Civic Intelligence

Greensboro Children'S Museum Inc

EIN 56-1959695 • 501(c)3 • Greensboro, NC

Profile

The greensboro children's museum engages all children and families in hands-on, fun, learning experiences which contribute to their growth and development through play, creation, outdoor exploration, and stem activities.

220 North Church StreetGreensboro, NC 27401

www.gcmuseum.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

43rd percentile

0.08x

Higher debt load relative to assets than 43% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

77th percentile

0.57x

Higher debt load relative to revenue than 77% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

6th percentile

-47%

Higher net margin than 6% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

30th percentile

$75,476

Higher top officer pay than 30% of similar nonprofits.

Top officer pay equals 5.8% of source-year revenue.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

19th percentile

-5.3%

Faster asset growth than 19% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

16th percentile

-16%

Faster revenue growth than 16% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets43rd percentile

Assets

Down

$9,500,451

Down $527,731 (-5.3%) from 2023

Liabilities

Down

$751,328

Down $44,017 (-5.5%) from 2023

Net Assets

Down

$8,749,123

Down $483,714 (-5.2%) from 2023

Operations
Liabilities / Revenue77th percentileNet Margin6th percentile

Revenue

Down

$1,310,869

Down $257,537 (-16%) from 2023

Expenses

Up

$1,930,510

Up $96,261 (+5.2%) from 2023

Net Income

Down

-$619,641

Down $353,798 (-133%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth19th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2011: $6,688,245Liabilities 2011: $624,479Net Assets 2011: $6,063,7662011Assets 2012: $6,268,011Liabilities 2012: $647,082Net Assets 2012: $5,620,9292012Assets 2013: $5,928,371Liabilities 2013: $559,409Net Assets 2013: $5,368,9622013Assets 2014: $5,678,186Liabilities 2014: $573,742Net Assets 2014: $5,104,4442014Assets 2015: $5,948,576Liabilities 2015: $668,913Net Assets 2015: $5,279,6632015Assets 2016: $7,141,336Liabilities 2016: $399,514Net Assets 2016: $6,741,8222016Assets 2017: $8,960,950Liabilities 2017: $1,039,923Net Assets 2017: $7,921,0272017Assets 2018: $9,053,846Liabilities 2018: $937,541Net Assets 2018: $8,116,3052018Assets 2019: $8,785,758Liabilities 2019: $807,702Net Assets 2019: $7,978,0562019Assets 2020: $8,994,392Liabilities 2020: $1,219,606Net Assets 2020: $7,774,7862020Assets 2021: $8,648,406Liabilities 2021: $997,190Net Assets 2021: $7,651,2162021Assets 2022: $9,719,855Liabilities 2022: $306,482Net Assets 2022: $9,413,3732022Assets 2023: $10,028,182Liabilities 2023: $795,345Net Assets 2023: $9,232,8372023Assets 2024: $9,500,451Liabilities 2024: $751,328Net Assets 2024: $8,749,1232024

Highlighted filing

2024

Assets$9,500,451
Liabilities$751,328
Net Assets$8,749,123
Open 2024 Filing

Operations Trend

Revenue Growth16th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2011: $1,175,673Expenses 2011: $1,557,056Net Income 2011: -$381,3832011Expenses 2012: $1,546,2862012Revenue 2013: $1,192,582Expenses 2013: $1,502,212Net Income 2013: -$309,6302013Revenue 2014: $1,140,341Expenses 2014: $1,440,908Net Income 2014: -$300,5672014Revenue 2015: $1,609,707Expenses 2015: $1,429,253Net Income 2015: $180,4542015Revenue 2016: $2,970,104Expenses 2016: $1,480,631Net Income 2016: $1,489,4732016Revenue 2017: $2,503,700Expenses 2017: $1,371,042Net Income 2017: $1,132,6582017Revenue 2018: $1,616,246Expenses 2018: $1,445,871Net Income 2018: $170,3752018Revenue 2019: $1,412,384Expenses 2019: $1,574,976Net Income 2019: -$162,5922019Revenue 2020: $1,256,044Expenses 2020: $1,459,463Net Income 2020: -$203,4192020Revenue 2021: $865,049Expenses 2021: $1,145,554Net Income 2021: -$280,5052021Revenue 2022: $3,391,439Expenses 2022: $1,477,819Net Income 2022: $1,913,6202022Revenue 2023: $1,568,406Expenses 2023: $1,834,249Net Income 2023: -$265,8432023Revenue 2024: $1,310,869Expenses 2024: $1,930,510Net Income 2024: -$619,6412024

Highlighted filing

2024

Revenue$1,310,869
Expenses$1,930,510
Net Income-$619,641
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$9,500,451
Liabilities
$751,328
Net assets
$8,749,123
Revenue
$1,310,869
Expenses
$1,930,510
Net income
-$619,641
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$9.50$0.75$8.75$1.31$1.93$0.62
2023Detailed filing. Detailed filing data is available for this year.$10.0$0.80$9.23$1.57$1.83$0.27
2022Detailed filing. Detailed filing data is available for this year.$9.72$0.31$9.41$3.39$1.48$1.91
2021Detailed filing. Detailed filing data is available for this year.$8.65$1.00$7.65$0.87$1.15$0.28
2020Detailed filing. Detailed filing data is available for this year.$8.99$1.22$7.77$1.26$1.46$0.20
2019Detailed filing. Detailed filing data is available for this year.$8.79$0.81$7.98$1.41$1.57$0.16
2018Detailed filing. Detailed filing data is available for this year.$9.05$0.94$8.12$1.62$1.45$0.17
2017Detailed filing. Detailed filing data is available for this year.$8.96$1.04$7.92$2.50$1.37$1.13
2016Detailed filing. Detailed filing data is available for this year.$7.14$0.40$6.74$2.97$1.48$1.49
2015Detailed filing. Detailed filing data is available for this year.$5.95$0.67$5.28$1.61$1.43$0.18
2014Detailed filing. Detailed filing data is available for this year.$5.68$0.57$5.10$1.14$1.44$0.30
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.93$0.56$5.37$1.19$1.50$0.31
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.27$0.65$5.62$1.55
2011Summary only. Only limited summary data is available for this year.$6.69$0.62$6.06$1.18$1.56$0.38
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Jan 21, 2025
Return Version
2023v6.0
Gross Receipts
$1,350,405
Mission and Program Overview

Mission

The greensboro children's museum engages all children and families in hands-on, fun, learning experiences which contribute to their growth and development through play, creation, outdoor exploration and stem activities.

To establish and conduct educational programs for children.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$6,916,162$6,685,470▼ $230,692
Savings and Temporary Cash Investments$766,330$909,632▲ $143,302
Pledges and Grants Receivable$844,020$728,365▼ $115,655
Cash and Non-Interest-Bearing Accounts$485,500$38,603▼ $446,897
Accounts Receivable$37,377$10,077▼ $27,300
Prepaid Expenses and Deferred Charges$7,560$7,639▲ $79
Inventories for Sale or Use$3,056$4,953▲ $1,897
Investments in Publicly Traded Securities$4,460$2,306▼ $2,154
Total Assets$10,028,182$9,500,451▼ $527,731
Other Assets Total$963,717$1,113,406▲ $149,689
Liabilities
Other Liabilities$532,584$391,346▼ $141,238
Deferred Revenue$130,830$200,682▲ $69,852
Accounts Payable and Accrued Expenses$131,931$159,300▲ $27,369
Total Liabilities$795,345$751,328▼ $44,017
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$7,872,569$7,479,721▼ $392,848
Net Assets With Donor Restrictions$1,360,268$1,269,402▼ $90,866
Total Net Assets Fund Balance$9,232,837$8,749,123▼ $483,714
Total Liabilities and Net Assets / Fund Balance$10,028,182$9,500,451▼ $527,731

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$2,799,453$2,615,972$5,415,425
Other Land Buildings$2,041,635$2,849,289$4,890,924
Land$1,805,500-$1,805,500
Leasehold Improvements$18,085$333,994$352,079
Equipment$20,797$90,165$110,962
Other Assets Org$5,782--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$932,314$55,000▲ $166,068$31,212$1,107,624
2023$646,498$195,466▲ $102,323-$932,314
2022$790,553-▼ $133,481-$646,498
2021$897,487-▲ $167,740$264,666$790,553
2020$903,105-▲ $19,582$14,799$897,487
Compensation and Service Providers
Top Officer Pay30th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Joe RiekePresident & CEOFT$70,637$4,839$75,476
Stephanie AshtonChief Operating OfficerFT$67,959$4,136$72,095

Board Members and Trustees

NameTitle
Robert JohnsonChair
Adam TraceyDirector
Alex MaultsbyDirector
Angela DraperDirector
Brian LopatkaDirector
Bryan ClemmonsDirector
Danny GatlingDirector
Kate ConeDirector
Kate EttefaughDirector
Kellee WatkinsDirector
Lia ReichDirector
Mary Katherine McinnisDirector
Michael MahoneyDirector
Molly HarbaughDirector
Rosemary KenerlyDirector
Rosetta DavisDirector
Skip PurcellDirector
Victoria HammettDirector
Virginia SpillmanDirector
Laura CollieSecretary
Emily TaylorTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$297,356
Program Service Revenue
$922,460
Investment Income
$47,493
Other Revenue
$43,560
All Other Contributions
$185,785
Change in Net Assets
$-619,641

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,386,611
Revenue Not Reported on Financial Statements
$-75,742
Revenue Not Reported on Form 990
$124,881
Other Revenue Adjustments
$-75,742
Total Revenue per Audited Statements
$1,511,492
Total Revenue per Form 990
$1,310,869
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$972,483
Salaries, Compensation, and Employee Benefits$958,027
Total Fundraising Expense$127,687
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$428,998$207,427$31,781$668,206
Depreciation Depletion$438,604$7,235$6,330$452,169
Current Officers, Directors, Trustees, and Key Employees$86,431$28,690$57,379$172,500
Occupancy$63,387$2,066$1,387$66,840
Payroll Taxes$37,987$17,479$6,711$62,177
Other Employee Benefits$33,808$15,488$5,848$55,144
Office Expenses$26,442$18,778$8,213$53,433
Advertising$44,463--$44,463
Insurance$40,830$1,730$390$42,950
Information Technology$18,024$11,244$5,328$34,596
Interest$20,352$6,784-$27,136
Fees for Services Other$19,373--$19,373
Fees for Services Accounting-$12,212-$12,212
Conferences and Meetings$3,865$3,520-$7,385
Other Expenses$10$3,313$3,185$3,323
All Other Expenses$2,613$243$110$2,966
Total Functional Expenses$1,465,443$337,380$127,687$1,930,510

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,995,206
Total Expenses per Form 990$1,930,510
Expenses per Audited Statements$1,915,964
Expenses Not Reported on Form 990$79,242
Expenses Not Reported on Financial Statements$14,546
Other Expense Adjustments$14,546
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$32,301
Fundraising Direct Expenses$21,976
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Gala$121,218$32,301$19,808$12,493
Total Events$121,218$32,301$21,976$10,325
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Notes Payable$391,346
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The organization's cfo and finance committee, along with the executive committee, review and approve the draft of the 990 prior to filing. A complete draft of the 990 is also provided to all board members for review prior to filing.”

Form 990, Part VI, Section B, Line 12C

“Officers, directors, and trustees are required to complete an annual disclosure statement in relation to the organization's conflict of interest policy.”

Form 990, Part VI, Section B, Line 15A

“The organization's board of trustees determined the executive director's salary at the time of hire by researching salaries paid to other executive directors in the area and salaries paid by other museums to ensure reasonable compensation. Each year, the board of trustees reviews the salary in order to determine the necessary adjustment, if any.”

Form 990, Part VI, Section C, Line 19

“Copies of the organization's governing documents, conflict of interest policy, and financial statements are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
GREENSBORO CHILDREN'S MUSEUM INC
EIN
56-1959695
Phone
3365742898
Address
220 NORTH CHURCH STREET, GREENSBORO, NC 27401

Signing Officer

Name
Joe Rieke
Title
CEO
Phone
3365742898
Signed
2025-01-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Joe Rieke
Formed
1995
Legal Domicile
Nc
Voting Board Members
21
Independent Board Members
21
Employees
57
Volunteers
61

Preparer

Firm
Bernard Robinson & Company Llp
Address
PO BOX 19608, GREENSBORO, NC 27419-9608
Preparer
Olga Oganesov
Phone
3362944494
Supplemental Narrative

Financial Statement Notes

PART V, LINE 4:

“The museum has three endowment funds which are managed by the community foundation of greater greensboro ("cfgg"). The museum established the early education endowment with unrestricted monies and also established the cynthia e. Doyle endowment and the exhibit and building maintenance endowment, both with permanently restricted monies to ensure that resources would be available to provide for the purposes of the museum in perpetuity. Under the terms of an agreement with cfgg, they manage the funds to protect the value of the principal. On an annual basis, cfgg makes a distribution equal to the target payout percentage for that year times the average fair market value of the fund on the following five days: the first business day of the year and the last business day of each quarter. Over the long-term, the museum expects the current spending policy to preserve the purchasing power of the endowment funds over time and to provide a reasonably stable and predictive revenue stream for use in connection with the charitable purposes of the museum.”

PART X, LINE 2:

“It is the museum's policy to evaluate all tax positions to identify any that may be considered uncertain. All identified material tax positions are assessed and measured by a more-likely-than-not threshold to determine if the tax position is uncertain and what, if any, the effect of the uncertain tax position may have on the financial statements. No material uncertain tax positions were identified for 2024 and 2023.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Admin fees on endowment -14,546.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“Scholarship awards -39,498. Fundraising event direct expenses -21,976. Sale of inventory cost of goods sold -14,268.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Scholarship awards 39,498. Fundraising event direct expenses 21,976. Sale of inventory cost of goods sold 14,268.”

PART XII, LINE 4B - OTHER ADJUSTMENTS:

“Admin fees on endowment 14,546.”

Raw XML AppendixShowing 400 of 661 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
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IRS990/Form990PartVIISectionAGrp/PersonNm3BRYAN CLEMMONS
IRS990/Form990PartVIISectionAGrp/PersonNm4KATE CONE
IRS990/Form990PartVIISectionAGrp/PersonNm5ROSETTA DAVIS
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IRS990/Form990PartVIISectionAGrp/PersonNm8DANNY GATLING
IRS990/Form990PartVIISectionAGrp/PersonNm9VICTORIA HAMMETT
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IRS990/Form990PartVIISectionAGrp/PersonNm12BRIAN LOPATKA
IRS990/Form990PartVIISectionAGrp/PersonNm13MICHAEL MAHONEY
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IRS990/Form990PartVIISectionAGrp/PersonNm15MARY KATHERINE MCINNIS
IRS990/Form990PartVIISectionAGrp/PersonNm16SKIP PURCELL
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IRS990/Form990PartVIISectionAGrp/PersonNm22STEPHANIE ASHTON
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt22CHIEF OPERATING OFFICER
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IRS990/MissionDesc0THE GREENSBORO CHILDREN'S MUSEUM ENGAGES ALL CHILDREN AND FAMILIES IN HANDS-ON, FUN, LEARNING EXPERIENCES WHICH CONTRIBUTE TO THEIR GROWTH AND DEVELOPMENT THROUGH PLAY, CREATION, OUTDOOR EXPLORATION, AND STEM ACTIVITIES.
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IRS990/ProgramServiceRevenueGrp/Desc0ADMISSIONS
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIP DUES
IRS990/ProgramServiceRevenueGrp/Desc2BIRTHDAY PARTY REVENUE

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