Civic Intelligence

Cal Western Circulation Managers' Association

990EZ • Fiscal year 2021 • EIN 58-1447068

Jan 01, 2021 to Dec 31, 2021 • Filed on Apr 25, 2022

Organization Profile[email protected]
PO Box 1565Venice, CA 90294

(310) 985-5990

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

44th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

44th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Net Margin

83rd percentile

33%

Higher net margin than 83% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Top Officer Pay

79th percentile

$26,940

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 38.5% of source-year revenue.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Asset Growth

93rd percentile

87%

Faster asset growth than 93% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

83rd percentile

56%

Faster revenue growth than 83% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets44th percentile

Assets

Up

$50,146

Up $23,273 (+87%) from 2020

Net Assets

Up

$50,146

Up $23,273 (+87%) from 2020

Liabilities

Flat

$0

Flat from 2020

Revenue And Expenses
Liabilities / Revenue44th percentileNet Margin83rd percentile

Revenue

Up

$69,978

Up $24,994 (+56%) from 2020

Expenses

Down

$46,705

Down $11,800 (-20%) from 2020

Net Income

Up

$23,273

Up $36,794 (+272%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth93rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0-$20KAssets 2011: $34,525Liabilities 2011: $02011Assets 2012: $35,228Liabilities 2012: $02012Assets 2013: $19,395Liabilities 2013: $02013Assets 2014: $10,450Liabilities 2014: $0Net Assets 2014: $10,4502014Assets 2015: $5,219Liabilities 2015: $0Net Assets 2015: $5,2192015Assets 2016: $19,972Liabilities 2016: $0Net Assets 2016: $19,9722016Assets 2017: $11,781Liabilities 2017: $0Net Assets 2017: $11,7812017Assets 2018: $7,006Liabilities 2018: $8,250Net Assets 2018: -$1,2442018Assets 2019: $53,498Liabilities 2019: $13,1042019Assets 2020: $26,873Liabilities 2020: $0Net Assets 2020: $26,8732020Assets 2021: $50,146Liabilities 2021: $0Net Assets 2021: $50,1462021Assets 2022: $66,989Liabilities 2022: $02022Assets 2023: $76,497Liabilities 2023: $02023Assets 2024: $72,440Net Assets 2024: $72,4402024

Highlighted filing

2021

Assets$50,146
Liabilities$0
Net Assets$50,146
Open 2021 Filing

Operations Trend

Revenue Growth83rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$150K$100K$50K$0-$50KRevenue 2011: $64,226Expenses 2011: $64,021Net Income 2011: $2052011Revenue 2012: $66,184Expenses 2012: $65,481Net Income 2012: $7032012Revenue 2013: $74,741Expenses 2013: $90,574Net Income 2013: -$15,8332013Revenue 2014: $103,248Expenses 2014: $112,193Net Income 2014: -$8,9452014Revenue 2015: $128,697Expenses 2015: $133,928Net Income 2015: -$5,2312015Revenue 2016: $140,189Expenses 2016: $125,436Net Income 2016: $14,7532016Revenue 2017: $137,363Expenses 2017: $145,554Net Income 2017: -$8,1912017Revenue 2018: $121,160Expenses 2018: $134,185Net Income 2018: -$13,0252018Revenue 2019: $143,053Expenses 2019: $127,365Net Income 2019: $15,6882019Revenue 2020: $44,984Expenses 2020: $58,505Net Income 2020: -$13,5212020Revenue 2021: $69,978Expenses 2021: $46,705Net Income 2021: $23,2732021Revenue 2022: $122,450Expenses 2022: $105,607Net Income 2022: $16,8432022Revenue 2023: $105,749Expenses 2023: $96,241Net Income 2023: $9,5082023Revenue 2024: $86,156Expenses 2024: $90,213Net Income 2024: -$4,0572024

Highlighted filing

2021

Revenue$69,978
Expenses$46,705
Net Income$23,273
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Apr 25, 2022
Return Version
2021v4.2
Gross Receipts
$69,978
Mission and Program Overview

Mission

Education of members and enhancement of circulation departments ofmembers' newspapers.

Program Services

DescriptionGrantsExpenses
CONFERENCE AND SEMINARS - EDUCATIONAL, INNOVATIVE ANDPROMOTIONAL SEMINARS ARE HELD PERIODICALLY THROUGHOUT THE YEAR, AND ARE ATTENDED BY BETWEEN 20 AND 150 MEMBERS. IN 2021 MEETINGS WERE DRASTICALLY CURTAILED DUE TO THE VIRUS. VIRTUAL MEETINGS WERE HELD INSTEAD OF FACE TO FACE GATHERINGS.$0$0
Compensation and Service Providers
Top Officer Pay79th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
CAROLE STEINExecutive DirectorPT$26,940-$26,940
TROY NIDAYExecutive Advisor-$0--
MARIA RAVERAPresident-$0--
JIM WALLImmediate Past President-$0--
DAN FABELAFirst Vice-President-$0--
JAIME FOSTERSecond Vice-President-$0--
Filing and Contact Details

Filer

Filer Name
Great Western Audience Alliance
EIN
58-1447068
Phone
3109855990
Address
PO BOX 1565, VENICE, CA 90294

Signing Officer

Name
Carole Stein
Title
Executive Director
Phone
3109855990
Signed
2022-04-25
Discuss with paid preparer
Yes

Preparer

Firm
Richard F Strawn CPA
Address
333 UNIVERSITY AVENUE SUITE 200, SACRAMENTO, CA 95825-8308
Preparer
Richard F Strawn
Phone
9165657424
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 8 - Other Revenue

“Description: 2020 conference refund. Amount: 17,500.”

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: conference. Amount: 4,000. Description: graphic design. Amount: 3,930. Description: office and other. Amount: 1,167. Description: advertising and promotion. Amount: 500. Description: consulting. Amount: 3,800. Description: electronics, software. Amount: 4,076. Description: merchant fees. Amount: 1,617. Total to form 990-ez, line 16: 19,090.”

Raw XML Appendix130 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0THE ORGANIZATION
IRS990EZ/BooksInCareOfDetail/PhoneNum03109855990
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0PO BOX 1565
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0VENICE
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd090294
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt026873
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt050146
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/ExcessOrDeficitForYearAmt023273
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0675
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt026873
IRS990EZ/Form990TotalAssetsGrp/EOYAmt050146
IRS990EZ/GrossReceiptsAmt069978
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InfoInScheduleOPartVInd0X
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MembershipDuesAmt019397
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt026873
IRS990EZ/NetAssetsOrFundBalancesEOYAmt050146
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt026873
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt050146
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt01.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt11.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt31.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt41.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt510.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt526940
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0TROY NIDAY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1MARIA RAVERA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2JIM WALL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3DAN FABELA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4JAIME FOSTER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5CAROLE STEIN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0EXECUTIVE ADVISOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2IMMEDIATE PAST PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3FIRST VICE-PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4SECOND VICE-PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5EXECUTIVE DIRECTOR
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt019090
IRS990EZ/OtherRevenueTotalAmt017500
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0EDUCATION OF MEMBERS AND ENHANCEMENT OF CIRCULATION DEPARTMENTS OFMEMBERS' NEWSPAPERS.
IRS990EZ/ProgramServiceRevenueAmt033081
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0CONFERENCE AND SEMINARS - EDUCATIONAL, INNOVATIVE ANDPROMOTIONAL SEMINARS ARE HELD PERIODICALLY THROUGHOUT THE YEAR, AND ARE ATTENDED BY BETWEEN 20 AND 150 MEMBERS. IN 2021 MEETINGS WERE DRASTICALLY CURTAILED DUE TO THE VIRUS. VIRTUAL MEETINGS WERE HELD INSTEAD OF FACE TO FACE GATHERINGS.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SalariesOtherCompEmplBnftAmt026940
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0CA
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TotalExpensesAmt046705
IRS990EZ/TotalRevenueAmt069978
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0[email protected]
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: 2020 CONFERENCE REFUND. AMOUNT: 17,500.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DESCRIPTION: CONFERENCE. AMOUNT: 4,000. DESCRIPTION: GRAPHIC DESIGN. AMOUNT: 3,930. DESCRIPTION: OFFICE AND OTHER. AMOUNT: 1,167. DESCRIPTION: ADVERTISING AND PROMOTION. AMOUNT: 500. DESCRIPTION: CONSULTING. AMOUNT: 3,800. DESCRIPTION: ELECTRONICS, SOFTWARE. AMOUNT: 4,076. DESCRIPTION: MERCHANT FEES. AMOUNT: 1,617. TOTAL TO FORM 990-EZ, LINE 16: 19,090.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 8 - OTHER REVENUE
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0CAROLE STEIN
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum03109855990
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-04-25
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0GREAT WESTERN AUDIENCE ALLIANCE
ReturnHeader/Filer/BusinessNameControlTxt0GREA
ReturnHeader/Filer/EIN0581447068
ReturnHeader/Filer/PhoneNum03109855990
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 1565
ReturnHeader/Filer/USAddress/CityNm0VENICE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd090294
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0680138148
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0RICHARD F STRAWN CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0333 UNIVERSITY AVENUE SUITE 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SACRAMENTO
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0958258308
ReturnHeader/PreparerPersonGrp/PhoneNum09165657424
ReturnHeader/PreparerPersonGrp/PreparationDt02022-04-25
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0RICHARD F STRAWN
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02022-05-14T14:05:16-05:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0CAROLE
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0STEIN
ReturnHeader/TaxPeriodBeginDt02021-01-01
ReturnHeader/TaxPeriodEndDt02021-12-31
ReturnHeader/TaxYr02021

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$50,146
Liabilities
$0
Net assets
$50,146
Revenue
$69,978
Expenses
$46,705
Net income
$23,273
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.72$0.72$0.86$0.90$0.04
2023Summary only. Only limited summary data is available for this year.$0.76$0.00$1.06$0.96$0.10
2022Summary only. Only limited summary data is available for this year.$0.67$0.00$1.22$1.06$0.17
2021Detailed filing. Detailed filing data is available for this year.$0.50$0.00$0.50$0.70$0.47$0.23
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.27$0.00$0.27$0.45$0.59$0.14
2019Summary only. Only limited summary data is available for this year.$0.53$0.13$1.43$1.27$0.16
2018Detailed filing. Detailed filing data is available for this year.$0.07$0.08$0.01$1.21$1.34$0.13
2017Detailed filing. Detailed filing data is available for this year.$0.12$0.00$0.12$1.37$1.46$0.08
2016Detailed filing. Detailed filing data is available for this year.$0.20$0.00$0.20$1.40$1.25$0.15
2015Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$1.29$1.34$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$1.03$1.12$0.09
2013Summary only. Only limited summary data is available for this year.$0.19$0.00$0.75$0.91$0.16
2012Summary only. Only limited summary data is available for this year.$0.35$0.00$0.66$0.65$0.01
2011Summary only. Only limited summary data is available for this year.$0.35$0.00$0.64$0.64$0.00