Liabilities / Assets
45th percentile
Tied with the lowest-debt nonprofits in its peer group.
Cal Western Circulation Managers' Association
990EZ • Fiscal year 2020 • EIN 58-1447068
Siviq Scores
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
0.00x
Liabilities / Revenue
45th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
17th percentile
Higher net margin than 17% of similar nonprofits.
Top Officer Pay
77th percentile
Higher top officer pay than 77% of similar nonprofits.
Top officer pay equals 50.9% of source-year revenue.
Asset Growth
6th percentile
Faster asset growth than 6% of similar nonprofits.
Revenue Growth
11th percentile
Faster revenue growth than 11% of similar nonprofits.
Balance Sheet
Assets
Down$26,873
Down $26,625 (-50%) from 2019
Net Assets
$26,873
No earlier filing loaded for comparison.
Liabilities
Down$0
Down $13,104 (-100%) from 2019
Revenue And Expenses
Revenue
Down$44,984
Down $98,069 (-69%) from 2019
Expenses
Down$58,505
Down $68,860 (-54%) from 2019
Net Income
Down-$13,521
Down $29,209 (-186%) from 2019
Historical Trend
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2020 to Dec 31, 2020
- Signed
- Feb 10, 2021
- Return Version
- 2020v4.0
- Gross Receipts
- $44,984
Mission and Program Overview
Mission
Education of members and enhancement of circulation departments ofmembers' newspapers.
Program Services
| Description | Grants | Expenses |
|---|---|---|
| CONFERENCE AND SEMINARS - EDUCATIONAL, INNOVATIVE ANDPROMOTIONAL SEMINARS ARE HELD PERIODICALLY THROUGHOUT THE YEAR, AND ARE ATTENDED BY BETWEEN 20 AND 150 MEMBERS. HOWEVER, IN 2020 THE MEETINGS WERE DRASTICALLY CURTAILED DUE TO THE VIRUS. VIRTUAL MEETINGS WERE HELD INSTEAD OF FACE TO FACE GATHERINGS. | $0 | $0 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| CAROLE STEIN | Executive Director | PT | $22,914 | - | $22,914 |
| TROY NIDAY | Executive Advisor | - | $0 | - | - |
| MARIA RAVERA | President | - | $0 | - | - |
| JIM WALL | Immediate Past President | - | $0 | - | - |
| DAN FABELA | First Vice-President | - | $0 | - | - |
| JAIME FOSTER | Second Vice-President | - | $0 | - | - |
Filing and Contact Details
Filer
- Filer Name
- Great Western Audience Alliance
- EIN
- 58-1447068
- Phone
- 3109855990
- Address
- PO BOX 1565, VENICE, CA 90294
Signing Officer
- Name
- Carole Stein
- Title
- Executive Director
- Phone
- 3109855990
- Signed
- 2021-02-10
- Discuss with paid preparer
- Yes
Preparer
- Firm
- Richard F Strawn CPA
- Address
- 333 UNIVERSITY AVENUE SUITE 200, SACRAMENTO, CA 95825-8308
- Preparer
- Richard F Strawn
- Phone
- 9165657424
Supplemental Narrative
Additional Explanations
Form 990-ez, Part I, Line 16 - Other Expenses
“Description: annual conference - hotel, speakers, meeting costs. Amount: 21,927. Description: graphic design. Amount: 4,700. Description: office and other. Amount: 1,416. Description: software. Amount: 508. Description: bank and service fees. Amount: 979. Description: supplies. Amount: 1,338. Description: advertising and promotion. Amount: 500. Description: meetings. Amount: 846. Description: website. Amount: 1,500. Description: social media and other. Amount: 652. Total to form 990-ez, line 16: 34,366.”
Form 990-ez, Part II, Line 24 - Other Assets
“Description: prepaid convention expenses. Beg. Of year amount: 2,500. End of year amount: 0.”
Form 990-ez, Part II, Line 26 - Other Liabilities
“Description: dues received in advance. Beg. Of year amount: 13,104. End of year amount: 0.”
Raw XML Appendix134 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | 0 |
| IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | THE ORGANIZATION |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 3109855990 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | PO BOX 1565 |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | VENICE |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 90294 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 50998 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 26873 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | 0 |
| IRS990EZ/DirectIndirectPltclExpendAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | 0 |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | -13521 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 1225 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | 0 |
| IRS990EZ/ForeignOfficeInd | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 53498 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 26873 |
| IRS990EZ/GrossReceiptsAmt | 0 | 44984 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | 0 |
| IRS990EZ/MembershipDuesAmt | 0 | 29897 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 40394 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 26873 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 40394 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 26873 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 3 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 4 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 5 | 10.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 5 | 22914 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 3 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 4 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 5 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | TROY NIDAY |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | MARIA RAVERA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | JIM WALL |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 3 | DAN FABELA |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 4 | JAIME FOSTER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 5 | CAROLE STEIN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | EXECUTIVE ADVISOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | IMMEDIATE PAST PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 3 | FIRST VICE-PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 4 | SECOND VICE-PRESIDENT |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 5 | EXECUTIVE DIRECTOR |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501cInd | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
| IRS990EZ/OtherAssetsTotalDetail/BOYAmt | 0 | 2500 |
| IRS990EZ/OtherAssetsTotalDetail/EOYAmt | 0 | 0 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 34366 |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | EDUCATION OF MEMBERS AND ENHANCEMENT OF CIRCULATION DEPARTMENTS OFMEMBERS' NEWSPAPERS. |
| IRS990EZ/ProgramServiceRevenueAmt | 0 | 15087 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | CONFERENCE AND SEMINARS - EDUCATIONAL, INNOVATIVE ANDPROMOTIONAL SEMINARS ARE HELD PERIODICALLY THROUGHOUT THE YEAR, AND ARE ATTENDED BY BETWEEN 20 AND 150 MEMBERS. HOWEVER, IN 2020 THE MEETINGS WERE DRASTICALLY CURTAILED DUE TO THE VIRUS. VIRTUAL MEETINGS WERE HELD INSTEAD OF FACE TO FACE GATHERINGS. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 0 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990EZ/SalariesOtherCompEmplBnftAmt | 0 | 22914 |
| IRS990EZ/ScheduleBNotRequiredInd | 0 | X |
| IRS990EZ/StatesWhereCopyOfReturnIsFldCd | 0 | CA |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 13104 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 58505 |
| IRS990EZ/TotalRevenueAmt | 0 | 44984 |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | [email protected] |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: ANNUAL CONFERENCE - HOTEL, SPEAKERS, MEETING COSTS. AMOUNT: 21,927. DESCRIPTION: GRAPHIC DESIGN. AMOUNT: 4,700. DESCRIPTION: OFFICE AND OTHER. AMOUNT: 1,416. DESCRIPTION: SOFTWARE. AMOUNT: 508. DESCRIPTION: BANK AND SERVICE FEES. AMOUNT: 979. DESCRIPTION: SUPPLIES. AMOUNT: 1,338. DESCRIPTION: ADVERTISING AND PROMOTION. AMOUNT: 500. DESCRIPTION: MEETINGS. AMOUNT: 846. DESCRIPTION: WEBSITE. AMOUNT: 1,500. DESCRIPTION: SOCIAL MEDIA AND OTHER. AMOUNT: 652. TOTAL TO FORM 990-EZ, LINE 16: 34,366. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DESCRIPTION: PREPAID CONVENTION EXPENSES. BEG. OF YEAR AMOUNT: 2,500. END OF YEAR AMOUNT: 0. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | DESCRIPTION: DUES RECEIVED IN ADVANCE. BEG. OF YEAR AMOUNT: 13,104. END OF YEAR AMOUNT: 0. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990-EZ, PART II, LINE 24 - OTHER ASSETS |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990-EZ, PART II, LINE 26 - OTHER LIABILITIES |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 3 |
| ReturnHeader/BuildTS | 0 | 2022-09-23 18:48:47Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | CAROLE STEIN |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | EXECUTIVE DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 3109855990 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2021-02-10 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | GREAT WESTERN AUDIENCE ALLIANCE |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | GREA |
| ReturnHeader/Filer/EIN | 0 | 581447068 |
| ReturnHeader/Filer/PhoneNum | 0 | 3109855990 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | PO BOX 1565 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | VENICE |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 90294 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 680138148 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | RICHARD F STRAWN CPA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 333 UNIVERSITY AVENUE SUITE 200 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | SACRAMENTO |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 958258308 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 9165657424 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2021-02-10 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | RICHARD F STRAWN |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
| ReturnHeader/ReturnTs | 0 | 2021-03-25T19:42:56-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | CAROLE |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | STEIN |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2020-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2020-12-31 |
| ReturnHeader/TaxYr | 0 | 2020 |
Document Assets
No mirrored PDF or thumbnail assets are attached yet.
Filings
Displayed year
2020 • Form 990EZDetailed filing. Detailed filing data is available for this year.
- Assets
- $26,873
- Liabilities
- $0
- Net assets
- $26,873
- Revenue
- $44,984
- Expenses
- $58,505
- Net income
- -$13,521