Civic Intelligence

New River Travel Council Inc

EIN 55-0596656 • 501(c)6 • Beckley, WV

View Organization Page

Profile

To promote southern west virginia as a visitor friendly travel destination.

1408 Harper RoadBeckley, WV 25801

www.visitwv.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

27th percentile

0.03x

Higher debt load relative to assets than 27% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

34th percentile

0.06x

Higher debt load relative to revenue than 34% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

85th percentile

21%

Higher net margin than 85% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

39th percentile

$97,867

Higher top officer pay than 39% of similar nonprofits.

Top officer pay equals 5.7% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

71st percentile

13%

Faster asset growth than 71% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

14th percentile

-11%

Faster revenue growth than 14% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets27th percentile

Assets

Up

$4,131,714

Up $470,204 (+13%) from 2023

Liabilities

Up

$107,123

Up $21,531 (+25%) from 2023

Net Assets

Up

$4,024,591

Up $448,673 (+13%) from 2023

Operations
Liabilities / Revenue34th percentileNet Margin85th percentile

Revenue

Down

$1,730,140

Down $203,991 (-11%) from 2023

Expenses

Up

$1,363,211

Up $139,728 (+11%) from 2023

Net Income

Down

$366,929

Down $343,719 (-48%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth71st percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $1,201,358Liabilities 2010: $83,493Net Assets 2010: $1,117,8652010Assets 2011: $1,294,044Liabilities 2011: $58,240Net Assets 2011: $1,235,8042011Assets 2012: $1,339,750Liabilities 2012: $4,149Net Assets 2012: $1,335,6012012Assets 2013: $1,448,325Liabilities 2013: $58,294Net Assets 2013: $1,390,0312013Assets 2014: $1,414,216Liabilities 2014: $55,459Net Assets 2014: $1,358,7572014Assets 2015: $1,325,401Liabilities 2015: $58,329Net Assets 2015: $1,267,0722015Assets 2016: $1,275,271Liabilities 2016: $37,193Net Assets 2016: $1,238,0782016Assets 2017: $1,282,624Liabilities 2017: $35,478Net Assets 2017: $1,247,1462017Assets 2018: $1,505,887Liabilities 2018: $52,121Net Assets 2018: $1,453,7662018Assets 2019: $1,843,796Liabilities 2019: $45,459Net Assets 2019: $1,798,3372019Assets 2020: $2,140,969Liabilities 2020: $183,223Net Assets 2020: $1,957,7462020Assets 2021: $2,574,939Liabilities 2021: $135,917Net Assets 2021: $2,439,0222021Assets 2022: $2,767,064Liabilities 2022: $62,756Net Assets 2022: $2,704,3082022Assets 2023: $3,661,510Liabilities 2023: $85,592Net Assets 2023: $3,575,9182023Assets 2024: $4,131,714Liabilities 2024: $107,123Net Assets 2024: $4,024,5912024

Highlighted filing

2024

Assets$4,131,714
Liabilities$107,123
Net Assets$4,024,591
Open 2024 Filing

Operations Trend

Revenue Growth14th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.0M$0-$1.0MExpenses 2010: $1,329,1502010Expenses 2011: $1,372,7542011Expenses 2012: $1,284,9052012Revenue 2013: $1,352,296Expenses 2013: $1,273,827Net Income 2013: $78,4692013Revenue 2014: $1,307,453Expenses 2014: $1,333,920Net Income 2014: -$26,4672014Revenue 2015: $1,143,866Expenses 2015: $1,217,811Net Income 2015: -$73,9452015Revenue 2016: $1,374,589Expenses 2016: $1,407,269Net Income 2016: -$32,6802016Revenue 2017: $1,315,309Expenses 2017: $1,328,040Net Income 2017: -$12,7312017Revenue 2018: $1,220,358Expenses 2018: $993,982Net Income 2018: $226,3762018Revenue 2019: $1,231,067Expenses 2019: $970,688Net Income 2019: $260,3792019Revenue 2020: $798,347Expenses 2020: $799,669Net Income 2020: -$1,3222020Revenue 2021: $1,230,928Expenses 2021: $867,106Net Income 2021: $363,8222021Revenue 2022: $1,488,565Expenses 2022: $967,339Net Income 2022: $521,2262022Revenue 2023: $1,934,131Expenses 2023: $1,223,483Net Income 2023: $710,6482023Revenue 2024: $1,730,140Expenses 2024: $1,363,211Net Income 2024: $366,9292024

Highlighted filing

2024

Revenue$1,730,140
Expenses$1,363,211
Net Income$366,929
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$4,131,714
Liabilities
$107,123
Net assets
$4,024,591
Revenue
$1,730,140
Expenses
$1,363,211
Net income
$366,929
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.13$0.11$4.02$1.73$1.36$0.37
2023Summary only. Only limited summary data is available for this year.$3.66$0.09$3.58$1.93$1.22$0.71
2022Summary only. Only limited summary data is available for this year.$2.77$0.06$2.70$1.49$0.97$0.52
2021Summary only. Only limited summary data is available for this year.$2.57$0.14$2.44$1.23$0.87$0.36
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.14$0.18$1.96$0.80$0.80$0.00
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.84$0.05$1.80$1.23$0.97$0.26
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.51$0.05$1.45$1.22$0.99$0.23
2017Summary only. Only limited summary data is available for this year.$1.28$0.04$1.25$1.32$1.33$0.01
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.28$0.04$1.24$1.37$1.41$0.03
2015Detailed filing. Detailed filing data is available for this year.$1.33$0.06$1.27$1.14$1.22$0.07
2014Detailed filing. Detailed filing data is available for this year.$1.41$0.06$1.36$1.31$1.33$0.03
2013Summary only. Only limited summary data is available for this year.$1.45$0.06$1.39$1.35$1.27$0.08
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.34$0.00$1.34$1.28
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.29$0.06$1.24$1.37
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.20$0.08$1.12$1.33
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Aug 19, 2025
Return Version
2024v5.2
Gross Receipts
$1,852,145
Mission and Program Overview

Mission

To promote southern west virginia as a visitor friendly travel destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments Other Securities$1,276,400$3,228,261▲ $1,951,861
Cash and Non-Interest-Bearing Accounts$1,881,926$494,206▼ $1,387,720
Land, Buildings, and Equipment, Net$253,373$228,346▼ $25,027
Accounts Receivable$182,365$109,580▼ $72,785
Savings and Temporary Cash Investments$43,300$53,365▲ $10,065
Prepaid Expenses and Deferred Charges$13,600$12,288▼ $1,312
Total Assets$3,661,510$4,131,714▲ $470,204
Other Assets Total$10,546$5,668▼ $4,878
Liabilities
Accounts Payable and Accrued Expenses$58,594$82,428▲ $23,834
Other Liabilities$17,385$16,422▼ $963
Deferred Revenue$9,613$8,273▼ $1,340
Total Liabilities$85,592$107,123▲ $21,531
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,575,918$4,024,591▲ $448,673
Total Net Assets Fund Balance$3,575,918$4,024,591▲ $448,673
Total Liabilities and Net Assets / Fund Balance$3,661,510$4,131,714▲ $470,204

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$208,185$102,840$311,025
Other Land Buildings$20,161$67,939$88,100
Other Securities$1,802,533--
Compensation and Service Providers
Top Officer Pay39th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Lisa StraderExecutive DirectorFT$76,563$21,304$97,867

Board Members and Trustees

NameTitle
Molly WilliamsChair Elect
Allison TomlinsonChairperson
Cris MeadowsPast Chair
Susan JamesVice-chair
April ErnstDirector
Becky SullivanDirector
Bobby BowerDirector
Elizabeth DixDirector
Heather JohnsonDirector
Josh FaberDirector
Kelly CollinsDirector
Kenneth ZeboDirector
Leslie BakerDirector
Michelle RotelliniDirector
Paula ThomasDirector
Phil LaneDirector
Ramon StuartDirector
Samantha AdamsDirector
Stephanie StifflerDirector
Susan WilliamsDirector
Tabitha StoverTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,585,826
Investment Income
$144,314
Other Revenue
$0
Change in Net Assets
$366,929

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,730,140
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$67,612
Total Revenue per Audited Statements
$1,797,752
Total Revenue per Form 990
$1,730,140
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$961,926
Salaries, Compensation, and Employee Benefits$401,285
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$730,478--$730,478
Other Salaries and Wages$224,907--$224,907
Current Officers, Directors, Trustees, and Key Employees-$76,563-$76,563
Other Employee Benefits$40,828$17,498-$58,326
Occupancy-$45,473-$45,473
Office Expenses-$44,748-$44,748
Payroll Taxes$18,753$8,037-$26,790
Depreciation Depletion-$25,027-$25,027
Fees for Services Accounting-$17,900-$17,900
Pension Plan Contributions$10,289$4,410-$14,699
Fees for Services Other-$14,131-$14,131
Insurance-$11,579-$11,579
Conferences and Meetings$11,473--$11,473
Other Expenses$518$6,444-$6,962
Travel$2,541--$2,541
Total Functional Expenses$1,082,869$280,342$0$1,363,211

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$1,363,211
Expenses per Audited Statements$1,349,080
Total Expenses per Audited Statements$1,349,080
Expenses Not Reported on Financial Statements$14,131
Other Expense Adjustments$14,131
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Payroll$9,007
Lease Liability$5,668
State Tax Withheld$1,149
Wv Sales Tax Payable$504
Suta Tax Payable$78
Futa Tax Payable$16
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The independent cpa firm that prepares the form 990 provides a draft copy of the return for review and approval prior to being filed.”

Form 990, Part VI, Section C, Line 19

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
New River Travel Council Inc
EIN
55-0596656
Phone
3042522244
Address
1408 HARPER ROAD, BECKLEY, WV 25801
Doing Business As
Southern Wv Convention & Visitors

Signing Officer

Name
Lisa Strader
Title
Executive Director
Phone
3042522244
Signed
2025-08-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Lisa Strader
Formed
1966
Legal Domicile
Wv
Voting Board Members
21
Independent Board Members
21
Employees
12
Volunteers
0

Preparer

Firm
RICHMOND & COMPANY CPA'S AC
Address
PO BOX 1204, BECKLEY, WV 25802-1204
Preparer
Rolfe a Richmond
Phone
3042527353
Supplemental Narrative

Additional Explanations

Form 990, Part I, Item C

“Dba: southern wv convention & visitors bureau. Dba: visit southern west virginia”

Financial Statement Notes

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Custodial fees -14,131. Rounding -1.”

PART XII, LINE 4B - OTHER ADJUSTMENTS:

“Custodial fees 14,131. Rounding”

Raw XML AppendixShowing 400 of 503 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
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