Civic Intelligence

Goodwill Industries of Middle

EIN 58-1249683 • 501(c)3 • Macon, GA

Profile

THE ORGANIZATION'S MISSION IS TO BUILD LIVES, FAMILIES AND COMMUNITIES ONE CAREER AT A TIME BY HELPING PEOPLE DEVELOP THEIR GOD-GIVEN GIFTS THROUGH EDUCATION, WORK AND CAREER DEVELOPMENT SERVICES. GOODWILL STRIVES TO END POVERTY ONE NEW CAREER AT A TIME helping people served EXPERIENCE A "MAXIMUM OF ABUNDANT LIVING AND MAKES A SUBSTANTIVE human and ECONOMIC IMPACT IN ITS THIRTY-FIVE COUNTY TERRITORY IN GEORGIA AND SOUTH CAROLINA.

5171 Eisenhower ParkwayMacon, GA 31206

www.goodwillworks.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

87th percentile

0.83x

Higher debt load relative to assets than 87% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

77th percentile

1.09x

Higher debt load relative to revenue than 77% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Net Margin

20th percentile

-5.9%

Higher net margin than 20% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Top Officer Pay

83rd percentile

$814,264

Higher top officer pay than 83% of similar nonprofits.

Top officer pay equals 1.7% of source-year revenue.

501(c)3 • $50M-$100M nonprofits • Source year 2024

Asset Growth

23rd percentile

-1.0%

Faster asset growth than 23% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

18th percentile

-7.0%

Faster revenue growth than 18% of similar nonprofits.

501(c)3 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Assets

Down

$62,123,374

Down $637,844 (-1.0%) from 2023

Liabilities

Up

$51,454,916

Up $1,719,254 (+3.5%) from 2023

Net Assets

Down

$10,668,458

Down $2,357,098 (-18%) from 2023

Revenue

Down

$47,414,283

Down $3,570,438 (-7.0%) from 2023

Expenses

Up

$50,190,886

Up $634,121 (+1.3%) from 2023

Net Income

Down

-$2,776,603

Down $4,204,559 (-294%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$80M$60M$40M$20M$0Assets 2010: $21,393,533Liabilities 2010: $9,904,587Net Assets 2010: $11,488,9462010Assets 2011: $27,017,337Liabilities 2011: $14,138,432Net Assets 2011: $12,878,9052011Assets 2012: $36,127,219Liabilities 2012: $21,724,231Net Assets 2012: $14,402,9882012Assets 2013: $40,375,801Liabilities 2013: $25,265,063Net Assets 2013: $15,110,7382013Assets 2014: $38,773,569Liabilities 2014: $25,713,927Net Assets 2014: $13,059,6422014Assets 2015: $39,657,940Liabilities 2015: $26,819,809Net Assets 2015: $12,838,1312015Assets 2016: $42,359,453Liabilities 2016: $30,304,972Net Assets 2016: $12,054,4812016Assets 2017: $40,060,560Liabilities 2017: $29,308,799Net Assets 2017: $10,751,7612017Assets 2018: $40,190,598Liabilities 2018: $32,163,718Net Assets 2018: $8,026,8802018Assets 2019: $40,123,163Liabilities 2019: $34,114,665Net Assets 2019: $6,008,4982019Assets 2020: $41,916,969Liabilities 2020: $40,989,531Net Assets 2020: $927,4382020Assets 2021: $45,866,636Liabilities 2021: $37,272,637Net Assets 2021: $8,593,9992021Assets 2022: $58,424,514Liabilities 2022: $46,217,615Net Assets 2022: $12,206,8992022Assets 2023: $62,761,218Liabilities 2023: $49,735,662Net Assets 2023: $13,025,5562023Assets 2024: $62,123,374Liabilities 2024: $51,454,916Net Assets 2024: $10,668,4582024

Highlighted filing

2024

Assets$62,123,374
Liabilities$51,454,916
Net Assets$10,668,458

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$60M$40M$20M$0-$20MExpenses 2010: $17,428,3792010Expenses 2011: $21,336,2212011Expenses 2012: $23,729,9402012Expenses 2013: $26,259,0262013Revenue 2014: $34,652,246Expenses 2014: $36,023,401Net Income 2014: -$1,371,1552014Revenue 2015: $33,984,096Expenses 2015: $33,643,639Net Income 2015: $340,4572015Revenue 2016: $33,551,173Expenses 2016: $34,422,573Net Income 2016: -$871,4002016Revenue 2017: $33,285,721Expenses 2017: $34,668,712Net Income 2017: -$1,382,9912017Revenue 2018: $35,603,028Expenses 2018: $38,073,845Net Income 2018: -$2,470,8172018Revenue 2019: $37,341,576Expenses 2019: $39,259,956Net Income 2019: -$1,918,3802019Revenue 2020: $32,155,296Expenses 2020: $36,904,844Net Income 2020: -$4,749,5482020Revenue 2021: $50,420,104Expenses 2021: $44,343,229Net Income 2021: $6,076,8752021Revenue 2022: $50,912,758Expenses 2022: $47,673,031Net Income 2022: $3,239,7272022Revenue 2023: $50,984,721Expenses 2023: $49,556,765Net Income 2023: $1,427,9562023Revenue 2024: $47,414,283Expenses 2024: $50,190,886Net Income 2024: -$2,776,6032024

Highlighted filing

2024

Revenue$47,414,283
Expenses$50,190,886
Net Income-$2,776,603

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$62.1$51.5$10.7$47.4$50.2$2.78
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$62.8$49.7$13.0$51.0$49.6$1.43
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$58.4$46.2$12.2$50.9$47.7$3.24
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$45.9$37.3$8.59$50.4$44.3$6.08
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$41.9$41.0$0.93$32.2$36.9$4.75
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$40.1$34.1$6.01$37.3$39.3$1.92
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$40.2$32.2$8.03$35.6$38.1$2.47
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$40.1$29.3$10.8$33.3$34.7$1.38
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$42.4$30.3$12.1$33.6$34.4$0.87
2015Detailed filing. Detailed filing data is available for this year.$39.7$26.8$12.8$34.0$33.6$0.34
2014Detailed filing. Detailed filing data is available for this year.$38.8$25.7$13.1$34.7$36.0$1.37
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$40.4$25.3$15.1$26.3
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$36.1$21.7$14.4$23.7
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$27.0$14.1$12.9$21.3
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$21.4$9.90$11.5$17.4
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 11, 2025
Return Version
2024v5.2
Gross Receipts
$77,183,405
Mission and Program Overview

Mission

The organization's mission is to build lives, families and communities one career at a time by helping people develop their god-given gifts through education, work and career development services. Goodwill strives to end poverty one new career at a time helping people served experience a "maximum of abundant living and makes a substantive human and economic impact in its thirty-five county territory in georgia and south carolina.

The organization's mission is to build lives, families, and communities one career at a time by helping people develop their god-given gifts through education, work, and career development services. Goodwill strives to end poverty one new career at a time, helping people served experience a "maximum of abundant living and makes a substantive economic impact in its thirty-five-county territory in georgia and south carolina.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$38,181,520$36,391,136▼ $1,790,384
Inventories for Sale or Use$5,862,387$6,015,080▲ $152,693
Accounts Receivable$3,747,229$3,870,757▲ $123,528
Cash and Non-Interest-Bearing Accounts$3,373,391$2,951,554▼ $421,837
Prepaid Expenses and Deferred Charges$386,983$821,278▲ $434,295
Investments in Publicly Traded Securities$619,081$715,381▲ $96,300
Total Assets$62,761,218$62,123,374▼ $637,844
Other Assets Total$10,590,627$11,358,188▲ $767,561
Liabilities
Other Liabilities$27,729,060$29,964,686▲ $2,235,626
Mortgage Notes Payable Secured by Investment Property$17,951,337$17,462,291▼ $489,046
Accounts Payable and Accrued Expenses$3,618,615$3,312,098▼ $306,517
Deferred Revenue$436,650$715,841▲ $279,191
Total Liabilities$49,735,662$51,454,916▲ $1,719,254
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$13,025,556$10,668,458▼ $2,357,098
Total Net Assets Fund Balance$13,025,556$10,668,458▼ $2,357,098
Total Liabilities and Net Assets / Fund Balance$62,761,218$62,123,374▼ $637,844

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$23,085,427$16,361,795$39,447,222
Equipment$2,227,064$10,887,235$13,114,299
Land$8,853,376-$8,853,376
Leasehold Improvements$1,659,053$3,850,359$5,509,412
Other Land Buildings$566,216$2,078,503$2,644,719
Other Assets Org$1,047--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
James K StiffPresidentPT$606,752$207,512$814,264
Dr Dewayne CuffieCMOPT$225,671$50,373$276,044
Jack FlowersVP Contracts-$203,758$24,216$227,974
Chris FinleySenior Director of Contrac-$184,674$33,084$217,758
Jennifer TynerVP of MarketingPT$177,664$35,303$212,967
Laurie TharpeVP ControllerPT$175,004$32,114$207,118
Larry Doug NewsomeVP of AdministrationPT$157,916$40,259$198,175
Leah PontaniVP Career SvcsFT$179,557$17,864$197,421
Charles SmithCFO 1/1/24-8/1/24FT$135,382$26,051$161,433

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Cherry Bekaert LLPAudit And Consulting Svcs1029 GREENE STREET, Augusta, GA 30901$227,245
Idea 8 LLCAdvertising3100 WEST GRACE STREET, Richmond, VA 23221$163,490
Hays Service LLCHvac Services4312 INTERSTATE DRIVE, Macon, GA 31210$148,007
Rpi-roofing ProfessionalsBuilding Maintenance505CDP INDUSTRIAL BLVD, Grovetown, GA 30813$135,300
Colling Media LLCAdvertising5415 E HIGHT STREET SUITE 220, Phoenix, AZ 85054$115,004
Revenue and Support

Revenue Composition

Contributions and Grants
$30,107,597
Program Service Revenue
$13,977,501
Investment Income
$3,195
Other Revenue
$3,325,990
All Other Contributions
$28,511,467
Change in Net Assets
$-2,776,603

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Clothing and Household Goods-$28,511,467Sales Value
Cars and Other Vehicles6$37,711Sales Value
Total Noncash Contributions6$28,549,178-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$29,771,104
Other Expenses$19,628,724
Grants and Similar Amounts Paid$791,058
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$17,369,375$3,615,636-$20,985,011
Other Employee Benefits$5,050,076$346,920-$5,396,996
Occupancy$4,821,390$514,500-$5,335,890
Depreciation Depletion$1,950,602$566,100-$2,516,702
Payroll Taxes$1,485,573$276,365-$1,761,938
Fees for Services Other$649,835$785,608-$1,435,443
Current Officers, Directors, Trustees, and Key Employees$1,034,175$217,568-$1,251,743
Insurance$825,865$313,889-$1,139,754
Interest$735,605$331,623-$1,067,228
Office Expenses$872,867$80,319-$953,186
Advertising$684,401$70,790-$755,191
Grants to Domestic Orgs$698,784--$698,784
All Other Expenses$61,701$573,692-$635,393
Information Technology$244,259$199,591-$443,850
Pension Plan Contributions$244,358$131,058-$375,416
Travel$217,232$137,137-$354,369
Other Expenses$277,069$56,147-$333,216
Conferences and Meetings$104,601$20,939-$125,540
Grants to Domestic Individuals$92,274--$92,274
Total Functional Expenses$41,842,904$8,347,982$0$50,190,886
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Goodwill Works Foundation IncMacon, GA501(c)(3)To Enable the Organization to Fulfill Its Mission by Funding Its Operating Expenses.$696,284
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Related Organization Accounts Payable$17,830,848
Operating Lease Liability$11,589,411
Deferred Compensation Plan Assets Payable$401,662
Interest-rate Swap Obligation Payable$141,667
Financing Lease Liability$1,098
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

The form 990 is reviewed by ceo and vice president of finance prior to its filing.

Form 990, Part VI, Section B, Line 12C

Each board member signs a conflict of interest statement annually.

Form 990, Part VI, Section B, Line 15

Goodwill industries takes steps to ensure executive salaries are reasonable. Compensation data is generated by an independent, external nationally recognized compensation consulting firm. Data used is comparable for similar industries and revenue size in establishing internal compensation benchmarks and recommendations. Executive compensation is approved by the compensation committee of goodwill's board of directors. No individual subject to receipt of compensation is a member of this committee or present for compensation/approval discussion. In the event a member of the committee has a conflict of interest due to business reasons, this member will not participate in compensation review/approval.

Form 990, Part VI, Section C, Line 18

The organization's form 990 and 990-t are made available to the public through its accounting offices in macon, georgia.

Form 990, Part VI, Section C, Line 19

The organization's governing documents, conflict of interest policy and financial statements are made available to the public upon request through its accounting offices in macon, georgia.

Filing and Contact Details

Filer

Filer Name
Goodwill Industries of Middle
EIN
58-1249683
Phone
4784759995
Address
5171 EISENHOWER PARKWAY, MACON, GA 31206

Signing Officer

Name
James K Stiff
Title
President
Phone
4784759995
Signed
2025-11-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
James K Stiff
Formed
1975
Legal Domicile
Ga
Voting Board Members
17
Independent Board Members
16
Employees
1,380
Volunteers
11,308

Preparer

Firm
Cherry Bekaert Advisory LLC
Address
1029 GREENE STREET, AUGUSTA, GA 30901
Preparer
Elizabeth Morrison
Phone
7067243557
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

Change in fair value of derivatives 367,536.

Part XII, Line 2(C)

Review of audited financial statements - management and the audit committee review the audit report with the independent auditor. The audit committee then makes a recommendation to the full board of directors to accept the audit.

Financial Statement Notes

PART X, LINE 2:

The organization qualifies as a charitable organization under section 501(c)(3) of the internal revenue code and, therefore, is exempt from federal income taxes under internal revenue code section 501(a). Federal law imposes tax on income that is not related to an organization's tax-exempt purposes or otherwise excluded under the code. It is the organization's policy to account for any uncertainties in income tax law in accordance with fasb asc 740-10, accounting for uncertainty in income taxes. Management has evaluated the organization's tax positions and concluded that the organization has maintained its tax-exempt status and has taken no uncertain tax positions that require adjustment to the combined financial statements. The organization has income items that are subject to unrelated business income tax; however, these items, when netted with the directly attributable expenses, resulted in a net loss for the years ended december 31, 2024 and 2023. As a result, no provision or liability for income taxes has been included in the combined financial statements.

Raw XML AppendixShowing 400 of 995 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0RETAIL:GOODWILL RETAIL TRAINING STORES AND DONATION CENTERS ARE THE MOST VISIBLE AND WIDELY RECOGNIZED SYMBOL OF GOODWILL'S MISSION IN THE COMMUNITY. THE RETAIL STORES AND E-COMMERCE SALES GENERATE OVER HALF (54%) OF THE AGENCY'S OPERATING BUDGET. THESE DONOR-DRIVEN STORES OFFER GENTLY USED CLOTHING, FURNITURE, ELECTRONICS, AND OTHER MERCHANDISE AT GREAT SAVINGS TO GOODWILL'S CUSTOMERS. GOODWILL SHOPPERS FIND BARGAINS TO HELP STRETCH THEIR BUDGETS WHILE DIRECTLY CONTRIBUTING TO GOODWILL'S MISSION TO BUILD LIVES, FAMILIES, AND COMMUNITIES ONE CAREER AT A TIME. MORE THAN EIGHTY-SEVEN ($.85) CENTS OF EVERY DOLLAR SHOPPERS SPEND IN GOODWILL STORES IS REINVESTED LOCALLY IN EDUCATION, JOB SKILLS TRAINING AND PLACEMENT PROGRAMS THAT HELP INDIVIDUALS GAIN INDEPENDENCE AND A GREATER SLICE OF THE AMERICAN DREAM THROUGH EMPLOYMENT AND CAREER ADVANCEMENT.JANUARY 1 TO DECEMBER 31ST HIGHLIGHTS:ACHIEVED $32.9 MILLION IN SALES; RECEIVED DONATIONS FROM 497,411 MATERIAL DONORS; SIX VEHICLES DONATED FOR RESALE; 1.4 MILLION SHOPPERS IN OUR RETAIL STORES; AND PROVIDED 23,017 TOTAL TRAINING HOURS TO RETAIL EMPLOYEES AND CLIENTS.
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IRS990/MissionDesc0THE ORGANIZATION'S MISSION IS TO BUILD LIVES, FAMILIES AND COMMUNITIES ONE CAREER AT A TIME BY HELPING PEOPLE DEVELOP THEIR GOD-GIVEN GIFTS THROUGH EDUCATION, WORK AND CAREER DEVELOPMENT SERVICES. GOODWILL STRIVES TO END POVERTY ONE NEW CAREER AT A TIME, HELPING PEOPLE SERVED EXPERIENCE A "MAXIMUM OF ABUNDANT LIVING AND MAKES A SUBSTANTIVE ECONOMIC IMPACT IN ITS THIRTY-FIVE COUNTY TERRITORY IN GEORGIA AND SOUTH CAROLINA.
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