Civic Intelligence

Recreational Boating and Fishing Foundation

EIN 54-1915490 • 501(c)3 • Alexandria, VA

View Organization Page

Profile

To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating, and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring this nation's aquatic natural resources.

500 Montgomery Street 300Alexandria, VA 22314

www.rbff.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

86th percentile

0.75x

Higher debt load relative to assets than 86% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Liabilities / Revenue

38th percentile

0.14x

Higher debt load relative to revenue than 38% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Net Margin

39th percentile

0.7%

Higher net margin than 39% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Top Officer Pay

85th percentile

$375,437

Higher top officer pay than 85% of similar nonprofits.

Top officer pay equals 2.7% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Asset Growth

85th percentile

24%

Faster asset growth than 85% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Revenue Growth

34th percentile

0.3%

Faster revenue growth than 34% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets86th percentile

Assets

Up

$2,515,218

Up $487,504 (+24%) from 2024

Liabilities

Up

$1,875,962

Up $394,675 (+27%) from 2024

Net Assets

Up

$639,256

Up $92,829 (+17%) from 2024

Operations
Liabilities / Revenue38th percentileNet Margin39th percentile

Revenue

Up

$13,827,555

Up $42,034 (+0.3%) from 2024

Expenses

Down

$13,734,726

Down $40,046 (-0.3%) from 2024

Net Income

Up

$92,829

Up $82,080 (+764%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth85th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2012: $5,216,333Liabilities 2012: $540,151Net Assets 2012: $4,676,1822012Assets 2013: $5,233,847Liabilities 2013: $498,653Net Assets 2013: $4,735,1942013Assets 2014: $5,312,406Liabilities 2014: $524,176Net Assets 2014: $4,788,2302014Assets 2015: $5,576,580Liabilities 2015: $593,183Net Assets 2015: $4,983,3972015Assets 2016: $5,681,011Liabilities 2016: $551,411Net Assets 2016: $5,129,6002016Assets 2017: $5,646,561Liabilities 2017: $384,801Net Assets 2017: $5,261,7602017Assets 2018: $1,335,869Liabilities 2018: $388,717Net Assets 2018: $947,1522018Assets 2019: $1,475,280Liabilities 2019: $666,430Net Assets 2019: $808,8502019Assets 2020: $1,547,815Liabilities 2020: $965,473Net Assets 2020: $582,3422020Assets 2021: $1,482,536Liabilities 2021: $976,935Net Assets 2021: $505,6012021Assets 2022: $1,596,637Liabilities 2022: $1,095,909Net Assets 2022: $500,7282022Assets 2023: $2,384,468Liabilities 2023: $1,848,790Net Assets 2023: $535,6782023Assets 2024: $2,027,714Liabilities 2024: $1,481,287Net Assets 2024: $546,4272024Assets 2025: $2,515,218Liabilities 2025: $1,875,962Net Assets 2025: $639,2562025

Highlighted filing

2025

Assets$2,515,218
Liabilities$1,875,962
Net Assets$639,256
Open 2025 Filing

Operations Trend

Revenue Growth34th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2012: $12,128,3682012Expenses 2013: $12,943,0632013Revenue 2014: $13,009,601Expenses 2014: $12,956,565Net Income 2014: $53,0362014Revenue 2015: $11,427,940Expenses 2015: $11,232,773Net Income 2015: $195,1672015Revenue 2016: $12,996,874Expenses 2016: $12,850,671Net Income 2016: $146,2032016Revenue 2017: $12,116,106Expenses 2017: $11,983,946Net Income 2017: $132,1602017Revenue 2018: $12,449,956Expenses 2018: $12,411,264Net Income 2018: $38,6922018Revenue 2019: $12,341,736Expenses 2019: $12,480,038Net Income 2019: -$138,3022019Revenue 2020: $12,225,501Expenses 2020: $12,452,009Net Income 2020: -$226,5082020Revenue 2021: $13,100,462Expenses 2021: $13,177,203Net Income 2021: -$76,7412021Revenue 2022: $14,302,457Expenses 2022: $14,307,330Net Income 2022: -$4,8732022Revenue 2023: $14,435,169Expenses 2023: $14,400,219Net Income 2023: $34,9502023Revenue 2024: $13,785,521Expenses 2024: $13,774,772Net Income 2024: $10,7492024Revenue 2025: $13,827,555Expenses 2025: $13,734,726Net Income 2025: $92,8292025

Highlighted filing

2025

Revenue$13,827,555
Expenses$13,734,726
Net Income$92,829
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$2,515,218
Liabilities
$1,875,962
Net assets
$639,256
Revenue
$13,827,555
Expenses
$13,734,726
Net income
$92,829
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.52$1.88$0.64$13.8$13.7$0.09
2024Summary only. Only limited summary data is available for this year.$2.03$1.48$0.55$13.8$13.8$0.01
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.38$1.85$0.54$14.4$14.4$0.03
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.60$1.10$0.50$14.3$14.3$0.00
2021Summary only. Only limited summary data is available for this year.$1.48$0.98$0.51$13.1$13.2$0.08
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.55$0.97$0.58$12.2$12.5$0.23
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.48$0.67$0.81$12.3$12.5$0.14
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.34$0.39$0.95$12.4$12.4$0.04
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.65$0.38$5.26$12.1$12.0$0.13
2016Detailed filing. Detailed filing data is available for this year.$5.68$0.55$5.13$13.0$12.9$0.15
2015Detailed filing. Detailed filing data is available for this year.$5.58$0.59$4.98$11.4$11.2$0.20
2014Summary only. Only limited summary data is available for this year.$5.31$0.52$4.79$13.0$13.0$0.05
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.23$0.50$4.74$12.9
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.22$0.54$4.68$12.1
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Apr 1, 2024 to Mar 31, 2025
Signed
Nov 21, 2025
Return Version
2024v5.2
Gross Receipts
$13,827,555
Mission and Program Overview

Mission

To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating and thereby increase public awareness and appreciation of the need to protect, conserve and restore this nation's aquatic natural resources.

To increase participation in recreational angling and boating - see schedule o.rbff's mission is to implement an informed, consensus-based nationaloutreach strategy that will increase participation in recreationalangling and boating and thereby increase public awareness andappreciation of the need to protect, conserve and restore this nation'saquatic natural resources.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$576,328$1,718,658▲ $1,142,330
Pledges and Grants Receivable$441,437$0▼ $441,437
Land, Buildings, and Equipment, Net$100,294$77,824▼ $22,470
Prepaid Expenses and Deferred Charges$50,436$40,466▼ $9,970
Accounts Receivable$4,860$0▼ $4,860
Cash and Non-Interest-Bearing Accounts$200$200→ $0
Total Assets$2,027,714$2,515,218▲ $487,504
Other Assets Total$854,159$678,070▼ $176,089
Liabilities
Other Liabilities$1,225,848$975,579▼ $250,269
Accounts Payable and Accrued Expenses$255,439$839,616▲ $584,177
Grants Payable-$60,767-
Total Liabilities$1,481,287$1,875,962▲ $394,675
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$546,427$639,256▲ $92,829
Total Net Assets Fund Balance$546,427$639,256▲ $92,829
Total Liabilities and Net Assets / Fund Balance$2,027,714$2,515,218▲ $487,504

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$51,466$504,038$555,504
Equipment$0$67,545$67,545
Other Land Buildings$26,358$24,063$50,421
Other Assets Org$660,285--
Compensation and Service Providers
Top Officer Pay85th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Stephanie VatalaroSVP - Marketing & CommunicationsFT$215,101$160,336$375,437
David ChandaPresident & CEOFT$304,221$62,322$366,543
James HemenwayChief Financial OfficerFT$245,623$70,790$316,413
Stephanie HusseySenior Director, GovernmenFT$141,344$46,095$187,439
Rachel AuslanderDirector of Partnerships &FT$105,920$80,150$186,070
Rachel PiacenzaSenior Director, MarketingFT$126,250$46,235$172,485
Holly MahlaSenior Manager, AdministraFT$108,788$42,014$150,802
James StrongSenior Director, Industry EngagementFT$107,503$31,665$139,168

Board Members and Trustees

NameTitle
Craig BondsChairman
Jeff PontiusImmediate Past Chair
Joe LewisVice Chair
Billy PopeDirector
Bryan SetiDirector
Carly HysellDirector
Daniel NussbaumDirector
Diane BrusoeDirector
Doug CravenDirector
Ellen BradleyDirector
Emily CopeDirector
Glenn HughesDirector
Heather DuganDirector
Jon SchlosserDirector
Ken HammondDirector
Kendra WeckerDirector
Lenn ScholzDirector
Louis ChemiDirector
Phil SmokerDirector
Rese CloydDirector
Rob OhnoDirector
Ron ReganDirector
Ronnie GreenDirector
TOBY O'ROURKEDirector
Wade MiddletonDirector
Wayne HubbardDirector
Steve GuertinNon-voting Representative
Shelley TubaughSecretary
Kathy FennelTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Colle McvoyMedia, Creative Development, Design400 FIRST AVENUE NORTH SUITE 500, Minneapolis, MN 55401$4,285,431
Walt Disney Parks And ResortsMedia, Public RelationsPO BOX 733121, Dallas, TX 75373$2,016,100
Hilton Baltimore Inner HarborMeeting And Event Facilities401 WEST PRATT STREET, Baltimore, MD 21201$218,383
Blast Analytics & MarketingWeb/seo Consulting, Sem6020 WEST OAKS BLVD SUITE 260, Rocklin, CA 95765$202,900
Bluemodus INCWebsite HostingPO BOX 1300L, Arvada, CO 80001$150,761
Revenue and Support

Revenue Composition

Contributions and Grants
$13,787,260
Program Service Revenue
$0
Investment Income
$30,910
Other Revenue
$9,385
All Other Contributions
$78,692
Change in Net Assets
$92,829

Audited Revenue Reconciliation

Revenue per Audited Statements
$13,827,555
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$13,827,555
Total Revenue per Form 990
$13,827,555
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$9,984,507
Salaries, Compensation, and Employee Benefits$3,552,296
Grants and Similar Amounts Paid$197,923
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$8,404,107$61,486-$8,465,593
Other Salaries and Wages$1,085,144$514,414-$1,599,558
Current Officers, Directors, Trustees, and Key Employees$729,714$345,550-$1,075,264
Conferences and Meetings$628,442$47,316-$675,758
Other Employee Benefits$373,302$174,321-$547,623
Travel$218,177$56,818-$274,995
Occupancy$141,632$66,717-$208,349
Grants to Domestic Orgs$197,923--$197,923
Payroll Taxes$116,106$55,352-$171,458
Pension Plan Contributions$107,429$50,964-$158,393
Office Expenses$57,271$15,799-$73,070
Fees for Services Accounting$3,833$31,346-$35,179
Depreciation Depletion$15,244$7,226-$22,470
Insurance$10,589$5,019-$15,608
Fees for Services Legal$1,169$9,561-$10,730
Other Expenses$1,722$816-$2,538
Total Functional Expenses$12,253,184$1,481,542$0$13,734,726

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$13,734,726
Total Expenses per Audited Statements$13,734,726
Total Expenses per Form 990$13,734,726
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Southeastern Association of Fish and Wildlife Agencies (seafwa)Hartwell, GA501(c)(4)R3 Program Development Grants- See Part Iv$50,000
Colorado Division of WildlifeDenver, CO115George H.w. Bush Vamos a Pescar Education Fund Grant- See Part Iv$12,000
Texas Parks and Wildlife DepartmentAustin, TX115George H.w. Bush Vamos a Pescar Education Fund Grant- See Part Iv$10,000
North Carolina Wildlife Resources CommissionRaleigh, NC115George H.w. Bush Vamos a Pescar Education Fund Grant - See Part Iv$9,275
California Department of Fish and WildlifeSacramento, CA115George H.w. Bush Vamos a Pescar Education Fund Grant- See Part Iv$8,154
Virginia Department of Game and Inland FisheriesHenrico, VA115George H.w. Bush Vamos a Pescar Education Fund Grant - See Part Iv$7,600
Florida Fish and Wildlife Conservation CommissionTallahassee, FL115George H.w. Bush Vamos a Pescar Education Fund Grant- See Part Iv$6,537
Rhode Island Dept of Environmental Mgmt Divison of Fish and WildlifeProvidence, RI115George H.w. Bush Vamos a Pescar Education Fund Grant- See Part Iv$5,500
Florida Fish and Wildlife Conservation CommissionTallahassee, FL115Mobile First Catch Center Grants - See Part Iv$0
Michigan Department of Natural ResourcesLansing, MI115Mobile First Catch Center Grants - See Part Iv$0
New York State Parks Recreation and Historic PreservationAlbany, NY115Mobile First Catch Center Grants - See Part Iv$0
Ohio Department of Natural ResourcesColumbus, OH115Mobile First Catch Center Grants - See Part Iv$0
The Ike FoundationElmer, NJ501(c)(3)Mobile First Catch Center Grants - See Part Iv$0
West Virginia Division of Natural ResourcesSouth Charleston, WV115Mobile First Catch Center Grants - See Part Iv$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$948,196
Finance Lease Liabilities$27,383
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 7A

“Twenty five members of the foundation's board of directors are appointed by the certain organizations whose purposes relate to recreational boating and fishing.”

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed in detail by the president/ceo and the senior vice president of finance & administration. It will then be posted to a web portal for review by the full board of directors prior to filing.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest disclosure forms are completed annually by all directors and employees. Forms are reviewed by the svp of finance & administration to ensure compliance. Board members who have a potential conflict of interest with any board action recuse themselves from voting on such action.”

Form 990, Part VI, Section B, Line 15A

“Compensation for the president/ceo is reviewed annually by the executive committee of the board of directors. Compensation is documented in an annual review memorandum. Initial compensation for officers and other key employees is approved by the executive committee. Annual compensation adjustments are reviewed and approved by the president/ceo. Total compensation for the organization is reviewed and approved annually by the finance committee of the board of directors and incorporated into the annual budget which is approved by the full board of directors.”

Form 990, Part VI, Section C, Line 19

“The foundation makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Recreational Boating and Fishing
EIN
54-1915490
Phone
7035190013
Address
500 MONTGOMERY STREET 300, ALEXANDRIA, VA 22314

Signing Officer

Name
James Hemenway
Title
Chief Financial Officer
Phone
7035190013
Signed
2025-11-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David Chanda
Formed
1998
Legal Domicile
Va
Voting Board Members
28
Independent Board Members
28
Employees
18
Volunteers
0

Preparer

Firm
Gross Mendelsohn & Associates Pa
Address
1801 PORTER STREET SUITE 500, BALTIMORE, MD 21230
Preparer
Lisa Johnson
Phone
4106855512
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Media and other professional fees: program service expenses 8,404,107. Management and general expenses 0. Fundraising expenses 0. Total expenses 8,404,107. Consulting: program service expenses 0. Management and general expenses 61,486. Fundraising expenses 0. Total expenses 61,486.”

Financial Statement Notes

PART X, LINE 2:

“Management has evaluated the foundation's tax positions and has concluded that the foundation has taken no uncertain tax positions that qualify for either recognition or disclosure in the accompanying financial statements.”

Raw XML AppendixShowing 400 of 957 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0255439
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0839616
IRS990/AccountsReceivableGrp/BOYAmt04860
IRS990/AccountsReceivableGrp/EOYAmt00
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO INCREASE PARTICIPATION IN RECREATIONAL ANGLING AND BOATING - SEE SCHEDULE O.RBFF'S MISSION IS TO IMPLEMENT AN INFORMED, CONSENSUS-BASED NATIONALOUTREACH STRATEGY THAT WILL INCREASE PARTICIPATION IN RECREATIONALANGLING AND BOATING AND THEREBY INCREASE PUBLIC AWARENESS ANDAPPRECIATION OF THE NEED TO PROTECT, CONSERVE AND RESTORE THIS NATION'SAQUATIC NATURAL RESOURCES.
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt3BLAST ANALYTICS & MARKETING
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt4BLUEMODUS INC
IRS990/ContractorCompensationGrp/ServicesDesc0MEDIA, CREATIVE DEVELOPMENT, DESIGN
IRS990/ContractorCompensationGrp/ServicesDesc1MEDIA, PUBLIC RELATIONS
IRS990/ContractorCompensationGrp/ServicesDesc2MEETING AND EVENT FACILITIES
IRS990/ContractorCompensationGrp/ServicesDesc3WEB/SEO CONSULTING, SEM
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IRS990/Desc0CONSUMER ENGAGEMENTTHE OBJECTIVE OF RBFF'S CONSUMER ENGAGEMENT PROGRAMS IS TO INCREASE PARTICIPATION IN RECREATIONAL BOATING AND FISHING BY RECRUITING NEW AUDIENCES THROUGH A NATIONAL MARKETING AND COMMUNICATIONS CAMPAIGN DESIGNED TO INCREASE AWARENESS OF FISHING, BOATING, AND NATURAL RESOURCE CONSERVATION; DISPEL NEGATIVE STEREOTYPES; AND ENCOURAGE CONSIDERATION, TRIAL, AND ULTIMATELY, PARTICIPATION.SEE SCHEDULE OCONSUMER ENGAGEMENT (CONT'D)TAKE ME FISHING IS THE BRAND THAT CARRIES RBFF'S MESSAGES AND THE APPEAL OF BOATING AND FISHING TO GENERAL MARKET CONSUMERS. THE BACKBONE OF THE BRAND IS THE TAKEMEFISHING.ORG WEBSITE, WHICH FEATURES GREATER OPTIMIZATION FOR ALL SCREEN SIZES AND FORMATS, MORE PROMINENT STATE INFORMATION, HOW-TO VIDEOS, AND AN UPDATED RESOURCE CENTER FOR STAKEHOLDERS. THE WEBSITE'S NEW LOOK INCLUDES MORE CONTENT TARGETING WOMEN, SUCH AS BLOGS AND A DEDICATED CAMPAIGN PAGE, RESULTING IN MILLIONS OF VISITS AND SIGNIFICANT INCREASES IN REFERRALS TO STATE LICENSE AND REGISTRATION PAGES. ACROSS THE TAKE ME FISHING WEBSITE AND IN ADS, PSAS, TV, VIDEO, SOCIAL MEDIA, AND EVENTS, THE TAKE ME FISHING BRAND REACHES AND MOTIVATES MILLIONS OF PEOPLE TO ENJOY BOATING AND FISHING. TAKE ME FISHING ALLIANCES HELP RBFF AND SELECT THIRD PARTIES LEVERAGE EACH OTHER'S BRAND APPEAL AND REACH A GREATER NUMBER OF CONSUMERS THAN THEY COULD ON THEIR OWN. THE ONGOING ALLIANCE WITH WALT DISNEY WORLD RESORTS INCLUDES GUIDED FISHING EXCURSIONS AND MEDIA BUYS ON DISNEY CHANNELS, ENHANCING BRAND EXPOSURE AND ENGAGEMENT. OTHER TAKE ME FISHING PARTNERS INCLUDE THE U.S. FISH AND WILDLIFE SERVICE (USFWS), U.S. FOREST SERVICE, NATIONAL PARK SERVICE, BUREAU OF LAND MANAGEMENT, NOAA AND FISHING LEAGUE WORLDWIDE (FLW). THESE ALLIANCES ANNUALLY PRODUCE MORE THAN 1,500 CONSUMER-EVENT UPLOADS TO TAKEMEFISHING.ORG.IN FY25, RBFF CONTINUED THE FIND YOUR BEST SELF ON THE WATER CAMPAIGN, TARGETING WOMEN BY HIGHLIGHTING THE BENEFITS OF FISHING. THIS CAMPAIGN INVITED WOMEN TO FEEL HAPPIER, HEALTHIER, AND FULLY WELCOME AS THEY PARTICIPATED IN FISHING, POTENTIALLY BRINGING THEIR FAMILIES ALONG AND MULTIPLYING PARTICIPATION GAINS. RESEARCH INDICATED THAT A 10% INCREASE IN WOMEN'S PARTICIPATION IN FISHING COULD ADD AN ADDITIONAL $1 BILLION TO THE INDUSTRY. THE CAMPAIGN HAS ALSO TESTED FAVORABLY WITH MALE AUDIENCES. IN 2023, THE 1.7 MILLION MORE WOMEN WHO PARTICIPATED IN FISHING CONTRIBUTED $1.63 BILLION TO THE FISHING INDUSTRY. FIND YOUR BEST SELF ON THE WATER CONNECTED WITH MILLIONS OF CONSUMERS THROUGH INTEGRATED MESSAGING ACROSS POPULAR PLATFORMS. THE NUMBER OF FIRST-TIME FEMALE PARTICIPANTS ROSE FROM 1.7 MILLION IN 2023 TO 2 MILLION IN 2024. THIS EXCEEDED THE PREVIOUS HIGH OF 1.8 MILLION RECORDED IN 2020. IN AUGUST 2024, THE FIND YOUR BEST SELF ON THE WATER CAMPAIGN WAS HONORED AS MEDIA PLAN OF THE YEAR BY ADWEEK IN THE $5-10M TOTAL CAMPAIGN CATEGORY. RBFF DEVELOPED A CUSTOM FISHING AND BOATING GAME DIRECTED TOWARD GEN ALPHA AND GEN Z. IN 2025 ALONE THUS FAR, THE GAME HAS REACHED MORE THAN 15 MILLION UNIQUE STUDENTS, WITH 42 MILLION SESSIONS PLAYED RANKING THIRD IN POPULARITY BEHIND THE NFL AND BARBIE GAMES.
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