Civic Intelligence

Greater Charlotte Hospitality & Tourism Alliance

EIN 56-1910343 • 501(c)6 • Charlotte, NC

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Profile

The greater charlotte hospitality & tourism alliance (hta) is a full time association representing more than 800 businesses in the greater charlotte area. The organization was established in october 1994 by the leaders of different segments of the hospitality industry. This combined organization was created to respond to the need for a full time and privately funded organization which was required to represent this growing industry with a commitment to proactively influence decisions, eliminating industry related challenges and maximizing opportunities for our remarkable industry.

301 S McDowell St 1106Charlotte, NC 28204

www.charlottehta.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

13th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

50th percentile

4.4%

Higher net margin than 50% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

98th percentile

$527,877

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 56.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

82nd percentile

20%

Faster asset growth than 82% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

76th percentile

17%

Faster revenue growth than 76% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets12th percentile

Assets

Up

$249,112

Up $41,495 (+20%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$249,112

Up $41,495 (+20%) from 2023

Operations
Liabilities / Revenue13th percentileNet Margin50th percentile

Revenue

Up

$943,176

Up $140,047 (+17%) from 2023

Expenses

Up

$901,739

Up $103,624 (+13%) from 2023

Net Income

Up

$41,437

Up $36,423 (+726%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth82nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2010: $270,818Liabilities 2010: $0Net Assets 2010: $270,8182010Assets 2011: $276,717Liabilities 2011: $0Net Assets 2011: $276,7172011Assets 2012: $283,017Liabilities 2012: $0Net Assets 2012: $283,0172012Assets 2013: $288,052Liabilities 2013: $0Net Assets 2013: $288,0522013Assets 2014: $277,333Liabilities 2014: $0Net Assets 2014: $277,3332014Assets 2015: $258,103Liabilities 2015: $0Net Assets 2015: $258,1032015Assets 2016: $256,035Liabilities 2016: $0Net Assets 2016: $256,0352016Assets 2017: $255,223Liabilities 2017: $0Net Assets 2017: $255,2232017Assets 2018: $259,045Liabilities 2018: $0Net Assets 2018: $259,0452018Assets 2019: $261,237Liabilities 2019: $0Net Assets 2019: $261,2372019Assets 2020: $208,988Liabilities 2020: $0Net Assets 2020: $208,9882020Assets 2021: $206,918Liabilities 2021: $0Net Assets 2021: $206,9182021Assets 2022: $202,603Liabilities 2022: $0Net Assets 2022: $202,6032022Assets 2023: $207,617Liabilities 2023: $0Net Assets 2023: $207,6172023Assets 2024: $249,112Liabilities 2024: $0Net Assets 2024: $249,1122024

Highlighted filing

2024

Assets$249,112
Liabilities$0
Net Assets$249,112
Open 2024 Filing

Operations Trend

Revenue Growth76th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.0M$500K$0-$500KExpenses 2010: $406,2902010Expenses 2011: $562,6672011Expenses 2012: $632,9752012Revenue 2013: $748,835Expenses 2013: $743,800Net Income 2013: $5,0352013Revenue 2014: $707,963Expenses 2014: $718,682Net Income 2014: -$10,7192014Revenue 2015: $679,712Expenses 2015: $698,942Net Income 2015: -$19,2302015Revenue 2016: $506,505Expenses 2016: $508,573Net Income 2016: -$2,0682016Revenue 2017: $607,327Expenses 2017: $608,139Net Income 2017: -$8122017Revenue 2018: $621,994Expenses 2018: $618,172Net Income 2018: $3,8222018Revenue 2019: $678,012Expenses 2019: $675,820Net Income 2019: $2,1922019Revenue 2020: $579,108Expenses 2020: $631,359Net Income 2020: -$52,2512020Revenue 2021: $747,302Expenses 2021: $749,372Net Income 2021: -$2,0702021Revenue 2022: $778,340Expenses 2022: $782,655Net Income 2022: -$4,3152022Revenue 2023: $803,129Expenses 2023: $798,115Net Income 2023: $5,0142023Revenue 2024: $943,176Expenses 2024: $901,739Net Income 2024: $41,4372024

Highlighted filing

2024

Revenue$943,176
Expenses$901,739
Net Income$41,437
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$249,112
Liabilities
$0
Net assets
$249,112
Revenue
$943,176
Expenses
$901,739
Net income
$41,437
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.49$0.00$2.49$9.43$9.02$0.41
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.08$0.00$2.08$8.03$7.98$0.05
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.03$0.00$2.03$7.78$7.83$0.04
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.07$0.00$2.07$7.47$7.49$0.02
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.09$0.00$2.09$5.79$6.31$0.52
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.61$0.00$2.61$6.78$6.76$0.02
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.59$0.00$2.59$6.22$6.18$0.04
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.55$0.00$2.55$6.07$6.08$0.01
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.56$0.00$2.56$5.07$5.09$0.02
2015Detailed filing. Detailed filing data is available for this year.$2.58$0.00$2.58$6.80$6.99$0.19
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.77$0.00$2.77$7.08$7.19$0.11
2013Detailed filing. Detailed filing data is available for this year.$2.88$0.00$2.88$7.49$7.44$0.05
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.83$0.00$2.83$6.33
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.77$0.00$2.77$5.63
2010XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.71$0.00$2.71$4.06
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 11, 2025
Return Version
2024v5.1
Gross Receipts
$1,217,123
Mission and Program Overview

Mission

The greater charlotte hospitality & tourism alliance (hta) is a full time association representing a variety of businesses in the greater charlotte area. The organization was established in october 1994 by the leaders of different segments of the hospitality industry. This combined organization was created to respond to the need for a full time and privately funded organization which was required to represent this growing industry with a commitment to proactively influence decisions, eliminating industry related challenges and maximizing opportunities for our remarkable industry.

Promote, protect, and serve the interests of the hospitality & tourism industry

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$207,617$249,112▲ $41,495
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0--
Investments Program Related$0--
Land, Buildings, and Equipment, Net$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$207,617$249,112▲ $41,495
Other Assets Total$0$0→ $0
Liabilities
Other Liabilities$0$0→ $0
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$207,617$249,112▲ $41,495
Total Net Assets Fund Balance$207,617$249,112▲ $41,495
Total Liabilities and Net Assets / Fund Balance$207,617$249,112▲ $41,495
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mohammad Jenatian-FT$462,883$64,994$527,877
Mohammad JenatianPresident-$462,883$64,994$527,877

Board Members and Trustees

NameTitle
Jay PatelChair
Greg WalterPast Chair
Tracy MontrossPresident
Scott McClureVice Chair
Blake BoydDirector
Bob HillisDirector
Brad JohnstonDirector
Chad RunionDirector
Christophe Le ChattonDirector
Craig AustinDirector
Diane LynnDirector
Emily SeebertDirector
Jack SantanielloDirector
James SiskDirector
Josh McConaugheyDirector
Kevin CrutchfieldDirector
Kymberly BrantiganDirector
Leigh McBethDirector
Marcel HebertDirector
Marsha EllsworthDirector
Mayur KhandelwalDirector
Melissa GutDirector
Mike WoollenDirector
Morgan SmithDirector
Tim KolesarDirector
erica kennedyDirector
keith haywoodDirector
larry shaheenDirector
manny gonzalezDirector
ravi patelDirector
shawn glasgowDirector
Holly Roberson Van CleaveSecretary
Nish PatelTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$778,389
Investment Income
$0
Other Revenue
$164,787
Change in Net Assets
$41,437
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$738,529
Other Expenses$163,210
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$462,883
Comp Disqual Persons---$142,901
Other Employee Benefits---$99,949
Fees for Services Other---$47,445
Conferences and Meetings---$36,589
Payroll Taxes---$32,796
Occupancy---$29,604
Other Expenses---$24,948
Office Expenses---$21,869
Fees for Services Accounting---$2,755
Total Functional Expenses$0$0$0$901,739
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$438,734
Fundraising Direct Expenses$273,947
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Annual Dinner$263,420$263,420$184,875$78,545
Golf Tournaments$175,314$175,314$89,072$86,242
Total Events$438,734$438,734$273,947$164,787
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B Review of form 990 by governing body

“The return was prepared by an independent accounting firm with oversight from management. Prior to filing, each board member was provided with a copy of the form 990.”

Form 990, Part VI, Line 19 Required documents available to the public

“The return was prepared by an independent accounting firm with oversight from management. Prior to filing, each board member was provided with a copy of the form 990.”

Filing and Contact Details

Filer

Filer Name
Greater Charlotte Hospitality & Tourism Alliance
EIN
56-1910343
Phone
7043310079
Address
301 S McDowell St 1106, Charlotte, NC 28204

Signing Officer

Name
Mohammad Jenatian
Title
President
Phone
7043310079
Signed
2025-11-11
Discuss with paid preparer
Yes

Organization Details

Formed
1982
Legal Domicile
Nc
Voting Board Members
27
Independent Board Members
27
Employees
3
Volunteers
0

Preparer

Firm
Forvis Mazars LLP
Address
500 Ridgefield Court, Asheville, NC 28806
Preparer
Amy Bibby
Phone
8282542254
Raw XML AppendixShowing 400 of 542 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0PROMOTE, PROTECT, AND SERVE THE INTERESTS OF THE HOSPITALITY & TOURISM INDUSTRY
IRS990/AllOtherExpensesGrp/TotalAmt00
IRS990/AnnualDisclosureCoveredPrsnInd0false
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0Mohammad Jenatian
IRS990/BooksInCareOfDetail/PhoneNum07043310079
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0301 South McDowell St Suite 1106
IRS990/BooksInCareOfDetail/USAddress/CityNm0Charlotte
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0NC
IRS990/BooksInCareOfDetail/USAddress/ZIPCd028204
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
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IRS990/CashNonInterestBearingGrp/BOYAmt0207617
IRS990/CashNonInterestBearingGrp/EOYAmt0249112
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0462883
IRS990/CompDisqualPersonsGrp/TotalAmt0142901
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0false
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/TotalAmt036589
IRS990/ConflictOfInterestPolicyInd0false
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt00
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt00
IRS990/CYOtherExpensesAmt0163210
IRS990/CYOtherRevenueAmt0164787
IRS990/CYProgramServiceRevenueAmt0778389
IRS990/CYRevenuesLessExpensesAmt041437
IRS990/CYSalariesCompEmpBnftPaidAmt0738529
IRS990/CYTotalExpensesAmt0901739
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt0943176
IRS990/DecisionsSubjectToApprovaInd0false
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IRS990/DeductibleNonCashContriInd0false
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IRS990/Desc0Helping Members Grow Their Business - Relentlessly focus on increasing business opportunities for members, enhancing HTA's membership value and making the organization a major resource, advocate and partner for members. - Continue making membership meetings and events the best in the Carolinas and beyond Tourism and Economic Development Projects - Assisting members with maximizing their buisness opportunities and addressing their challenges - Continuous building and enhancing of relationships with decision makers whose industry knowledge, support and active engagement are critical to growing our region's hospitality and tourism industry. - Continuously working with the Charlotte Regional Visitors Authority (CRVA) to provide them with required tools to attract more visitors to the Charlotte area, and meeting industry's overall expectations of annual county-wide room revenues, food & beverage revenues and car rental revenues. - Leading efforts and working with the CRVA, City, County, Mecklenburg Towns, adjacent counties and private developers to develop the following facilities, which are required for our region to attract major regional, statewide and national amateur sporting events. 1. A premier sports complex (15 soccer fields and championship-caliber seating) and regional park in Matthews. (First phase of this $40 million plus complex opened in May 2013) 2. A premier indoor amateur sports complex (15 basketball courts in size) 3. A premier tournament quality tennis complex for major amateur, pro and senior tennis tournaments (20 plus tennis courts and a championship stadium) 4. A premier baseball complex (15 baseball fields and championship-caliber seating) 5. A premiere Olympic style aquatic complex 6. A premier softball complex (15 softball fields and championship-caliber seating) - Leading and proactive involvement in: - Enhancing the Charlotte area's current major conventions and tourism-related events - Pursuing new major events to include a major "Labor Day College Football Game", a college baseball tournament, annual major international soccer games & tournaments, 2017 NBA All-Star Game, Pan-Am Games, 2024 Summer Olympics, Super Bowl, 2020 Republican or Democratic National Convention and mega tourism-related events at the Carolina Panthers' stadium - Making Charlotte the permanent home for "ACC Football Championship Game" - Making our Carolinas Aviation Museum (The Home of USAirways' Flight 1549 / "Miracle on the Hudson") one of the best aviation museums in the nation - Maximum promotion of our region's vast attractions and tourism related venues to attract more visitors III.Community & Region-Wide Initiatives Community & Region-Wide Initiative - Active Involvement in: - Making Charlotte a better place to live, work, play and visit by making it a more hospitality and visitor friendly city - Airport master expansion, developments and improvements - Public transportation, taxicabs, limos, etc. - Establishment of a medical school in Charlotte, region's pursuit of becoming a major energy hub, major office park developments, corporate relocations - Charitable projects (Dine Out for Kids, homeless issues, No Kid Hungry, etc.)
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0false
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt03
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/EngagedInExcessBenefitTransInd0false
IRS990/EscrowAccountInd0false
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/TotalAmt02755
IRS990/FeesForServicesOtherGrp/TotalAmt047445
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IRS990/ForeignFinancialAccountInd0false
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IRS990/MissionDesc0THE GREATER CHARLOTTE HOSPITALITY & TOURISM ALLIANCE (HTA) IS A FULL TIME ASSOCIATION REPRESENTING A VARIETY OF BUSINESSES IN THE GREATER CHARLOTTE AREA. THE ORGANIZATION WAS ESTABLISHED IN OCTOBER 1994 BY THE LEADERS OF DIFFERENT SEGMENTS OF THE HOSPITALITY INDUSTRY. THIS COMBINED ORGANIZATION WAS CREATED TO RESPOND TO THE NEED FOR A FULL TIME AND PRIVATELY FUNDED ORGANIZATION WHICH WAS REQUIRED TO REPRESENT THIS GROWING INDUSTRY WITH A COMMITMENT TO PROACTIVELY INFLUENCE DECISIONS, ELIMINATING INDUSTRY RELATED CHALLENGES AND MAXIMIZING OPPORTUNITIES FOR OUR REMARKABLE INDUSTRY.
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