Civic Intelligence

Roswell Economic Development & Tourism Inc

EIN 58-1979994 • 501(c)6 • Roswell, GA

Profile

To serve as the destination marketing organization for the city to roswell; to work with partners throughout the city to increase economic impact and quality of life.

1099 Alpharetta StRoswell, GA 30075

www.visitroswellga.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

81st percentile

0.44x

Higher debt load relative to assets than 81% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

94th percentile

0.93x

Higher debt load relative to revenue than 94% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

14th percentile

-9.2%

Higher net margin than 14% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

76th percentile

$226,010

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 30.9% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

94th percentile

45%

Faster asset growth than 94% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

2nd percentile

-52%

Faster revenue growth than 2% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets81st percentile

Assets

Up

$1,550,033

Up $479,439 (+45%) from 2023

Liabilities

Up

$683,840

Up $570,717 (+505%) from 2023

Net Assets

Down

$866,193

Down $91,278 (-9.5%) from 2023

Operations
Liabilities / Revenue94th percentileNet Margin14th percentile

Revenue

Down

$731,789

Down $782,435 (-52%) from 2023

Expenses

Down

$798,754

Down $668,898 (-46%) from 2023

Net Income

Down

-$66,965

Down $113,537 (-244%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth94th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $154,870Liabilities 2011: $4,513Net Assets 2011: $150,3572011Assets 2012: $292,995Liabilities 2012: $11,178Net Assets 2012: $281,8172012Assets 2013: $546,272Liabilities 2013: $19,080Net Assets 2013: $527,1922013Assets 2014: $644,328Liabilities 2014: $40,874Net Assets 2014: $603,4542014Assets 2015: $485,552Liabilities 2015: $25,349Net Assets 2015: $460,2032015Assets 2016: $556,114Liabilities 2016: $22,487Net Assets 2016: $533,6272016Assets 2017: $579,199Liabilities 2017: $36,282Net Assets 2017: $542,9172017Assets 2018: $715,528Liabilities 2018: $30,767Net Assets 2018: $684,7612018Assets 2019: $735,355Liabilities 2019: $44,695Net Assets 2019: $690,6602019Assets 2020: $559,316Liabilities 2020: $15,785Net Assets 2020: $543,5312020Assets 2021: $700,664Liabilities 2021: $198,879Net Assets 2021: $501,7852021Assets 2022: $970,490Liabilities 2022: $59,591Net Assets 2022: $910,8992022Assets 2023: $1,070,594Liabilities 2023: $113,123Net Assets 2023: $957,4712023Assets 2024: $1,550,033Liabilities 2024: $683,840Net Assets 2024: $866,1932024

Highlighted filing

2024

Assets$1,550,033
Liabilities$683,840
Net Assets$866,193
Open 2024 Filing

Operations Trend

Revenue Growth2nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2011: $518,3122011Revenue 2012: $728,101Expenses 2012: $596,641Net Income 2012: $131,4602012Expenses 2013: $814,4672013Revenue 2014: $1,310,442Expenses 2014: $1,234,180Net Income 2014: $76,2622014Revenue 2015: $1,251,049Expenses 2015: $1,394,300Net Income 2015: -$143,2512015Revenue 2016: $1,343,070Expenses 2016: $1,269,646Net Income 2016: $73,4242016Revenue 2017: $1,385,012Expenses 2017: $1,375,722Net Income 2017: $9,2902017Revenue 2018: $1,454,763Expenses 2018: $1,312,919Net Income 2018: $141,8442018Revenue 2019: $1,567,104Expenses 2019: $1,561,205Net Income 2019: $5,8992019Revenue 2020: $1,415,701Expenses 2020: $1,562,830Net Income 2020: -$147,1292020Revenue 2021: $885,897Expenses 2021: $927,643Net Income 2021: -$41,7462021Revenue 2022: $1,582,763Expenses 2022: $1,173,649Net Income 2022: $409,1142022Revenue 2023: $1,514,224Expenses 2023: $1,467,652Net Income 2023: $46,5722023Revenue 2024: $731,789Expenses 2024: $798,754Net Income 2024: -$66,9652024

Highlighted filing

2024

Revenue$731,789
Expenses$798,754
Net Income-$66,965
Open 2024 Filing

Filings

Most recent year

2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$1,550,033
Liabilities
$683,840
Net assets
$866,193
Revenue
$731,789
Expenses
$798,754
Net income
-$66,965
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.55$0.68$0.87$0.73$0.80$0.07
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.07$0.11$0.96$1.51$1.47$0.05
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.97$0.06$0.91$1.58$1.17$0.41
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.70$0.20$0.50$0.89$0.93$0.04
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.56$0.02$0.54$1.42$1.56$0.15
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.74$0.04$0.69$1.57$1.56$0.01
2018Summary only. Only limited summary data is available for this year.$0.72$0.03$0.68$1.45$1.31$0.14
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.58$0.04$0.54$1.39$1.38$0.01
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.56$0.02$0.53$1.34$1.27$0.07
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.49$0.03$0.46$1.25$1.39$0.14
2014Detailed filing. Detailed filing data is available for this year.$0.64$0.04$0.60$1.31$1.23$0.08
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.55$0.02$0.53$0.81
2012Summary only. Only limited summary data is available for this year.$0.29$0.01$0.28$0.73$0.60$0.13
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.15$0.00$0.15$0.52
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2020 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Feb 3, 2021
Return Version
2019v5.2
Gross Receipts
$1,415,701
Mission and Program Overview

Mission

To serve as the destination marketing organization for the city to roswell; to work with partners throughout the city to increase economic impact and quality of life.

To serve as the tourism destination marketing organization for the city of roswell and to promote economic development, retention and expansion of existing businesses. Most significant activities: tourism and economic development.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$725,340$552,917▼ $172,423
Rtn Earn Endowment Incm Other Fnds$690,660$543,531▼ $147,129
Prepaid Expenses and Deferred Charges$3,960$3,960→ $0
Inventories for Sale or Use-$1,537-
Land, Buildings, and Equipment, Net$4,121$717▼ $3,404
Accounts Receivable$1,934$185▼ $1,749
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$735,355$559,316▼ $176,039
Liabilities
Accounts Payable and Accrued Expenses$44,695$15,785▼ $28,910
Total Liabilities$44,695$15,785▼ $28,910
Net Assets / Fund Balance
Total Net Assets Fund Balance$690,660$543,531▼ $147,129
Total Liabilities and Net Assets / Fund Balance$735,355$559,316▼ $176,039

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$717$119,896$120,613
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steven StroudExecutive DirectorFT$142,595$180,358$180,358
Andrew WilliamsExecutive DirectorFT$121,383$150,316$150,316

Board Members and Trustees

NameTitle
Don HowardChairman
Zac HendersonChairman Emeritus, Director
Ken DavisPresident
Dave SchmitVice President
Lonnie MimsVice President
Alex KaufmanDirector
Alex PaulsonDirector
Allen BarkerDirector
Anita FarleyDirector
Chris NelsonDirector
Christina DevictorDirector
Dana GurelaDirector
John-paul CroomDirector
Kevin BamfordDirector
Kevin BryantDirector
Kevin HeadDirector
Mark GoodmanDirector
Mike HamptonDirector
Mike PrewettDirector
Misty FernandezDirector
Monica SmithDirector
Pat RainsDirector
Pat ThompsonDirector
Ron BuckleyDirector
Ryan PerniceDirector
Sunny BaileyDirector
Michael CurlingAdvisor
Branch SinkuleSecretary
Nany Tolber-yilmazTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,160,000
Program Service Revenue
$254,838
Investment Income
$0
Other Revenue
$863
Change in Net Assets
$-147,129
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$909,176
Other Expenses$653,654
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$433,802
Current Officers, Directors, Trustees, and Key Employees---$337,665
Advertising---$247,452
Occupancy---$73,059
Other Employee Benefits---$56,795
Payroll Taxes---$56,237
Office Expenses---$48,454
Information Technology---$40,715
Fees for Services Accounting---$37,203
Fees for Services Other---$26,387
Travel---$25,608
Pension Plan Contributions---$24,677
Conferences and Meetings---$10,494
Insurance---$8,836
Depreciation Depletion---$3,641
Other Expenses---$2,423
Fees for Services Legal---$322
Total Functional Expenses$0$0$0$1,562,830
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A copy of form 990 will be reviewed and approved by the governing board prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The organization has a responsibility to take sufficient steps to ensure that the services and/or products are at fair and reasonable cost to the organization. This may be done by obtaining quotes, bids, and/or other methods of valuation determining that the transaction is in the best interest of the organization, and at no time should a business agreement of an exclusive nature be entered into with a member of the board of directors.”

Form 990, Part VI, Section B, Line 15

“The process for determining compensation of officers includes review and approval by the board of directors.”

Form 990, Part VI, Section C, Line 19

“Governing documents, financial statements, and policies are posted on the city of roswell website. Further documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Roswell Economic Development & Tourism
EIN
58-1979994
Phone
7706403253
Address
617 ATLANTA STREET, ROSWELL, GA 30075

Signing Officer

Name
Ken Davis
Title
President
Phone
6785847464
Signed
2021-02-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ken Davis
Formed
1991
Legal Domicile
Ga
Voting Board Members
31
Independent Board Members
29
Employees
13
Volunteers
60

Preparer

Firm
Mauldin & Jenkins LLC
Address
200 GALLERIA PKWY SE STE 1700, ATLANTA, GA 30339-5946
Preparer
Adam Fraley
Phone
7709558600
Supplemental Narrative

Additional Explanations

Part XII Line 2C

“There has been no change in the process for auditor selection, nor financial statement oversight and review.”

Raw XML AppendixShowing 400 of 536 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsReceivableGrp/BOYAmt01934
IRS990/AccountsReceivableGrp/EOYAmt0185
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO SERVE AS THE TOURISM DESTINATION MARKETING ORGANIZATION FOR THE CITY OF ROSWELL AND TO PROMOTE ECONOMIC DEVELOPMENT, RETENTION AND EXPANSION OF EXISTING BUSINESSES. MOST SIGNIFICANT ACTIVITIES: TOURISM AND ECONOMIC DEVELOPMENT.
IRS990/AdvertisingGrp/TotalAmt0247452
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd01
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0LINDSEY GREENWAY & MCINTIRE LLC
IRS990/BooksInCareOfDetail/PhoneNum07709927671
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt010925 CRABAPPLE ROAD
IRS990/BooksInCareOfDetail/USAddress/CityNm0ROSWELL
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0GA
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IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd01
IRS990/ConferencesMeetingsGrp/TotalAmt010494
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd01
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IRS990/CreditCounselingInd00
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IRS990/CYTotalExpensesAmt01562830
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IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt01415701
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/DepreciationDepletionGrp/TotalAmt03641
IRS990/Desc0TOURISM'S DESTINATION MARKETING ORGANIZATION FOR THE CITY, INCLUDES STAFFING THE TOURISM PROGRAM, THE WELCOME CENTER, PRINTING MATERIALS TO MARKET THE AREA, MAINTAINING SOCIAL MEDIA SITES AND WEBSITES, PLACING ADVERTISING ON NATIONAL, REGIONAL, STATE LEVELS AND HOSTING SOME FAM TOURS, RECEPTIONS, AND EVENTS - ECONOMIC DEVELOPMENT - INCLUDES RECRUITING, PROMOTING AND RETAINING BUSINESS IN ROSWELL; STAFFING PROGRAM, MARKETING, HOSTING EVENTS AND SEMINARS, ETC.
IRS990/DescribedInSection501c3Ind00
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IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt013
IRS990/EmploymentTaxReturnsFiledInd01
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/TotalAmt037203
IRS990/FeesForServicesLegalGrp/TotalAmt0322
IRS990/FeesForServicesOtherGrp/TotalAmt026387
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IRS990/Form990PartVIISectionAGrp/PersonNm0STEVEN STROUD
IRS990/Form990PartVIISectionAGrp/PersonNm1ANDREW WILLIAMS
IRS990/Form990PartVIISectionAGrp/PersonNm2KEN DAVIS
IRS990/Form990PartVIISectionAGrp/PersonNm3DON HOWARD
IRS990/Form990PartVIISectionAGrp/PersonNm4LONNIE MIMS
IRS990/Form990PartVIISectionAGrp/PersonNm5DAVE SCHMIT
IRS990/Form990PartVIISectionAGrp/PersonNm6NANY TOLBER-YILMAZ
IRS990/Form990PartVIISectionAGrp/PersonNm7BRANCH SINKULE
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IRS990/Form990PartVIISectionAGrp/PersonNm9ZAC HENDERSON
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IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt30DIRECTOR
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