Civic Intelligence

Better Business Bureau of Eastern

EIN 56-0991888 • 501(c)6 • Raleigh, NC

Profile

Work to promote and foster the highest ethical relationship between businesses and the public through voluntary self-regulation, education, and service excellence. General monitoring of advertising in the marketplace, consumer/business education programs and dispute resolution services. We do this by: - setting standards for marketplace trust- encouraging and supporting best practices by engaging with and educating consumers and businesses- celebrating marketplace role models- calling out and addressing substandard marketplace behavior - creating a community of trustworthy businesses and charities

5540 Munford Road 130Raleigh, NC 27612

www.bbb.org/RALEIGH-DURHAM

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

12th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

13th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

17th percentile

-6.9%

Higher net margin than 17% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

74th percentile

$216,570

Higher top officer pay than 74% of similar nonprofits.

Top officer pay equals 9.0% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

18th percentile

-7.2%

Faster asset growth than 18% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

47th percentile

4.7%

Faster revenue growth than 47% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets12th percentile

Assets

Down

$2,143,106

Down $166,789 (-7.2%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Down

$2,143,106

Down $166,789 (-7.2%) from 2023

Operations
Liabilities / Revenue13th percentileNet Margin17th percentile

Revenue

Up

$2,407,737

Up $108,030 (+4.7%) from 2023

Expenses

Up

$2,574,526

Up $237,120 (+10%) from 2023

Net Income

Down

-$166,789

Down $129,090 (-342%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth18th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2011: $1,223,314Liabilities 2011: $6,799Net Assets 2011: $1,216,5152011Assets 2012: $1,369,419Liabilities 2012: $9,780Net Assets 2012: $1,359,6392012Assets 2013: $1,568,070Liabilities 2013: $4,199Net Assets 2013: $1,563,8712013Assets 2014: $1,744,991Liabilities 2014: $4,673Net Assets 2014: $1,740,3182014Assets 2015: $1,699,985Liabilities 2015: $3,896Net Assets 2015: $1,696,0892015Assets 2016: $1,660,257Liabilities 2016: $9,103Net Assets 2016: $1,651,1542016Assets 2017: $1,513,027Liabilities 2017: $5,165Net Assets 2017: $1,507,8622017Assets 2018: $1,378,146Liabilities 2018: $0Net Assets 2018: $1,378,1462018Assets 2019: $1,400,860Liabilities 2019: $45Net Assets 2019: $1,400,8152019Assets 2020: $1,597,186Liabilities 2020: $0Net Assets 2020: $1,597,1862020Assets 2021: $1,763,504Liabilities 2021: $0Net Assets 2021: $1,763,5042021Assets 2022: $1,823,815Liabilities 2022: $0Net Assets 2022: $1,823,8152022Assets 2023: $2,309,895Liabilities 2023: $0Net Assets 2023: $2,309,8952023Assets 2024: $2,143,106Liabilities 2024: $0Net Assets 2024: $2,143,1062024

Highlighted filing

2024

Assets$2,143,106
Liabilities$0
Net Assets$2,143,106
Open 2024 Filing

Operations Trend

Revenue Growth47th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,139,204Expenses 2011: $1,012,824Net Income 2011: $126,3802011Expenses 2012: $1,010,9362012Revenue 2013: $1,256,699Expenses 2013: $1,052,467Net Income 2013: $204,2322013Revenue 2014: $1,292,537Expenses 2014: $1,116,090Net Income 2014: $176,4472014Revenue 2015: $1,453,294Expenses 2015: $1,497,526Net Income 2015: -$44,2322015Revenue 2016: $1,482,984Expenses 2016: $1,527,919Net Income 2016: -$44,9352016Revenue 2017: $1,578,898Expenses 2017: $1,722,190Net Income 2017: -$143,2922017Revenue 2018: $1,638,915Expenses 2018: $1,768,631Net Income 2018: -$129,7162018Revenue 2019: $1,783,770Expenses 2019: $1,761,101Net Income 2019: $22,6692019Revenue 2020: $1,829,487Expenses 2020: $1,633,116Net Income 2020: $196,3712020Revenue 2021: $1,892,051Expenses 2021: $1,725,733Net Income 2021: $166,3182021Revenue 2022: $1,948,497Expenses 2022: $1,888,186Net Income 2022: $60,3112022Revenue 2023: $2,299,707Expenses 2023: $2,337,406Net Income 2023: -$37,6992023Revenue 2024: $2,407,737Expenses 2024: $2,574,526Net Income 2024: -$166,7892024

Highlighted filing

2024

Revenue$2,407,737
Expenses$2,574,526
Net Income-$166,789
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$2,143,106
Liabilities
$0
Net assets
$2,143,106
Revenue
$2,407,737
Expenses
$2,574,526
Net income
-$166,789
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.14$0.00$2.14$2.41$2.57$0.17
2023Detailed filing. Detailed filing data is available for this year.$2.31$0.00$2.31$2.30$2.34$0.04
2022Detailed filing. Detailed filing data is available for this year.$1.82$0.00$1.82$1.95$1.89$0.06
2021Detailed filing. Detailed filing data is available for this year.$1.76$0.00$1.76$1.89$1.73$0.17
2020Detailed filing. Detailed filing data is available for this year.$1.60$0.00$1.60$1.83$1.63$0.20
2019Detailed filing. Detailed filing data is available for this year.$1.40$0.00$1.40$1.78$1.76$0.02
2018Detailed filing. Detailed filing data is available for this year.$1.38$0.00$1.38$1.64$1.77$0.13
2017Detailed filing. Detailed filing data is available for this year.$1.51$0.01$1.51$1.58$1.72$0.14
2016Detailed filing. Detailed filing data is available for this year.$1.66$0.01$1.65$1.48$1.53$0.04
2015Detailed filing. Detailed filing data is available for this year.$1.70$0.00$1.70$1.45$1.50$0.04
2014Detailed filing. Detailed filing data is available for this year.$1.74$0.00$1.74$1.29$1.12$0.18
2013Detailed filing. Detailed filing data is available for this year.$1.57$0.00$1.56$1.26$1.05$0.20
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.37$0.01$1.36$1.01
2011Summary only. Only limited summary data is available for this year.$1.22$0.01$1.22$1.14$1.01$0.13
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$2,411,995
Mission and Program Overview

Mission

Bbb's mission is to be the leader in advancing marketplace trust. Bbb promotes integrity, consumer confidence and business ethics through business self-regulation in the local marketplace. Services provided by bbb include reports on companies and charitable organizations, general monitoring of advertising in the marketplace, consumer/business education programs and dispute resolution services. We do this by: - setting standards for marketplace trust - encouraging and supporting best practices by engaging with and educating consumers and businesses - celebrating marketplace role models - calling out and addressing substandard marketplace behavior - creating a community of trustworthy businesses and charities

Work to promote and foster the highest ethical relationship between businesses and the public through voluntary self-regulation education and service excellence.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$816,955$1,225,608▲ $408,653
Savings and Temporary Cash Investments$815,995$299,128▼ $516,867
Cash and Non-Interest-Bearing Accounts$220,636$142,663▼ $77,973
Accounts Receivable$4,879$0▼ $4,879
Total Assets$2,309,895$2,143,106▼ $166,789
Other Assets Total$451,096$475,707▲ $24,611
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,309,895$2,143,106▼ $166,789
Total Net Assets Fund Balance$2,309,895$2,143,106▼ $166,789
Total Liabilities and Net Assets / Fund Balance$2,309,895$2,143,106▼ $166,789

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$870,879$473,635$1,344,514
Leasehold Improvements$306,506$89,201$395,707
Equipment$48,223$267,278$315,501
Other Assets Org$475,707--
Compensation and Service Providers
Top Officer Pay74th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mallory WojciechowskiCEOFT$184,555$32,015$216,570
Chuck DraffinVP, Chief Operating OfficerFT$117,357$14,532$131,889
Steve FrommeExecutive Director of Bbb Ed.fnd.PT$109,410$5,018$114,428

Board Members and Trustees

NameTitle
Ann HolsingChair
Melanie DiehlPast- Chair
Janice WilliamsVice-chair
Adam VillarealBoard Member
Bill DrewryBoard Member
Caroline Blair AndersonBoard Member
Doug SuttonBoard Member
Elaine BuxtonBoard Member
Greg TaylorBoard Member
Haron BeattyBoard Member
Michael BurgerBoard Member
Michelle CampbellBoard Member
Michelle CanteyBoard Member
Neal IsaacsBoard Member
Rachel DavisBoard Member
Robert CratchBoard Member
Todd LesleyBoard Member
Jim ElkinsEx-offcio
Jim WilcoxEx-offcio
Sterling PriceTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,264,489
Investment Income
$47,239
Other Revenue
$96,009
Change in Net Assets
$-166,789

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,407,737
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$4,258
Total Revenue per Audited Statements
$2,411,995
Total Revenue per Form 990
$2,407,737
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,845,083
Other Expenses$723,443
Grants and Similar Amounts Paid$6,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$1,346,684
Current Officers, Directors, Trustees, and Key Employees---$216,570
Payments to Affiliates---$167,526
Other Employee Benefits---$138,436
Payroll Taxes---$114,479
Advertising---$95,625
Office Expenses---$66,612
Information Technology---$55,030
Depreciation Depletion---$50,019
Conferences and Meetings---$48,925
Fees for Services Other---$29,474
Pension Plan Contributions---$28,914
All Other Expenses---$27,894
Other Expenses---$26,036
Occupancy---$24,252
Insurance---$18,372
Grants to Domestic Orgs---$6,000
Travel---$3,046
Total Functional Expenses$0$0$0$2,574,526

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$2,578,784
Expenses per Audited Statements$2,574,526
Total Expenses per Form 990$2,574,526
Expenses Not Reported on Form 990$4,258
Expenses Not Reported on Financial Statements$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Bbb Educational Foundation of Eastern CarolinasRaleigh, NC501c3General Support$6,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization is comprised of non-voting members.”

Form 990, Part VI, Section B, Line 11B

“The 990 is distributed to officers and directors for their review. The finance committee and full board of directors review the 990 before filing.”

Form 990, Part VI, Section B, Line 12C

“Board members and staff sign conflict of interest annually.”

Form 990, Part VI, Section B, Line 15A

“The compensation of the organization's ceo is reviewed and approved by a committee of the board of directors. Compensation of other key employees is reviewed and approved by the ceo.”

Form 990, Part VI, Section C, Line 19

“Available upon request, at our office, or through the international association of better business bureaus. The organization uses the modified cash method of accounting.”

Filing and Contact Details

Filer

Filer Name
Better Business Bureau of Eastern
EIN
56-0991888
Phone
9192774202
Address
5540 MUNFORD ROAD 130, RALEIGH, NC 27612

Signing Officer

Name
Mallory Wojciechowski
Title
President & CEO
Phone
9192774202
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mallory Wojciechowski
Formed
1970
Legal Domicile
Nc
Voting Board Members
20
Independent Board Members
20
Employees
36
Volunteers
27

Preparer

Firm
Blackman & Sloop Advisors Inc
Address
1414 RALEIGH ROAD SUITE 300, CHAPEL HILL, NC 27517
Preparer
Deetra B Watson
Phone
9199428700
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C

“The finance committee of the board of directors assumes responsibility for the oversight of the audit of the financial statements. This has not changed from the previous year.”

Financial Statement Notes

PART X, LINE 2:

“The organization is exempt from income taxes under section 501(c)(6) of the internal revenue codeand is annually required to file a return of organization exempt from income tax (form 990) with the irs. In addition, the organization is subject to income tax on net income that is derived from business activities that are unrelated to their exempt purposes and is required to file an exempt organization business income tax return (form 990-t) with the irs. Management evaluated tax positions for the years ended december 31, 2024 and 2023, and concluded that there are no uncertain tax positions, and believes there is no income tax effect on the financial statements. If applicable, the organization reports interest and penalties related to unrecognized tax positions as interest expense under management and general expenses.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“RENTAL EXPENSES 4,258.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“RENTAL EXPENSES 4,258.”

Raw XML AppendixShowing 400 of 579 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0WORK TO PROMOTE AND FOSTER THE HIGHEST ETHICAL RELATIONSHIP BETWEEN BUSINESSES AND THE PUBLIC THROUGH VOLUNTARY SELF-REGULATION EDUCATION AND SERVICE EXCELLENCE.
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IRS990/Desc0BBB WORKS TO PROMOTE AND FOSTER THE HIGHEST ETHICAL RELATIONSHIP BETWEEN BUSINESS AND THE PUBLIC THROUGH VOLUNTARY SELF-REGULATION RELATIONSHIP EDUCATION AND SERVICE EXCELLENCE. WE DO SO THROUGH THE FOLLOWING PROGRAMS:1. DISPUTE RESOLUTION: 12,187 COMPLAINTS HANDLED AND CLOSED AGAINST ACCREDITED AND NON-ACCREDITED BUSINESSES IN OUR SERVICE AREA IN 20242. BUSINESS/CHARITY REVIEWS AND CONSUMER HOTLINE: CONSUMERS CAN FIND INFORMATION ON BUSINESSES AND CHARITIES FROM OUR COMPREHENSIVE DATABASE. CONSUMERS ALSO SEEK INFORMATION ON SCAMS. INQUIRIES CAN BE MADE VIA WEBSITE AND PHONE. 2,966,485 INQUIRIES IN 2024.3. AD REVIEWS AND INVESTIGATIONS: 12 ADVERTISING REVIEWS AND INVESTIGATIONS CASE HANDLED.4. CUSTOMER REVIEWS APPROVED: CONSUMERS CAN LEAVE BOTH POSITIVE AND NEGATIVE REVIEWS ON BUSINESSES IN OUR SERVICE AREA. REVIEWS ARE VERIFIED BY BBB PRIOR TO BEING PUBLISHED. 8,631 CUSTOMER REVIEWS WERE APPROVED BY BBB.5. ARBITRATIONS: OFFERED TO BOTH ACCREDITED BUSINESSES, AS WELL AS CONSUMERS LOOKING TO RESOLVE LEMON LAW COMPLAINTS. 17 ARBITRATIONS HELD IN 20246. OUTREACH EVENTS, SPEECHES, PRESENTATION, EVENTS REACHED 3,899 IN 2024 7. ACCREDITED BUSINESS NEWSLETTER: 49,5528. PROGRAMS GEARED TOWARD ACCREDITED BUSINESSES:BIG BLUE BASH - IN EARLY NOVEMBER, 2024, BBB HOSTED THE BIG BLUE BASH IN MYRTLE BEACH, SC, FOR THE BUSINESS COMMUNITY TO NETWORK AND LEARN MORE ABOUT BBB. THE EVENT WAS HOSTED OUTSIDE OF BBB'S MYRTLE BEACH OFFICE AND WAS A HUGE SUCCESS WITH GREAT INTERACTIONS AND SOCIALIZATIONS. IN ADDITION TO THE NETWORKING, BBB OFFERED FREE PROFESSIONAL HEADSHOTS, INCREDIBLE GIVEAWAYS FROM LOCAL ACCREDITED BUSINESSES, AND MORE. SPONSORSHIP WAS KEY IN MAKING THIS A GREAT EVENT WITH BARTERS IN PLACE TO HELP COVER FOOD, DESSERT, AND BARTENDING SERVICES.BBB COMMUNITY SHRED EVENTS - BBB PARTNERED WITH SHRED360 TO HOST NINE COMMUNITY SHRED EVENTS THROUGHOUT THE YEAR ACROSS ITS SERVICE AREA. COMMUNITIES SERVED INCLUDED: MYRTLE BEACH (3), GEORGETOWN, FLORENCE, WILMINGTON (2), RALEIGH (2).BBB PROFESSIONAL HEADSHOT EVENTS - IN 2024, BBB HELD FIVE HEADSHOT POPUP EVENTS AND MONTHLY HEADSHOT APPOINTMENTS FOR ACCREDITED BUSINESSES. OVERALL, WE TOOK AND EDITED PHOTOS FOR APPROXIMATELY 200 INDIVIDUALS. EVENTS TOOK PLACE IN RALEIGH, GREENVILLE, MYRTLE BEACH (2), FAYETTEVILLE, AND FLORENCE. THESE EVENTS ALSO DOUBLED AS NETWORKING OPPORTUNITIES AND PROVIDED AN ADDITIONAL TOUCHPOINT FOR BBB STAFF TO CONNECT WITH ABS OR NON-ABS LEARNING MORE ABOUT OUR ORGANIZATION.BBB GOOD GUIDE TO BUSINESS PODCAST - THE GOOD GUIDE TO BUSINESS PODCAST IS FOCUSED ON BUSINESSES, ORGANIZATIONS, AND LOCAL LEADERS WHO ARE GOING ABOVE AND BEYOND THE AVERAGE. THEY'RE DOING SOMETHING EXTRA FOR THEIR COMMUNITY, THE ENVIRONMENT, THEIR EMPLOYEES, OR SOME OTHER FACET OF THEIR WORK. HOSTS MEREDITH RADFORD, BBB'S SR. COMMUNICATIONS SPECIALIST, AND NICK HILL, BBB'S SR. DIGITAL MARKETING SPECIALIST, RELEASED 14 EPISODES IN 2024. THEY ALSO DESIGNED AND DEVELOPED A NEW PODCAST STUDIO SPACE WITH UPDATED EQUIPMENT AND SOUNDPROOFING, ALONG WITH FUN AND VIBRANT DECOR TO CREATE AN ENVIRONMENT THAT'S INVITING FOR PODCAST GUESTS, VIEWERS, AND FOR ACCREDITED BUSINESSES TO USE IN THE FUTURE FOR THEIR OWN PROJECTS.BBB NEW BUSINESS ROADMAP - IN SPRING 2024, BBB LAUNCHED THE NEW BUSINESS ROADMAP, AN ONLINE PROGRAM THAT HELPS GUIDE NEW ENTREPRENEURS OR NEW BUSINESS OWNERS AS THEY GET THEIR COMPANY STARTED. MODULES INCLUDE INFORMATION ON CREATING A BUSINESS PLAN, THE BASICS ON MARKETING, AND MORE. BBB WAS ABLE TO SELL SPONSORSHIPS THAT WOULD ALLOW BUSINESSES TO HELP THE ENROLLEES WITH ANY QUESTIONS THEY MAY HAVE ON A PARTICULAR TOPIC THAT WAS COVERED IN THE PROGRAM.MEDIA - THROUGHOUT 2024, WE WERE ABLE TO MAINTAIN STRONG RELATIONSHIPS WITH ALL OF THE MEDIA CONTACTS ACROSS OUR 48-COUNTY SERVICE AREA. THIS HAS LED TO REGULAR TELEVISION COVERAGE WITH WTVD, WNCN, AND SPECTRUM NEWS (WHICH REACHES ACROSS NC) IN THE RALEIGH-DURHAM DMA AS WELL AS WITN AND WNCT IN THE GREENVILLE-NEW BERN-WASHINGTON DMA. BBB HAS WORKE
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