Civic Intelligence

Columbia Metropolitan Convention

EIN 57-0778557 • 501(c)6 • Columbia, SC

Profile

To promote tourism in the midlands to include: city of columbia, richland county, and lexington county

1101 Lincoln StreetColumbia, SC 29201

www.columbiaconventioncenter.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

80th percentile

0.53x

Higher debt load relative to assets than 80% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Liabilities / Revenue

81st percentile

0.76x

Higher debt load relative to revenue than 81% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Net Margin

65th percentile

9.9%

Higher net margin than 65% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Top Officer Pay

26th percentile

$246,571

Higher top officer pay than 26% of similar nonprofits.

Top officer pay equals 3.2% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Asset Growth

80th percentile

15%

Faster asset growth than 80% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Revenue Growth

42nd percentile

4.0%

Faster revenue growth than 42% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets80th percentile

Assets

Up

$10,864,186

Up $1,437,432 (+15%) from 2024

Liabilities

Up

$5,787,645

Up $684,585 (+13%) from 2024

Net Assets

Up

$5,076,541

Up $752,847 (+17%) from 2024

Operations
Liabilities / Revenue81st percentileNet Margin65th percentile

Revenue

Up

$7,618,257

Up $292,660 (+4.0%) from 2024

Expenses

Up

$6,865,410

Up $257,765 (+3.9%) from 2024

Net Income

Up

$752,847

Up $34,895 (+4.9%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth80th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2011: $3,122,947Liabilities 2011: $1,222,557Net Assets 2011: $1,900,3902011Assets 2012: $4,089,335Liabilities 2012: $1,611,270Net Assets 2012: $2,478,0652012Assets 2013: $3,888,818Liabilities 2013: $1,177,950Net Assets 2013: $2,710,8682013Assets 2014: $4,796,634Liabilities 2014: $1,281,450Net Assets 2014: $3,515,1842014Assets 2015: $17,216,135Liabilities 2015: $1,847,375Net Assets 2015: $15,368,7602015Assets 2016: $18,382,253Liabilities 2016: $1,746,761Net Assets 2016: $16,635,4922016Assets 2017: $21,321,658Liabilities 2017: $2,744,542Net Assets 2017: $18,577,1162017Assets 2018: $21,013,343Liabilities 2018: $1,661,114Net Assets 2018: $19,352,2292018Assets 2019: $23,522,991Liabilities 2019: $1,629,869Net Assets 2019: $21,893,1222019Assets 2020: $24,056,237Liabilities 2020: $1,219,735Net Assets 2020: $22,836,5022020Assets 2021: $5,289,471Liabilities 2021: $2,090,278Net Assets 2021: $3,199,1932021Assets 2022: $6,376,262Liabilities 2022: $3,105,874Net Assets 2022: $3,270,3882022Assets 2023: $7,915,489Liabilities 2023: $4,309,747Net Assets 2023: $3,605,7422023Assets 2024: $9,426,754Liabilities 2024: $5,103,060Net Assets 2024: $4,323,6942024Assets 2025: $10,864,186Liabilities 2025: $5,787,645Net Assets 2025: $5,076,5412025

Highlighted filing

2025

Assets$10,864,186
Liabilities$5,787,645
Net Assets$5,076,541
Open 2025 Filing

Operations Trend

Revenue Growth42nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2011: $5,979,193Expenses 2011: $5,322,760Net Income 2011: $656,4332011Expenses 2012: $6,653,1222012Revenue 2013: $6,194,855Expenses 2013: $5,962,052Net Income 2013: $232,8032013Revenue 2014: $6,654,336Expenses 2014: $5,851,776Net Income 2014: $802,5602014Revenue 2015: $11,270,717Expenses 2015: $8,354,319Net Income 2015: $2,916,3982015Revenue 2016: $10,889,786Expenses 2016: $9,623,054Net Income 2016: $1,266,7322016Revenue 2017: $11,755,522Expenses 2017: $9,813,898Net Income 2017: $1,941,6242017Revenue 2018: $13,479,144Expenses 2018: $12,214,195Net Income 2018: $1,264,9492018Revenue 2019: $14,276,938Expenses 2019: $11,736,045Net Income 2019: $2,540,8932019Revenue 2020: $11,304,483Expenses 2020: $10,361,104Net Income 2020: $943,3792020Revenue 2021: $4,498,932Expenses 2021: $5,373,764Net Income 2021: -$874,8322021Revenue 2022: $4,843,981Expenses 2022: $4,986,828Net Income 2022: -$142,8472022Revenue 2023: $5,816,998Expenses 2023: $5,481,644Net Income 2023: $335,3542023Revenue 2024: $7,325,597Expenses 2024: $6,607,645Net Income 2024: $717,9522024Revenue 2025: $7,618,257Expenses 2025: $6,865,410Net Income 2025: $752,8472025

Highlighted filing

2025

Revenue$7,618,257
Expenses$6,865,410
Net Income$752,847
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$10,864,186
Liabilities
$5,787,645
Net assets
$5,076,541
Revenue
$7,618,257
Expenses
$6,865,410
Net income
$752,847
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$10.9$5.79$5.08$7.62$6.87$0.75
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.43$5.10$4.32$7.33$6.61$0.72
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.92$4.31$3.61$5.82$5.48$0.34
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.38$3.11$3.27$4.84$4.99$0.14
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.29$2.09$3.20$4.50$5.37$0.87
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$24.1$1.22$22.8$11.3$10.4$0.94
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$23.5$1.63$21.9$14.3$11.7$2.54
2018Summary only. Only limited summary data is available for this year.$21.0$1.66$19.4$13.5$12.2$1.26
2017Summary only. Only limited summary data is available for this year.$21.3$2.74$18.6$11.8$9.81$1.94
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$18.4$1.75$16.6$10.9$9.62$1.27
2015Detailed filing. Detailed filing data is available for this year.$17.2$1.85$15.4$11.3$8.35$2.92
2014Detailed filing. Detailed filing data is available for this year.$4.80$1.28$3.52$6.65$5.85$0.80
2013Summary only. Only limited summary data is available for this year.$3.89$1.18$2.71$6.19$5.96$0.23
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.09$1.61$2.48$6.65
2011Summary only. Only limited summary data is available for this year.$3.12$1.22$1.90$5.98$5.32$0.66
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Jan 21, 2026
Return Version
2024v5.0
Gross Receipts
$7,618,257
Mission and Program Overview

Mission

Enhance the economic growth of richland and lexington counties of south carolina by promoting tourism and convention attractions, services and facilities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$8,551,101$9,731,452▲ $1,180,351
Accounts Receivable$352,369$584,993▲ $232,624
Land, Buildings, and Equipment, Net$359,952$322,101▼ $37,851
Prepaid Expenses and Deferred Charges$163,332$225,640▲ $62,308
Total Assets$9,426,754$10,864,186▲ $1,437,432
Liabilities
Other Liabilities$3,338,881$3,539,175▲ $200,294
Deferred Revenue$1,274,942$1,918,151▲ $643,209
Accounts Payable and Accrued Expenses$489,237$330,319▼ $158,918
Total Liabilities$5,103,060$5,787,645▲ $684,585
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,231,183$4,798,803▲ $567,620
Net Assets With Donor Restrictions$92,511$277,738▲ $185,227
Total Net Assets Fund Balance$4,323,694$5,076,541▲ $752,847
Total Liabilities and Net Assets / Fund Balance$9,426,754$10,864,186▲ $1,437,432

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$307,612$240,120$547,732
Other Land Buildings$14,489$27,932$42,421
Compensation and Service Providers
Top Officer Pay26th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
William EllenPresident/ceFT-$246,571$246,571
Cheryl SwansonHighest CompFT-$174,777$174,777
Kelly BarbreyHighest CompFT$69,682$69,990$139,672
Danna LillyHighest CompFT$136,705$774$137,479
Amanda CusaacHighest CompFT-$120,204$120,204
Shannon Scott PowersExecutive DiFT$108,590$604$109,194

Board Members and Trustees

NameTitle
Jana MedlinChair
William EllenPresident/CEO
Andrew LucasVice Chair
David ErbacherBoard Member
Kim CraftonBoard Member
Rich HarrellBoard Member
Sam JohnsonBoard Member
Sammy HendrixBoard Member
Leonardo BrownEx-officio
Lynn SturkieEx-officio
Teresa WilsonEx-officio
Cheryl SwansonHighest Compensated
Janice MarshallSecretary
Amber MartinTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Post No Bills INCAdvertising1608 CAMP ROAD PMB 61, Charleston, SC 29412$592,008
United Event Services INCTemp Labor139 HAMPTON CREST TRAIL, Columbia, SC 29209$301,069
Gamecock Sports PropertiesAdvertisingPO BOX 843038, Kansas City, MO 64184$267,615
The Post And Courier INCAdertising148 WILLIMAN STREET, Charleston, SC 29403$259,232
Simpleview LLCAdvertising8950 N ORACLE ROAD, Tucson, AZ 85704$255,697
Revenue and Support

Revenue Composition

Contributions and Grants
$4,644,157
Program Service Revenue
$2,719,298
Investment Income
$238,562
Other Revenue
$16,240
Change in Net Assets
$752,847
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,385,409
Salaries, Compensation, and Employee Benefits$1,516,995
Grants and Similar Amounts Paid$963,006
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$3,526,576
Other Salaries and Wages---$1,064,896
Grants to Domestic Orgs---$963,006
Other Employee Benefits---$338,191
Office Expenses---$182,886
Travel---$101,817
Payroll Taxes---$88,888
Depreciation Depletion---$37,851
Occupancy---$35,921
Pension Plan Contributions---$25,020
Other Expenses---$7,951
All Other Expenses---$7,947
Total Functional Expenses$0$0$0$6,865,410
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Midlands Authority for ConventionsColumbia, SCGovExempt Purpose$963,006
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Other Funds$3,524,275
Lease Liabilities$14,900
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“A copy of the form 990 is reviewed by the board prior to filing.”

Form 990, Page 6, Part VI, Line 15A

“Compensation is carefully reviewed by the board. The ceo is presented a contract for the compensation approved by the board.”

Form 990, Page 6, Part VI, Line 15B

“Whether originating with the board or not, other employees compensation is ultimately approved by the board.”

Form 990, Page 6, Part VI, Line 19

“Columbia metropolitan convention and visitor's bureau honors the requirements of the laws governing requests for such documents from the public and federal and state agencies.”

Filing and Contact Details

Filer

Filer Name
Columbia Metropolitan Convention
EIN
57-0778557
Phone
8035450007
Address
1101 LINCOLN STREET, COLUMBIA, SC 29201
Doing Business As
Experience Columbia Sc

Signing Officer

Name
William Ellen
Title
President/CEO
Phone
8035450041
Signed
2026-01-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
William Ellen
Formed
1988
Legal Domicile
Sc
Voting Board Members
9
Independent Board Members
9
Employees
20

Preparer

Firm
The Brittingham Group Llp
Address
PO BOX 5949, WEST COLUMBIA, SC 29171-5949
Preparer
Harry D Deloach
Phone
8037393090
Supplemental Narrative

Financial Statement Notes

Schedule D, Page 3, Part X

“The authority is exempt from federal income taxes as a component unit of the city of columbia. The bureau has received a determination from the internal revenue service that they are exempt from federal income taxes under section 501(c)(6) of the internal revenue code. Management believes they are no longer subject to income tax examinations for tax years prior to 2022.”

Raw XML AppendixShowing 400 of 530 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE AUTHORITY IS EXEMPT FROM FEDERAL INCOME TAXES AS A COMPONENT UNIT OF THE CITY OF COLUMBIA. THE BUREAU HAS RECEIVED A DETERMINATION FROM THE INTERNAL REVENUE SERVICE THAT THEY ARE EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE. MANAGEMENT BELIEVES THEY ARE NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS FOR TAX YEARS PRIOR TO 2022.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A COPY OF THE FORM 990 IS REVIEWED BY THE BOARD PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1COMPENSATION IS CAREFULLY REVIEWED BY THE BOARD. THE CEO IS PRESENTED A CONTRACT FOR THE COMPENSATION APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2WHETHER ORIGINATING WITH THE BOARD OR NOT, OTHER EMPLOYEES COMPENSATION IS ULTIMATELY APPROVED BY THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3COLUMBIA METROPOLITAN CONVENTION AND VISITOR'S BUREAU HONORS THE REQUIREMENTS OF THE LAWS GOVERNING REQUESTS FOR SUCH DOCUMENTS FROM THE PUBLIC AND FEDERAL AND STATE AGENCIES.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
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