Civic Intelligence

Lake Norman Convention and Visitors

EIN 56-2249663 • 501(c)6 • Cornelius, NC

Profile

To organize and promote conventions, events and tourism in the lake norman area.

19900 West Catawba AveCornelius, NC 28031

www.visitlakenorman.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

25th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2023

Liabilities / Revenue

26th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $500k-$1M nonprofits • Source year 2023

Net Margin

30th percentile

-3.2%

Higher net margin than 30% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

29th percentile

-3.7%

Faster asset growth than 29% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Revenue Growth

76th percentile

19%

Faster revenue growth than 76% of similar nonprofits.

501(c)6 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets25th percentile

Assets

Up

$741,294

Up $25,184 (+3.5%) from 2023

Liabilities

Up

$11,089

Up $11,089 from 2023

Net Assets

Up

$730,205

Up $14,095 (+2.0%) from 2023

Operations
Liabilities / Revenue26th percentileNet Margin30th percentile

Revenue

Up

$994,904

Up $151,626 (+18%) from 2023

Expenses

Up

$980,809

Up $110,229 (+13%) from 2023

Net Income

Up

$14,095

Up $41,397 (+152%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth29th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0Assets 2012: $151,206Liabilities 2012: $10,117Net Assets 2012: $141,0892012Assets 2013: $209,565Liabilities 2013: $21,920Net Assets 2013: $187,6452013Assets 2014: $292,169Liabilities 2014: $11,297Net Assets 2014: $280,8722014Assets 2015: $370,877Liabilities 2015: $6,785Net Assets 2015: $364,0922015Assets 2016: $540,107Liabilities 2016: $2,273Net Assets 2016: $537,8342016Assets 2017: $372,387Liabilities 2017: $0Net Assets 2017: $372,3872017Assets 2018: $386,494Liabilities 2018: $0Net Assets 2018: $386,4942018Assets 2019: $425,444Liabilities 2019: $0Net Assets 2019: $425,4442019Assets 2020: $546,797Liabilities 2020: $0Net Assets 2020: $546,7972020Assets 2021: $815,324Liabilities 2021: $0Net Assets 2021: $815,3242021Assets 2022: $743,412Liabilities 2022: $0Net Assets 2022: $743,4122022Assets 2023: $716,110Liabilities 2023: $0Net Assets 2023: $716,1102023Assets 2024: $741,294Liabilities 2024: $11,089Net Assets 2024: $730,2052024

Highlighted filing

2024

Assets$741,294
Liabilities$11,089
Net Assets$730,205
Open 2024 Filing

Operations Trend

Revenue Growth76th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KRevenue 2012: $447,717Expenses 2012: $626,684Net Income 2012: -$178,9672012Revenue 2013: $503,480Expenses 2013: $456,924Net Income 2013: $46,5562013Revenue 2014: $579,283Expenses 2014: $486,056Net Income 2014: $93,2272014Revenue 2015: $635,737Expenses 2015: $552,517Net Income 2015: $83,2202015Revenue 2016: $717,672Expenses 2016: $716,604Net Income 2016: $1,0682016Revenue 2017: $741,265Expenses 2017: $728,894Net Income 2017: $12,3712017Revenue 2018: $814,384Expenses 2018: $800,277Net Income 2018: $14,1072018Revenue 2019: $855,999Expenses 2019: $817,049Net Income 2019: $38,9502019Revenue 2020: $877,478Expenses 2020: $756,125Net Income 2020: $121,3532020Revenue 2021: $990,781Expenses 2021: $722,254Net Income 2021: $268,5272021Revenue 2022: $709,925Expenses 2022: $781,837Net Income 2022: -$71,9122022Revenue 2023: $843,278Expenses 2023: $870,580Net Income 2023: -$27,3022023Revenue 2024: $994,904Expenses 2024: $980,809Net Income 2024: $14,0952024

Highlighted filing

2024

Revenue$994,904
Expenses$980,809
Net Income$14,095
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$741,294
Liabilities
$11,089
Net assets
$730,205
Revenue
$994,904
Expenses
$980,809
Net income
$14,095
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.41$0.11$7.30$9.95$9.81$0.14
2023Detailed filing. Detailed filing data is available for this year.$7.16$0.00$7.16$8.43$8.71$0.27
2022Detailed filing. Detailed filing data is available for this year.$7.43$0.00$7.43$7.10$7.82$0.72
2021Detailed filing. Detailed filing data is available for this year.$8.15$0.00$8.15$9.91$7.22$2.69
2020Detailed filing. Detailed filing data is available for this year.$5.47$0.00$5.47$8.77$7.56$1.21
2019Detailed filing. Detailed filing data is available for this year.$4.25$0.00$4.25$8.56$8.17$0.39
2018Detailed filing. Detailed filing data is available for this year.$3.86$0.00$3.86$8.14$8.00$0.14
2017Detailed filing. Detailed filing data is available for this year.$3.72$0.00$3.72$7.41$7.29$0.12
2016Summary only. Only limited summary data is available for this year.$5.40$0.02$5.38$7.18$7.17$0.01
2015Detailed filing. Detailed filing data is available for this year.$3.71$0.07$3.64$6.36$5.53$0.83
2014Detailed filing. Detailed filing data is available for this year.$2.92$0.11$2.81$5.79$4.86$0.93
2013Summary only. Only limited summary data is available for this year.$2.10$0.22$1.88$5.03$4.57$0.47
2012Summary only. Only limited summary data is available for this year.$1.51$0.10$1.41$4.48$6.27$1.79
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Mar 31, 2025
Return Version
2023v6.0
Gross Receipts
$1,014,105
Mission and Program Overview

Mission

To organize and promote conventions, events and tourism in the lake norman area.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$658,799$695,541▲ $36,742
Inventories for Sale or Use$30,945$23,918▼ $7,027
Prepaid Expenses and Deferred Charges$24,000$21,000▼ $3,000
Land, Buildings, and Equipment, Net$2,366$835▼ $1,531
Total Assets$716,110$741,294▲ $25,184
Liabilities
Accounts Payable and Accrued Expenses-$11,089-
Total Liabilities$0$11,089▲ $11,089
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$716,110$730,205▲ $14,095
Total Net Assets Fund Balance$716,110$730,205▲ $14,095
Total Liabilities and Net Assets / Fund Balance$716,110$741,294▲ $25,184

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$835$117,595$118,430
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Randy MarionChairman
Woody WashamVice Chairman
Alisia BergsmanDirector
Ashley HoganDirector
Bill RussellDirector
Boris BunichDirector
Diana MerrifieldDirector
Jeanna HoffmanDirector
Joe DouglasDirector
Michael JaycocksDirector
Ryan McdanielsDirector
Steve JustusDirector
Susan JohnsonDirector
Vinay SreeDirector
Cathy BentzAssistant Treasurer
Justin DionneAt Large
Joe HarwoodCommunity Affairs
Joe KindredMember at Large
Barbara MccallTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$964,136
Program Service Revenue
$0
Investment Income
$18,781
Other Revenue
$11,987
Change in Net Assets
$14,095

Audited Revenue Reconciliation

Revenue per Audited Statements
$994,904
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$994,904
Total Revenue per Form 990
$994,904
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$586,471
Salaries, Compensation, and Employee Benefits$394,338
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$503,247--$503,247
Other Salaries and Wages$308,274$2,517-$310,791
Other Employee Benefits$52,689$430-$53,119
Occupancy$50,304$411-$50,715
Payroll Taxes$30,182$246-$30,428
Fees for Services Accounting-$9,000-$9,000
Information Technology-$4,412-$4,412
Fees for Services Legal-$2,909-$2,909
Insurance-$1,767-$1,767
Depreciation Depletion-$1,531-$1,531
Other Expenses$1,633$1,095-$1,095
Office Expenses$208$26-$234
Total Functional Expenses$954,378$26,431$0$980,809

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$980,809
Total Expenses per Audited Statements$980,809
Total Expenses per Form 990$980,809
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Asst. TreasurerLegal ServicesNo$2,909
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Business relationship with 35% controlled entity
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is presented at the board meeting before filing. Return is available upon request to members.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Lake Norman Convention and Visitors
EIN
56-2249663
Phone
7049873300
Address
19900 WEST CATAWBA AVE, CORNELIUS, NC 28031

Signing Officer

Name
Sally Ashworth
Title
Executive Director
Phone
7049873300
Signed
2025-03-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sally Ashworth
Formed
2000
Legal Domicile
Nc
Voting Board Members
17
Independent Board Members
17
Employees
6
Volunteers
34

Preparer

Firm
Rh Cpas Pllc
Address
212 W CENTER ST, LEXINGTON, NC 27292-3012
Preparer
W Leon Rives
Phone
3362488281
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IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt04412
IRS990/InformationTechnologyGrp/TotalAmt04412
IRS990/InsuranceGrp/ManagementAndGeneralAmt01767
IRS990/InsuranceGrp/TotalAmt01767
IRS990/InventoriesForSaleOrUseGrp/BOYAmt030945
IRS990/InventoriesForSaleOrUseGrp/EOYAmt023918
IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt018781
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt018781
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt00
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0117595
IRS990/LandBldgEquipBasisNetGrp/BOYAmt02366
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0835
IRS990/LandBldgEquipCostOrOtherBssAmt0118430
IRS990/LegalDomicileStateCd0NC
IRS990/LoanOutstandingInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO ORGANIZE AND PROMOTE CONVENTIONS, EVENTS AND TOURISM IN THE LAKE NORMAN AREA.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0716110
IRS990/NetAssetsOrFundBalancesEOYAmt0730205
IRS990/NetIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt06228
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt06228
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0716110
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0730205
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/ManagementAndGeneralAmt0411
IRS990/OccupancyGrp/ProgramServicesAmt050304
IRS990/OccupancyGrp/TotalAmt050715
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt026
IRS990/OfficeExpensesGrp/ProgramServicesAmt0208
IRS990/OfficeExpensesGrp/TotalAmt0234
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt0430
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt052689
IRS990/OtherEmployeeBenefitsGrp/TotalAmt053119
IRS990/OtherExpensesGrp/Desc0TELEPHONE
IRS990/OtherExpensesGrp/Desc1STORAGE RENTAL
IRS990/OtherExpensesGrp/Desc2EQUIPMENT EXPENSE
IRS990/OtherExpensesGrp/Desc3BANK FEES
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt064
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt12010
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt213
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt31095
IRS990/OtherExpensesGrp/ProgramServicesAmt07841
IRS990/OtherExpensesGrp/ProgramServicesAmt11633
IRS990/OtherExpensesGrp/TotalAmt07905
IRS990/OtherExpensesGrp/TotalAmt12010
IRS990/OtherExpensesGrp/TotalAmt21646
IRS990/OtherExpensesGrp/TotalAmt31095
IRS990/OtherRevenueMiscGrp/Desc0OTHER INCOME
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt05759
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt05759
IRS990/OtherRevenueTotalAmt05759
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt02517
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0308274
IRS990/OtherSalariesAndWagesGrp/TotalAmt0310791
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt0246
IRS990/PayrollTaxesGrp/ProgramServicesAmt030182
IRS990/PayrollTaxesGrp/TotalAmt030428
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt024000
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt021000
IRS990/PrincipalOfficerNm0SALLY ASHWORTH
IRS990/ProfessionalFundraisingInd00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0825348
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt01772
IRS990/PYOtherExpensesAmt0516341
IRS990/PYOtherRevenueAmt016158
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0-27302
IRS990/PYSalariesCompEmpBnftPaidAmt0354239
IRS990/PYTotalExpensesAmt0870580
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0843278
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt014095
IRS990/RegularMonitoringEnfrcInd00
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/ScheduleBRequiredInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt0835
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0117595
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0118430
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt0980809
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt0994904
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0835
IRS990ScheduleD/TotalExpensesPerForm990Amt0980809
IRS990ScheduleD/TotalRevenuePerForm990Amt0994904
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0994904
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0980809
IRS990/ScheduleJRequiredInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/BusinessName/BusinessNameLine1Txt0BENTZ & ASSOCIATES PA
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0ASST. TREASURER
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt02909
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0LEGAL SERVICES
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS PRESENTED AT THE BOARD MEETING BEFORE FILING. RETURN IS AVAILABLE UPON REQUEST TO MEMBERS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1NO DOCUMENTS AVAILABLE TO THE PUBLIC
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0716110
IRS990/TotalAssetsEOYAmt0741294
IRS990/TotalAssetsGrp/BOYAmt0716110
IRS990/TotalAssetsGrp/EOYAmt0741294
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0964136
IRS990/TotalEmployeeCnt06
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt026431
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0954378
IRS990/TotalFunctionalExpensesGrp/TotalAmt0980809
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt011089
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt011089
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0716110
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0730205
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0954378
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt030768
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0994904
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt034
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0716110
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0741294
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt017
IRS990/VotingMembersIndependentCnt017
IRS990/WebsiteAddressTxt0WWW.VISITLAKENORMAN.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SALLY ASHWORTH
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07049873300

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