Civic Intelligence

Cal Western Circulation Managers' Association

990EZ • Fiscal year 2024 • EIN 58-1447068

Jan 01, 2024 to Dec 31, 2024 • Filed on May 15, 2025

Organization Profileadmagroup.org
PO Box 1565Venice, CA 90294

(310) 985-5990

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2024

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2024

Net Margin

35th percentile

-4.7%

Higher net margin than 35% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

79th percentile

$19,620

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 22.8% of source-year revenue.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

36th percentile

-5.3%

Faster asset growth than 36% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

18th percentile

-19%

Faster revenue growth than 18% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$72,440

Down $4,057 (-5.3%) from 2023

Net Assets

$72,440

No earlier filing loaded for comparison.

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin35th percentile

Revenue

Down

$86,156

Down $19,593 (-19%) from 2023

Expenses

Down

$90,213

Down $6,028 (-6.3%) from 2023

Net Income

Down

-$4,057

Down $13,565 (-143%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth36th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0-$20KAssets 2011: $34,525Liabilities 2011: $02011Assets 2012: $35,228Liabilities 2012: $02012Assets 2013: $19,395Liabilities 2013: $02013Assets 2014: $10,450Liabilities 2014: $0Net Assets 2014: $10,4502014Assets 2015: $5,219Liabilities 2015: $0Net Assets 2015: $5,2192015Assets 2016: $19,972Liabilities 2016: $0Net Assets 2016: $19,9722016Assets 2017: $11,781Liabilities 2017: $0Net Assets 2017: $11,7812017Assets 2018: $7,006Liabilities 2018: $8,250Net Assets 2018: -$1,2442018Assets 2019: $53,498Liabilities 2019: $13,1042019Assets 2020: $26,873Liabilities 2020: $0Net Assets 2020: $26,8732020Assets 2021: $50,146Liabilities 2021: $0Net Assets 2021: $50,1462021Assets 2022: $66,989Liabilities 2022: $02022Assets 2023: $76,497Liabilities 2023: $02023Assets 2024: $72,440Net Assets 2024: $72,4402024

Highlighted filing

2024

Assets$72,440
Liabilities-
Net Assets$72,440
Open 2024 Filing

Operations Trend

Revenue Growth18th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2011: $64,226Expenses 2011: $64,021Net Income 2011: $2052011Revenue 2012: $66,184Expenses 2012: $65,481Net Income 2012: $7032012Revenue 2013: $74,741Expenses 2013: $90,574Net Income 2013: -$15,8332013Revenue 2014: $103,248Expenses 2014: $112,193Net Income 2014: -$8,9452014Revenue 2015: $128,697Expenses 2015: $133,928Net Income 2015: -$5,2312015Revenue 2016: $140,189Expenses 2016: $125,436Net Income 2016: $14,7532016Revenue 2017: $137,363Expenses 2017: $145,554Net Income 2017: -$8,1912017Revenue 2018: $121,160Expenses 2018: $134,185Net Income 2018: -$13,0252018Revenue 2019: $143,053Expenses 2019: $127,365Net Income 2019: $15,6882019Revenue 2020: $44,984Expenses 2020: $58,505Net Income 2020: -$13,5212020Revenue 2021: $69,978Expenses 2021: $46,705Net Income 2021: $23,2732021Revenue 2022: $122,450Expenses 2022: $105,607Net Income 2022: $16,8432022Revenue 2023: $105,749Expenses 2023: $96,241Net Income 2023: $9,5082023Revenue 2024: $86,156Expenses 2024: $90,213Net Income 2024: -$4,0572024

Highlighted filing

2024

Revenue$86,156
Expenses$90,213
Net Income-$4,057
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 15, 2025
Return Version
2024v5.1
Gross Receipts
$86,156
Mission and Program Overview

Mission

Education of members and enhancement of circulation departments ofmembers' newspapers.

Education of members and enhancement of circulation departments of members' newspapers.

Program Services

DescriptionGrantsExpenses
CONFERENCES AND SEMINARS - EDUCATIONAL, INNOVATIVE AND PROMOTIONAL SEMINARS ARE HELD PERIODICALLY THROUGHOUT THE YEAR, AND ARE ATTENDED BY BETWEEN 80 AND 120 MEMBERS. IN 2023, MEETINGS WERE BOTH VIRTUAL WITH ONE IN-PERSON VENUE.--
Compensation and Service Providers
Top Officer Pay79th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
CAROLE STEINExecutive DirectorPT$19,620-$19,620
MARIA MCCONNELLPast President-$0--
JIM WALLTreasurer-$0--
DAN FABELAPresident-$0--
CHERISSE JOHNSONVice President-$0--
BOBBY BINKLEYDirector-$0--
JEFF FERRAZANODirector-$0--
ROBERT RIVERADirector-$0--
NIC STEVENSDirector-$0--
Filing and Contact Details

Filer

Filer Name
Audience Development Media Allianceinc
EIN
58-1447068
Phone
3109855990
Address
PO BOX 1565, VENICE, CA 90294

Signing Officer

Name
Carole Stein
Title
Executive Director
Signed
2025-05-15
Discuss with paid preparer
Yes

Preparer

Firm
MMRS Accountancy Corporation
Address
460 Drake Circle, Sacramento, CA 95864
Preparer
Jonathan Strawn
Phone
9164970676
Supplemental Narrative

Additional Explanations

Other Expenses.1002

“Office Expenses $30”

Other Expenses.1003

“Information Technology $4354”

Other Expenses.1005

“Travel $552”

Other Expenses.1007

“Conferences, Conventions, and Meetings $58168”

Other Expenses.1

“MERCHANT SERVICES $3695”

Other Expenses.3

“GIFTS & DONATIONS $934”

Raw XML Appendix136 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0THE ORGANIZATION
IRS990EZ/BooksInCareOfDetail/PhoneNum03109855990
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0PO BOX 1565
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0VENICE
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd090294
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt076497
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt072440
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-4057
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0770
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt076497
IRS990EZ/Form990TotalAssetsGrp/EOYAmt072440
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt086156
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt021870
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt076497
IRS990EZ/NetAssetsOrFundBalancesEOYAmt072440
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt076497
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt072440
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt010.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt11.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt41.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt51.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt61.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt71.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt81.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt019620
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt80
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0CAROLE STEIN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1MARIA MCCONNELL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2JIM WALL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3DAN FABELA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4CHERISSE JOHNSON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5BOBBY BINKLEY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6JEFF FERRAZANO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7ROBERT RIVERA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8NIC STEVENS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Executive Dir.
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Past President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Director
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt067733
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0EDUCATION OF MEMBERS AND ENHANCEMENT OF CIRCULATION DEPARTMENTS OF MEMBERS' NEWSPAPERS.
IRS990EZ/PrintingPublicationsPostageAmt02090
IRS990EZ/ProgramServiceRevenueAmt064286
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0CONFERENCES AND SEMINARS - EDUCATIONAL, INNOVATIVE AND PROMOTIONAL SEMINARS ARE HELD PERIODICALLY THROUGHOUT THE YEAR, AND ARE ATTENDED BY BETWEEN 80 AND 120 MEMBERS. IN 2023, MEETINGS WERE BOTH VIRTUAL WITH ONE IN-PERSON VENUE.
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt019620
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0CA
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt090213
IRS990EZ/TotalRevenueAmt086156
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0https://admagroup.org
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Office Expenses $30
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Information Technology $4354
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Travel $552
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Conferences, Conventions, and Meetings $58168
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4MERCHANT SERVICES $3695
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5GIFTS & DONATIONS $934
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1002
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1003
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.1005
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.1007
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.3
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0CAROLE STEIN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Dir.
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-15
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0AUDIENCE DEVELOPMENT MEDIA ALLIANCEINC
ReturnHeader/Filer/BusinessNameControlTxt0AUDI
ReturnHeader/Filer/EIN0581447068
ReturnHeader/Filer/PhoneNum03109855990
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 1565
ReturnHeader/Filer/USAddress/CityNm0VENICE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090294
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0934797806
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MMRS Accountancy Corporation
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0460 Drake Circle
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Sacramento
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd095864
ReturnHeader/PreparerPersonGrp/PhoneNum09164970676
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Jonathan Strawn
ReturnHeader/ReturnTs02025-05-15T12:36:36-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$72,440
Liabilities
-
Net assets
$72,440
Revenue
$86,156
Expenses
$90,213
Net income
-$4,057
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.72$0.72$0.86$0.90$0.04
2023Summary only. Only limited summary data is available for this year.$0.76$0.00$1.06$0.96$0.10
2022Summary only. Only limited summary data is available for this year.$0.67$0.00$1.22$1.06$0.17
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.50$0.00$0.50$0.70$0.47$0.23
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.27$0.00$0.27$0.45$0.59$0.14
2019Summary only. Only limited summary data is available for this year.$0.53$0.13$1.43$1.27$0.16
2018Detailed filing. Detailed filing data is available for this year.$0.07$0.08$0.01$1.21$1.34$0.13
2017Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$1.37$1.46$0.08
2016Detailed filing. Detailed filing data is available for this year.$0.20$0.00$0.20$1.40$1.25$0.15
2015Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$1.29$1.34$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$1.03$1.12$0.09
2013Summary only. Only limited summary data is available for this year.$0.19$0.00$0.75$0.91$0.16
2012Summary only. Only limited summary data is available for this year.$0.35$0.00$0.66$0.65$0.01
2011Summary only. Only limited summary data is available for this year.$0.35$0.00$0.64$0.64$0.00
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)6 • <$500k nonprofits