Civic Intelligence

Trusted Choice Inc

990 • Fiscal year 2014 • EIN 54-2052195

Sep 01, 2013 to Aug 31, 2014 • Filed on Jul 13, 2015

Organization Profilewww.trustedchoice.com
127 South Peyton StreetSuite22314

(703) 683-4422

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

88th percentile

0.67x

Higher debt load relative to assets than 88% of similar nonprofits.

2014 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2014

Liabilities / Revenue

59th percentile

0.41x

Higher debt load relative to revenue than 59% of similar nonprofits.

2014 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2014

Net Margin

4th percentile

-32%

Higher net margin than 4% of similar nonprofits.

2014 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2014

Top Officer Pay

100th percentile

$1,622,867

Higher top officer pay than 100% of similar nonprofits.

Top officer pay equals 30.8% of source-year revenue.

2014 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2014

Asset Growth

1st percentile

-37%

Faster asset growth than 1% of similar nonprofits.

2014 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2013 to 2014

Revenue Growth

29th percentile

-1.3%

Faster revenue growth than 29% of similar nonprofits.

2014 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2012 to 2014

Balance Sheet
Liabilities / Assets88th percentile

Assets

Down

$3,224,266

Down $1,902,159 (-37%) from 2013

Net Assets

Down

$1,068,017

Down $1,713,696 (-62%) from 2013

Liabilities

Down

$2,156,249

Down $188,463 (-8.0%) from 2013

Revenue And Expenses
Liabilities / Revenue59th percentileNet Margin4th percentile

Revenue

$5,273,739

No earlier filing loaded for comparison.

Expenses

Up

$6,987,435

Up $1,825,739 (+35%) from 2013

Net Income

-$1,713,696

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth1st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$6.0M$4.0M$2.0M$0-$2.0MAssets 2011: $3,914,026Liabilities 2011: $2,289,373Net Assets 2011: $1,624,6532011Assets 2012: $4,245,863Liabilities 2012: $2,161,712Net Assets 2012: $2,084,1512012Assets 2013: $5,126,425Liabilities 2013: $2,344,712Net Assets 2013: $2,781,7132013Assets 2014: $3,224,266Liabilities 2014: $2,156,249Net Assets 2014: $1,068,0172014Assets 2015: $1,849,329Liabilities 2015: $2,480,095Net Assets 2015: -$630,7662015Assets 2016: $3,181,360Liabilities 2016: $1,757,232Net Assets 2016: $1,424,1282016Assets 2017: $4,315,776Liabilities 2017: $1,475,349Net Assets 2017: $2,840,4272017Assets 2018: $4,710,142Liabilities 2018: $1,479,587Net Assets 2018: $3,230,5552018Assets 2019: $4,723,016Liabilities 2019: $1,208,936Net Assets 2019: $3,514,0802019Assets 2020: $3,522,353Liabilities 2020: $1,511,070Net Assets 2020: $2,011,2832020Assets 2021: $2,879,409Liabilities 2021: $1,416,479Net Assets 2021: $1,462,9302021Assets 2022: $3,003,484Liabilities 2022: $1,752,386Net Assets 2022: $1,251,0982022Assets 2023: $2,851,197Liabilities 2023: $1,325,434Net Assets 2023: $1,525,7632023Assets 2024: $3,581,469Liabilities 2024: $1,248,276Net Assets 2024: $2,333,1932024

Highlighted filing

2014

Assets$3,224,266
Liabilities$2,156,249
Net Assets$1,068,017
Open 2014 Filing

Operations Trend

Revenue Growth29th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $4,065,891Expenses 2011: $4,460,501Net Income 2011: -$394,6102011Revenue 2012: $5,413,436Expenses 2012: $4,953,938Net Income 2012: $459,4982012Expenses 2013: $5,161,6962013Revenue 2014: $5,273,739Expenses 2014: $6,987,435Net Income 2014: -$1,713,6962014Revenue 2015: $5,179,934Expenses 2015: $6,878,717Net Income 2015: -$1,698,7832015Revenue 2016: $5,238,431Expenses 2016: $3,183,537Net Income 2016: $2,054,8942016Revenue 2017: $5,045,481Expenses 2017: $3,629,182Net Income 2017: $1,416,2992017Revenue 2018: $4,995,257Expenses 2018: $4,605,129Net Income 2018: $390,1282018Revenue 2019: $4,867,548Expenses 2019: $4,584,023Net Income 2019: $283,5252019Revenue 2020: $4,886,423Expenses 2020: $6,389,219Net Income 2020: -$1,502,7962020Revenue 2021: $4,834,266Expenses 2021: $5,382,619Net Income 2021: -$548,3532021Revenue 2022: $4,862,551Expenses 2022: $5,074,383Net Income 2022: -$211,8322022Revenue 2023: $4,763,426Expenses 2023: $4,488,761Net Income 2023: $274,6652023Revenue 2024: $4,314,771Expenses 2024: $3,507,341Net Income 2024: $807,4302024

Highlighted filing

2014

Revenue$5,273,739
Expenses$6,987,435
Net Income-$1,713,696
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2013 to Aug 31, 2014
Signed
Jul 13, 2015
Return Version
2013v4.0
Gross Receipts
$5,273,739
Mission and Program Overview

Mission

Trusted choice is a unifying brand created to help educate consumers about the benefits of using an independent insurance agent or broker when buying insurance.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,602,509$2,676,607▼ $925,902
Cash and Non-Interest-Bearing Accounts$1,448,916$451,295▼ $997,621
Prepaid Expenses and Deferred Charges$75,000$96,364▲ $21,364
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0--
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$5,126,425$3,224,266▼ $1,902,159
Other Assets Total$0$0→ $0
Liabilities
Deferred Revenue$1,203,498$1,199,252▼ $4,246
Accounts Payable and Accrued Expenses$623,351$697,260▲ $73,909
Other Liabilities$517,863$259,737▼ $258,126
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$2,344,712$2,156,249▼ $188,463
Net Assets / Fund Balance
Unrestricted Net Assets$2,781,713$1,068,017▼ $1,713,696
Permanently Rstr Net Assets$0$0→ $0
Temporarily Rstr Net Assets$0$0→ $0
Total Net Assets Fund Balance$2,781,713$1,068,017▼ $1,713,696
Total Liabilities and Net Assets / Fund Balance$5,126,425$3,224,266▼ $1,902,159
Compensation and Service Providers
Top Officer Pay100th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Brad SmithDirector-$16,979$273,300$290,279
Pamela AdamsDirector-$184,126$82,082$266,208
David G EvansExecutive DirectorFT$158,832$40,824$199,656
Debbie ShempertDirector-$11,007$170,729$181,736
Robert RusbuldtPresident/CEOPT$45,975$9,293$55,268
Eugene CockeTreasurer-$12,892$6,880$19,772
Scott KneelandGeneral Counsel & Secretary-$11,007$1,370$12,377

Board Members and Trustees

NameTitle
David DanielChair
Frank SheppardDirector
John FunkhouserDirector
Lynn MathisDirector
Mike McbrideDirector
Randy LanoixDirector
Rick SprengDirector
Sheri AcconzoDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Optimedia International INCAdvertising-$1,120,976
Marc USA Pittsburgh INCAdvertising Consult-$669,914
Michael WatersRadio Advertising-$255,000
Facebook INCAdvertising-$104,825
Revenue and Support

Revenue Composition

Contributions and Grants
$100,000
Program Service Revenue
$5,073,725
Investment Income
$9,098
Other Revenue
$90,916
Change in Net Assets
$-1,713,696
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,227,583
Grants and Similar Amounts Paid$2,418,807
Salaries, Compensation, and Employee Benefits$341,045
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$3,007,681
Grants to Domestic Orgs---$2,418,807
Current Officers, Directors, Trustees, and Key Employees---$341,045
Fees for Services Management---$295,556
Other Expenses---$272,188
Information Technology---$248,289
Travel---$155,067
Office Expenses---$47,180
All Other Expenses---$38,673
Fees for Services Other---$29,742
Occupancy---$24,311
Insurance---$8,310
Fees for Services Accounting---$3,600
Total Functional Expenses$0$0$0$6,987,435
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
86-0481941-501(c)(3)Support$567,500
59-0247064-501(c)(6)Advertising & Recruiting$139,677
56-0340370-501(c)(6)Advertising & Recruiting$117,208
74-1286506-501(c)(6)Advertising & Recruiting$114,100
37-1301916-501(c)(6)Advertising & Recruiting$113,328
22-1151205-501(c)(6)Advertising & Recruiting$92,492
05-6010265-501(c)(6)Advertising & Recruiting$87,625
02-0207161-501(c)(6)Advertising & Recruiting$86,647
04-3172159-501(c)(6)Advertising & Recruiting$85,000
62-0379523-501(c)(6)Advertising & Recruiting$79,333
41-1757272-501(c)(6)Advertising & Recruiting$76,509
48-0948538-501(c)(6)Advertising & Recruiting$72,887
64-0204857-501(c)(6)Advertising & Recruiting$50,197
44-0580960-501(c)(6)Advertising & Recruiting$50,135
55-0712014-501(c)(6)Sponsorship$50,000
03-0213935-501(c)(6)Advertising & Recruiting$50,000
61-0244696-501(c)(6)Advertising & Recruiting$46,550
72-0373619-501(c)(6)Advertising & Recruiting$43,463
46-6013413-501(c)(6)Advertising & Recruiting$41,266
73-1392293-501(c)(6)Advertising & Recruiting$40,745
01-0219810-501(c)(6)Advertising & Recruiting$40,000
39-0711474-501(c)(6)Advertising & Recruiting$39,867
57-0248455-501(c)(6)Advertising & Recruiting$37,725
15-0544434-501(c)(6)Advertising & Recruiting$33,180
58-0254843-501(c)(6)Advertising & Recruiting$33,000
85-0278890-501(c)(6)Advertising & Recruiting$28,750
47-0248193-501(c)(6)Advertising & Recruiting$22,290
54-0417627-501(c)(6)Advertising & Recruiting$14,642
59-0247064-501(c)(6)Advertising & Recruiting$13,241
27-0676361-501(c)(3)sponsorship$10,000
84-1203189-501(c)(6)Advertising & Recruiting$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Affiliates$259,737
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Line 11B

“The 990 is reviewed line by line by the director of finance and chief financial officer of the parent corporation, independent insurance agents & brokers of america, inc.”

Part VI, Line 12C

“The conflict of interest policy is completed and signed annually by all officers and employees during the month of august. Copies are kept on file with the legal department.”

Part VI, Line 19

“Copies of the trusted choice form 990 are made available upon request. Copies of trusted choice's governing documents, conflict of interest policy, and financial statements are available to members of the website.”

Part VI, Line 15A

“The employment contract for the ceo was renewed in september 2012 after an independent review by an outside firm, as well as the executive committee of iiaba.”

Filing and Contact Details

Filer

EIN
54-2052195
In Care Of
% EUGENE S COCKE
Phone
7036834422

Signing Officer

Name
Eugene S Cocke
Title
CFO
Phone
7036834422
Signed
2015-07-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Robert Rusbuldt
Formed
2001
Legal Domicile
De
Voting Board Members
12
Independent Board Members
11
Employees
0
Volunteers
0

Preparer

Preparer
DANIEL D O'SHEA
Phone
7036834422
Supplemental Narrative

Additional Explanations

Part IX, Line 24D

“Trusted choice has no employees. Trusted choice reimburses its parent entity, independent insurance agents & brokers of america (iiaba), for personnel costs paid by iiaba on behalf of iiaba employees performing work for trusted choice.”

Financial Statement Notes

Schedule D, Part X

“Trusted choice believes that it has appropriate support for any tax positions taken, and, as such, does not have any uncertain tax positions that are material to the financial statements. Trusted choice recognizes interest expense related to unrecognized tax benefits and penalties in general and administrative expenses on the statements of activities and change in net assets. There is no provision in these financial statements for penalties and interest related to unrecognized tax benefits for the years ended august 31, 2014 and 2013. For tax years prior to 2010, trusted choice is no longer subject to examination by the irs or the state tax jurisdictions.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0TRUSTED CHOICE BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND, AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS. TRUSTED CHOICE RECOGNIZES INTEREST EXPENSE RELATED TO UNRECOGNIZED TAX BENEFITS AND PENALTIES IN GENERAL AND ADMINISTRATIVE EXPENSES ON THE STATEMENTS OF ACTIVITIES AND CHANGE IN NET ASSETS. THERE IS NO PROVISION IN THESE FINANCIAL STATEMENTS FOR PENALTIES AND INTEREST RELATED TO UNRECOGNIZED TAX BENEFITS FOR THE YEARS ENDED AUGUST 31, 2014 AND 2013. FOR TAX YEARS PRIOR TO 2010, TRUSTED CHOICE IS NO LONGER SUBJECT TO EXAMINATION BY THE IRS OR THE STATE TAX JURISDICTIONS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PART X
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IRS990ScheduleI/RecipientTable/IRCSectionDesc12501(C)(6)

Document Assets

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Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,224,266
Liabilities
$2,156,249
Net assets
$1,068,017
Revenue
$5,273,739
Expenses
$6,987,435
Net income
-$1,713,696
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.58$1.25$2.33$4.31$3.51$0.81
2023Summary only. Only limited summary data is available for this year.$2.85$1.33$1.53$4.76$4.49$0.27
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.00$1.75$1.25$4.86$5.07$0.21
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.88$1.42$1.46$4.83$5.38$0.55
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.52$1.51$2.01$4.89$6.39$1.50
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.72$1.21$3.51$4.87$4.58$0.28
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.71$1.48$3.23$5.00$4.61$0.39
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.32$1.48$2.84$5.05$3.63$1.42
2016Detailed filing. Detailed filing data is available for this year.$3.18$1.76$1.42$5.24$3.18$2.05
2015Summary only. Only limited summary data is available for this year.$1.85$2.48$0.63$5.18$6.88$1.70
2014Detailed filing. Detailed filing data is available for this year.$3.22$2.16$1.07$5.27$6.99$1.71
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.13$2.34$2.78$5.16
2012Summary only. Only limited summary data is available for this year.$4.25$2.16$2.08$5.41$4.95$0.46
2011Summary only. Only limited summary data is available for this year.$3.91$2.29$1.62$4.07$4.46$0.39