Civic Intelligence

Marketing Telluride Inc

EIN 54-2181314 • 501(c)6 • Telluride, CO

Profile

Promote tourism, provide central reservations and visitor information services to the telluride, colorado area.

236 W Colorado AvenueTelluride, CO 81435

www.visittelluride.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

46th percentile

0.12x

Higher debt load relative to assets than 46% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

50th percentile

0.16x

Higher debt load relative to revenue than 50% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

65th percentile

9.6%

Higher net margin than 65% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

60th percentile

$170,790

Higher top officer pay than 60% of similar nonprofits.

Top officer pay equals 4.9% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

56th percentile

7.2%

Faster asset growth than 56% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

75th percentile

17%

Faster revenue growth than 75% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets46th percentile

Assets

Up

$4,686,324

Up $315,740 (+7.2%) from 2023

Liabilities

Down

$573,179

Down $23,348 (-3.9%) from 2023

Net Assets

Up

$4,113,145

Up $339,088 (+9.0%) from 2023

Operations
Liabilities / Revenue50th percentileNet Margin65th percentile

Revenue

Up

$3,519,037

Up $518,854 (+17%) from 2023

Expenses

Up

$3,179,949

Up $248,433 (+8.5%) from 2023

Net Income

Up

$339,088

Up $270,421 (+394%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth56th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $965,901Liabilities 2010: $343,304Net Assets 2010: $622,5972010Assets 2011: $1,056,799Liabilities 2011: $398,882Net Assets 2011: $657,9172011Assets 2012: $1,071,803Liabilities 2012: $428,451Net Assets 2012: $643,3522012Assets 2013: $897,437Liabilities 2013: $193,034Net Assets 2013: $704,4032013Assets 2014: $1,094,220Liabilities 2014: $201,271Net Assets 2014: $892,9492014Assets 2015: $1,262,656Liabilities 2015: $207,417Net Assets 2015: $1,055,2392015Assets 2016: $1,282,430Liabilities 2016: $142,122Net Assets 2016: $1,140,3082016Assets 2017: $1,212,769Liabilities 2017: $203,924Net Assets 2017: $1,008,8452017Assets 2018: $1,259,585Liabilities 2018: $270,669Net Assets 2018: $988,9162018Assets 2019: $2,416,654Liabilities 2019: $1,305,017Net Assets 2019: $1,111,6372019Assets 2020: $3,079,005Liabilities 2020: $1,024,488Net Assets 2020: $2,054,5172020Assets 2021: $3,505,358Liabilities 2021: $243,944Net Assets 2021: $3,261,4142021Assets 2022: $4,218,703Liabilities 2022: $513,313Net Assets 2022: $3,705,3902022Assets 2023: $4,370,584Liabilities 2023: $596,527Net Assets 2023: $3,774,0572023Assets 2024: $4,686,324Liabilities 2024: $573,179Net Assets 2024: $4,113,1452024

Highlighted filing

2024

Assets$4,686,324
Liabilities$573,179
Net Assets$4,113,145
Open 2024 Filing

Operations Trend

Revenue Growth75th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$4.0M$2.0M$0-$2.0MExpenses 2010: $1,752,5102010Expenses 2011: $1,910,6462011Expenses 2012: $2,210,1132012Revenue 2013: $2,664,513Expenses 2013: $2,507,665Net Income 2013: $156,8482013Revenue 2014: $2,642,097Expenses 2014: $2,453,551Net Income 2014: $188,5462014Revenue 2015: $3,204,846Expenses 2015: $3,042,556Net Income 2015: $162,2902015Revenue 2016: $3,396,210Expenses 2016: $3,311,141Net Income 2016: $85,0692016Revenue 2017: $3,445,501Expenses 2017: $3,576,964Net Income 2017: -$131,4632017Revenue 2018: $3,580,354Expenses 2018: $3,600,283Net Income 2018: -$19,9292018Revenue 2019: $3,976,015Expenses 2019: $3,853,294Net Income 2019: $122,7212019Revenue 2020: $3,303,084Expenses 2020: $2,355,394Net Income 2020: $947,6902020Revenue 2021: $3,739,303Expenses 2021: $2,532,406Net Income 2021: $1,206,8972021Revenue 2022: $3,544,808Expenses 2022: $3,100,832Net Income 2022: $443,9762022Revenue 2023: $3,000,183Expenses 2023: $2,931,516Net Income 2023: $68,6672023Revenue 2024: $3,519,037Expenses 2024: $3,179,949Net Income 2024: $339,0882024

Highlighted filing

2024

Revenue$3,519,037
Expenses$3,179,949
Net Income$339,088
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$4,686,324
Liabilities
$573,179
Net assets
$4,113,145
Revenue
$3,519,037
Expenses
$3,179,949
Net income
$339,088
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.69$0.57$4.11$3.52$3.18$0.34
2023Detailed filing. Detailed filing data is available for this year.$4.37$0.60$3.77$3.00$2.93$0.07
2022Detailed filing. Detailed filing data is available for this year.$4.22$0.51$3.71$3.54$3.10$0.44
2021Detailed filing. Detailed filing data is available for this year.$3.51$0.24$3.26$3.74$2.53$1.21
2020Detailed filing. Detailed filing data is available for this year.$3.08$1.02$2.05$3.30$2.36$0.95
2019Detailed filing. Detailed filing data is available for this year.$2.42$1.31$1.11$3.98$3.85$0.12
2018Detailed filing. Detailed filing data is available for this year.$1.26$0.27$0.99$3.58$3.60$0.02
2017Detailed filing. Detailed filing data is available for this year.$1.21$0.20$1.01$3.45$3.58$0.13
2016Detailed filing. Detailed filing data is available for this year.$1.28$0.14$1.14$3.40$3.31$0.09
2015Detailed filing. Detailed filing data is available for this year.$1.26$0.21$1.06$3.20$3.04$0.16
2014Detailed filing. Detailed filing data is available for this year.$1.09$0.20$0.89$2.64$2.45$0.19
2013Detailed filing. Detailed filing data is available for this year.$0.90$0.19$0.70$2.66$2.51$0.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.07$0.43$0.64$2.21
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.06$0.40$0.66$1.91
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.97$0.34$0.62$1.75
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 4, 2025
Return Version
2024v5.2
Gross Receipts
$3,519,037
Mission and Program Overview

Mission

Promote tourism, provide central reservations and visitor information services to the telluride, colorado area.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,787,918$1,992,152▲ $204,234
Land, Buildings, and Equipment, Net$1,581,113$1,444,007▼ $137,106
Accounts Receivable$751,682$981,395▲ $229,713
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$4,370,584$4,686,324▲ $315,740
Other Assets Total$249,871$268,770▲ $18,899
Liabilities
Accounts Payable and Accrued Expenses$189,863$274,608▲ $84,745
Deferred Revenue$227,167$212,251▼ $14,916
Other Liabilities$179,497$86,320▼ $93,177
Total Liabilities$596,527$573,179▼ $23,348
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,774,057$4,113,145▲ $339,088
Total Net Assets Fund Balance$3,774,057$4,113,145▲ $339,088
Total Liabilities and Net Assets / Fund Balance$4,370,584$4,686,324▲ $315,740

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$1,381,320$560,399$1,941,719
Leasehold Improvements$62,687$338,324$401,011
Equipment-$83,827$83,827
Other Assets Org$51,903--
Compensation and Service Providers
Top Officer Pay60th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kiera SkinnerExecutive DirectorFT$164,350$6,440$170,790

Board Members and Trustees

NameTitle
Dan JensenChairman
Danny CraftMember
Kate ContilloMember
Tommy ThatcherMember
Wendy BashamMember
Meehan FeeSecretary
Huascar E GomezTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$2,985,625
Program Service Revenue
$533,412
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$339,088

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,519,037
Total Revenue per Audited Statements
$3,519,037
Total Revenue per Form 990
$3,519,037
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,470,738
Salaries, Compensation, and Employee Benefits$705,211
Professional Fundraising Fees$4,000
Grants and Similar Amounts Paid$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$1,866,535
Other Salaries and Wages---$483,162
Current Officers, Directors, Trustees, and Key Employees---$170,790
Occupancy---$134,096
Fees for Services Other---$76,375
Travel---$59,885
Information Technology---$56,588
Payroll Taxes---$51,259
Depreciation Depletion---$43,929
Other Expenses---$17,148
Office Expenses---$16,967
All Other Expenses---$14,243
Insurance---$5,527
Fees for Services Professional Fundraising---$4,000
Total Functional Expenses$0$0$0$3,179,949

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,179,949
Total Expenses per Audited Statements$3,179,949
Total Expenses per Form 990$3,179,949
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$4,000
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Current Portion Lease$86,320
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The 990 is provided to kiera skinner, executive director, for review prior to submission.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents are provided to the public when requested.”

FORM 990, PART VI, SECTION B, LINE 15:

“The salary for the ceo is approved during the budget process by the board. Substantiation is provided through the budget approval process.”

Filing and Contact Details

Filer

Filer Name
Marketing Telluride Inc
EIN
54-2181314
Phone
9707283041
Address
236 W COLORADO AVENUE, TELLURIDE, CO 81435

Signing Officer

Name
Kiera Skinner
Title
Executive Director
Signed
2025-11-04
Discuss with paid preparer
Yes

Organization Details

Formed
2005
Legal Domicile
Co
Voting Board Members
7
Independent Board Members
7
Employees
18

Preparer

Firm
Haynie & Company
Address
1785 WEST 2300 SOUTH, SALT LAKE CITY, UT 84119
Preparer
Brian S Jacobson CPA
Phone
8019724800
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Organization is exempt from federal income taxes under Section 501(c)(6) of the Internal Revenue Code, except on net income derived from unrelated business activities. During fiscal year 2024 and 2023, the Organization had no unrelated business activities and believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements. The Organizations federal tax return for fiscal year 2024 is subject to examination by the IRS, generally for three years after it was filed.”

Raw XML Appendix397 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0The Organization is exempt from federal income taxes under Section 501(c)(6) of the Internal Revenue Code, except on net income derived from unrelated business activities. During fiscal year 2024 and 2023, the Organization had no unrelated business activities and believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements. The Organizations federal tax return for fiscal year 2024 is subject to examination by the IRS, generally for three years after it was filed.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X : FIN48 Footnote
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt06440
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0KIERA SKINNER
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0Executive Dir.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE 990 IS PROVIDED TO KIERA SKINNER, EXECUTIVE DIRECTOR, FOR REVIEW PRIOR TO SUBMISSION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION'S GOVERNING DOCUMENTS ARE PROVIDED TO THE PUBLIC WHEN REQUESTED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE SALARY FOR THE CEO IS APPROVED DURING THE BUDGET PROCESS BY THE BOARD. SUBSTANTIATION IS PROVIDED THROUGH THE BUDGET APPROVAL PROCESS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15:
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IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0KIERA SKINNER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARKETING TELLURIDE INC
ReturnHeader/Filer/BusinessNameControlTxt0MARK
ReturnHeader/Filer/EIN0542181314
ReturnHeader/Filer/PhoneNum09707283041
ReturnHeader/Filer/USAddress/AddressLine1Txt0236 W COLORADO AVENUE
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0870325228
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0HAYNIE & COMPANY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01785 WEST 2300 SOUTH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SALT LAKE CITY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0UT
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd084119
ReturnHeader/PreparerPersonGrp/PhoneNum08019724800
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Brian S Jacobson CPA
ReturnHeader/ReturnTs02025-11-04T10:09:54-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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