Civic Intelligence

Myrtle Beach Area Hospitality

EIN 57-0722064 • 501(c)6 • Columbia, SC

Profile

The Myrtle Beach Area Hospitality Association is the voice of the Hospitality Industry and a tourism advocate, whose role is to promote the industrys needs, ensure a healthy tourism economy, and educate our membership and the public about industry issues.

PO Box 7577Columbia, SC 29202

www.mbhospitality.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

57th percentile

0.01x

Higher debt load relative to assets than 57% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

67th percentile

0.03x

Higher debt load relative to revenue than 67% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

24th percentile

-18%

Higher net margin than 24% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

96th percentile

$97,822

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 86.8% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

43rd percentile

-5.1%

Faster asset growth than 43% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

67th percentile

9.9%

Faster revenue growth than 67% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets57th percentile

Assets

Down

$340,244

Down $18,392 (-5.1%) from 2023

Liabilities

Up

$3,004

Up $1,906 (+174%) from 2023

Net Assets

Down

$337,240

Down $20,298 (-5.7%) from 2023

Operations
Liabilities / Revenue67th percentileNet Margin24th percentile

Revenue

Up

$112,746

Up $10,178 (+9.9%) from 2023

Expenses

Up

$133,044

Up $46,214 (+53%) from 2023

Net Income

Down

-$20,298

Down $36,036 (-229%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth43rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2010: $114,045Liabilities 2010: $02010Assets 2011: $151,004Liabilities 2011: $202011Assets 2012: $172,231Net Assets 2012: $172,2312012Assets 2013: $185,313Net Assets 2013: $185,3132013Assets 2014: $198,132Liabilities 2014: $0Net Assets 2014: $198,1322014Assets 2015: $222,113Liabilities 2015: $1,352Net Assets 2015: $220,7612015Assets 2016: $246,264Liabilities 2016: $0Net Assets 2016: $246,2642016Assets 2017: $263,264Liabilities 2017: $0Net Assets 2017: $263,2642017Assets 2018: $263,264Liabilities 2018: $0Net Assets 2018: $263,2642018Assets 2019: $285,538Liabilities 2019: $0Net Assets 2019: $285,5382019Assets 2020: $294,625Liabilities 2020: $0Net Assets 2020: $294,6252020Assets 2021: $277,780Liabilities 2021: $0Net Assets 2021: $277,7802021Assets 2022: $344,309Liabilities 2022: $2,509Net Assets 2022: $341,8002022Assets 2023: $358,636Liabilities 2023: $1,098Net Assets 2023: $357,5382023Assets 2024: $340,244Liabilities 2024: $3,004Net Assets 2024: $337,2402024

Highlighted filing

2024

Assets$340,244
Liabilities$3,004
Net Assets$337,240
Open 2024 Filing

Operations Trend

Revenue Growth67th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$300K$200K$100K$0-$100KRevenue 2010: $172,667Expenses 2010: $145,946Net Income 2010: $26,7212010Revenue 2011: $178,190Expenses 2011: $141,251Net Income 2011: $36,9392011Revenue 2012: $164,629Expenses 2012: $143,382Net Income 2012: $21,2472012Revenue 2013: $164,605Expenses 2013: $151,524Net Income 2013: $13,0812013Revenue 2014: $147,121Expenses 2014: $134,302Net Income 2014: $12,8192014Revenue 2015: $165,634Expenses 2015: $143,005Net Income 2015: $22,6292015Revenue 2016: $167,154Expenses 2016: $141,651Net Income 2016: $25,5032016Revenue 2017: $241,714Expenses 2017: $224,714Net Income 2017: $17,0002017Revenue 2018: $155,490Expenses 2018: $155,490Net Income 2018: $02018Revenue 2019: $190,383Expenses 2019: $168,109Net Income 2019: $22,2742019Revenue 2020: $124,462Expenses 2020: $115,375Net Income 2020: $9,0872020Revenue 2021: $97,749Expenses 2021: $114,594Net Income 2021: -$16,8452021Revenue 2022: $218,499Expenses 2022: $156,692Net Income 2022: $61,8072022Revenue 2023: $102,568Expenses 2023: $86,830Net Income 2023: $15,7382023Revenue 2024: $112,746Expenses 2024: $133,044Net Income 2024: -$20,2982024

Highlighted filing

2024

Revenue$112,746
Expenses$133,044
Net Income-$20,298
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$340,244
Liabilities
$3,004
Net assets
$337,240
Revenue
$112,746
Expenses
$133,044
Net income
-$20,298
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.40$0.03$3.37$1.13$1.33$0.20
2023Detailed filing. Detailed filing data is available for this year.$3.59$0.01$3.58$1.03$0.87$0.16
2022Detailed filing. Detailed filing data is available for this year.$3.44$0.03$3.42$2.18$1.57$0.62
2021Detailed filing. Detailed filing data is available for this year.$2.78$0.00$2.78$0.98$1.15$0.17
2020Detailed filing. Detailed filing data is available for this year.$2.95$0.00$2.95$1.24$1.15$0.09
2019Detailed filing. Detailed filing data is available for this year.$2.86$0.00$2.86$1.90$1.68$0.22
2018Detailed filing. Detailed filing data is available for this year.$2.63$0.00$2.63$1.55$1.55$0.00
2017Detailed filing. Detailed filing data is available for this year.$2.63$0.00$2.63$2.42$2.25$0.17
2016Detailed filing. Detailed filing data is available for this year.$2.46$0.00$2.46$1.67$1.42$0.26
2015Detailed filing. Detailed filing data is available for this year.$2.22$0.01$2.21$1.66$1.43$0.23
2014Detailed filing. Detailed filing data is available for this year.$1.98$0.00$1.98$1.47$1.34$0.13
2013Detailed filing. Detailed filing data is available for this year.$1.85$1.85$1.65$1.52$0.13
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.72$1.72$1.65$1.43$0.21
2011Summary only. Only limited summary data is available for this year.$1.51$0.00$1.78$1.41$0.37
2010Summary only. Only limited summary data is available for this year.$1.14$0.00$1.73$1.46$0.27
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 12, 2025
Return Version
2024v5.2
Gross Receipts
$144,804
Mission and Program Overview

Mission

Membership support through communications and advocacy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$232,721$203,969▼ $28,752
Savings and Temporary Cash Investments$123,255$134,050▲ $10,795
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$358,636$340,244▼ $18,392
Other Assets Total$2,660$2,225▼ $435
Liabilities
Other Liabilities$1,098$3,004▲ $1,906
Total Liabilities$1,098$3,004▲ $1,906
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$357,538$337,240▼ $20,298
Total Net Assets Fund Balance$357,538$337,240▼ $20,298
Total Liabilities and Net Assets / Fund Balance$358,636$340,244▼ $18,392
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeOtherTotal
Victoria TobinExecutive DirectorFT$97,822$97,822

Board Members and Trustees

NameTitle
Cory CartwrightChairman
Randy DeveauxImme Past Chair
Adam TownsendDirector
Brandon WileyDirector
Brandy Jordan HughesDirector
Chip RussellDirector
David CroneDirector
Devin GomezDirector
Erik ReisDirector
Georgena DimitriadisDirector
Jeff WoodDirector
Jennifer WaltersDirector
Joe BonaparteDirector
Julie DanielsDirector
Laura DurantDirector
Maddie CarranzaDirector
Melissa ArmstrongDirector
Patrick MartinDirector
Paul GarciaDirector
Richard ScottDirector
Sabrina HilliardDirector
Scott EgglestonDirector
Scott MartinDirector
Scott MurphyDirector
Sun-HwaDirector
Suzanne HindeDirector
Theresa KorenDirector
Tiffany DoolittleDirector
Tom McDonaldDirector
Tracy ConnerDirector
Andy WolfeSecretary
Adam JohnsonTreasurer
Steve CarrVP - Attraction
Madeleine CondronVP - Nonlodging
Jeff KowalskiVP - Restaurant
Revenue and Support

Revenue Composition

Contributions and Grants
$74,000
Program Service Revenue
$0
Investment Income
$4,447
Other Revenue
$34,299
Change in Net Assets
$-20,298

Audited Revenue Reconciliation

Revenue per Audited Statements
$112,746
Revenue Not Reported on Form 990
$32,058
Total Revenue per Audited Statements
$144,804
Total Revenue per Form 990
$112,746
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$104,945
Other Expenses$28,099
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$95,738--$95,738
Payroll Taxes$6,622--$6,622
All Other Expenses$3,114--$3,114
Office Expenses$2,633--$2,633
Pension Plan Contributions$2,585--$2,585
Travel$2,522--$2,522
Fees for Services Accounting-$2,000-$2,000
Fees for Services Other-$1,617-$1,617
Other Expenses$1,488$1,818-$1,488
Conferences and Meetings$470--$470
Total Functional Expenses$127,609$5,435$0$133,044

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$165,102
Expenses per Audited Statements$133,044
Total Expenses per Form 990$133,044
Expenses Not Reported on Form 990$32,058
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$66,357
Fundraising Direct Expenses$32,058
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Trio Dinner$30,336$30,336$10,275$20,061
Golf Tournament$27,811$27,811$2,008$25,803
Total Events$65,957$65,957$29,385$36,572
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Credit Card$3,004
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The filing Organization's executive director and accountant review the prepared Form 990 prior to signing and filing with the Internal Revenue Service.”

Form 990, Part VI, Section B, Line 12C

“The board of directors monitors compliance with the conflict of interest policy throughout the year. Failure to comply with the conflict of interest policy would result in individuals being removed from the organization.”

Form 990, Part VI, Section B, Line 15A

“The Organization's CEO's compensation is approved by an executive committee of the board as well as a written employment contract.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Myrtle Beach Area Hospitality
EIN
57-0722064
Phone
8436269668
Address
PO Box 7577, Columbia, SC 29202

Signing Officer

Name
Douglas OFlaherty
Title
COO
Signed
2025-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Victoria Tobin
Legal Domicile
Sc
Voting Board Members
35
Independent Board Members
35
Employees
0
Volunteers
102

Preparer

Firm
The Hobbs Group PA
Address
1704 Laurel Street, Columbia, SC 29201
Preparer
Allyson T DeHart CPA CFE
Phone
8037990555
Supplemental Narrative

Additional Explanations

Form 990, Part V, Line 1C - Reportable Payments

“The organization had no reportable payments to a vendor requiring compliance with backup withholding rules, nor did they provide any reportable gaming, gambling, or winnings to a prize winner.”

Financial Statement Notes

Part X : FIN48 Footnote

“The Association is tax-exempt under Section 501(c)(6) of the Internal Revenue Code and is subject to federal income tax only on net unrelated business income. Management has determined that the Association has no current obligations for unrelated business income tax.Accounting principles generally accepted in the United States of America require management to evaluate tax positions taken by the Association and recognize a tax liability (or asset) if the Association has taken an uncertain tax position that more likely than not would not be sustained upon examination by the Internal Revenue Service. Management has analyzed the tax positions taken by the Association, and has concluded that as of December 31, 2024, there are no uncertain positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the financial statements. The Association is subject to routine audits by taxing jurisdictions; however, there are currently no audits for any tax periods in progress. Management believes it is no longer subject to tax examinations for years prior to 2021.”

Part XI, Line 2D: Other revenue amounts included in F/S but not included on form 990

“Fundraising Expenses netted with Revenue $32058”

Part XII, Line 2D: Other expenses and losses per audited F/S

“Fundraising Expenses netted with Revenue $32058”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm0Victoria Tobin
IRS990/Form990PartVIISectionAGrp/PersonNm1Melissa Armstrong
IRS990/Form990PartVIISectionAGrp/PersonNm2Maddie Carranza
IRS990/Form990PartVIISectionAGrp/PersonNm3Julie Daniels
IRS990/Form990PartVIISectionAGrp/PersonNm4Tiffany Doolittle
IRS990/Form990PartVIISectionAGrp/PersonNm5Steve Carr
IRS990/Form990PartVIISectionAGrp/PersonNm6Laura Durant
IRS990/Form990PartVIISectionAGrp/PersonNm7David Crone
IRS990/Form990PartVIISectionAGrp/PersonNm8Georgena Dimitriadis
IRS990/Form990PartVIISectionAGrp/PersonNm9Madeleine Condron
IRS990/Form990PartVIISectionAGrp/PersonNm10Scott Eggleston
IRS990/Form990PartVIISectionAGrp/PersonNm11Sabrina Hilliard
IRS990/Form990PartVIISectionAGrp/PersonNm12Paul Garcia
IRS990/Form990PartVIISectionAGrp/PersonNm13Jeff Kowalski
IRS990/Form990PartVIISectionAGrp/PersonNm14Brandon Wiley
IRS990/Form990PartVIISectionAGrp/PersonNm15Scott Martin
IRS990/Form990PartVIISectionAGrp/PersonNm16Devin Gomez
IRS990/Form990PartVIISectionAGrp/PersonNm17Tom McDonald
IRS990/Form990PartVIISectionAGrp/PersonNm18Sun-Hwa
IRS990/Form990PartVIISectionAGrp/PersonNm19Erik Reis
IRS990/Form990PartVIISectionAGrp/PersonNm20Richard Scott
IRS990/Form990PartVIISectionAGrp/PersonNm21Tracy Conner
IRS990/Form990PartVIISectionAGrp/PersonNm22Patrick Martin
IRS990/Form990PartVIISectionAGrp/PersonNm23Andy Wolfe
IRS990/Form990PartVIISectionAGrp/PersonNm24Jeff Wood
IRS990/Form990PartVIISectionAGrp/PersonNm25Scott Murphy
IRS990/Form990PartVIISectionAGrp/PersonNm26Cory Cartwright
IRS990/Form990PartVIISectionAGrp/PersonNm27Chip Russell
IRS990/Form990PartVIISectionAGrp/PersonNm28Randy Deveaux
IRS990/Form990PartVIISectionAGrp/PersonNm29Adam Townsend
IRS990/Form990PartVIISectionAGrp/PersonNm30Suzanne Hinde
IRS990/Form990PartVIISectionAGrp/PersonNm31Adam Johnson
IRS990/Form990PartVIISectionAGrp/PersonNm32Brandy Jordan Hughes
IRS990/Form990PartVIISectionAGrp/PersonNm33Theresa Koren
IRS990/Form990PartVIISectionAGrp/PersonNm34Joe Bonaparte
IRS990/Form990PartVIISectionAGrp/PersonNm35Jennifer Walters
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5VP - Attraction
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13VP - Restaurant
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director
IRS990/Form990PartVIISectionAGrp/TitleTxt22Director
IRS990/Form990PartVIISectionAGrp/TitleTxt23Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt24Director
IRS990/Form990PartVIISectionAGrp/TitleTxt25Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt27Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt29Director
IRS990/Form990PartVIISectionAGrp/TitleTxt30Director
IRS990/Form990PartVIISectionAGrp/TitleTxt31Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt32Director
IRS990/Form990PartVIISectionAGrp/TitleTxt33Director
IRS990/Form990PartVIISectionAGrp/TitleTxt34Director
IRS990/Form990PartVIISectionAGrp/TitleTxt35Director
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