Civic Intelligence

Myrtle Beach Area Chamber of Commerce

EIN 57-0214572 • 501(c)6 • Myrtle Beach, SC

Profile

Promote, protect and positively impact grand strand businesses and economy.

Post Office Box 2115Myrtle Beach, SC 29578

www.myrtlebeachareachamber.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

84th percentile

0.66x

Higher debt load relative to assets than 84% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2024

Liabilities / Revenue

35th percentile

0.33x

Higher debt load relative to revenue than 35% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2024

Net Margin

39th percentile

1.4%

Higher net margin than 39% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Source year 2024

Top Officer Pay

22nd percentile

$421,439

Higher top officer pay than 22% of similar nonprofits.

Top officer pay equals 0.5% of source-year revenue.

501(c)6 • $50M-$100M nonprofits • Source year 2024

Asset Growth

8th percentile

-14%

Faster asset growth than 8% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Revenue Growth

40th percentile

4.5%

Faster revenue growth than 40% of similar nonprofits.

501(c)6 • $50M-$100M nonprofits • Annualized from 2023 to 2024

Assets

Down

$41,157,347

Down $6,596,866 (-14%) from 2023

Liabilities

Down

$27,338,510

Down $7,779,314 (-22%) from 2023

Net Assets

Up

$13,818,837

Up $1,182,448 (+9.4%) from 2023

Revenue

Up

$83,629,578

Up $3,582,474 (+4.5%) from 2023

Expenses

Up

$82,447,130

Up $4,240,349 (+5.4%) from 2023

Net Income

Down

$1,182,448

Down $657,875 (-36%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$60M$40M$20M$0Assets 2011: $10,845,535Liabilities 2011: $3,260,451Net Assets 2011: $7,585,0842011Assets 2012: $10,602,594Liabilities 2012: $2,506,917Net Assets 2012: $8,095,6772012Assets 2013: $9,582,545Liabilities 2013: $2,370,025Net Assets 2013: $7,212,5202013Assets 2014: $10,885,010Liabilities 2014: $2,939,281Net Assets 2014: $7,945,7292014Assets 2015: $14,464,966Liabilities 2015: $2,883,358Net Assets 2015: $11,581,6082015Assets 2016: $17,680,861Liabilities 2016: $2,522,476Net Assets 2016: $15,158,3852016Assets 2017: $19,779,718Liabilities 2017: $3,964,047Net Assets 2017: $15,815,6712017Assets 2018: $18,996,359Liabilities 2018: $2,586,999Net Assets 2018: $16,409,3602018Assets 2019: $24,010,148Liabilities 2019: $15,642,856Net Assets 2019: $8,367,2922019Assets 2020: $27,147,456Liabilities 2020: $18,694,484Net Assets 2020: $8,452,9722020Assets 2021: $40,830,987Liabilities 2021: $32,264,081Net Assets 2021: $8,566,9062021Assets 2022: $48,590,709Liabilities 2022: $37,794,643Net Assets 2022: $10,796,0662022Assets 2023: $47,754,213Liabilities 2023: $35,117,824Net Assets 2023: $12,636,3892023Assets 2024: $41,157,347Liabilities 2024: $27,338,510Net Assets 2024: $13,818,8372024

Highlighted filing

2024

Assets$41,157,347
Liabilities$27,338,510
Net Assets$13,818,837

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$100M$50M$0-$50MExpenses 2011: $25,984,7782011Expenses 2012: $35,900,3402012Revenue 2013: $36,001,510Expenses 2013: $37,115,962Net Income 2013: -$1,114,4522013Revenue 2014: $35,479,826Expenses 2014: $35,094,767Net Income 2014: $385,0592014Revenue 2015: $36,571,284Expenses 2015: $32,938,997Net Income 2015: $3,632,2872015Revenue 2016: $38,901,597Expenses 2016: $35,246,631Net Income 2016: $3,654,9662016Revenue 2017: $39,664,358Expenses 2017: $38,067,421Net Income 2017: $1,596,9372017Revenue 2018: $53,855,176Expenses 2018: $53,261,487Net Income 2018: $593,6892018Revenue 2019: $51,732,358Expenses 2019: $51,341,540Net Income 2019: $390,8182019Revenue 2020: $51,670,686Expenses 2020: $51,296,802Net Income 2020: $373,8842020Revenue 2021: $59,150,520Expenses 2021: $59,036,586Net Income 2021: $113,9342021Revenue 2022: $68,536,647Expenses 2022: $66,307,487Net Income 2022: $2,229,1602022Revenue 2023: $80,047,104Expenses 2023: $78,206,781Net Income 2023: $1,840,3232023Revenue 2024: $83,629,578Expenses 2024: $82,447,130Net Income 2024: $1,182,4482024

Highlighted filing

2024

Revenue$83,629,578
Expenses$82,447,130
Net Income$1,182,448

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$41.2$27.3$13.8$83.6$82.4$1.18
2023Detailed filing. Detailed filing data is available for this year.$47.8$35.1$12.6$80.0$78.2$1.84
2022Detailed filing. Detailed filing data is available for this year.$48.6$37.8$10.8$68.5$66.3$2.23
2021Detailed filing. Detailed filing data is available for this year.$40.8$32.3$8.57$59.2$59.0$0.11
2020Detailed filing. Detailed filing data is available for this year.$27.1$18.7$8.45$51.7$51.3$0.37
2019Detailed filing. Detailed filing data is available for this year.$24.0$15.6$8.37$51.7$51.3$0.39
2018Detailed filing. Detailed filing data is available for this year.$19.0$2.59$16.4$53.9$53.3$0.59
2017Detailed filing. Detailed filing data is available for this year.$19.8$3.96$15.8$39.7$38.1$1.60
2016Detailed filing. Detailed filing data is available for this year.$17.7$2.52$15.2$38.9$35.2$3.65
2015Detailed filing. Detailed filing data is available for this year.$14.5$2.88$11.6$36.6$32.9$3.63
2014Detailed filing. Detailed filing data is available for this year.$10.9$2.94$7.95$35.5$35.1$0.39
2013Detailed filing. Detailed filing data is available for this year.$9.58$2.37$7.21$36.0$37.1$1.11
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.6$2.51$8.10$35.9
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.8$3.26$7.59$26.0
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$83,629,578
Mission and Program Overview

Mission

Promote, protect and positively impact grand strand businesses and economy.

The organization promotes, protects and positively impacts its member businesses and the grand strand economy through a variety of activities and programs, including advocacy of public policy, tourism promotion, destination advertising, destination branding, business promotion, networking, leadership development, business training, convention/meeting sales, research, business services, job creation and other activities related to business and economic development, as identified in its organizational mission statement.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$32,248,967$22,944,794▼ $9,304,173
Investments Other Securities$10,425,191$12,945,225▲ $2,520,034
Prepaid Expenses and Deferred Charges$3,280,952$3,156,795▼ $124,157
Intangible Assets$727,083$946,833▲ $219,750
Land, Buildings, and Equipment, Net$804,312$768,005▼ $36,307
Accounts Receivable$267,433$395,420▲ $127,987
Cash and Non-Interest-Bearing Accounts$275$275→ $0
Total Assets$47,754,213$41,157,347▼ $6,596,866
Liabilities
Deferred Revenue$32,399,099$22,710,971▼ $9,688,128
Accounts Payable and Accrued Expenses$2,718,725$4,627,539▲ $1,908,814
Total Liabilities$35,117,824$27,338,510▼ $7,779,314
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$12,636,389$13,818,837▲ $1,182,448
Total Net Assets Fund Balance$12,636,389$13,818,837▲ $1,182,448
Total Liabilities and Net Assets / Fund Balance$47,754,213$41,157,347▼ $6,596,866

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$319,846$1,834,604$2,154,450
Equipment$171,393$549,164$720,557
Land$276,766-$276,766
Other Securities$12,945,225--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Karen RiordanFormer President & CEOFT$329,431$92,008$421,439
Stuart ButlerChief Marketing OfficerFT$221,970$85,494$307,464
Randall MckeelChief Financial OfficerFT$180,654$70,820$251,474
Robert HarrisEvp of Group SalesFT$178,231$59,938$238,169
Tracy ConnerInterim President & CEOFT$173,077$53,942$227,019
Diane CharnoEvp of Marketing & CommunicationsFT$142,893$64,937$207,830
James GrayChief Advocacy OfficerFT$116,553$63,386$179,939
Cynthia GettigEvp of Business DevelopmentFT$118,077$59,416$177,493
Matthew MetzgerVP of Hr & OperationsFT$118,996$45,037$164,033

Board Members and Trustees

NameTitle
John RutenbergChairman
Ryan SwaimImmediate Past Chairman
Bhumi PatelDirector
Chad CarlsonDirector
Chris ShroffDirector
Declan McgonigalDirector
Hatton GravelyDirector
Jacob SmithDirector
Jay SmithDirector
Jessica GreeneDirector
John AndersonDirector
Kelli LaneDirector
Kristen CallDirector
Lori HeafnerDirector
Mark LoosDirector
Matt KlugmanDirector
Mayur JeramDirector
Michael BensonDirector
Patrick NortonDirector
Radha HerringDirector
Ross MartinDirector
Sean BaileyDirector
Todd SetzerDirector
Tony CoxDirector
Susan CohenEx Officio
Victoria TobinEx Officio
Scott DietrichTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$74,364,870
Program Service Revenue
$7,647,009
Investment Income
$1,617,699
Other Revenue
$0
Change in Net Assets
$1,182,448

Audited Revenue Reconciliation

Revenue per Audited Statements
$83,629,578
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$83,629,578
Total Revenue per Form 990
$83,629,578
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$76,630,609
Salaries, Compensation, and Employee Benefits$5,640,260
Grants and Similar Amounts Paid$176,261
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$70,285,671--$70,285,671
Other Salaries and Wages$3,766,349$692,750-$4,459,099
Other Employee Benefits$620,872$114,198-$735,070
All Other Expenses$574,595$155,783-$730,378
Other Expenses$308,332$308,334-$616,666
Payroll Taxes$238,707$43,906-$282,613
Grants to Domestic Orgs$176,261--$176,261
Pension Plan Contributions$138,081$25,397-$163,478
Travel$73,818$73,819-$147,637
Insurance$69,801$25,816-$95,617
Total Functional Expenses$81,007,127$1,440,003$0$82,447,130

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$82,447,130
Total Expenses per Audited Statements$82,447,130
Total Expenses per Form 990$82,447,130
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Myrtle Beach Area Chamber of Commerce Educational FoundationMyrtle Beach, SC-Support for Educational Foundation$75,000
City of Myrtle Beach - Sports Tourism DivisionMyrtle Beach, SC-Sports Tourism Support$55,000
Georgetown County Chamber of CommerceGeorgetown, SC-Passthrough of Prt Grant Money$26,261
Partnership Grand StrandMyrtle Beach, SC-Support for Partnership Grand Strand$20,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$232,586
Total Nondeductible Lobbying and Political Cost$132,440
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

The organization is a chamber of commerce with members that include local businesses, civic organizations and other non-profits.

Form 990, Part VI, Section B, Line 11B

The organization's ceo and cfo reviewed the prepared form 990 before it was filed.

Form 990, Part VI, Section B, Line 12C

The board of directors monitors compliance with the conflict of interest policy throughout the year. Failure to comply with the conflict of interest policy would results in a persons removal from the organization.

Form 990, Part VI, Section B, Line 15A

The compensation of the organization's ceo is approved by an executive committee of the board and a written employment contract.

Form 990, Part VI, Section C, Line 19

The organization posts financial statements to the organization's website annually.

Filing and Contact Details

Filer

Filer Name
Myrtle Beach Area Chamber of Commerce
EIN
57-0214572
Phone
8436267444
Address
POST OFFICE BOX 2115, MYRTLE BEACH, SC 29578

Signing Officer

Name
Randall Mckeel
Title
Chief Financial Officer
Phone
8436267444
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Randall Mckeel
Formed
1947
Legal Domicile
Sc
Voting Board Members
26
Independent Board Members
26
Employees
58
Volunteers
250

Preparer

Firm
Smith Sapp
Address
4728 JENN DR SUITE 100, MYRTLE BEACH, SC 29577
Preparer
Nathan E Skipper CPA
Phone
8434488334
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

The chamber is a nonprofit chamber as described in section 501(c)(6) of the united states internal revenue code and is exempt from federal and state income taxes. As such, only unrelated business income is subject to income tax. The chamber is not classified as a private foundation. The chamber records income taxes in accordance with financial accounting standards board (fasb) accounting standards codification (asc) 740, income taxes. That guidance provides that a tax benefit from an uncertain tax position may be recognized when it is more-likely-than-not that the position will be sustained upon examination, including resolutions of any related appeals or litigation processes, based on the technical merits. Income tax positions must meet a more-likely-than-not recognition threshold at the effective date to be recognized upon the adoption of the guidance and in subsequent periods. The chamber believes it has no uncertain tax positions as of december 31, 2024, and accordingly, no liability has been accrued.

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IRS990/Form990PartVIISectionAGrp/TitleTxt0INTERIM PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHAIRMAN
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IRS990/Form990PartVIISectionAGrp/TitleTxt3TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt29CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt30CHIEF ADVOCACY OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt31EVP OF GROUP SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt32VP OF HR & OPERATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt33EVP OF MARKETING & COMMUNICATIONS
IRS990/Form990PartVIISectionAGrp/TitleTxt34EVP OF BUSINESS DEVELOPMENT
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