $87,268 | $84,778 | ▼ $2,490 |
| Other Liabilities | $58 | - | - |
| Total Liabilities | $87,326 | $84,778 | ▼ $2,548 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $-14,007 | $-18,830 | ▼ $4,823 |
| Total Net Assets Fund Balance | $-14,007 | $-18,830 | ▼ $4,823 |
| Total Liabilities and Net Assets / Fund Balance | $73,319 | $65,948 | ▼ $7,371 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | - | $5,361 | $5,361 |
| Name | Title |
|---|---|
| Steve Robbins | President |
| Bill Murphy | Vice President |
| Charlie Bauer | Director |
| Hugh Morgan | Director |
| Matt Trahan | Director |
| Noah Singh | Director |
| Joy Smatt | Director Emert |
| Tony Falcone | Director EMERT |
| LINDA O'BRIEN | Executive Director |
| Diane Schmidt | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| The Market Share Co of Monroe County Inc | Coordinate & Manage | 1111 12th Street Suite 211, Key West, FL 33040 | - |
| Line Item | Amount |
|---|---|
| Other Expenses | $437,232 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| All Other Expenses | $66,384 | $6,551 | - | $72,935 |
| Other Expenses | $40,330 | $4,748 | - | $40,330 |
| Insurance | $22,799 | - | - | $22,799 |
| Occupancy | $9,817 | $1,213 | - | $11,030 |
| Fees for Services Accounting | - | $6,500 | - | $6,500 |
| Fees for Services Legal | - | $3,167 | - | $3,167 |
| Fees for Services Other | $239 | $29 | - | $268 |
| Total Functional Expenses | $415,024 | $22,208 | $0 | $437,232 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“A copy of the Form 990 is given to board members before it is filed with a stated period of time for comments and corrections they may have. At the end of the comment period, the Form 990 is changed if necessary and filed.”
“Although there is no written conflict of interest policy, Board members are asked annually to disclose any existing or potential conflicts.”
“Governing documents, policies and financial statements are available upon request.”
“BANK CHARGES: Column (A) - Total = $4187; Column (B) - Program Services = $3726; Column (C) - Management & General = $461; Column (D) - Fundraising = $0”
“DUES & SUBSCRIPTIONS: Column (A) - Total = $655; Column (B) - Program Services = $583; Column (C) - Management & General = $72; Column (D) - Fundraising = $0”
“FANTASY FEST: Column (A) - Total = $19065; Column (B) - Program Services = $19065; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“MASQUERADE MARCH: Column (A) - Total = $3746; Column (B) - Program Services = $3746; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“MEETING EXPENSE: Column (A) - Total = $2013; Column (B) - Program Services = $1007; Column (C) - Management & General = $1006; Column (D) - Fundraising = $0”
“OFFICE EXPENSE: Column (A) - Total = $3988; Column (B) - Program Services = $0; Column (C) - Management & General = $3988; Column (D) - Fundraising = $0”
“PARADE EXPENSE: Column (A) - Total = $15611; Column (B) - Program Services = $15611; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“Postage and Shipping: Column (A) - Total = $937; Column (B) - Program Services = $0; Column (C) - Management & General = $937; Column (D) - Fundraising = $0”
“PUBLIC REALTIONS: Column (A) - Total = $5874; Column (B) - Program Services = $5874; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“STREET FAIR EXPENSE: Column (A) - Total = $16066; Column (B) - Program Services = $16066; Column (C) - Management & General = $0; Column (D) - Fundraising = $0”
“UTILITIES: Column (A) - Total = $793; Column (B) - Program Services = $706; Column (C) - Management & General = $87; Column (D) - Fundraising = $0”
“Adjustments were made to expenses after tax return had been filed.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | true |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 87268 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 84778 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 12700 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/AcctCompileOrReviewBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | PROMOTE TOURIST AWARENESS OF COMMUNITY |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 0 |
| IRS990/AllAffiliatesIncludedInd | 0 | false |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 6551 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 66384 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 72935 |
| IRS990/AmendedReturnInd | 0 | X |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | false |
| IRS990/AuditCommitteeInd | 0 | false |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | DIANE SCHMIDT |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 3052965596 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 1111 12TH STREET STE 211 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | KEY WEST |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | FL |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 33040 |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 60615 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 65948 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 0 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | false |
| IRS990/CompensationProcessOtherInd | 0 | false |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | false |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | 1111 12th Street Suite 211 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Key West |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | FL |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 33040 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | The Market Share Co of Monroe County Inc |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Coordinate & Manage |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 150273 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 0 |
| IRS990/CYOtherExpensesAmt | 0 | 437232 |
| IRS990/CYOtherRevenueAmt | 0 | 1816 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 280320 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -4823 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/CYTotalExpensesAmt | 0 | 437232 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 432409 |
| IRS990/DAFExcessBusinessHoldingsInd | 0 | false |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 0 |
| IRS990/Desc | 0 | KEY WEST TDA SEEKS TO PROMOTE TOURISM, COMMUNITY AWARENESS, AND THE PRESERVATION OF KEY WEST'S HERITAGE THROUGH ITS SPONSORING OF VARIOUS SPECIAL EVENTS AND FESTIVALS. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DistributionToDonorInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | false |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | false |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/EscrowAccountInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 413184 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 6500 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 6500 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 3167 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 3167 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 29 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 239 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 268 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 0.50 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JOY SMATT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | CHARLIE BAUER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | NOAH SINGH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | TONY FALCONE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | MATT TRAHAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | LINDA O'BRIEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | HUGH MORGAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | DIANE SCHMIDT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | STEVE ROBBINS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | BILL MURPHY |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | Director Emert |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Director EMERT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Executive Dir. |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Vice President |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/Form990TFiledInd | 0 | false |
| IRS990/FormationYr | 0 | 1998 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedInd | 0 | false |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 7 |
| IRS990/GovernmentGrantsAmt | 0 | 150273 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 432409 |
| IRS990/GrossSalesOfInventoryAmt | 0 | 322 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | false |
| IRS990/IndependentVotingMemberCnt | 0 | 6 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIXInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 0 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 22799 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 22799 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 0 |
| IRS990/InvestTaxExemptBondsInd | 0 | false |
| IRS990/IRPDocumentCnt | 0 | 30 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 5361 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 0 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 5361 |
| IRS990/LegalDomicileStateCd | 0 | FL |
| IRS990/LicensedMoreThanOneStateInd | 0 | false |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LobbyingActivitiesInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | PROMOTE TOURIST AWARENESS OF COMMUNITY |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | -14007 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | -18830 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt | 0 | 322 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 322 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 1213 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 9817 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 11030 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 0 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OnBehalfOfIssuerInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OrgFiledInLieuOfForm1041Ind | 0 | false |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 4 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | FPC CONTRACT FEE |
| IRS990/OtherExpensesGrp/Desc | 1 | SECURITY |
| IRS990/OtherExpensesGrp/Desc | 2 | COORDINATION FEE |
| IRS990/OtherExpensesGrp/Desc | 3 | ADVERTISING & PROMOTION |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 4748 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 179725 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 57315 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 38415 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 40330 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 179725 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 57315 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 43163 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 40330 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 58 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | MISCELLANEOUS |
| IRS990/OtherRevenueMiscGrp/ExclusionAmt | 0 | 1494 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 1494 |
| IRS990/OtherRevenueTotalAmt | 0 | 1494 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 0 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 0 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 0 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 0 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 0 |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | ENTRY FEES |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | SPONSORSHIP FEES |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 0 | 63305 |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 1 | 217015 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 63305 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 217015 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYContributionsGrantsAmt | 0 | 140000 |
| IRS990/PYExcessBenefitTransInd | 0 | false |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 501472 |
| IRS990/PYOtherRevenueAmt | 0 | 46 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 335464 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -25962 |
| IRS990/PYTotalExpensesAmt | 0 | 501472 |
| IRS990/PYTotalRevenueAmt | 0 | 475510 |
| IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt | 0 | 0 |
| IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -4823 |
| IRS990/RegularMonitoringEnfrcInd | 0 | false |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | false |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 432409 |
| IRS990/RoyaltiesGrp/TotalAmt | 0 | 0 |
| IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 0 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 5361 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 5361 |
| IRS990/ScheduleJRequiredInd | 0 | false |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt | 0 | The Market Share Co of Monroe County |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt | 0 | contract |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd | 0 | false |
| IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc | 0 | Coordinated festival |
| IRS990ScheduleL/SupplementalInformationDetail/ExplanationTxt | 0 | A Director of Key West Tourist Development Association, Inc. is also a director of The Market Share Co. of Monroe County, Inc. |
| IRS990ScheduleL/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Schedule L, Part V Supplemental Information |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | A copy of the Form 990 is given to board members before it is filed with a stated period of time for comments and corrections they may have. At the end of the comment period, the Form 990 is changed if necessary and filed. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Although there is no written conflict of interest policy, Board members are asked annually to disclose any existing or potential conflicts. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Governing documents, policies and financial statements are available upon request. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | BANK CHARGES: Column (A) - Total = $4187; Column (B) - Program Services = $3726; Column (C) - Management & General = $461; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | DUES & SUBSCRIPTIONS: Column (A) - Total = $655; Column (B) - Program Services = $583; Column (C) - Management & General = $72; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | FANTASY FEST: Column (A) - Total = $19065; Column (B) - Program Services = $19065; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | MASQUERADE MARCH: Column (A) - Total = $3746; Column (B) - Program Services = $3746; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 7 | MEETING EXPENSE: Column (A) - Total = $2013; Column (B) - Program Services = $1007; Column (C) - Management & General = $1006; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 8 | OFFICE EXPENSE: Column (A) - Total = $3988; Column (B) - Program Services = $0; Column (C) - Management & General = $3988; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 9 | PARADE EXPENSE: Column (A) - Total = $15611; Column (B) - Program Services = $15611; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 10 | Postage and Shipping: Column (A) - Total = $937; Column (B) - Program Services = $0; Column (C) - Management & General = $937; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 11 | PUBLIC REALTIONS: Column (A) - Total = $5874; Column (B) - Program Services = $5874; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 12 | STREET FAIR EXPENSE: Column (A) - Total = $16066; Column (B) - Program Services = $16066; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 13 | UTILITIES: Column (A) - Total = $793; Column (B) - Program Services = $706; Column (C) - Management & General = $87; Column (D) - Fundraising = $0 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 14 | ADJUSTMENTS WERE MADE TO EXPENSES AFTER TAX RETURN HAD BEEN FILED. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Line 11b: Form 990 Review Process |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Line 19: Other Organization Documents Publicly Available |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 6 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 7 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 8 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 9 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 10 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 11 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 12 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 13 | Form 990, Part IX, Line 24e: Other Expenses |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 14 | Amended Explanation |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/TaxableDistributionsInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TempOrPermanentEndowmentsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 73319 |
| IRS990/TotalAssetsEOYAmt | 0 | 65948 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 73319 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 65948 |
| IRS990/TotalCompGreaterThan150KInd | 0 | false |
| IRS990/TotalContributionsAmt | 0 | 150273 |
| IRS990/TotalEmployeeCnt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 22208 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 415024 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 437232 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 87326 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 84778 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 87326 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 84778 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | -14007 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | -18830 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 413184 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 280320 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 281814 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 322 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 432409 |
| IRS990/TotalVolunteersCnt | 0 | 40 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 73319 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 65948 |
| IRS990/TransactionWithControlEntInd | 0 | false |
| IRS990/TravelGrp/TotalAmt | 0 | 0 |
| IRS990/TrnsfrExmptNonChrtblRltdOrgInd | 0 | false |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UnrestrictedNetAssetsGrp/BOYAmt | 0 | -14007 |
| IRS990/UnrestrictedNetAssetsGrp/EOYAmt | 0 | -18830 |
| IRS990/UponRequestInd | 0 | X |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 7 |
| IRS990/VotingMembersIndependentCnt | 0 | 6 |
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Displayed year
2016 • Form 990Detailed filing. Detailed filing data is available for this year.