Civic Intelligence

Southeast Tourism Society Inc

EIN 58-1557360 • 501(c)6 • Roswell, GA

Profile

Dedicated to improving the economic vitality of the southeast by uniting all segments of the travel and tourism industry; promoting tourism within our member states, fostering cooperation, sharing resources and providing continuing education.

1425 Market Blvd Suite 530-324Roswell, GA 30076-6723

www.southeasttourism.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

85th percentile

0.51x

Higher debt load relative to assets than 85% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

53rd percentile

0.19x

Higher debt load relative to revenue than 53% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

39th percentile

1.4%

Higher net margin than 39% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

71st percentile

$206,985

Higher top officer pay than 71% of similar nonprofits.

Top officer pay equals 11.4% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

5th percentile

-26%

Faster asset growth than 5% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

41st percentile

2.8%

Faster revenue growth than 41% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$656,433

Down $230,880 (-26%) from 2023

Liabilities

Down

$336,966

Down $266,246 (-44%) from 2023

Net Assets

Up

$319,467

Up $35,366 (+12%) from 2023

Revenue

Up

$1,818,111

Up $49,595 (+2.8%) from 2023

Expenses

Down

$1,793,386

Down $16,812 (-0.9%) from 2023

Net Income

Up

$24,725

Up $66,407 (+159%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0-$500KAssets 2010: $183,541Liabilities 2010: $165,278Net Assets 2010: $18,2632010Assets 2011: $212,656Liabilities 2011: $166,499Net Assets 2011: $46,1572011Assets 2012: $452,041Liabilities 2012: $372,746Net Assets 2012: $79,2952012Assets 2013: $402,536Liabilities 2013: $405,986Net Assets 2013: -$3,4502013Assets 2014: $363,270Liabilities 2014: $383,325Net Assets 2014: -$20,0552014Assets 2015: $329,182Liabilities 2015: $344,975Net Assets 2015: -$15,7932015Assets 2016: $308,437Liabilities 2016: $345,023Net Assets 2016: -$36,5862016Assets 2017: $371,546Liabilities 2017: $357,544Net Assets 2017: $14,0022017Assets 2018: $308,867Liabilities 2018: $301,093Net Assets 2018: $7,7742018Assets 2019: $484,556Liabilities 2019: $338,614Net Assets 2019: $145,9422019Assets 2020: $630,954Liabilities 2020: $659,331Net Assets 2020: -$28,3772020Assets 2021: $821,719Liabilities 2021: $723,676Net Assets 2021: $98,0432021Assets 2022: $843,705Liabilities 2022: $541,222Net Assets 2022: $302,4832022Assets 2023: $887,313Liabilities 2023: $603,212Net Assets 2023: $284,1012023Assets 2024: $656,433Liabilities 2024: $336,966Net Assets 2024: $319,4672024

Highlighted filing

2024

Assets$656,433
Liabilities$336,966
Net Assets$319,467

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0MExpenses 2010: $923,9912010Revenue 2011: $911,882Expenses 2011: $924,678Net Income 2011: -$12,7962011Expenses 2012: $829,0092012Revenue 2013: $913,501Expenses 2013: $996,246Net Income 2013: -$82,7452013Revenue 2014: $869,499Expenses 2014: $886,104Net Income 2014: -$16,6052014Revenue 2015: $926,563Expenses 2015: $922,301Net Income 2015: $4,2622015Revenue 2016: $899,965Expenses 2016: $920,758Net Income 2016: -$20,7932016Revenue 2017: $948,280Expenses 2017: $897,692Net Income 2017: $50,5882017Revenue 2018: $1,046,953Expenses 2018: $1,053,181Net Income 2018: -$6,2282018Revenue 2019: $1,228,876Expenses 2019: $1,090,708Net Income 2019: $138,1682019Revenue 2020: $516,378Expenses 2020: $700,168Net Income 2020: -$183,7902020Revenue 2021: $1,105,895Expenses 2021: $934,837Net Income 2021: $171,0582021Revenue 2022: $1,638,872Expenses 2022: $1,495,985Net Income 2022: $142,8872022Revenue 2023: $1,768,516Expenses 2023: $1,810,198Net Income 2023: -$41,6822023Revenue 2024: $1,818,111Expenses 2024: $1,793,386Net Income 2024: $24,7252024

Highlighted filing

2024

Revenue$1,818,111
Expenses$1,793,386
Net Income$24,725

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.66$0.34$0.32$1.82$1.79$0.02
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.89$0.60$0.28$1.77$1.81$0.04
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.84$0.54$0.30$1.64$1.50$0.14
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.82$0.72$0.10$1.11$0.93$0.17
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.63$0.66$0.03$0.52$0.70$0.18
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.48$0.34$0.15$1.23$1.09$0.14
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.31$0.30$0.01$1.05$1.05$0.01
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.37$0.36$0.01$0.95$0.90$0.05
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.31$0.35$0.04$0.90$0.92$0.02
2015Detailed filing. Detailed filing data is available for this year.$0.33$0.34$0.02$0.93$0.92$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.36$0.38$0.02$0.87$0.89$0.02
2013Detailed filing. Detailed filing data is available for this year.$0.40$0.41$0.00$0.91$1.00$0.08
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.45$0.37$0.08$0.83
2011Summary only. Only limited summary data is available for this year.$0.21$0.17$0.05$0.91$0.92$0.01
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.18$0.17$0.02$0.92
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.0
Gross Receipts
$1,818,111
Mission and Program Overview

Mission

Dedicated to improving the economic vitality of the southeast by uniting all segments of the travel and tourism industry; promoting tourism within our member states, fostering cooperation, sharing resources and providing continuing education.

To promote tourism to the southeastern united states across the united states and abroad.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$527,608$524,707▼ $2,901
Cash and Non-Interest-Bearing Accounts$280,774$104,742▼ $176,032
Prepaid Expenses and Deferred Charges$58,106$26,984▼ $31,122
Accounts Receivable$20,825--
Total Assets$887,313$656,433▼ $230,880
Liabilities
Deferred Revenue$396,302$170,389▼ $225,913
Unsecured Notes Loans Payable$146,819$141,383▼ $5,436
Accounts Payable and Accrued Expenses$60,091$23,977▼ $36,114
Other Liabilities-$1,217-
Total Liabilities$603,212$336,966▼ $266,246
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$284,101$319,467▲ $35,366
Total Net Assets Fund Balance$284,101$319,467▲ $35,366
Total Liabilities and Net Assets / Fund Balance$887,313$656,433▼ $230,880

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$3,744$3,744
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Monica SmithPresident &FT$181,923$25,062$206,985
Monica SmithPresident & CEO-$166,943$40,042$206,985

Board Members and Trustees

NameTitle
Robyn BridgesChair
Karen TrevinoPast Chair
Adam ZappiaBoard Member
Allison ElizabethBoard Member
Amy DuffyBoard Member
Andrea KruszkaBoard Member
Billy DunlapBoard Member
Chrissy RichardsBoard Member
Cody GrayBoard Member
Dalaney ThomasBoard Member
Danielle MorganBoard Member
Deborah MeihlsBoard Member
Destiny OliverBoard Member
Doug BourgeoisBoard Member
Emily GonzalezBoard Member
Ennis SmithBoard Member
Grey BrennanBoard Member
Ian CentroneBoard Member
Jacquelyn BlackwellBoard Member
Jayna LeachBoard Member
Jenny ParrishBoard Member
Jill KidderBoard Member
Jim RudnyBoard Member
Joni JohnsonBoard Member
Kalene GriffithBoard Member
Kelly McwhorterBoard Member
Kevin CostelloBoard Member
Kimberley DavisBoard Member
Lisa AndersBoard Member
Lori SimmsBoard Member
Margaret FaintichBoard Member
Marlo DorseyBoard Member
Mary BlairBoard Member
Matt IsnerBoard Member
Melanie BeauchampBoard Member
Meredith DasilvaBoard Member
Meredith SasserBoard Member
Michael MangeotBoard Member
Pam LedbetterBoard Member
Ray HydrickBoard Member
Rochelle HicksBoard Member
Susan WestBoard Member
Theresa BelpulsiBoard Member
Thomas SalleyBoard Member
Tim BradyBoard Member
Wit TuttellBoard Member
Shannon GreyProvost
Timothy BushSecretary
Ben BerthelotTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$531,072
Program Service Revenue
$1,235,907
Investment Income
$23,982
Other Revenue
$27,150
Change in Net Assets
$24,725
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,159,421
Salaries, Compensation, and Employee Benefits$633,965
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$854,569
Other Salaries and Wages---$315,178
Current Officers, Directors, Trustees, and Key Employees---$206,985
Fees for Services Other---$121,509
Other Employee Benefits---$61,578
Information Technology---$60,805
Travel---$38,003
Payroll Taxes---$37,425
Office Expenses---$32,211
Other Expenses---$15,409
Pension Plan Contributions---$12,799
Insurance---$4,204
Interest---$3,867
Occupancy---$2,050
Advertising---$330
Total Functional Expenses$0$0$0$1,793,386
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll Benefit Liability$1,217
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

Membership is divided into two categories that represent all facets of the travel industry: travel & tourism business serving consumers and providers serving our industry.

Form 990, Page 6, Part VI, Line 7B

X

Form 990, Page 6, Part VI, Line 11B

The officers of the board of directors are provided an electronic draft copy of the return for review before the return is filed.

Form 990, Page 6, Part VI, Line 12C

Communication among president/ceo with staff on any new projects for conflicts of interest.

Form 990, Page 6, Part VI, Line 15A

The finance committee of the board of directors provides oversight regarding compensation. The executive committee determines and approves compensation for the organization's top management official and employees.

Form 990, Page 6, Part VI, Line 19

The organization makes all documents available upon request.

Filing and Contact Details

Filer

Filer Name
Southeast Tourism Society Inc
EIN
58-1557360
Phone
7703554002
Address
1425 MARKET BLVD SUITE 530-324, ROSWELL, GA 30076-6723

Signing Officer

Name
Monica Smith
Title
President & CEO
Phone
7703554002
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Monica Smith
Formed
1983
Legal Domicile
Ga
Voting Board Members
49
Independent Board Members
49
Employees
8

Preparer

Firm
Howard Moore & Mcduffie Pc
Address
PO BOX 4547, MACON, GA 31208
Preparer
Georgia G Slagle
Phone
4787425317
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

Dedicated to improving the economic vitality of the southeast by uniting all segments of the travel and tourism industry; promoting tourism within our member states, fostering cooperation, sharing resources and providing continuing education.

Form 990, Part XI

A review of financial statements subsequent to the filing of the 2023 990 resulted in 10,641 of event revenue being accrued as receivable. This change is reflected in the 2024 form 990 as a prior period adjustment.

Raw XML AppendixShowing 400 of 639 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Desc0TO CREATE, MAINTAIN AND PROMOTE A COHESIVE MEMBERSHIP ORGANIZATION RESPONSIVE TO THE DEVELOPMENT OF TRAVEL AND TOURISM PROFESSIONALS AND ORGANIZATIONS WITHIN THE SOUTHEAST UNITED STATES OF AMERICA.
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT &
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IRS990/Form990PartVIISectionAGrp/TitleTxt3BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt11SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt14BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt15BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt16BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt18BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt19BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt20BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt21BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt22BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt23PROVOST
IRS990/Form990PartVIISectionAGrp/TitleTxt24BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt25BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt26BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt27BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt28BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt29BOARD MEMBER

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