Civic Intelligence

Discovery Place Inc

EIN 56-0529944 • 501(c)3 • Charlotte, NC

View Organization Page

Profile

We bring science, nature, and design together to create transformative experiences that enable our community to understand, enjoy, and apply science to their lives.

301 North Tryon StreetCharlotte, NC 28202

www.discoveryplace.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

21st percentile

0.05x

Higher debt load relative to assets than 21% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Source year 2025

Liabilities / Revenue

50th percentile

0.42x

Higher debt load relative to revenue than 50% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Source year 2025

Net Margin

25th percentile

-2.4%

Higher net margin than 25% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Source year 2025

Top Officer Pay

55th percentile

$538,162

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 3.3% of source-year revenue.

501(c)3 • $100M-$250M nonprofits • Source year 2025

Asset Growth

49th percentile

5.6%

Faster asset growth than 49% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Annualized from 2024 to 2025

Revenue Growth

69th percentile

17%

Faster revenue growth than 69% of similar nonprofits.

501(c)3 • $100M-$250M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets21st percentile

Assets

Up

$129,722,007

Up $6,858,160 (+5.6%) from 2024

Liabilities

Up

$6,862,821

Up $2,520,584 (+58%) from 2024

Net Assets

Up

$122,859,186

Up $4,337,576 (+3.7%) from 2024

Operations
Liabilities / Revenue50th percentileNet Margin25th percentile

Revenue

Up

$16,413,291

Up $2,332,315 (+17%) from 2024

Expenses

Down

$16,802,023

Down $878,546 (-5.0%) from 2024

Net Income

Up

-$388,732

Up $3,210,861 (+89%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth49th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150M$100M$50M$0Assets 2010: $40,364,317Liabilities 2010: $2,268,782Net Assets 2010: $38,095,5352010Assets 2011: $58,364,322Liabilities 2011: $1,081,981Net Assets 2011: $57,282,3412011Assets 2012: $118,974,344Liabilities 2012: $1,769,200Net Assets 2012: $117,205,1442012Assets 2013: $117,683,019Liabilities 2013: $904,318Net Assets 2013: $116,778,7012013Assets 2014: $117,045,838Liabilities 2014: $1,299,425Net Assets 2014: $115,746,4132014Assets 2015: $112,180,243Liabilities 2015: $1,587,123Net Assets 2015: $110,593,1202015Assets 2016: $107,556,206Liabilities 2016: $1,505,305Net Assets 2016: $106,050,9012016Assets 2017: $106,845,783Liabilities 2017: $2,007,107Net Assets 2017: $104,838,6762017Assets 2018: $115,249,740Liabilities 2018: $2,075,929Net Assets 2018: $113,173,8112018Assets 2019: $113,216,963Liabilities 2019: $2,153,354Net Assets 2019: $111,063,6092019Assets 2020: $111,200,822Liabilities 2020: $3,314,373Net Assets 2020: $107,886,4492020Assets 2021: $119,228,649Liabilities 2021: $3,817,351Net Assets 2021: $115,411,2982021Assets 2022: $120,059,399Liabilities 2022: $4,131,013Net Assets 2022: $115,928,3862022Assets 2023: $125,480,419Liabilities 2023: $4,829,104Net Assets 2023: $120,651,3152023Assets 2024: $122,863,847Liabilities 2024: $4,342,237Net Assets 2024: $118,521,6102024Assets 2025: $129,722,007Liabilities 2025: $6,862,821Net Assets 2025: $122,859,1862025

Highlighted filing

2025

Assets$129,722,007
Liabilities$6,862,821
Net Assets$122,859,186
Open 2025 Filing

Operations Trend

Revenue Growth69th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $10,418,5182010Revenue 2011: $22,597,466Expenses 2011: $13,862,595Net Income 2011: $8,734,8712011Revenue 2012: $14,400,374Expenses 2012: $12,741,597Net Income 2012: $1,658,7772012Expenses 2013: $12,492,9752013Revenue 2014: $10,081,392Expenses 2014: $13,629,717Net Income 2014: -$3,548,3252014Revenue 2015: $11,433,682Expenses 2015: $14,532,754Net Income 2015: -$3,099,0722015Revenue 2016: $11,617,948Expenses 2016: $15,614,558Net Income 2016: -$3,996,6102016Revenue 2017: $13,010,762Expenses 2017: $15,241,959Net Income 2017: -$2,231,1972017Revenue 2018: $20,997,014Expenses 2018: $14,325,031Net Income 2018: $6,671,9832018Revenue 2019: $12,858,473Expenses 2019: $14,807,927Net Income 2019: -$1,949,4542019Revenue 2020: $10,179,677Expenses 2020: $13,084,303Net Income 2020: -$2,904,6262020Revenue 2021: $8,211,405Expenses 2021: $8,827,829Net Income 2021: -$616,4242021Revenue 2022: $15,212,974Expenses 2022: $12,164,980Net Income 2022: $3,047,9942022Revenue 2023: $19,576,538Expenses 2023: $15,481,047Net Income 2023: $4,095,4912023Revenue 2024: $14,080,976Expenses 2024: $17,680,569Net Income 2024: -$3,599,5932024Revenue 2025: $16,413,291Expenses 2025: $16,802,023Net Income 2025: -$388,7322025

Highlighted filing

2025

Revenue$16,413,291
Expenses$16,802,023
Net Income-$388,732
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$129,722,007
Liabilities
$6,862,821
Net assets
$122,859,186
Revenue
$16,413,291
Expenses
$16,802,023
Net income
-$388,732
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$130$6.86$123$16.4$16.8$0.39
2024Detailed filing. Detailed filing data is available for this year.$123$4.34$119$14.1$17.7$3.60
2023Detailed filing. Detailed filing data is available for this year.$125$4.83$121$19.6$15.5$4.10
2022Detailed filing. Detailed filing data is available for this year.$120$4.13$116$15.2$12.2$3.05
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$119$3.82$115$8.21$8.83$0.62
2020Detailed filing. Detailed filing data is available for this year.$111$3.31$108$10.2$13.1$2.90
2019Detailed filing. Detailed filing data is available for this year.$113$2.15$111$12.9$14.8$1.95
2018Detailed filing. Detailed filing data is available for this year.$115$2.08$113$21.0$14.3$6.67
2017Detailed filing. Detailed filing data is available for this year.$107$2.01$105$13.0$15.2$2.23
2016Detailed filing. Detailed filing data is available for this year.$108$1.51$106$11.6$15.6$4.00
2015Detailed filing. Detailed filing data is available for this year.$112$1.59$111$11.4$14.5$3.10
2014Detailed filing. Detailed filing data is available for this year.$117$1.30$116$10.1$13.6$3.55
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$118$0.90$117$12.5
2012Summary only. Only limited summary data is available for this year.$119$1.77$117$14.4$12.7$1.66
2011Summary only. Only limited summary data is available for this year.$58.4$1.08$57.3$22.6$13.9$8.73
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$40.4$2.27$38.1$10.4
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Feb 10, 2026
Return Version
2024v5.5
Gross Receipts
$18,859,316
Mission and Program Overview

Mission

We bring science, nature, and design together to create transformative experiences that enable our community to understand, enjoy, and apply science to their lives.

Transformative science, nature, and design experiences for 539,951 guests.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$13,648,777$17,592,558▲ $3,943,781
Investments Other Securities$10,062,937$10,990,667▲ $927,730
Cash and Non-Interest-Bearing Accounts$6,047,971$6,931,824▲ $883,853
Pledges and Grants Receivable$2,431,582$2,460,627▲ $29,045
Savings and Temporary Cash Investments$2,034,746$1,658,629▼ $376,117
Prepaid Expenses and Deferred Charges$519,900$725,765▲ $205,865
Accounts Receivable$429,871$312,158▼ $117,713
Investments in Publicly Traded Securities$209,148$219,767▲ $10,619
Inventories for Sale or Use$165,488$137,506▼ $27,982
Total Assets$122,863,847$129,722,007▲ $6,858,160
Other Assets Total$87,313,427$88,692,506▲ $1,379,079
Liabilities
Deferred Revenue$1,807,657$4,160,070▲ $2,352,413
Accounts Payable and Accrued Expenses$2,534,580$2,702,751▲ $168,171
Total Liabilities$4,342,237$6,862,821▲ $2,520,584
Net Assets / Fund Balance
Net Assets With Donor Restrictions$102,453,044$107,300,039▲ $4,846,995
Net Assets Without Donor Restrictions$16,068,566$15,559,147▼ $509,419
Total Net Assets Fund Balance$118,521,610$122,859,186▲ $4,337,576
Total Liabilities and Net Assets / Fund Balance$122,863,847$129,722,007▲ $6,858,160

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$8,152,395$23,193,375$31,345,770
Leasehold Improvements$8,963,319$8,086,425$17,049,744
Equipment$476,844$3,453,971$3,930,815
Other Assets Org$655,875--
Other Securities$10,990,667--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$27,704,755-▲ $3,436,892$1,221,616$29,920,031
2023$26,732,479-▲ $2,461,484$1,489,209$27,704,755
2022$5,579,730$21,044,133▲ $355,708$247,092$26,732,479
2021$6,457,565-▼ $635,074$242,761$5,579,730
2020$5,186,711-▲ $1,512,650$241,796$6,457,565
Compensation and Service Providers
Top Officer Pay55th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Catherine W HorneChief Executive OfficerFT$494,434$43,728$538,162
Anne N IbekweFormer CFOFT$216,918$25,024$241,942
Jennifer Meeker JoyceChief Marketing OfficerFT$183,480$26,240$209,720
Ervin L GourdineChief Talent OfficerFT$170,567$26,442$197,009
Heather Marie NortonChief Science OfficerFT$171,835$17,318$189,153
Nikole Lee HillChief Learning OfficerFT$141,129$18,307$159,436
Sarah Bordy LaneFormer Chief Advancement OfficerFT$149,722$3,795$153,517
Dan StreelmanChief Exhibit & Environment OfficerFT$135,768$13,258$149,026
Ken DavidsonControllerFT$129,944$11,093$141,037
Barrett LongSenior Director, ItFT$112,385$10,272$122,657
Sarah Hylton FantleChief Operating OfficerFT$112,897$9,483$122,380
Lucy LivingstoneDirector, Ind. GivingFT$116,303$4,995$121,298

Board Members and Trustees

NameTitle
Aditya BhasinChair
Laura BowlesAudit Vice Chair
Paul CamutiGovernance Vice Chair
Ben PyschTrustee
Charlie MorrisTrustee
Dennis GadaTrustee
Emily HensonTrustee
Frank ChatmanTrustee
Jason BerndTrustee
Kimberly EulTrustee
Linda ReddingTrustee
Lindsay GatesTrustee
Lindsay McculloughTrustee
Marla ReschlyTrustee
Marty FoleyTrustee
Nazy WeeksTrustee
Reem AnaniTrustee
Rich CampbellTrustee
Ryan FaganTrustee
Stephanie SadowskiTrustee
Todd GorelickTrustee
Tracy KerrinsTrustee
Victoria WatlingtonTrustee
Sagar RathieEducation, Experiences & Innovation
Jeff WallaceFinance & Investment
Stefanie HollandSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Kraemer Design And Production LLCExhibit Design252 LUDLOW AVENUE, Cincinnati, OH 45220$759,451
Tenji INCExhibit Fabrication26549 CARMEL RANCHO BLVD, Carmel, CA 93923$741,864
Kubik Maltbie INCExhibit Fabrication7000 COMMERCE PKWY SUITE C, Marlton, NJ 08053$231,609
Liollio Architecture PCExhibit Design147 WAPPOO CREEK DR STE 400, Charleston, SC 29412$226,754
Lck LLCProject ManagementPO BOX 11129, Columbia, SC 29211$197,016
Revenue and Support

Revenue Composition

Contributions and Grants
$6,408,423
Program Service Revenue
$8,175,943
Investment Income
$423,315
Other Revenue
$1,405,610
All Other Contributions
$5,060,418
Change in Net Assets
$-388,732

Audited Revenue Reconciliation

Revenue per Audited Statements
$16,526,628
Revenue Not Reported on Financial Statements
$-113,337
Revenue Not Reported on Form 990
$6,922,566
Other Revenue Adjustments
$-113,337
Total Revenue per Audited Statements
$23,449,194
Total Revenue per Form 990
$16,413,291
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$9,852,521
Other Expenses$6,949,502
Total Fundraising Expense$898,297
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$4,587,596$1,667,456$527,093$6,782,145
Current Officers, Directors, Trustees, and Key Employees$1,004,527$376,411$113,053$1,493,991
Depreciation Depletion$989,323$171,105$436$1,160,864
Fees for Services Other$955,256$126,561$49,190$1,131,007
Office Expenses$614,814$155,083$62,577$832,474
Advertising$725,603$74,113$6,305$806,021
Occupancy$597,652$6,081-$603,733
Payroll Taxes$421,035$133,588$46,701$601,324
Other Employee Benefits$434,337$104,730$31,278$570,345
Information Technology$404,458$98,611$8,454$511,523
Pension Plan Contributions$149,675$88,936$13,782$252,393
Insurance$174,970$561-$175,531
Comp Disqual Persons$103,124$37,420$11,779$152,323
Travel$68,871$45,057$6,540$120,468
Conferences and Meetings$27,458$58,653$2,570$88,681
Fees for Services Accounting-$75,337-$75,337
All Other Expenses$19,750$11,481$2,894$34,125
Fees for Services Legal$3,034$9,401-$12,435
Other Expenses$4,525$3,834$12,570$8,359
Interest$2$4,589-$4,591
Total Functional Expenses$12,615,383$3,288,343$898,297$16,802,023

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$17,001,865
Expenses per Audited Statements$16,802,023
Total Expenses per Form 990$16,802,023
Expenses Not Reported on Form 990$199,842
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The accounting firm presents form 990 and audited financial statements to the audit committee and some board members that attend the meeting. After the meeting management email the 990 and the financial audit report to all board members and give them a week to review and ask any questions. Any question raised is answered to the board's satisfaction. If there are no further questions, management will instruct the accounting firm to finalize the reports and file accordingly.”

Form 990, Part VI, Section B, Line 12C

“Every year employees and board of directors are required to read and sign the conflict of interest and return to the human resource chief talent officer who then files the signed documents.”

Form 990, Part VI, Section B, Line 15

“The compensation committee determined and approved the ceo and other officers' compensation through the following process: a formal evaluation/review of the individual's performance. A review of benchmarking data from like organizations. Taking into consideration the state of the discovery place's financial position. Consultation with an independent compensation consultant.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy and audited financial statements are made available to the public upon request for the period of time set forth in section 6104(d). The request can be fulfilled by providing a copy of said documents or allowing inspection at the organization's office.”

Filing and Contact Details

Filer

Filer Name
Discovery Place Inc
EIN
56-0529944
Phone
7043481964
Address
301 NORTH TRYON STREET, CHARLOTTE, NC 28202

Signing Officer

Name
Catherine Wilson Horne
Title
Chief Executive Officer
Phone
7043481964
Signed
2026-02-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Catherine Wilson Horne
Formed
1947
Legal Domicile
Nc
Voting Board Members
26
Independent Board Members
26
Employees
253
Volunteers
194

Preparer

Firm
Cherry Bekaert Advisory LLC
Address
1111 METROPOLITAN AVE STE 900, CHARLOTTE, NC 28204
Preparer
Melanie Mcpeak
Phone
7043771678
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Change in value of beneficial interests 3,284,609. Purchase of building/improvements 1,673,038.”

Financial Statement Notes

PART III, LINE 1A:

“Donated collections received since discovery place's inception are not recognized as assets on the statements of financial position, as they are held for public exhibition and education rather than for financial gain.”

PART III, LINE 4:

“Collection of natural history objects which include rocks and minerals, shells, fossils, and taxidermy objects used in public exhibitions in the museum and for reference materials in education programs conducted by the museum.”

PART V, LINE 4:

“The intended purpose of the endowment funds is to support the operations of the organization. Any disbursements received from the endowment funds are used to subsidize operating expenses. The percentage reported for permanent endowments includes amounts that must be maintained in perpetuity as well as accumulated earnings on such amounts that have not yet been appropriated for expenditure.”

PART X, LINE 2:

“Discovery place is exempt from income tax under the provisions of section 501(c)(3) of the internal revenue code (irc). The financial accounting standards board ("fasb") issued guidance on accounting for uncertainty in income taxes. Management evaluated discovery place's tax positions and concluded that discovery place had taken no uncertain tax positions that require adjustment to the financial statements to comply with the provisions of this guidance.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Change in value of beneficial interests 3,284,609.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“Gift shop cost of goods sold -113,337.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Gift shop cost of goods sold 113,337.”

Raw XML AppendixShowing 400 of 988 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ContractorCompensationGrp/ServicesDesc3EXHIBIT DESIGN
IRS990/ContractorCompensationGrp/ServicesDesc4PROJECT MANAGEMENT
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IRS990/Desc0EDUCATIONAL PROGRAMS, EXPERIENCES & EXHIBITS: DISCOVERY PLACE, INC, OPERATES FOUR MUSEUMS SERVING 539,951 GUESTS ANNUALLY. THIS INCLUDES 64,384 THROUGH WELCOME, AN ECONOMIC ACCESSIBILITY PROGRAM.SIGNIFICANT PROGRESS WAS MADE ON TWO MAJOR CAPITAL FACILITY PROJECTS DURING FISCAL YEAR 2025. CONSTRUCTION OF THE CHARLOTTE MUSEUM OF NATURE CONTINUED STEADILY AND REMAINS ON TRACK FOR A MID-TO-LATE 2026 OPENING. ALTHOUGH RENOVATIONS AT DISCOVERY PLACE KIDS ROCKINGHAM WERE COMPLETED IN FISCAL YEAR 2024, FINAL EXPENDITURES FROM THE PROJECT'S ALLOCATED FUNDS WERE COMPLETED IN FISCAL YEAR 2025. WE RECOGNIZED RESTRICTED CONTRIBUTION REVENUES TIED TO BOTH INITIATIVES AND INCURRED ADDITIONAL EXPENSES TO SUPPORT THEIR CONTINUED DEVELOPMENT. THESE ACTIVITIES ARE REFLECTED IN OUR OVERALL REVENUE AND SUPPORT TOTALS.IMAX:IN FISCAL YEAR 2025, DISCOVERY PLACE OPERATED THE CHARLOTTE IMAX DOME THEATRE, WELCOMING 69,668 GUESTS TO EXPERIENCE ITS STATE-OF-THE-ART LASER PROJECTION, IMMERSIVE 12-CHANNEL SOUND SYSTEM, AND THE SOPHISTICATED DIGISTAR 7 PLANETARIUM PLATFORM. THE THEATRE'S RICH PROGRAMMING LINEUP INCLUDED FIRST-RUN HOLLYWOOD FILMS, EDUCATIONAL DOCUMENTARIES, CAPTIVATING PLANETARIUM PRESENTATIONS, AND DISTINCTIVE ALTERNATIVE CONTENT SUCH AS MESMERICA. THESE ENGAGING EXPERIENCES CONTINUED TO ATTRACT NEW AUDIENCES, WITH INCREASING INTEREST FROM ADULT VISITORS.OUTREACH:IN FISCAL YEAR 2025, OUTREACH PROGRAMMING ENGAGED 18,285 STUDENTS THROUGH 419 DELIVERED PROGRAMS. THIS STRONG PERFORMANCE WAS DRIVEN IN PART BY MULTIPLE AFTERSCHOOL CONTRACTS, ENABLING THE TEAM TO PROVIDE HANDS-ON STEM LEARNING EXPERIENCES TO YOUTH ACROSS THE COMMUNITY.YOUTH DEVELOPMENT:IN FISCAL YEAR 2025, YOUTH DEVELOPMENT PROGRAMMING DELIVERED 14 DISTINCT INITIATIVES, REACHING 620 STUDENTS FROM 54 SCHOOLS. THIS ROBUST PORTFOLIO OFFERS MULTIPLE ENTRY POINTS AND PATHWAYS FOR MIDDLE SCHOOL, HIGH SCHOOL, AND EARLY COLLEGE STUDENTS TO ENGAGE IN STEM EDUCATION AND WORKFORCE DEVELOPMENT. SIGNATURE PROGRAMS INCLUDE STEM APPRENTICESHIP, MAYOR'S YOUTH EMPLOYMENT INTERNS, GIRLS DAY OUT, GIRLS IN STEM, STEM PATHWAYS INTERNSHIP, CLUB CODE, STEM YOUTH SUMMIT, AND QC CODE QUEST.SUMMER CAMPS:DURING FISCAL YEAR 2025, DISCOVERY PLACE SCIENCE AND DISCOVERY PLACE KIDS HUNTERSVILLE HOSTED A VIBRANT SEASON OF SUMMER CAMPS. WITH 30 THEMED CAMPS OFFERED OVER 50 TOTAL SESSIONS, THE PROGRAM DELIVERED ANOTHER SUCCESSFUL YEAR OF HANDS-ON LEARNING, FEATURING WEEKLY THEMES DESIGNED FOR CHILDREN FROM PRE-K THROUGH 8TH GRADE.ADULT PROGRAMMING:IN FISCAL YEAR 2025, DISCOVERY PLACE HOSTED A SERIES OF ADULT-ONLY PROGRAMS, WELCOMING A TOTAL OF 8,248 GUESTS. THESE EVENTS INCLUDED SCIENCE ON THE ROCKS, MACABRE MASQUERADE, AND A SCIENCE STUDIO TERRARIUM BUILD WORKSHOP, ALL DESIGNED SPECIFICALLY FOR AUDIENCES AGED 21 AND OLDER.SCIENCE ON THE ROCKS IS AN EVENING EXPERIENCE THAT OFFERS EXCLUSIVE AFTER-HOURS ACCESS TO MUSEUM EXHIBITS, HANDS-ON SCIENCE ACTIVITIES, LIVE PERFORMANCES, MUSIC, IMAX SCREENINGS, WORKSHOPS, AND A VARIETY OF FOOD AND BEVERAGE OPTIONS. MACABRE MASQUERADE, A SIGNATURE HALLOWEEN EVENT FOR ADULTS, TRANSFORMS THE MUSEUM WITH THEMED ENVIRONMENTS, SPECIALTY COCKTAILS, A VIP LOUNGE FEATURING EXCLUSIVE EXPERIENCES, COSTUME CONTESTS, IMMERSIVE ACTIVITIES, AND PERFORMANCES BY AERIALISTS, FORENSIC SCIENCE EXPERTS, AND OTHER PROFESSIONAL ENTERTAINERS. THE SCIENCE STUDIO TERRARIUM BUILD WORKSHOP WAS A UNIQUE BLEND OF INTERACTIVE WORKSHOP AND EXHIBIT, FOCUSED ON CONSERVATION AND INSPIRED BY THE NATIONAL GEOGRAPHIC'S BECOMING JANE GOODALL EXHIBITION. TOGETHER, THESE PROGRAMS HAVE ENABLED DISCOVERY PLACE TO ENGAGE NEW ADULT AUDIENCES AND DIVERSIFY OUR OFFERINGS, EXPANDING OUR REACH ACROSS DIFFERENT AUDIENCE SEGMENTS.DPK SPECIAL PROGRAMS:ALONGSIDE DAILY PROGRAMMING, DISCOVERY PLACE KIDS LOCATIONS IN HUNTERSVILLE AND ROCKINGHAM HOSTED A VARIETY OF SIGNATURE EVENTS DURING FISCAL YEAR 2025, WELCOMING A COMBINED TOTAL OF 4,396 GUESTS. BOTH MUSEUMS FEATURED COUNTDOWN TO KINDERGARTEN, NOON YEAR'S EVE, AND STORYBOOK BALL.
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