Civic Intelligence

Historic Heartland Travel Association

EIN 58-1814926 • 501(c)6 • Macon, GA

Profile

The organization's purpose is to promote tourism for 19 Georgia counties.

450 Martin Luther King Jr BlvdMacon, GA 31201

exploregeorgia.org/region/historic-heartland

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on the latest valid filing.

Source year 2020

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on the latest valid filing.

Source year 2020

Net Margin

5th percentile

-205%

Higher net margin than 5% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2020

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2020

Asset Growth

25th percentile

-23%

Faster asset growth than 25% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

9th percentile

-60%

Faster revenue growth than 9% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$14,063

Down $4,102 (-23%) from 2019

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Down

$14,063

Down $4,102 (-23%) from 2019

Operations
Liabilities / RevenueScore unavailableNet Margin5th percentile

Revenue

Down

$2,001

Down $2,974 (-60%) from 2019

Expenses

Down

$6,103

Down $10,446 (-63%) from 2019

Net Income

Up

-$4,102

Up $7,472 (+65%) from 2019

Trend Graphs

Balance Sheet Trend

Asset Growth25th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2010: $85,720Net Assets 2010: $85,7202010Assets 2011: $47,120Net Assets 2011: $47,1202011Assets 2012: $69,076Net Assets 2012: $69,0762012Assets 2013: $50,940Net Assets 2013: $50,9402013Assets 2014: $32,620Net Assets 2014: $32,6202014Assets 2015: $37,932Net Assets 2015: $37,9322015Assets 2016: $38,556Net Assets 2016: $38,5562016Assets 2017: $36,696Net Assets 2017: $36,6962017Assets 2018: $29,739Net Assets 2018: $29,7392018Assets 2019: $18,165Net Assets 2019: $18,1652019Assets 2020: $14,063Net Assets 2020: $14,0632020

Highlighted filing

2020

Assets$14,063
Liabilities-
Net Assets$14,063
Open 2020 Filing

Operations Trend

Revenue Growth9th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100K$50K$0-$50KRevenue 2010: $87,359Expenses 2010: $51,454Net Income 2010: $35,9052010Revenue 2011: $51,801Expenses 2011: $90,401Net Income 2011: -$38,6002011Revenue 2012: $48,174Expenses 2012: $26,218Net Income 2012: $21,9562012Revenue 2013: $68,253Expenses 2013: $86,389Net Income 2013: -$18,1362013Revenue 2014: $44,918Expenses 2014: $63,238Net Income 2014: -$18,3202014Revenue 2015: $66,973Expenses 2015: $61,661Net Income 2015: $5,3122015Revenue 2016: $33,310Expenses 2016: $32,686Net Income 2016: $6242016Revenue 2017: $34,016Expenses 2017: $35,876Net Income 2017: -$1,8602017Revenue 2018: $42,759Expenses 2018: $49,716Net Income 2018: -$6,9572018Revenue 2019: $4,975Expenses 2019: $16,549Net Income 2019: -$11,5742019Revenue 2020: $2,001Expenses 2020: $6,103Net Income 2020: -$4,1022020

Highlighted filing

2020

Revenue$2,001
Expenses$6,103
Net Income-$4,102
Open 2020 Filing

Filings

Most recent year

2020 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$14,063
Liabilities
-
Net assets
$14,063
Revenue
$2,001
Expenses
$6,103
Net income
-$4,102
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2020Detailed filing. Detailed filing data is available for this year.$14.1$14.1$2.00$6.10$4.10
2019Detailed filing. Detailed filing data is available for this year.$18.2$18.2$4.98$16.5$11.6
2018Detailed filing. Detailed filing data is available for this year.$29.7$29.7$42.8$49.7$6.96
2017Detailed filing. Detailed filing data is available for this year.$36.7$36.7$34.0$35.9$1.86
2016Detailed filing. Detailed filing data is available for this year.$38.6$38.6$33.3$32.7$0.62
2015Detailed filing. Detailed filing data is available for this year.$37.9$37.9$67.0$61.7$5.31
2014Detailed filing. Detailed filing data is available for this year.$32.6$32.6$44.9$63.2$18.3
2013Detailed filing. Detailed filing data is available for this year.$50.9$50.9$68.3$86.4$18.1
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$69.1$69.1$48.2$26.2$22.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$47.1$47.1$51.8$90.4$38.6
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$85.7$85.7$87.4$51.5$35.9
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 8, 2021
Return Version
2020v4.0
Gross Receipts
$2,001
Mission and Program Overview

Mission

The organization's purpose is to promote tourism for 19 Georgia counties.

Program Services

DescriptionGrantsExpenses
Advertisement placements in regional and national publication, website maintenace, and fulfillment of tourist information.--
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Allison HamsleyBoard Member-$0--
Jennifer O'NealPresident-$0--
Gary WheatTreasurer-$0--
Filing and Contact Details

Filer

Filer Name
Historic Heartland Travel Association
EIN
58-1814926
Phone
4787433401
Address
450 Martin Luther King Jr Blvd, Macon, GA 31201

Signing Officer

Name
Gary Wheat
Title
Treasurer
Signed
2021-11-08
Discuss with paid preparer
Yes

Preparer

Firm
Clifton Lipford Hardison & Parker
Address
1503 BASS RD, MACON, GA 31210
Preparer
Mark O Hardison
Phone
4787423313
Supplemental Narrative

Additional Explanations

Other Expenses.1005

“Travel $119”

Other Expenses.1012

“Insurance $768”

Other Expenses.1

“Meals/Luncheons $3225”

Other Expenses.2

“Other Expenses $446”

Raw XML Appendix111 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0Gary Wheat
IRS990EZ/BooksInCareOfDetail/PhoneNum04787433401
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0450 Martin Luther King Jr Blvd
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Macon
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0GA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd031201
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt018165
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt014063
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt02000
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-4102
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt01475
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt018165
IRS990EZ/Form990TotalAssetsGrp/EOYAmt014063
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt02001
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt01
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt018165
IRS990EZ/NetAssetsOrFundBalancesEOYAmt014063
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt018165
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt014063
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt02.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt11.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt22.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0Allison Hamsley
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1Jennifer O'Neal
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2Gary Wheat
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Board Member
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Treasurer
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt04558
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0The organization's purpose is to promote tourism for 19 Georgia counties.
IRS990EZ/PrintingPublicationsPostageAmt070
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0Advertisement placements in regional and national publication, website maintenace, and fulfillment of tourist information.
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0GA
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt06103
IRS990EZ/TotalRevenueAmt02001
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0exploregeorgia.org/region/historic-heartland
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Travel $119
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Insurance $768
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Meals/Luncheons $3225
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Other Expenses $446
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1005
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.2
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Gary Wheat
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-11-08
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Historic Heartland Travel Association
ReturnHeader/Filer/BusinessNameControlTxt0HIST
ReturnHeader/Filer/EIN0581814926
ReturnHeader/Filer/PhoneNum04787433401
ReturnHeader/Filer/USAddress/AddressLine1Txt0450 Martin Luther King Jr Blvd
ReturnHeader/Filer/USAddress/CityNm0Macon
ReturnHeader/Filer/USAddress/StateAbbreviationCd0GA
ReturnHeader/Filer/USAddress/ZIPCd031201
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0582253342
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CLIFTON LIPFORD HARDISON & PARKER
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01503 BASS RD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MACON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0GA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd031210
ReturnHeader/PreparerPersonGrp/PhoneNum04787423313
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Mark O Hardison
ReturnHeader/ReturnTs02021-11-08T13:52:32-08:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0Gary
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0Wheat
ReturnHeader/TaxPeriodBeginDt02020-01-01
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

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