Liabilities / Assets
84th percentile
Higher debt load relative to assets than 84% of similar nonprofits.
EIN 57-0214572 • 501(c)6 • Myrtle Beach, SC
Profile
Promote, protect and positively impact grand strand businesses and economy.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
84th percentile
Higher debt load relative to assets than 84% of similar nonprofits.
Liabilities / Revenue
35th percentile
Higher debt load relative to revenue than 35% of similar nonprofits.
Net Margin
39th percentile
Higher net margin than 39% of similar nonprofits.
Top Officer Pay
22nd percentile
Higher top officer pay than 22% of similar nonprofits.
Top officer pay equals 0.5% of source-year revenue.
Asset Growth
8th percentile
Faster asset growth than 8% of similar nonprofits.
Revenue Growth
40th percentile
Faster revenue growth than 40% of similar nonprofits.
Assets
Down$41,157,347
Down $6,596,866 (-14%) from 2023
Liabilities
Down$27,338,510
Down $7,779,314 (-22%) from 2023
Net Assets
Up$13,818,837
Up $1,182,448 (+9.4%) from 2023
Revenue
Up$83,629,578
Up $3,582,474 (+4.5%) from 2023
Expenses
Up$82,447,130
Up $4,240,349 (+5.4%) from 2023
Net Income
Down$1,182,448
Down $657,875 (-36%) from 2023
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
Promote, protect and positively impact grand strand businesses and economy.
The organization promotes, protects and positively impacts its member businesses and the grand strand economy through a variety of activities and programs, including advocacy of public policy, tourism promotion, destination advertising, destination branding, business promotion, networking, leadership development, business training, convention/meeting sales, research, business services, job creation and other activities related to business and economic development, as identified in its organizational mission statement.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $32,248,967 | $22,944,794 | ▼ $9,304,173 |
| Investments Other Securities | $10,425,191 | $12,945,225 | ▲ $2,520,034 |
| Prepaid Expenses and Deferred Charges | $3,280,952 | $3,156,795 | ▼ $124,157 |
| Intangible Assets | $727,083 | $946,833 | ▲ $219,750 |
| Land, Buildings, and Equipment, Net | $804,312 | $768,005 | ▼ $36,307 |
| Accounts Receivable | $267,433 | $395,420 | ▲ $127,987 |
| Cash and Non-Interest-Bearing Accounts | $275 | $275 | → $0 |
| Total Assets | $47,754,213 | $41,157,347 | ▼ $6,596,866 |
| Liabilities | |||
| Deferred Revenue | $32,399,099 | $22,710,971 | ▼ $9,688,128 |
| Accounts Payable and Accrued Expenses | $2,718,725 | $4,627,539 | ▲ $1,908,814 |
| Total Liabilities | $35,117,824 | $27,338,510 | ▼ $7,779,314 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $12,636,389 | $13,818,837 | ▲ $1,182,448 |
| Total Net Assets Fund Balance | $12,636,389 | $13,818,837 | ▲ $1,182,448 |
| Total Liabilities and Net Assets / Fund Balance | $47,754,213 | $41,157,347 | ▼ $6,596,866 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Buildings | $319,846 | $1,834,604 | $2,154,450 |
| Equipment | $171,393 | $549,164 | $720,557 |
| Land | $276,766 | - | $276,766 |
| Other Securities | $12,945,225 | - | - |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Karen Riordan | Former President & CEO | FT | $329,431 | $92,008 | $421,439 |
| Stuart Butler | Chief Marketing Officer | FT | $221,970 | $85,494 | $307,464 |
| Randall Mckeel | Chief Financial Officer | FT | $180,654 | $70,820 | $251,474 |
| Robert Harris | Evp of Group Sales | FT | $178,231 | $59,938 | $238,169 |
| Tracy Conner | Interim President & CEO | FT | $173,077 | $53,942 | $227,019 |
| Diane Charno | Evp of Marketing & Communications | FT | $142,893 | $64,937 | $207,830 |
| James Gray | Chief Advocacy Officer | FT | $116,553 | $63,386 | $179,939 |
| Cynthia Gettig | Evp of Business Development | FT | $118,077 | $59,416 | $177,493 |
| Matthew Metzger | VP of Hr & Operations | FT | $118,996 | $45,037 | $164,033 |
| Name | Title |
|---|---|
| John Rutenberg | Chairman |
| Ryan Swaim | Immediate Past Chairman |
| Bhumi Patel | Director |
| Chad Carlson | Director |
| Chris Shroff | Director |
| Declan Mcgonigal | Director |
| Hatton Gravely | Director |
| Jacob Smith | Director |
| Jay Smith | Director |
| Jessica Greene | Director |
| John Anderson | Director |
| Kelli Lane | Director |
| Kristen Call | Director |
| Lori Heafner | Director |
| Mark Loos | Director |
| Matt Klugman | Director |
| Mayur Jeram | Director |
| Michael Benson | Director |
| Patrick Norton | Director |
| Radha Herring | Director |
| Ross Martin | Director |
| Sean Bailey | Director |
| Todd Setzer | Director |
| Tony Cox | Director |
| Susan Cohen | Ex Officio |
| Victoria Tobin | Ex Officio |
| Scott Dietrich | Treasurer |
| Line Item | Amount |
|---|---|
| Other Expenses | $76,630,609 |
| Salaries, Compensation, and Employee Benefits | $5,640,260 |
| Grants and Similar Amounts Paid | $176,261 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $70,285,671 | - | - | $70,285,671 |
| Other Salaries and Wages | $3,766,349 | $692,750 | - | $4,459,099 |
| Other Employee Benefits | $620,872 | $114,198 | - | $735,070 |
| All Other Expenses | $574,595 | $155,783 | - | $730,378 |
| Other Expenses | $308,332 | $308,334 | - | $616,666 |
| Payroll Taxes | $238,707 | $43,906 | - | $282,613 |
| Grants to Domestic Orgs | $176,261 | - | - | $176,261 |
| Pension Plan Contributions | $138,081 | $25,397 | - | $163,478 |
| Travel | $73,818 | $73,819 | - | $147,637 |
| Insurance | $69,801 | $25,816 | - | $95,617 |
| Total Functional Expenses | $81,007,127 | $1,440,003 | $0 | $82,447,130 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $82,447,130 |
| Total Expenses per Audited Statements | $82,447,130 |
| Total Expenses per Form 990 | $82,447,130 |
| Expenses Not Reported on Financial Statements | $0 |
| Expenses Not Reported on Form 990 | $0 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Myrtle Beach Area Chamber of Commerce Educational Foundation | Myrtle Beach, SC | - | Support for Educational Foundation | $75,000 |
| City of Myrtle Beach - Sports Tourism Division | Myrtle Beach, SC | - | Sports Tourism Support | $55,000 |
| Georgetown County Chamber of Commerce | Georgetown, SC | - | Passthrough of Prt Grant Money | $26,261 |
| Partnership Grand Strand | Myrtle Beach, SC | - | Support for Partnership Grand Strand | $20,000 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Amount |
|---|---|
| Current Year Nondeductible Lobbying and Political Cost | $232,586 |
| Total Nondeductible Lobbying and Political Cost | $132,440 |
“The organization is a chamber of commerce with members that include local businesses, civic organizations and other non-profits.”
“The organization's ceo and cfo reviewed the prepared form 990 before it was filed.”
“The board of directors monitors compliance with the conflict of interest policy throughout the year. Failure to comply with the conflict of interest policy would results in a persons removal from the organization.”
“The compensation of the organization's ceo is approved by an executive committee of the board and a written employment contract.”
“The organization posts financial statements to the organization's website annually.”
“The chamber is a nonprofit chamber as described in section 501(c)(6) of the united states internal revenue code and is exempt from federal and state income taxes. As such, only unrelated business income is subject to income tax. The chamber is not classified as a private foundation. The chamber records income taxes in accordance with financial accounting standards board (fasb) accounting standards codification (asc) 740, income taxes. That guidance provides that a tax benefit from an uncertain tax position may be recognized when it is more-likely-than-not that the position will be sustained upon examination, including resolutions of any related appeals or litigation processes, based on the technical merits. Income tax positions must meet a more-likely-than-not recognition threshold at the effective date to be recognized upon the adoption of the guidance and in subsequent periods. The chamber believes it has no uncertain tax positions as of december 31, 2024, and accordingly, no liability has been accrued.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 2718725 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 4627539 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 267433 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 395420 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | THE ORGANIZATION PROMOTES, PROTECTS AND POSITIVELY IMPACTS ITS MEMBER BUSINESSES AND THE GRAND STRAND ECONOMY THROUGH A VARIETY OF ACTIVITIES AND PROGRAMS, INCLUDING ADVOCACY OF PUBLIC POLICY, TOURISM PROMOTION, DESTINATION ADVERTISING, DESTINATION BRANDING, BUSINESS PROMOTION, NETWORKING, LEADERSHIP DEVELOPMENT, BUSINESS TRAINING, CONVENTION/MEETING SALES, RESEARCH, BUSINESS SERVICES, JOB CREATION AND OTHER ACTIVITIES RELATED TO BUSINESS AND ECONOMIC DEVELOPMENT, AS IDENTIFIED IN ITS ORGANIZATIONAL MISSION STATEMENT. |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 70285671 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 70285671 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 155783 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 574595 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 730378 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | THE ORGANIZATION |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 8436267444 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | POST OFFICE BOX 2115 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | MYRTLE BEACH |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | SC |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 29578 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 275 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 275 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 1 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 74364870 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 176261 |
| IRS990/CYInvestmentIncomeAmt | 0 | 1617699 |
| IRS990/CYOtherExpensesAmt | 0 | 76630609 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 7647009 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 1182448 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 5640260 |
| IRS990/CYTotalExpensesAmt | 0 | 82447130 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 83629578 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 32399099 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 22710971 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | PROMOTED THE GRAND STRAND AREA FOR THE BENEFIT OF ALL AREA BUSINESSES. |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 58 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/ExpenseAmt | 0 | 81007127 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 19 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 20 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 21 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 22 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 23 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 24 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 25 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 26 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 27 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 28 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 29 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 30 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 31 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 32 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 33 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 34 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 35 | 60.00 |
| IRS990/Form990PartVIISectionAGrp/FormerOfcrDirectorTrusteeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 12 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 13 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 14 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 15 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 16 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 17 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 18 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 19 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 20 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 21 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 22 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 23 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 24 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 25 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 26 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 27 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 28 | 30120 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 29 | 39001 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 30 | 36886 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 31 | 21938 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 32 | 19037 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 33 | 34426 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 34 | 32916 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 35 | 32066 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | TRACY CONNER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JOHN RUTENBERG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | RYAN SWAIM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | SCOTT DIETRICH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | CHAD CARLSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | JOHN ANDERSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | KRISTEN CALL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | HATTON GRAVELY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | LORI HEAFNER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | JESSICA GREENE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | MAYUR JERAM |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | ROSS MARTIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | MARK LOOS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | PATRICK NORTON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | CHRIS SHROFF |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | BHUMI PATEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | TONY COX |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | TODD SETZER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | JAY SMITH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 19 | RADHA HERRING |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 20 | VICTORIA TOBIN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 21 | MATT KLUGMAN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 22 | MICHAEL BENSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 23 | SEAN BAILEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 24 | SUSAN COHEN |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 25 | JACOB SMITH |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 26 | KELLI LANE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 27 | DECLAN MCGONIGAL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 28 | RANDALL MCKEEL |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 29 | STUART BUTLER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 30 | JAMES GRAY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 31 | ROBERT HARRIS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 32 | MATTHEW METZGER |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 33 | DIANE CHARNO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 34 | CYNTHIA GETTIG |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 35 | KAREN RIORDAN |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 227019 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 28 | 221354 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 29 | 268463 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 30 | 143053 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 31 | 216231 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 32 | 144996 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 33 | 173404 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 34 | 144577 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 35 | 389373 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 19 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 20 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 21 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 22 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 23 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 24 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 25 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 26 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 27 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 28 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 29 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 30 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 31 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 32 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 33 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 34 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 35 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | INTERIM PRESIDENT & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | IMMEDIATE PAST CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | TREASURER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 19 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 20 | EX OFFICIO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 21 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 22 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 23 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 24 | EX OFFICIO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 25 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 26 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 27 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 28 | CHIEF FINANCIAL OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 29 | CHIEF MARKETING OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 30 | CHIEF ADVOCACY OFFICER |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 31 | EVP OF GROUP SALES |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 32 | VP OF HR & OPERATIONS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 33 | EVP OF MARKETING & COMMUNICATIONS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 34 | EVP OF BUSINESS DEVELOPMENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 35 | FORMER PRESIDENT & CEO |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 0 |
| IRS990/Form990TFiledInd | 0 | 1 |
| IRS990/FormationYr | 0 | 1947 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 1 |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | 1 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 26 |
| IRS990/GovernmentGrantsAmt | 0 | 74364870 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 176261 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 176261 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 1 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 83629578 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 1 |
| IRS990/IncmFromInvestBondProceedsGrp/ExclusionAmt | 0 | 611827 |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 611827 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 1 |
| IRS990/IndependentVotingMemberCnt | 0 | 26 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 9 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 25816 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 69801 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 95617 |
| IRS990/IntangibleAssetsGrp/BOYAmt | 0 | 727083 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 946833 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 1005872 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 1005872 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt | 0 | 10425191 |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 12945225 |
| IRS990/IRPDocumentCnt | 0 | 89 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 2383768 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 804312 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 768005 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 3151773 |
| IRS990/LegalDomicileStateCd | 0 | SC |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | PROMOTE, PROTECT AND POSITIVELY IMPACT GRAND STRAND BUSINESSES AND ECONOMY. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 12636389 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 13818837 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 12636389 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 13818837 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 114198 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 620872 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 735070 |
| IRS990/OtherExpensesGrp/Desc | 0 | CONVENTION AND GROUP SA |
| IRS990/OtherExpensesGrp/Desc | 1 | PUBLICATIONS |
| IRS990/OtherExpensesGrp/Desc | 2 | PROGRAMS AND EVENTS |
| IRS990/OtherExpensesGrp/Desc | 3 | OTHER |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 308334 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 2599317 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 1409319 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 746004 |
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