Liabilities / Assets
75th percentile
Higher debt load relative to assets than 75% of similar nonprofits.
EIN 58-2418260 • 501(c)6 • Alpharetta, GA
Profile
To position alpharetta as a regionally, nationally, and globally recognized premiere tourism destination by developing quality programs and facilities to attract overnight visitors and to make tourism a significant and ongoing contribution to the economic well-being of the city.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
75th percentile
Higher debt load relative to assets than 75% of similar nonprofits.
Liabilities / Revenue
60th percentile
Higher debt load relative to revenue than 60% of similar nonprofits.
Net Margin
28th percentile
Higher net margin than 28% of similar nonprofits.
Top Officer Pay
67th percentile
Higher top officer pay than 67% of similar nonprofits.
Top officer pay equals 4.6% of source-year revenue.
Asset Growth
13th percentile
Faster asset growth than 13% of similar nonprofits.
Revenue Growth
42nd percentile
Faster revenue growth than 42% of similar nonprofits.
Assets
Down$2,818,309
Down $359,302 (-11%) from 2024
Liabilities
Down$990,560
Down $290,697 (-23%) from 2024
Net Assets
Down$1,827,749
Down $68,605 (-3.6%) from 2024
Revenue
Up$4,094,479
Up $120,739 (+3.0%) from 2024
Expenses
Up$4,163,084
Up $57,359 (+1.4%) from 2024
Net Income
Up-$68,605
Up $63,380 (+48%) from 2024
Most recent year
2025 • Form 990Detailed filing. Detailed filing data is available for this year.
To position alpharetta as a regionally, nationally, and globally recognized premiere tourism destination by developing quality programs and facilities to attract overnight visitors and to make tourism a significant and ongoing contribution to the economic well-being of the city.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $2,054,458 | $1,824,515 | ▼ $229,943 |
| Prepaid Expenses and Deferred Charges | $136,447 | $83,959 | ▼ $52,488 |
| Land, Buildings, and Equipment, Net | $32,267 | $25,492 | ▼ $6,775 |
| Total Assets | $3,177,611 | $2,818,309 | ▼ $359,302 |
| Other Assets Total | $954,439 | $884,343 | ▼ $70,096 |
| Liabilities | |||
| Other Liabilities | $1,047,708 | $990,560 | ▼ $57,148 |
| Accounts Payable and Accrued Expenses | $233,549 | - | - |
| Total Liabilities | $1,281,257 | $990,560 | ▼ $290,697 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,896,354 | $1,827,749 | ▼ $68,605 |
| Total Net Assets Fund Balance | $1,896,354 | $1,827,749 | ▼ $68,605 |
| Total Liabilities and Net Assets / Fund Balance | $3,177,611 | $2,818,309 | ▼ $359,302 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $7,615 | $105,647 | $113,262 |
| Equipment | $17,656 | $48,514 | $66,170 |
| Leasehold Improvements | $221 | $31,973 | $32,194 |
| Other Assets Org | $6,650 | - | - |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Janet Rodgers | President | FT | $190,130 | $190,130 |
| Name | Title |
|---|---|
| Amber Edwards | Director |
| Chris Lagerbloom | Director |
| Courtney Major | Director |
| Jim Gilvin | Director |
| John Hipes | Director |
| Kathi Cook | Director |
| Kathryn Johnson | Director |
| Kevin Pickard | Director |
| Morgan Rodgers | Director |
| Paul Bodine | Director |
| Tim Zugger | Director |
| Trevor Ralph | Director |
| Line Item | Amount |
|---|---|
| Other Expenses | $2,784,435 |
| Salaries, Compensation, and Employee Benefits | $1,378,649 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $1,053,807 | $55,464 | - | $1,109,271 |
| Other Salaries and Wages | $781,582 | $41,136 | - | $822,718 |
| All Other Expenses | $189,307 | $6,386 | - | $195,693 |
| Current Officers, Directors, Trustees, and Key Employees | $180,624 | $9,506 | - | $190,130 |
| Other Employee Benefits | $139,495 | $7,342 | - | $146,837 |
| Pension Plan Contributions | $131,537 | $6,923 | - | $138,460 |
| Office Expenses | $116,492 | $6,131 | - | $122,623 |
| Other Expenses | $113,257 | $5,996 | - | $113,257 |
| Fees for Services Other | $106,632 | $5,612 | - | $112,244 |
| Payroll Taxes | $76,479 | $4,025 | - | $80,504 |
| Conferences and Meetings | $46,585 | $2,452 | - | $49,037 |
| Fees for Services Accounting | - | $22,618 | - | $22,618 |
| Depreciation Depletion | $9,699 | $511 | - | $10,210 |
| Insurance | - | $4,437 | - | $4,437 |
| Total Functional Expenses | $3,971,065 | $192,019 | $0 | $4,163,084 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $4,163,084 |
| Total Expenses per Audited Statements | $4,163,084 |
| Total Expenses per Form 990 | $4,163,084 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Liability | Amount |
|---|---|
| Lease Liability | $914,218 |
| Accrued Payroll | $76,342 |
“The ceo and financial administrator are responsible for reviewing the form 990 prior to its filing. The board of directors can review the form 990 upon request.”
“Any member of the board of directors, who may be involved in a possible conflict of interest transaction, shall immediately notify the board of directors. For each possible conflict of interest disclosed by a member, the board of directors will discuss and vote to determine the appropriate steps that need to be taken.”
“The alpharetta city administrator has been appointed to determine the compensation of the ceo.”
“Compensation of employees is determined by the ceo.”
“Governing documents are made available to the public upon request.”
“To position alpharetta as a regionally, nationally, and globally recognized premiere tourism destination by developing quality programs and facilities to attract overnight visitors and to make tourism a significant and ongoing contribution to the economic well-being of the city.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 233549 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | TO POSITION ALPHARETTA AS A REGIONALLY, NATIONALLY, AND GLOBALLY RECOGNIZED PREMIERE TOURISM DESTINATION BY DEVELOPING QUALITY PROGRAMS AND FACILITIES TO ATTRACT OVERNIGHT VISITORS AND TO MAKE TOURISM A SIGNIFICANT AND ONGOING CONTRIBUTION TO THE ECONOMIC WELL-BEING OF THE CITY. |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 55464 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 1053807 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 1109271 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 6386 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 189307 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 195693 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | CASEY ROBINSON |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6782972811 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 178 SOUTH MAIN STREET SUITE 200 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | ALPHARETTA |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 30009 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 9506 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 180624 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 190130 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 2452 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 46585 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 49037 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 0 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 11634 |
| IRS990/CYOtherExpensesAmt | 0 | 2784435 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 4082845 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -68605 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1378649 |
| IRS990/CYTotalExpensesAmt | 0 | 4163084 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 4094479 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 511 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 9699 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 10210 |
| IRS990/Desc | 0 | PROSPECT, NURTURE, ENCOURAGE, AND INVITE BUSINESSES AND TOURISTS TO ALPHARETTA THROUGH CONVENTIONS, TRADE SHOWS, AND MEETINGS. |
| IRS990/DescribedInSection501c3Ind | 0 | false |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 13 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/ExpenseAmt | 0 | 3971065 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 22618 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 22618 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 5612 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 106632 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 112244 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JANET RODGERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | PAUL BODINE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | KATHI COOK |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | AMBER EDWARDS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JIM GILVIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JOHN HIPES |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | KATHRYN JOHNSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | CHRIS LAGERBLOOM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | COURTNEY MAJOR |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | KEVIN PICKARD |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | TREVOR RALPH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | MORGAN RODGERS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | TIM ZUGGER |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 190130 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 1998 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 13 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 4094479 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | false |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 12 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 4437 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 4437 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 11634 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 11634 |
| IRS990/InvestmentInJointVentureInd | 0 | true |
| IRS990/IRPDocumentCnt | 0 | 22 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 186134 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 32267 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 25492 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 211626 |
| IRS990/LegalDomicileStateCd | 0 | GA |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | false |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | TO POSITION ALPHARETTA AS A REGIONALLY, NATIONALLY, AND GLOBALLY RECOGNIZED PREMIERE TOURISM DESTINATION BY DEVELOPING QUALITY PROGRAMS AND FACILITIES TO ATTRACT OVERNIGHT VISITORS AND TO MAKE TOURISM A SIGNIFICANT AND ONGOING CONTRIBUTION TO THE ECONOMIC WELL-BEING OF THE CITY. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1896354 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1827749 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 1896354 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 1827749 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 6131 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 116492 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 122623 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 954439 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 884343 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 7342 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 139495 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 146837 |
| IRS990/OtherExpensesGrp/Desc | 0 | BUSINESS DEVELOPMENT |
| IRS990/OtherExpensesGrp/Desc | 1 | SPONSOR EXPENSES |
| IRS990/OtherExpensesGrp/Desc | 2 | LEASE EXPENSE |
| IRS990/OtherExpensesGrp/Desc | 3 | TRADE SHOWS |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 13480 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 5996 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 655517 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 256125 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 113927 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 113257 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 655517 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 269605 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 119923 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 113257 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 1047708 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 990560 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 41136 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 781582 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 822718 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 4025 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 76479 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 80504 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 6923 |
| IRS990/PensionPlanContributionsGrp/ProgramServicesAmt | 0 | 131537 |
| IRS990/PensionPlanContributionsGrp/TotalAmt | 0 | 138460 |
| IRS990/PoliticalCampaignActyInd | 0 | false |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 136447 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 83959 |
| IRS990/PrincipalOfficerNm | 0 | JANET RODGERS |
| IRS990/ProfessionalFundraisingInd | 0 | false |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | CITY FUNDING |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 4082845 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 4082845 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | false |
| IRS990/PYInvestmentIncomeAmt | 0 | 21087 |
| IRS990/PYOtherExpensesAmt | 0 | 2891892 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 3952653 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -131985 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 1213833 |
| IRS990/PYTotalExpensesAmt | 0 | 4105725 |
| IRS990/PYTotalRevenueAmt | 0 | 3973740 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -68605 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
| IRS990/RelatedEntityInd | 0 | false |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | false |
| IRS990/ReportInvestmentsOtherSecInd | 0 | false |
| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | true |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
| IRS990/RevenueAmt | 0 | 4094479 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 2054458 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 1824515 |
| IRS990/ScheduleBRequiredInd | 0 | false |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 17656 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 48514 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 66170 |
| IRS990ScheduleD/ExpensesSubtotalAmt | 0 | 4163084 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt | 0 | 221 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 31973 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 32194 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 0 | 869560 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 1 | 8133 |
| IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt | 2 | 6650 |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 0 | RIGHT-OF-USE ASSET |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 1 | INTEREST RECEIVABLE |
| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 2 | DEPOSITS |
| IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt | 0 | 7615 |
| IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt | 0 | 105647 |
| IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 113262 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 0 | 914218 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt | 1 | 76342 |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | LEASE LIABILITY |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 1 | ACCRUED PAYROLL |
| IRS990ScheduleD/RevenueSubtotalAmt | 0 | 4094479 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 25492 |
| IRS990ScheduleD/TotalBookValueOtherAssetsAmt | 0 | 884343 |
| IRS990ScheduleD/TotalExpensesPerForm990Amt | 0 | 4163084 |
| IRS990ScheduleD/TotalLiabilityAmt | 0 | 990560 |
| IRS990ScheduleD/TotalRevenuePerForm990Amt | 0 | 4094479 |
| IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt | 0 | 4094479 |
| IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt | 0 | 4163084 |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | false |
| IRS990/ScheduleJRequiredInd | 0 | true |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 190130 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | JANET RODGERS |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | PRESIDENT |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 190130 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | false |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | false |
| IRS990/ScheduleORequiredInd | 0 | true |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | TO POSITION ALPHARETTA AS A REGIONALLY, NATIONALLY, AND GLOBALLY RECOGNIZED PREMIERE TOURISM DESTINATION BY DEVELOPING QUALITY PROGRAMS AND FACILITIES TO ATTRACT OVERNIGHT VISITORS AND TO MAKE TOURISM A SIGNIFICANT AND ONGOING CONTRIBUTION TO THE ECONOMIC WELL-BEING OF THE CITY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE CEO AND FINANCIAL ADMINISTRATOR ARE RESPONSIBLE FOR REVIEWING THE FORM 990 PRIOR TO ITS FILING. THE BOARD OF DIRECTORS CAN REVIEW THE FORM 990 UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | ANY MEMBER OF THE BOARD OF DIRECTORS, WHO MAY BE INVOLVED IN A POSSIBLE CONFLICT OF INTEREST TRANSACTION, SHALL IMMEDIATELY NOTIFY THE BOARD OF DIRECTORS. FOR EACH POSSIBLE CONFLICT OF INTEREST DISCLOSED BY A MEMBER, THE BOARD OF DIRECTORS WILL DISCUSS AND VOTE TO DETERMINE THE APPROPRIATE STEPS THAT NEED TO BE TAKEN. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ALPHARETTA CITY ADMINISTRATOR HAS BEEN APPOINTED TO DETERMINE THE COMPENSATION OF THE CEO. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | COMPENSATION OF EMPLOYEES IS DETERMINED BY THE CEO. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | GOVERNING DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990 - ORGANIZATION'S MISSION |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PAGE 6, PART VI, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PAGE 6, PART VI, LINE 12C |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PAGE 6, PART VI, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PAGE 6, PART VI, LINE 15B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990/SchoolOperatingInd | 0 | false |
| IRS990/SignificantChangeInd | 0 | false |
| IRS990/SignificantNewProgramSrvcInd | 0 | false |
| IRS990/StatesWhereCopyOfReturnIsFldCd | 0 | GA |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | false |
| IRS990/SubjectToProxyTaxInd | 0 | false |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | false |
| IRS990/TaxablePartyNotificationInd | 0 | false |
| IRS990/TaxExemptBondsInd | 0 | false |
| IRS990/TerminateOperationsInd | 0 | false |
| IRS990/TotalAssetsBOYAmt | 0 | 3177611 |
| IRS990/TotalAssetsEOYAmt | 0 | 2818309 |
| IRS990/TotalAssetsGrp/BOYAmt | 0 | 3177611 |
| IRS990/TotalAssetsGrp/EOYAmt | 0 | 2818309 |
| IRS990/TotalCompGreaterThan150KInd | 0 | true |
| IRS990/TotalEmployeeCnt | 0 | 13 |
| IRS990/TotalFunctionalExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt | 0 | 192019 |
| IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt | 0 | 3971065 |
| IRS990/TotalFunctionalExpensesGrp/TotalAmt | 0 | 4163084 |
| IRS990/TotalGrossUBIAmt | 0 | 0 |
| IRS990/TotalLiabilitiesBOYAmt | 0 | 1281257 |
| IRS990/TotalLiabilitiesEOYAmt | 0 | 990560 |
| IRS990/TotalLiabilitiesGrp/BOYAmt | 0 | 1281257 |
| IRS990/TotalLiabilitiesGrp/EOYAmt | 0 | 990560 |
| IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt | 0 | 1896354 |
| IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt | 0 | 1827749 |
| IRS990/TotalProgramServiceExpensesAmt | 0 | 3971065 |
| IRS990/TotalProgramServiceRevenueAmt | 0 | 4082845 |
| IRS990/TotalReportableCompFromOrgAmt | 0 | 190130 |
| IRS990/TotalRevenueGrp/ExclusionAmt | 0 | 11634 |
| IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 4082845 |
| IRS990/TotalRevenueGrp/TotalRevenueColumnAmt | 0 | 4094479 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt | 0 | 3177611 |
| IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt | 0 | 2818309 |
| IRS990/TypeOfOrganizationCorpInd | 0 | X |
| IRS990/UnrelatedBusIncmOverLimitInd | 0 | false |
| IRS990/UponRequestInd | 0 | X |
| IRS990/USAddress/AddressLine1Txt | 0 | 178 SOUTH MAIN STREET SUITE 200 |
| IRS990/USAddress/CityNm | 0 | ALPHARETTA |
| IRS990/USAddress/StateAbbreviationCd | 0 | GA |
| IRS990/USAddress/ZIPCd | 0 | 30009 |
| IRS990/VotingMembersGoverningBodyCnt | 0 | 13 |
| IRS990/VotingMembersIndependentCnt | 0 | 12 |
| IRS990/WebsiteAddressTxt | 0 | WWW.AWESOMEALPHARETTA.COM |
| IRS990/WhistleblowerPolicyInd | 0 | true |
| IRS990/WrittenPolicyOrProcedureInd | 0 | true |
| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JANET RODGERS |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | PRESIDENT |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 6782972811 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-08-18 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | ALPHARETTA CONVENTION AND VISITORS |
| ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt | 0 | BUREAU INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | ALPH |
| ReturnHeader/Filer/EIN | 0 | 582418260 |
| ReturnHeader/Filer/PhoneNum | 0 | 6782972811 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 178 SOUTH MAIN STREET SUITE 200 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | ALPHARETTA |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | GA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 30009 |
| ReturnHeader/IRSResponsiblePrtyInfoCurrInd | 0 | false |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 582019486 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | SANTI & ASSOCIATES PC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 4010 OLD MILTON PKWY |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | ALPHARETTA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | GA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 300053423 |
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