Civic Intelligence

Smart Start of New Hanover County

EIN 56-1951952 • 501(c)3 • Wilmington, NC

View Organization Page

Profile

Smart Start of New Hanover County seeks to build bridges to develop, sustain, and enhance health, family support, and early education services for all children, ages birth to five.

725 Wellington Ave Ste AWilmington, NC 28401

www.newhanoverkids.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

56th percentile

0.12x

Higher debt load relative to assets than 56% of similar nonprofits.

NTEE B • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

46th percentile

0.05x

Higher debt load relative to revenue than 46% of similar nonprofits.

NTEE B • $1M-$5M nonprofits • Source year 2025

Net Margin

39th percentile

0.6%

Higher net margin than 39% of similar nonprofits.

NTEE B • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

64th percentile

$97,986

Higher top officer pay than 64% of similar nonprofits.

Top officer pay equals 5.3% of source-year revenue.

NTEE B • $1M-$5M nonprofits • Source year 2025

Asset Growth

62nd percentile

9.4%

Faster asset growth than 62% of similar nonprofits.

NTEE B • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

22nd percentile

-8.9%

Faster revenue growth than 22% of similar nonprofits.

NTEE B • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets56th percentile

Assets

Up

$722,469

Up $62,240 (+9.4%) from 2024

Liabilities

Up

$86,377

Up $50,721 (+142%) from 2024

Net Assets

Up

$636,092

Up $11,519 (+1.8%) from 2024

Operations
Liabilities / Revenue46th percentileNet Margin39th percentile

Revenue

Down

$1,840,664

Down $178,766 (-8.9%) from 2024

Expenses

Down

$1,829,146

Down $87,092 (-4.5%) from 2024

Net Income

Down

$11,518

Down $91,674 (-89%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth62nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$800K$600K$400K$200K$0-$200KAssets 2011: $127,613Liabilities 2011: $11,432Net Assets 2011: $116,1812011Assets 2012: $97,274Liabilities 2012: -$3,461Net Assets 2012: $100,7352012Assets 2013: $85,070Liabilities 2013: $0Net Assets 2013: $85,0702013Assets 2014: $78,801Liabilities 2014: $173Net Assets 2014: $78,6282014Assets 2015: $95,856Liabilities 2015: $0Net Assets 2015: $95,8562015Assets 2016: $183,938Liabilities 2016: $0Net Assets 2016: $183,9382016Assets 2017: $192,866Liabilities 2017: -$5,240Net Assets 2017: $198,1062017Assets 2018: $240,506Liabilities 2018: -$6,266Net Assets 2018: $246,7722018Assets 2019: $310,831Liabilities 2019: $6,166Net Assets 2019: $304,6652019Assets 2020: $353,146Liabilities 2020: $21,098Net Assets 2020: $332,0482020Assets 2021: $309,579Liabilities 2021: $28,035Net Assets 2021: $281,5442021Assets 2022: $476,964Liabilities 2022: $96,497Net Assets 2022: $380,4672022Assets 2023: $599,292Liabilities 2023: $74,654Net Assets 2023: $524,6382023Assets 2024: $660,229Liabilities 2024: $35,656Net Assets 2024: $624,5732024Assets 2025: $722,469Liabilities 2025: $86,377Net Assets 2025: $636,0922025

Highlighted filing

2025

Assets$722,469
Liabilities$86,377
Net Assets$636,092
Open 2025 Filing

Operations Trend

Revenue Growth22nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,868,462Expenses 2011: $1,841,508Net Income 2011: $26,9542011Expenses 2012: $1,568,7842012Revenue 2013: $1,570,040Expenses 2013: $1,585,705Net Income 2013: -$15,6652013Revenue 2014: $1,588,186Expenses 2014: $1,594,628Net Income 2014: -$6,4422014Revenue 2015: $1,766,862Expenses 2015: $1,749,446Net Income 2015: $17,4162015Revenue 2016: $1,735,731Expenses 2016: $1,647,648Net Income 2016: $88,0832016Revenue 2017: $1,690,724Expenses 2017: $1,676,556Net Income 2017: $14,1682017Revenue 2018: $1,682,450Expenses 2018: $1,633,785Net Income 2018: $48,6652018Revenue 2019: $1,673,323Expenses 2019: $1,615,430Net Income 2019: $57,8932019Revenue 2020: $1,705,796Expenses 2020: $1,678,413Net Income 2020: $27,3832020Revenue 2021: $1,639,222Expenses 2021: $1,689,728Net Income 2021: -$50,5062021Revenue 2022: $1,697,300Expenses 2022: $1,598,377Net Income 2022: $98,9232022Revenue 2023: $2,034,384Expenses 2023: $1,890,214Net Income 2023: $144,1702023Revenue 2024: $2,019,430Expenses 2024: $1,916,238Net Income 2024: $103,1922024Revenue 2025: $1,840,664Expenses 2025: $1,829,146Net Income 2025: $11,5182025

Highlighted filing

2025

Revenue$1,840,664
Expenses$1,829,146
Net Income$11,518
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$722,469
Liabilities
$86,377
Net assets
$636,092
Revenue
$1,840,664
Expenses
$1,829,146
Net income
$11,518
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.72$0.09$0.64$1.84$1.83$0.01
2024Detailed filing. Detailed filing data is available for this year.$0.66$0.04$0.62$2.02$1.92$0.10
2023Detailed filing. Detailed filing data is available for this year.$0.60$0.07$0.52$2.03$1.89$0.14
2022Detailed filing. Detailed filing data is available for this year.$0.48$0.10$0.38$1.70$1.60$0.10
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.31$0.03$0.28$1.64$1.69$0.05
2020Detailed filing. Detailed filing data is available for this year.$0.35$0.02$0.33$1.71$1.68$0.03
2019Detailed filing. Detailed filing data is available for this year.$0.31$0.01$0.30$1.67$1.62$0.06
2018Detailed filing. Detailed filing data is available for this year.$0.24$0.01$0.25$1.68$1.63$0.05
2017Detailed filing. Detailed filing data is available for this year.$0.19$0.01$0.20$1.69$1.68$0.01
2016Detailed filing. Detailed filing data is available for this year.$0.18$0.00$0.18$1.74$1.65$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$1.77$1.75$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.08$0.00$0.08$1.59$1.59$0.01
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.09$0.00$0.09$1.57$1.59$0.02
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.10$0.00$0.10$1.57
2011Summary only. Only limited summary data is available for this year.$0.13$0.01$0.12$1.87$1.84$0.03
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 18, 2025
Return Version
2024v5.0
Gross Receipts
$1,840,664
Mission and Program Overview

Mission

Smart Start of New Hanover County seeks to build bridges to develop, sustain, and enhance health, family support, and early education services for all children, ages birth to five.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$660,128$722,469▲ $62,341
Total Assets$660,229$722,469▲ $62,240
Other Assets Total$101--
Liabilities
Accounts Payable and Accrued Expenses$35,656$86,377▲ $50,721
Total Liabilities$35,656$86,377▲ $50,721
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$375,192$414,759▲ $39,567
Net Assets With Donor Restrictions$249,381$221,333▼ $28,048
Total Net Assets Fund Balance$624,573$636,092▲ $11,519
Total Liabilities and Net Assets / Fund Balance$660,229$722,469▲ $62,240
Compensation and Service Providers
Top Officer Pay64th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jane MorrowExecutive DirectorFT$86,809$11,177$97,986
Tina HughesFinance DirectorFT$68,112$11,001$79,113

Board Members and Trustees

NameTitle
Clayton RobertsPresident
Justine LewisVice President
Carla TurnerBoard Member
Cheryl Aguilar ChancyBoard Member
Ginny MorrisBoard Member
Josh SmithBoard Member
Kim PerryBoard Member
Lisa WurtzbacherBoard Member
Marie Bergh CookBoard Member
Morgan KingBoard Member
Rev Charlean MapsonBoard Member
Rob ZappleBoard Member
Sarah GoinsBoard Member
Shannon SmilesBoard Member
Sheree DarianBoard Member
Susan DeMarcoBoard Member
Takema ArdreyBoard Member
Vanell WalkerBoard Member
Sarah FlarhertySecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$1,792,722
Program Service Revenue
$15,639
Investment Income
$17,544
Other Revenue
$14,759
All Other Contributions
$241,150
Change in Net Assets
$11,518
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,357,532
Other Expenses$403,251
Grants and Similar Amounts Paid$68,363
Total Fundraising Expense$15,253
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$873,752$24,313$731$898,796
Other Employee Benefits$184,343$20,526-$204,869
Current Officers, Directors, Trustees, and Key Employees$30,267$128,641-$158,908
Office Expenses$121,067$21,530$2,168$144,765
Occupancy$59,895$13,387-$73,282
Payroll Taxes$59,160$11,201-$70,361
Fees for Services Other$49,374$4,436-$53,810
Conferences and Meetings$30,100$3,303$11,793$45,196
Grants to Domestic Individuals$38,687--$38,687
Information Technology$26,797$8,288-$35,085
Grants to Domestic Orgs$29,676--$29,676
Pension Plan Contributions$20,254$4,344-$24,598
Travel$16,527$3,333$46$19,906
All Other Expenses$1,212$14,527-$15,739
Insurance$10,354$3,171-$13,525
Advertising$516$614$515$1,645
Fees for Services Accounting-$298-$298
Total Functional Expenses$1,551,981$261,912$15,253$1,829,146
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
New Hanover County SchoolsWilmington, NC-Grants$28,926
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Breakfast Fundraiser$42,065$42,065$3,399$38,666
Family Fest$11,506$11,506$1,146$10,360
Total Events$53,571$53,571$15,254$38,317
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Board MemberGrantNo$28,926
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 review: The board members are informed when the Form 990 information is being prepared and filed. The Form 990 information is available at the office for review by each member.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest policy: charts are used at all meetings to ensure compliance.”

Form 990, Part VI, Section B, Line 15

“Executive director compensation: set by board and/or governance committee.”

Form 990, Part VI, Section C, Line 18

“Documents available upon request.”

Form 990, Part VI, Section C, Line 19

“Documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Smart Start of New Hanover County
EIN
56-1951952
Phone
9108153731
Address
725 Wellington Ave Ste A, Wilmington, NC 28401

Signing Officer

Name
Jane Morrow
Title
Executive Director
Phone
9108153731
Signed
2025-11-18

Organization Details

Principal Officer
Jane Morrow
Formed
1995
Legal Domicile
Nc
Voting Board Members
19
Independent Board Members
18
Employees
29
Volunteers
50
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Rounding Item”

Raw XML AppendixShowing 400 of 642 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0Curriculum and Assessment (3125-024):NHC Schools Early Childhood Department provides support to publicly-funded preschool program, including NC PreK and Headstart classrooms, through the purchase and implementation of the Teaching Strategies curriculum, an online assessment system, professional development, and coaching by a trained team. Grant funding provided by Smart Start of New Hanover County.
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IRS990/Form990PartVIISectionAGrp/PersonNm1Tina Hughes
IRS990/Form990PartVIISectionAGrp/PersonNm2Cheryl Aguilar Chancy
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IRS990/Form990PartVIISectionAGrp/PersonNm5Rev Charlean Mapson
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IRS990/Form990PartVIISectionAGrp/PersonNm7Josh Smith
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IRS990/Form990PartVIISectionAGrp/PersonNm9Morgan King
IRS990/Form990PartVIISectionAGrp/PersonNm10Ginny Morris
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IRS990/Form990PartVIISectionAGrp/PersonNm15Lisa Wurtzbacher
IRS990/Form990PartVIISectionAGrp/PersonNm16Rob Zapple
IRS990/Form990PartVIISectionAGrp/PersonNm17Shannon Smiles
IRS990/Form990PartVIISectionAGrp/PersonNm18Sarah Flarherty
IRS990/Form990PartVIISectionAGrp/PersonNm19Justine Lewis
IRS990/Form990PartVIISectionAGrp/PersonNm20Clayton Roberts
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Director
IRS990/Form990PartVIISectionAGrp/TitleTxt1Finance Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt4Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt5Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt6Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt7Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt8Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt9Board Member
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IRS990/Form990PartVIISectionAGrp/TitleTxt13Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt14Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt15Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt16Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt17Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt18Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt19Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt20President
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IRS990/MissionDesc0Smart Start of New Hanover County seeks to build bridges to develop, sustain, and enhance health, family support, and early education services for all children, ages birth to five.
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IRS990/PrincipalOfficerNm0Jane Morrow
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IRS990/ProgSrvcAccomActy2Grp/Desc0Parents As Teachers (PAT) (5509-011): Evidence-based home visiting program works with high-risk families of very young children for up to 2 years to support healthy child development, positive parenting skills, access to community resources, and peer engagement. Services include regular personal visits, group connections, a variety of screenings, and resource networking.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0264086
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IRS990/ProgSrvcAccomActy2Grp/RevenueAmt00
IRS990/ProgSrvcAccomActy3Grp/Desc0Community Outreach and Education (COE) (5517-018):The Community and Outreach Education team works to build awareness of early childhood development and strives to strengthen relationships and increase cooperation, resources, and services that support a trauma-informed community. A variety of support services are offered to families with young children including a space for open play with developmentally appropriate materials and the opportunity to learn about child development and community resources.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0186830
IRS990/ProgSrvcAccomActy3Grp/GrantAmt050
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProgSrvcAccomActyOtherGrp/Desc0Programming & Evaluation (PE) (5603-001): Planning activities may include conducting needs and assessments to inform programmatic priorities, developing a strategic plan based on community needs, and researching and selection of evidence-based and evidence-informed activities that best match the strategic plan and Community Early Childhood Profile (EC Profile). Coordination activities include providing technical assistance and oversight to service providers and grantees regarding program management, program implementation, and financial/programmatic monitoring. Evaluation activities may include the development, measurement and reporting of goals, providing technical assistance to service providers and grantees regarding data collection and program management, and the review of program effectiveness related to county level data such as the EC Profile, especially in relation to the goals and objectives in the partnerships strategic plan. Smart Start funds may be used to purchase and pay for refreshments/meals for meetings and events and professional development for staff. The Program, Planning, Coordination, and Evaluation team may participate in programmatic and early childhood outreach and public awareness events.
IRS990/ProgSrvcAccomActyOtherGrp/Desc1Dolly Parton Imagination Library (DPIL) (5526-020) : This a Free program for families where each registered child will receive a book by mail at home each month.
IRS990/ProgSrvcAccomActyOtherGrp/Desc2Assuring Better Child and Health Development (3125-226): Assuring Better Health and Development is a community-based initiative and evidence-informed model, that helps primary health care practices perform general developmental and autism-specific screening, and connect children to specialized therapies and other early intervention services. The program increases the number of children who receive needed early intervention services (birth to age 5) by helping their primary health care providers institute sustainable office practices that support the performance of screening, referral and follow-up.
IRS990/ProgSrvcAccomActyOtherGrp/Desc3Assuring Better Child Health and Development (5410-999): Assuring Better Health and Development is a community-based initiative and evidence-informed model, that helps primary health care practices perform general developmental and autism-specific screening, and connect children to specialized therapies and other early intervention services. The program increases the number of children who receive needed early intervention services (birth to age 5) by helping their primary health care providers institute sustainable office practices that support the performance of screening, referral and follow-up.
IRS990/ProgSrvcAccomActyOtherGrp/Desc4Family Support NHC Endowment (5506-981): This program will support two family strengthening program - Circle of Parents, a peer support group, And Kaleidoscope Play and Learn Groups or as amended through the endowment
IRS990/ProgSrvcAccomActyOtherGrp/Desc5Literacy Programs (5512-432): The early literacy program promotes literacy in young children by supplying books to the WIC office in the form of a book vending machine.
IRS990/ProgSrvcAccomActyOtherGrp/Desc6Early Childhood Initiatives (7010): Early Childhood Initiatives supports child development and engagement from birth to age 5.
IRS990/ProgSrvcAccomActyOtherGrp/Desc7Child Care Resource & Referral (CCR&R) (3104-014): The CCR&R provides an array of services designed to support the early childhood system in New Hanover County. Staff provide many of the workshops and training required by the State for early educators. These include topics such as ITS-SIDS, Playground Safety, and quality assessment tools. Up to twenty hours of yearly in-service training (depending on current level of education) for full-time childcare staff is a North Carolina requirement. Staff also provide both intensive and light touch technical assistance to childcare sites/classrooms to support quality care and re-licensure requirements. The CCR&R operate the resource room/lending library for early childhood educators and families and participates in community education and referrals through outreach events and with families that call or visit. The Smart Start CCR&R Center is part of a Regional Child Care Resource and Referral (CCR&R) system which provides referral to families for childcare.
IRS990/ProgSrvcAccomActyOtherGrp/Desc8Oral Health Services (3407-999):
IRS990/ProgSrvcAccomActyOtherGrp/Desc9Early Learning Resource Center (3115-023): The CCR&R provides an array of services designed to support the early childhood system in New Hanover County. Staff provide many of the workshops and training required by the State for early educators. These include topics such as ITS-SIDS, Playground Safety, and quality assessment tools. Up to twenty hours of yearly in-service training (depending on current level of education) for full-time childcare staff is a North Carolina requirement. Staff also provide both intensive and light touch technical assistance to childcare sites/classrooms to support quality care and re-licensure requirements. The CCR&R operate the resource room/lending library for early childhood educators and families and participates in community education and referrals through outreach events and with families that call or visit. The Smart Start CCR&R Center is part of a Regional Child Care Resource and Referral (CCR&R) system which provides referral to families for childcare.
IRS990/ProgSrvcAccomActyOtherGrp/Desc10Positive Parenting (PP) (5505-015): Positive Parenting Program (Triple P) offers evidence-based principles and advice providing tools that parents need to raise confident, healthy children, and to build stronger family relationships. Parents must be referred from NHC Department of Social Services.
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IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt52230
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IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt7-75
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IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt30
IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt41581
IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt52063
IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt62318

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