Civic Intelligence

American Advertising Federation - Third District

990EZ • Fiscal year 2017 • EIN 58-1470012

Jul 01, 2016 to Jun 30, 2017 • Filed on May 05, 2018

Organization ProfileWWW.AAF.ORG
1411 Gervais Street 5th FloorColumbia, SC 29201

(803) 254-8158

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

50th percentile

0.00x

Higher debt load relative to assets than 50% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Liabilities / Revenue

52nd percentile

0.00x

Higher debt load relative to revenue than 52% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Net Margin

65th percentile

8.2%

Higher net margin than 65% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Top Officer Pay

70th percentile

$0

Higher top officer pay than 70% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Asset Growth

59th percentile

6.9%

Faster asset growth than 59% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Revenue Growth

57th percentile

4.0%

Faster revenue growth than 57% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets50th percentile

Assets

Up

$81,964

Up $5,261 (+6.9%) from 2016

Net Assets

Up

$81,712

Up $5,009 (+6.5%) from 2016

Liabilities

$252

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue52nd percentileNet Margin65th percentile

Revenue

Up

$58,299

Up $2,246 (+4.0%) from 2016

Expenses

Up

$53,544

Up $9,994 (+23%) from 2016

Net Income

Down

$4,755

Down $7,748 (-62%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth59th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2012: $51,751Liabilities 2012: $02012Assets 2013: $61,119Liabilities 2013: $02013Assets 2014: $60,157Net Assets 2014: $60,1572014Assets 2015: $64,523Net Assets 2015: $64,5232015Assets 2016: $76,703Net Assets 2016: $76,7032016Assets 2017: $81,964Liabilities 2017: $252Net Assets 2017: $81,7122017Assets 2018: $86,811Liabilities 2018: $49Net Assets 2018: $86,7622018Assets 2019: $93,892Liabilities 2019: $6,899Net Assets 2019: $86,9932019Assets 2020: $103,627Net Assets 2020: $103,6272020Assets 2021: $106,968Liabilities 2021: $68Net Assets 2021: $106,9002021

Highlighted filing

2017

Assets$81,964
Liabilities$252
Net Assets$81,712
Open 2017 Filing

Operations Trend

Revenue Growth57th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80K$60K$40K$20K$0-$20KRevenue 2012: $63,467Expenses 2012: $68,534Net Income 2012: -$5,0672012Revenue 2013: $57,098Expenses 2013: $48,083Net Income 2013: $9,0152013Revenue 2014: $54,646Expenses 2014: $55,902Net Income 2014: -$1,2562014Revenue 2015: $47,415Expenses 2015: $42,675Net Income 2015: $4,7402015Revenue 2016: $56,053Expenses 2016: $43,550Net Income 2016: $12,5032016Revenue 2017: $58,299Expenses 2017: $53,544Net Income 2017: $4,7552017Revenue 2018: $54,463Expenses 2018: $49,236Net Income 2018: $5,2272018Revenue 2019: $50,155Expenses 2019: $50,143Net Income 2019: $122019Revenue 2020: $47,748Expenses 2020: $31,114Net Income 2020: $16,6342020Revenue 2021: $12,471Expenses 2021: $9,198Net Income 2021: $3,2732021

Highlighted filing

2017

Revenue$58,299
Expenses$53,544
Net Income$4,755
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2016 to Jun 30, 2017
Signed
May 5, 2018
Return Version
2016v3.1
Gross Receipts
$58,299
Mission and Program Overview

Mission

To develop cooperation among advertising clubs in the district, to promote activities recommended by the american advertising federation

Program Services

DescriptionGrantsExpenses
ATTENDANCE AT CONFERENCES TO PROVIDE KNOWLEDGE OF THE ADVERTISING PROFESSION TO STUDENTS-$34,062
DISTRICT ADDY AWARDS RECOGNIZES STUDENT ACHIEVEMENT IN ADVERTISING AT AN ANNUAL AWARDS BANQUET-$9,950
NATIONAL STUDENT ADVERTISING COMPETITION ENCOURAGES STUDENTS TO CONSIDER ADVERTISING AS A CAREER-$7,384
DIVERSITY SUPPORT-$471
Compensation and Service Providers
Top Officer Pay70th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
DAVID CAMPBELLChairmanPT$0--
MEGAN TELENCIOTreasurer 20PT$0--
CHRIS DODDGovernorPT$0--
DANIELLE SALLEYTreasurer 20-$0--
Filing and Contact Details

Filer

Filer Name
American Advertising Federation -
EIN
58-1470012
Phone
8032548158
Address
1411 GERVAIS STREET 5TH FLOOR, COLUMBIA, SC 29201

Signing Officer

Name
Danielle Salley
Title
Treasurer 2017-2018
Signed
2018-05-05
Discuss with paid preparer
Yes

Preparer

Firm
Greene Finney Llp
Address
800 E WASHINGTON ST STE D, GREENVILLE, SC 29601-3054
Preparer
Susan Denise Eidson CPA
Phone
8644517381
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

“Expenses travel 22,330 addy awards costs 9,950 diversity support 471 fall conference costs 11,732 nat'l student award costs 7,384 miscellaneous 1,677 total 53,544”

Form 990-ez, Part I, Line 20

“Unrealized gains on investments 255”

Form 990-ez, Part II, Line 24

“Prepaid expenses and deferred charges 0 3,000 total 0 3,000”

Form 990-ez, Part II, Line 26

“Accounts payable and accrued expenses 0 252”

Form 990-ez, Part III

“To develop cooperation among advertising clubs in the district, to promote activities recommended by the american advertising federation”

Form 990-ez, Part III, Line 31

“DIVERSITY SUPPORT”

Raw XML Appendix118 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/AddressChangeInd0X
IRS990EZ/BooksInCareOfDetail/PersonNm0DANIELLE SALLEY
IRS990EZ/BooksInCareOfDetail/PhoneNum08032548158
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt01411 GERVAIS STREET 5TH FLOOR
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0COLUMBIA
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0SC
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd029201
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt076702
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt078964
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt08448
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt04755
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt076702
IRS990EZ/Form990TotalAssetsGrp/EOYAmt081964
IRS990EZ/GrossReceiptsAmt058299
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt0288
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt076702
IRS990EZ/NetAssetsOrFundBalancesEOYAmt081712
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt076702
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt081712
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt05.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt15.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt25.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt3000.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0DAVID CAMPBELL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1MEGAN TELENCIO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2CHRIS DODD
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3DANIELLE SALLEY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0CHAIRMAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1TREASURER 20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2GOVERNOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3TREASURER 20
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/EOYAmt03000
IRS990EZ/OtherChangesInNetAssetsAmt0255
IRS990EZ/OtherExpensesTotalAmt053544
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0TO DEVELOP COOPERATION AMONG ADVERTISING CLUBS IN THE DISTRICT, TO PROMOTE ACTIVITIES RECOMMENDED BY THE AMERICAN ADVERTISING FEDERATION
IRS990EZ/ProgramServiceRevenueAmt049563
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0ATTENDANCE AT CONFERENCES TO PROVIDE KNOWLEDGE OF THE ADVERTISING PROFESSION TO STUDENTS
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1DISTRICT ADDY AWARDS RECOGNIZES STUDENT ACHIEVEMENT IN ADVERTISING AT AN ANNUAL AWARDS BANQUET
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt2NATIONAL STUDENT ADVERTISING COMPETITION ENCOURAGES STUDENTS TO CONSIDER ADVERTISING AS A CAREER
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt3DIVERSITY SUPPORT
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt034062
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt19950
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt27384
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt3471
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt0252
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt053544
IRS990EZ/TotalProgramServiceExpensesAmt051867
IRS990EZ/TotalRevenueAmt058299
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.AAF.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES TRAVEL 22,330 ADDY AWARDS COSTS 9,950 DIVERSITY SUPPORT 471 FALL CONFERENCE COSTS 11,732 NAT'L STUDENT AWARD COSTS 7,384 MISCELLANEOUS 1,677 TOTAL 53,544
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1UNREALIZED GAINS ON INVESTMENTS 255
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PREPAID EXPENSES AND DEFERRED CHARGES 0 3,000 TOTAL 0 3,000
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ACCOUNTS PAYABLE AND ACCRUED EXPENSES 0 252
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4TO DEVELOP COOPERATION AMONG ADVERTISING CLUBS IN THE DISTRICT, TO PROMOTE ACTIVITIES RECOMMENDED BY THE AMERICAN ADVERTISING FEDERATION
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5DIVERSITY SUPPORT
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 20
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 24
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART II, LINE 26
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990-EZ, PART III
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990-EZ, PART III, LINE 31
ReturnHeader/BuildTS02018-06-14 16:35:46Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0DANIELLE SALLEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER 2017-2018
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-05-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0AMERICAN ADVERTISING FEDERATION -
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0THIRD DISTRICT
ReturnHeader/Filer/BusinessNameControlTxt0AMER
ReturnHeader/Filer/EIN0581470012
ReturnHeader/Filer/PhoneNum08032548158
ReturnHeader/Filer/USAddress/AddressLine1Txt01411 GERVAIS STREET 5TH FLOOR
ReturnHeader/Filer/USAddress/CityNm0COLUMBIA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0SC
ReturnHeader/Filer/USAddress/ZIPCd029201
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0EC3CFB9FF873EC89FAAF1F420748751FA338FCC8
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0EC3CFB9FF873EC89FAAF1F420748751FA338FCC8
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0522212837
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0GREENE FINNEY LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0800 E WASHINGTON ST STE D
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0GREENVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0SC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0296013054
ReturnHeader/PreparerPersonGrp/PhoneNum08644517381
ReturnHeader/PreparerPersonGrp/PreparationDt02018-05-02
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0SUSAN DENISE EIDSON CPA
ReturnHeader/ReturnTs02018-05-09T09:36:01-04:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02016-07-01
ReturnHeader/TaxPeriodEndDt02017-06-30
ReturnHeader/TaxYr02016

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2017 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$81,964
Liabilities
$252
Net assets
$81,712
Revenue
$58,299
Expenses
$53,544
Net income
$4,755
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2021Detailed filing. Detailed filing data is available for this year.$1.07$0.00$1.07$0.12$0.09$0.03
2020Detailed filing. Detailed filing data is available for this year.$1.04$1.04$0.48$0.31$0.17
2019Detailed filing. Detailed filing data is available for this year.$0.94$0.07$0.87$0.50$0.50$0.00
2018Detailed filing. Detailed filing data is available for this year.$0.87$0.00$0.87$0.54$0.49$0.05
2017Detailed filing. Detailed filing data is available for this year.$0.82$0.00$0.82$0.58$0.54$0.05
2016Detailed filing. Detailed filing data is available for this year.$0.77$0.77$0.56$0.44$0.13
2015Detailed filing. Detailed filing data is available for this year.$0.65$0.65$0.47$0.43$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.60$0.60$0.55$0.56$0.01
2013Summary only. Only limited summary data is available for this year.$0.61$0.00$0.57$0.48$0.09
2012Summary only. Only limited summary data is available for this year.$0.52$0.00$0.63$0.69$0.05
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2017 filings • 501(c)6 • <$500k nonprofits