Civic Intelligence

United States Tour Operators Association Inc

EIN 59-1635967 • 501(c)6 • New York, NY

Profile

Ustoa's motto is "integrity in tourism." accordingly, the association has established some of the highest standards in the travel industry. Among these is the principle of ethical conduct, which requires members to conduct business according to a set of professional standards.

345 7th Avenue 1801New York, NY 10001

www.ustoa.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

59th percentile

0.26x

Higher debt load relative to assets than 59% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

53rd percentile

0.31x

Higher debt load relative to revenue than 53% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

76th percentile

14%

Higher net margin than 76% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

95th percentile

$742,069

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 14.9% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

86th percentile

21%

Faster asset growth than 86% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

61st percentile

8.7%

Faster revenue growth than 61% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Up

$5,990,708

Up $1,055,762 (+21%) from 2023

Liabilities

Up

$1,562,426

Up $330,041 (+27%) from 2023

Net Assets

Up

$4,428,282

Up $725,721 (+20%) from 2023

Operations
Liabilities / Revenue53rd percentileNet Margin76th percentile

Revenue

Up

$4,970,037

Up $395,748 (+8.7%) from 2023

Expenses

Up

$4,259,885

Up $84,374 (+2.0%) from 2023

Net Income

Up

$710,152

Up $311,374 (+78%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth86th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2011: $1,973,262Liabilities 2011: $402,723Net Assets 2011: $1,570,5392011Assets 2012: $2,236,437Liabilities 2012: $367,236Net Assets 2012: $1,869,2012012Assets 2013: $2,603,574Liabilities 2013: $423,859Net Assets 2013: $2,179,7152013Assets 2014: $2,825,367Liabilities 2014: $697,100Net Assets 2014: $2,128,2672014Assets 2015: $3,068,485Liabilities 2015: $789,981Net Assets 2015: $2,278,5042015Assets 2016: $3,338,882Liabilities 2016: $963,448Net Assets 2016: $2,375,4342016Assets 2017: $3,068,489Liabilities 2017: $690,574Net Assets 2017: $2,377,9152017Assets 2018: $3,526,250Liabilities 2018: $882,859Net Assets 2018: $2,643,3912018Assets 2019: $4,029,825Liabilities 2019: $963,931Net Assets 2019: $3,065,8942019Assets 2020: $3,285,101Liabilities 2020: $327,559Net Assets 2020: $2,957,5422020Assets 2021: $3,545,017Liabilities 2021: $462,775Net Assets 2021: $3,082,2422021Assets 2022: $4,215,827Liabilities 2022: $960,332Net Assets 2022: $3,255,4952022Assets 2023: $4,934,946Liabilities 2023: $1,232,385Net Assets 2023: $3,702,5612023Assets 2024: $5,990,708Liabilities 2024: $1,562,426Net Assets 2024: $4,428,2822024

Highlighted filing

2024

Assets$5,990,708
Liabilities$1,562,426
Net Assets$4,428,282
Open 2024 Filing

Operations Trend

Revenue Growth61st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MRevenue 2011: $2,013,491Expenses 2011: $1,776,795Net Income 2011: $236,6962011Revenue 2012: $2,053,719Expenses 2012: $1,754,873Net Income 2012: $298,8462012Revenue 2013: $2,547,671Expenses 2013: $2,236,929Net Income 2013: $310,7422013Revenue 2014: $2,589,474Expenses 2014: $2,641,208Net Income 2014: -$51,7342014Revenue 2015: $2,766,346Expenses 2015: $2,615,953Net Income 2015: $150,3932015Revenue 2016: $2,905,869Expenses 2016: $2,808,727Net Income 2016: $97,1422016Revenue 2017: $3,296,564Expenses 2017: $3,293,607Net Income 2017: $2,9572017Revenue 2018: $3,616,527Expenses 2018: $3,349,179Net Income 2018: $267,3482018Revenue 2019: $3,887,657Expenses 2019: $3,479,042Net Income 2019: $408,6152019Revenue 2020: $1,746,172Expenses 2020: $1,852,537Net Income 2020: -$106,3652020Revenue 2021: $2,942,220Expenses 2021: $2,807,385Net Income 2021: $134,8352021Revenue 2022: $3,836,655Expenses 2022: $3,614,940Net Income 2022: $221,7152022Revenue 2023: $4,574,289Expenses 2023: $4,175,511Net Income 2023: $398,7782023Revenue 2024: $4,970,037Expenses 2024: $4,259,885Net Income 2024: $710,1522024

Highlighted filing

2024

Revenue$4,970,037
Expenses$4,259,885
Net Income$710,152
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$5,990,708
Liabilities
$1,562,426
Net assets
$4,428,282
Revenue
$4,970,037
Expenses
$4,259,885
Net income
$710,152
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.99$1.56$4.43$4.97$4.26$0.71
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.93$1.23$3.70$4.57$4.18$0.40
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.22$0.96$3.26$3.84$3.61$0.22
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.55$0.46$3.08$2.94$2.81$0.13
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.29$0.33$2.96$1.75$1.85$0.11
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.03$0.96$3.07$3.89$3.48$0.41
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.53$0.88$2.64$3.62$3.35$0.27
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.07$0.69$2.38$3.30$3.29$0.00
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.34$0.96$2.38$2.91$2.81$0.10
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.07$0.79$2.28$2.77$2.62$0.15
2014Detailed filing. Detailed filing data is available for this year.$2.83$0.70$2.13$2.59$2.64$0.05
2013Summary only. Only limited summary data is available for this year.$2.60$0.42$2.18$2.55$2.24$0.31
2012Summary only. Only limited summary data is available for this year.$2.24$0.37$1.87$2.05$1.75$0.30
2011Summary only. Only limited summary data is available for this year.$1.97$0.40$1.57$2.01$1.78$0.24
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 4, 2025
Return Version
2024v5.2
Gross Receipts
$4,970,037
Mission and Program Overview

Mission

Ustoa sets the standards for integrity in tourism and furthers the interest of its members through government advocacy, education, benefits and networking.

Ustoa promotes and protects the tourism industry worldwide.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,833,316$4,731,908▲ $898,592
Accounts Receivable$518,986$513,713▼ $5,273
Prepaid Expenses and Deferred Charges$120,404$275,998▲ $155,594
Land, Buildings, and Equipment, Net$54,942$159,363▲ $104,421
Cash and Non-Interest-Bearing Accounts$248$248→ $0
Total Assets$4,934,946$5,990,708▲ $1,055,762
Other Assets Total$407,050$309,478▼ $97,572
Liabilities
Accounts Payable and Accrued Expenses$496,622$897,726▲ $401,104
Deferred Revenue$320,166$335,000▲ $14,834
Other Liabilities$415,597$329,700▼ $85,897
Total Liabilities$1,232,385$1,562,426▲ $330,041
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,702,561$4,428,282▲ $725,721
Total Net Assets Fund Balance$3,702,561$4,428,282▲ $725,721
Total Liabilities and Net Assets / Fund Balance$4,934,946$5,990,708▲ $1,055,762

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$146,198$381,602$527,800
Equipment$13,165$65,261$78,426
Leasehold Improvements$0$18,985$18,985
Other Assets Org$19,953--
Compensation and Service Providers
Top Officer Pay95th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Terry DalePresident & CEOFT$600,000$142,069$742,069
Margaret M MurphyVice PresidentFT$185,000$65,753$250,753
Dominick MarronaroVice President of FinanceFT$155,000$54,437$209,437
Luis MaraviDirector of Membership & ProgrammingFT$118,363$37,991$156,354
Molly LaycobGsi ManagerFT$106,440$19,848$126,288

Board Members and Trustees

NameTitle
Dana SantucciChairperson
Bob DrummDirector
Emma CottisDirector
Jeremy PalmerDirector
Jerre FuquaDirector
John HanrattyDirector
Kirk DemeterDirector
Laudie HanouDirector
Matt BernaDirector
Melissa KruegerDirector
Nish PatelDirector
Ray HouraniDirector
Pam HoffeeSecretary
Jeff RoyTreasurer
Madvhi BuchVice Chariperson
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$4,799,099
Investment Income
$170,938
Other Revenue
$0
Change in Net Assets
$710,152

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,970,037
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$15,569
Total Revenue per Audited Statements
$4,985,606
Total Revenue per Form 990
$4,970,037
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,676,001
Salaries, Compensation, and Employee Benefits$1,567,884
Grants and Similar Amounts Paid$16,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$1,459,821
Current Officers, Directors, Trustees, and Key Employees---$1,202,259
Advertising---$570,921
Other Salaries and Wages---$247,941
Fees for Services Lobbying---$175,353
Occupancy---$117,035
Office Expenses---$106,556
Payroll Taxes---$67,341
Fees for Services Other---$64,200
Fees for Services Legal---$52,800
Other Employee Benefits---$42,880
Travel---$39,533
Depreciation Depletion---$32,692
Fees for Services Accounting---$27,174
Grants to Domestic Orgs---$16,000
Insurance---$7,603
Pension Plan Contributions---$7,463
Other Expenses---$4,799
Total Functional Expenses$0$0$0$4,259,885

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,259,885
Total Expenses per Audited Statements$4,259,885
Total Expenses per Form 990$4,259,885
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
The Interfaith Nutrition Network IncHempstead, NY501c3To Support a Food Bank$10,000
Northstar Travel Media LLCRutherford, NJN/aBob Whitely Memorial Shootout$6,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$176,267
Current Year Nondeductible Lobbying and Political Cost$175,353
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$329,700
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has two classes of members - active and associate. Active members have the right to elect the governing body and participate in other significant decisions.”

Form 990, Part VI, Section A, Line 7A

“The affairs of the corporation shall be administered by a board of directors consisting of 15 members, one of whom shall be the immediate past chairperson of the corporation and the other 14 of whom shall be elected by and at the annual meeting of the active members of the corporation.”

Form 990, Part VI, Section A, Line 7B

“Members also approve changes to the by-laws, rules and regulations and strategic plans.”

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by the vice president of finance before it is submitted to the irs.”

Form 990, Part VI, Section B, Line 12C

“The directors are made aware that compliance with the organization's conflict of interest policy is required. Annual disclosure forms are reviewed by the executive body and legal counsel. If a conflict exists, that party would be prohibited from voting on the matter.”

Form 990, Part VI, Section B, Line 15A

“Overseen by the executive committee, engaged independent consultant, approved by board and executed written employment agreement.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
United States Tour Operators
EIN
59-1635967
Phone
2125996599
Address
345 7TH AVENUE 1801, NEW YORK, NY 10001

Signing Officer

Name
Terry Dale
Title
President
Phone
2125996599
Signed
2025-08-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Terry Dale
Formed
1972
Legal Domicile
CA
Voting Board Members
15
Independent Board Members
15
Employees
5
Volunteers
0

Preparer

Firm
Lutz and Carr Cpas Llp
Address
551 FIFTH AVENUE SUITE 400, NEW YORK, NY 10176
Preparer
Jessica Digiamo Diaz
Phone
2126972299
Raw XML AppendixShowing 400 of 559 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0USTOA PROMOTES AND PROTECTS THE TOURISM INDUSTRY WORLDWIDE.
IRS990/AdvertisingGrp/TotalAmt0570921
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd01
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IRS990/BooksInCareOfDetail/PhoneNum02125996599
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IRS990/Desc0ANNUAL CONFERENCE - 906 MEMBERS ATTENDED ANNUAL CONFERENCE TO ELECT OFFICERS, CONDUCT SESSIONS, CONSIDER PROBLEMS AND INDUSTRY SOLUTIONS AND DEVELOP TRAVEL ON WORLDWIDE BASIS.
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IRS990/Form990PartVIISectionAGrp/PersonNm1MADVHI BUCH
IRS990/Form990PartVIISectionAGrp/PersonNm2JEFF ROY
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IRS990/Form990PartVIISectionAGrp/TitleTxt2TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt3SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt16VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt17VICE PRESIDENT OF FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR OF MEMBERSHIP & PROGRAMMING
IRS990/Form990PartVIISectionAGrp/TitleTxt19GSI MANAGER
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IRS990/ProgSrvcAccomActy2Grp/Desc0MARKETING - THE ASSOCIATION, BY MEMBERSHIP PARTICIPATION, WAS ABLE TO ADVERTISE IN ALL FORMS OF MEDIA THE BENEFITS OF DEALING WITH RELIABLE TOUR OPERATORS WHO HAVE MET HIGH ETHICAL STANDARDS.
IRS990/ProgSrvcAccomActy3Grp/Desc0PROMOTED PUBLIC RELATIONS BY DISTRIBUTION OF INFORMATION RELATIVE TO TRAVEL FROM ALL SOURCES OF THE MEDIA IN THE INTEREST OF CONSUMERS.
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IRS990ScheduleD/OtherAssetsOrgGrp/Desc0OPERATING LEASE RIGHT-OF-USE ASSET
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IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0TO SUPPORT A FOOD BANK
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1BOB WHITELY MEMORIAL SHOOTOUT
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0THE INTERFAITH NUTRITION NETWORK INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1NORTHSTAR TRAVEL MEDIA LLC
IRS990ScheduleI/RecipientTable/RecipientEIN0112676892
IRS990ScheduleI/RecipientTable/RecipientEIN1800339152
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0211 FULTON AVENUE
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt1301 ROUTE 17 NORTH SUITE 1150
IRS990ScheduleI/RecipientTable/USAddress/CityNm0HEMPSTEAD
IRS990ScheduleI/RecipientTable/USAddress/CityNm1RUTHERFORD
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION DOES NOT MONITOR THE USE OF GRANT FUNDS IN THE UNITED STATES.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 2:
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