Civic Intelligence

Association for Consumer Research

EIN 58-1300867 • 501(c)3 • Duluth, MN

Profile

To advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of acr is to facilitate the growth and advancement of the field of consumer research.

335A Lsbe 1318 Kirby DriveDuluth, MN 55812

acrwebsite.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

48th percentile

0.06x

Higher debt load relative to assets than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

47th percentile

0.06x

Higher debt load relative to revenue than 47% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

61st percentile

11%

Higher net margin than 61% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

69th percentile

12%

Faster asset growth than 69% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

59th percentile

13%

Faster revenue growth than 59% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets48th percentile

Assets

Up

$1,693,589

Up $181,830 (+12%) from 2023

Liabilities

Down

$95,297

Down $69,791 (-42%) from 2023

Net Assets

Up

$1,598,292

Up $251,621 (+19%) from 2023

Operations
Liabilities / Revenue47th percentileNet Margin61st percentile

Revenue

Up

$1,482,638

Up $165,545 (+13%) from 2023

Expenses

Up

$1,324,857

Up $57,443 (+4.5%) from 2023

Net Income

Up

$157,781

Up $108,102 (+218%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth69th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0-$500KAssets 2011: $908,880Liabilities 2011: $1,205Net Assets 2011: $907,6752011Assets 2012: $867,404Liabilities 2012: $5,840Net Assets 2012: $861,5642012Assets 2013: $892,838Liabilities 2013: $6,029Net Assets 2013: $886,8092013Assets 2014: $1,103,032Liabilities 2014: $44,736Net Assets 2014: $1,058,2962014Assets 2015: $999,397Liabilities 2015: $2,069Net Assets 2015: $997,3282015Assets 2016: $1,176,983Liabilities 2016: $26,743Net Assets 2016: $1,150,2402016Assets 2017: $1,206,530Liabilities 2017: -$13,014Net Assets 2017: $1,219,5442017Assets 2018: $1,232,520Liabilities 2018: $121,641Net Assets 2018: $1,110,8792018Assets 2019: $1,209,128Liabilities 2019: $99,987Net Assets 2019: $1,109,1412019Assets 2020: $1,269,351Liabilities 2020: $157,498Net Assets 2020: $1,111,8532020Assets 2021: $1,569,176Liabilities 2021: $198,840Net Assets 2021: $1,370,3362021Assets 2022: $1,586,750Liabilities 2022: $437,600Net Assets 2022: $1,149,1502022Assets 2023: $1,511,759Liabilities 2023: $165,088Net Assets 2023: $1,346,6712023Assets 2024: $1,693,589Liabilities 2024: $95,297Net Assets 2024: $1,598,2922024

Highlighted filing

2024

Assets$1,693,589
Liabilities$95,297
Net Assets$1,598,292
Open 2024 Filing

Operations Trend

Revenue Growth59th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $567,205Expenses 2011: $540,852Net Income 2011: $26,3532011Expenses 2012: $742,4332012Revenue 2013: $747,301Expenses 2013: $725,856Net Income 2013: $21,4452013Revenue 2014: $817,029Expenses 2014: $662,288Net Income 2014: $154,7412014Revenue 2015: $811,651Expenses 2015: $858,161Net Income 2015: -$46,5102015Revenue 2016: $764,565Expenses 2016: $641,548Net Income 2016: $123,0172016Revenue 2017: $1,196,110Expenses 2017: $1,204,292Net Income 2017: -$8,1822017Revenue 2018: $1,070,478Expenses 2018: $1,044,418Net Income 2018: $26,0602018Revenue 2019: $1,104,974Expenses 2019: $1,244,672Net Income 2019: -$139,6982019Revenue 2020: $269,871Expenses 2020: $376,550Net Income 2020: -$106,6792020Revenue 2021: $565,441Expenses 2021: $351,737Net Income 2021: $213,7042021Revenue 2022: $896,525Expenses 2022: $1,006,309Net Income 2022: -$109,7842022Revenue 2023: $1,317,093Expenses 2023: $1,267,414Net Income 2023: $49,6792023Revenue 2024: $1,482,638Expenses 2024: $1,324,857Net Income 2024: $157,7812024

Highlighted filing

2024

Revenue$1,482,638
Expenses$1,324,857
Net Income$157,781
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,693,589
Liabilities
$95,297
Net assets
$1,598,292
Revenue
$1,482,638
Expenses
$1,324,857
Net income
$157,781
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.69$0.10$1.60$1.48$1.32$0.16
2023Summary only. Only limited summary data is available for this year.$1.51$0.17$1.35$1.32$1.27$0.05
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.59$0.44$1.15$0.90$1.01$0.11
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.57$0.20$1.37$0.57$0.35$0.21
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.27$0.16$1.11$0.27$0.38$0.11
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.21$0.10$1.11$1.10$1.24$0.14
2018Summary only. Only limited summary data is available for this year.$1.23$0.12$1.11$1.07$1.04$0.03
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.21$0.01$1.22$1.20$1.20$0.01
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.18$0.03$1.15$0.76$0.64$0.12
2015Detailed filing. Detailed filing data is available for this year.$1.00$0.00$1.00$0.81$0.86$0.05
2014Detailed filing. Detailed filing data is available for this year.$1.10$0.04$1.06$0.82$0.66$0.15
2013Detailed filing. Detailed filing data is available for this year.$0.89$0.01$0.89$0.75$0.73$0.02
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.87$0.01$0.86$0.74
2011Summary only. Only limited summary data is available for this year.$0.91$0.00$0.91$0.57$0.54$0.03
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 9, 2025
Return Version
2024v5.0
Gross Receipts
$1,482,638
Mission and Program Overview

Mission

Facilitate consumer research.

To facilitate consumer research and exchange of scholarly information.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,203,981$1,345,232▲ $141,251
Cash and Non-Interest-Bearing Accounts$181,671$184,055▲ $2,384
Savings and Temporary Cash Investments$53,410$82,483▲ $29,073
Pledges and Grants Receivable-$36,000-
Prepaid Expenses and Deferred Charges$71,475$30,908▼ $40,567
Accounts Receivable$1,222$14,911▲ $13,689
Total Assets$1,511,759$1,693,589▲ $181,830
Liabilities
Deferred Revenue$128,133$89,934▼ $38,199
Accounts Payable and Accrued Expenses$36,955$5,363▼ $31,592
Total Liabilities$165,088$95,297▼ $69,791
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,008,462$1,219,951▲ $211,489
Net Assets With Donor Restrictions$338,209$378,341▲ $40,132
Total Net Assets Fund Balance$1,346,671$1,598,292▲ $251,621
Total Liabilities and Net Assets / Fund Balance$1,511,759$1,693,589▲ $181,830

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024--▲ $40,132-$378,341
2023$299,880-▲ $38,329-$338,209
2022$300,000-▼ $120-$299,880
2021-$300,000--$300,000
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Rajiv VaidyanathanExecutive DiPT$59,760$59,760

Board Members and Trustees

NameTitle
Kristin DiehlPresident
Rebecca RatnerPresident-el
Leonard LeeAt Large Director
Mary SteffelAt Large Director
Aziza JonesDirector of
Barbara KahnDirector of
Ana ValenzuelaINT'L DIRECT
Tine LowreyPast Preside
Hristina NikolovaTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$129,595
Program Service Revenue
$1,255,741
Investment Income
$61,119
Other Revenue
$36,183
All Other Contributions
$129,595
Change in Net Assets
$157,781

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,482,638
Revenue Not Reported on Form 990
$80,133
Total Revenue per Audited Statements
$1,562,771
Total Revenue per Form 990
$1,482,638
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,185,845
Salaries, Compensation, and Employee Benefits$88,682
Grants and Similar Amounts Paid$50,330
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$856,677$95,186-$951,863
Current Officers, Directors, Trustees, and Key Employees$44,820$14,940-$59,760
Grants to Domestic Individuals$44,580--$44,580
Fees for Services Other$21,118$2,347-$23,465
Other Salaries and Wages$16,944$5,649-$22,593
Fees for Services Accounting$21,404$1,127-$22,531
Information Technology$12,928$1,437-$14,365
Payroll Taxes$4,747$1,582-$6,329
Grants to Domestic Orgs$5,750--$5,750
Office Expenses$1,104$58-$1,162
Insurance$988$52-$1,040
Other Expenses$473$203-$676
Total Functional Expenses$1,186,095$138,762$0$1,324,857

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,324,857
Total Expenses per Audited Statements$1,324,857
Total Expenses per Form 990$1,324,857
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The form 990 is presented to and reviewed by the board of directors before being filed.”

Form 990, Page 6, Part VI, Line 12C

“Officers, directors, adn key employees are required to disclose any conflicts of interest in writing. The board of directors reviews disclosed conflicts annually.”

Form 990, Page 6, Part VI, Line 15A

“The compensation of the executive director is reviewed and approved by the board of directors.”

Form 990, Page 6, Part VI, Line 19

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Association for Consumer Research
EIN
58-1300867
Phone
2187267853
Address
335A LSBE 1318 KIRBY DRIVE, DULUTH, MN 55812

Signing Officer

Name
Kristin Diehl
Title
President
Phone
2187267853
Signed
2025-10-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rajiv Vaidyanathan
Formed
1976
Legal Domicile
Mn
Voting Board Members
9
Independent Board Members
9
Employees
3

Preparer

Firm
Esterbrooks Cpas Ltd
Address
302 W SUPERIOR ST STE200, DULUTH, MN 55802
Preparer
Michael a Pederson
Phone
2187276846
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“To advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of acr is to facilitate the growth and advancement of the field of consumer research.”

Raw XML AppendixShowing 400 of 469 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0PART III, LINE 12
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IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt0ACADEMIC RESEARCH GRANTS
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0GRANT FUND RECIPIENTS ARE MONITORED THROUGH THEIR WORK AT THEIR RESPECTIVE UNIVERSITIES.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE I, PAGE 1, PART I, LINE 2
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TO ADVANCE CONSUMER RESEARCH AND FACILITATE THE EXCHANGE OF SCHOLARLY INFORMATION AMONG MEMBERS OF ACADEMIA, INDUSTRY, AND GOVERNMENT WORLDWIDE. ONE OF THE KEY FUNCTIONS OF ACR IS TO FACILITATE THE GROWTH AND ADVANCEMENT OF THE FIELD OF CONSUMER RESEARCH.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE FORM 990 IS PRESENTED TO AND REVIEWED BY THE BOARD OF DIRECTORS BEFORE BEING FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2OFFICERS, DIRECTORS, ADN KEY EMPLOYEES ARE REQUIRED TO DISCLOSE ANY CONFLICTS OF INTEREST IN WRITING. THE BOARD OF DIRECTORS REVIEWS DISCLOSED CONFLICTS ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE COMPENSATION OF THE EXECUTIVE DIRECTOR IS REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
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