Civic Intelligence

Alexandria Convention & Visitors Association

EIN 54-1812378 • 501(c)6 • Alexandria, VA

View Organization Page

Profile

Generate tourism and meetings that increase revenues and promote the city of alexandria and its assets. Serve the general public with information about alexandria.

277 S Washington St 210Alexandria, VA 22134

www.visitalexandriava.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

79th percentile

0.47x

Higher debt load relative to assets than 79% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

28th percentile

0.13x

Higher debt load relative to revenue than 28% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

30th percentile

-0.6%

Higher net margin than 30% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

36th percentile

$219,213

Higher top officer pay than 36% of similar nonprofits.

Top officer pay equals 4.1% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

9th percentile

-10%

Faster asset growth than 9% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

39th percentile

3.2%

Faster revenue growth than 39% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets79th percentile

Assets

Down

$1,440,099

Down $163,136 (-10%) from 2023

Liabilities

Down

$678,855

Down $129,645 (-16%) from 2023

Net Assets

Down

$761,244

Down $33,491 (-4.2%) from 2023

Operations
Liabilities / Revenue28th percentileNet Margin30th percentile

Revenue

Up

$5,287,556

Up $165,004 (+3.2%) from 2023

Expenses

Up

$5,321,047

Up $176,439 (+3.4%) from 2023

Net Income

Down

-$33,491

Down $11,435 (-52%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth9th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $348,240Liabilities 2011: $13,503Net Assets 2011: $334,7372011Assets 2012: $363,294Liabilities 2012: $12,372Net Assets 2012: $350,9222012Assets 2013: $381,561Liabilities 2013: $21,374Net Assets 2013: $360,1872013Assets 2014: $377,801Liabilities 2014: $14,415Net Assets 2014: $363,3862014Assets 2015: $323,217Liabilities 2015: $8,584Net Assets 2015: $314,6332015Assets 2016: $429,293Liabilities 2016: $17,781Net Assets 2016: $411,5122016Assets 2017: $524,123Liabilities 2017: $60,276Net Assets 2017: $463,8472017Assets 2018: $610,803Liabilities 2018: $94,395Net Assets 2018: $516,4082018Assets 2019: $603,458Liabilities 2019: $74,593Net Assets 2019: $528,8652019Assets 2020: $700,127Liabilities 2020: $14,267Net Assets 2020: $685,8602020Assets 2021: $744,565Liabilities 2021: $16,676Net Assets 2021: $727,8892021Assets 2022: $914,237Liabilities 2022: $97,446Net Assets 2022: $816,7912022Assets 2023: $1,603,235Liabilities 2023: $808,500Net Assets 2023: $794,7352023Assets 2024: $1,440,099Liabilities 2024: $678,855Net Assets 2024: $761,2442024

Highlighted filing

2024

Assets$1,440,099
Liabilities$678,855
Net Assets$761,244
Open 2024 Filing

Operations Trend

Revenue Growth39th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$6.0M$4.0M$2.0M$0-$2.0MExpenses 2011: $2,580,3862011Expenses 2012: $3,017,6952012Expenses 2013: $3,108,1892013Revenue 2014: $3,463,348Expenses 2014: $3,460,149Net Income 2014: $3,1992014Revenue 2015: $3,489,163Expenses 2015: $3,537,916Net Income 2015: -$48,7532015Revenue 2016: $3,581,652Expenses 2016: $3,484,773Net Income 2016: $96,8792016Revenue 2017: $3,570,572Expenses 2017: $3,518,237Net Income 2017: $52,3352017Revenue 2018: $3,555,439Expenses 2018: $3,502,878Net Income 2018: $52,5612018Revenue 2019: $3,919,331Expenses 2019: $3,906,874Net Income 2019: $12,4572019Revenue 2020: $3,911,120Expenses 2020: $3,754,125Net Income 2020: $156,9952020Revenue 2021: $3,884,098Expenses 2021: $3,842,069Net Income 2021: $42,0292021Revenue 2022: $4,587,998Expenses 2022: $4,499,096Net Income 2022: $88,9022022Revenue 2023: $5,122,552Expenses 2023: $5,144,608Net Income 2023: -$22,0562023Revenue 2024: $5,287,556Expenses 2024: $5,321,047Net Income 2024: -$33,4912024

Highlighted filing

2024

Revenue$5,287,556
Expenses$5,321,047
Net Income-$33,491
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$1,440,099
Liabilities
$678,855
Net assets
$761,244
Revenue
$5,287,556
Expenses
$5,321,047
Net income
-$33,491
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.44$0.68$0.76$5.29$5.32$0.03
2023Summary only. Only limited summary data is available for this year.$1.60$0.81$0.79$5.12$5.14$0.02
2022Summary only. Only limited summary data is available for this year.$0.91$0.10$0.82$4.59$4.50$0.09
2021Summary only. Only limited summary data is available for this year.$0.74$0.02$0.73$3.88$3.84$0.04
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.01$0.69$3.91$3.75$0.16
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.60$0.07$0.53$3.92$3.91$0.01
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.61$0.09$0.52$3.56$3.50$0.05
2017Summary only. Only limited summary data is available for this year.$0.52$0.06$0.46$3.57$3.52$0.05
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.43$0.02$0.41$3.58$3.48$0.10
2015Detailed filing. Detailed filing data is available for this year.$0.32$0.01$0.31$3.49$3.54$0.05
2014Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.36$3.46$3.46$0.00
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.38$0.02$0.36$3.11
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.36$0.01$0.35$3.02
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.35$0.01$0.33$2.58
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 2, 2025
Return Version
2023v6.0
Gross Receipts
$5,320,829
Mission and Program Overview

Mission

Generate tourism and meetings that increase revenues and promote the city of alexandria and its assets. Serve the general public with information about alexandria.

Generate tourism and meetings and serve the public with information about alexandria.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$564,295$577,817▲ $13,522
Cash and Non-Interest-Bearing Accounts$247,912$227,586▼ $20,326
Land, Buildings, and Equipment, Net$69,884$39,493▼ $30,391
Total Assets$1,603,235$1,440,099▼ $163,136
Other Assets Total$721,144$595,203▼ $125,941
Liabilities
Other Liabilities$729,202$608,850▼ $120,352
Deferred Revenue$77,850$67,679▼ $10,171
Accounts Payable and Accrued Expenses$1,448$2,326▲ $878
Total Liabilities$808,500$678,855▼ $129,645
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$794,735$761,244▼ $33,491
Total Net Assets Fund Balance$794,735$761,244▼ $33,491
Total Liabilities and Net Assets / Fund Balance$1,603,235$1,440,099▼ $163,136

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$29,333$60,791$90,124
Equipment$10,160$27,608$37,768
Other Assets Org$583,970--
Compensation and Service Providers
Top Officer Pay36th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Patricia WashingtonPresident & CEO (thru 06/30/24)FT$184,925$34,288$219,213
Tom KaidenChief Operating OfficerFT$143,377$30,821$174,198

Board Members and Trustees

NameTitle
Kate EllisBoard Chair
TODD O'LEARYPresident & CEO
Denise JacksonBoard Vice Chair
Amy JacksonBoard Member
Cj CrossBoard Member
David PresidentBoard Member
Emily BakerBoard Member
Jahmond QuanderBoard Member
Jason LongfellowBoard Member
Ken AbromBoard Member
Mark MathewsBoard Member
Martha BeckfordBoard Member
Meronne TekluBoard Member
Nicole McgrewBoard Member
Phillip BlaineBoard Member
Sarah TaylorBoard Member
Shawn HalifaxBoard Member
Stacey PriceBoard Member
Trae LamondBoard Member
Stuart FoxBoard Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Love Communications LLCAdvertising Media Buying Buying546 S 200 W, Salt Lake City, UT 84101$1,243,385
SimpleviewDigital Advertising, Crm8950 N ORACLE ROAD, Tucson, AZ 85704$314,350
1 Trick PonyCreative Ad Production448 N 10TH ST 701, Philadelphia, PA 19123$154,175
First Watch Strategies And Consulting LlEvent Management Fees10TH FLOOR, Washington, DC 20005$154,000
Revenue and Support

Revenue Composition

Contributions and Grants
$4,695,800
Program Service Revenue
$439,660
Investment Income
$13,934
Other Revenue
$138,162
Change in Net Assets
$-33,491

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,287,556
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$33,273
Total Revenue per Audited Statements
$5,320,829
Total Revenue per Form 990
$5,287,556
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,110,753
Salaries, Compensation, and Employee Benefits$2,210,294
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$2,592,495
Other Salaries and Wages---$1,316,180
Current Officers, Directors, Trustees, and Key Employees---$546,695
Occupancy---$168,830
Payroll Taxes---$132,775
Pension Plan Contributions---$117,385
Other Employee Benefits---$97,259
Fees for Services Other---$60,465
Office Expenses---$45,009
Fees for Services Accounting---$37,710
Information Technology---$33,403
Depreciation Depletion---$33,222
Conferences and Meetings---$29,526
Travel---$24,829
Insurance---$20,267
Other Expenses---$2,376
Total Functional Expenses$0$0$0$5,321,047

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$5,354,320
Expenses per Audited Statements$5,321,047
Total Expenses per Form 990$5,321,047
Expenses Not Reported on Form 990$33,273
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$608,850
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Any business, organization or individual with an interest in the hospitality and tourism industry within alexandria shall be eligible for membership to the organization.”

Form 990, Part VI, Section A, Line 7A

“The nominating committee recommends, and the full board approves a slate of board members to fill board vacancies and term expirations. Those approved members must then also be subsequently approved by city council.”

Form 990, Part VI, Section A, Line 7B

“Once the board has approved the slate of new board members, they must then also be subsequently approved by city council.”

Form 990, Part VI, Section B, Line 11B

“The draft 990 is reviewed by the coo and board treasurer and then shared with the entire board electronically for their review for a 10 day period prior to filing.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest is covered in employee and board member materials, as well as in the city's commission appointment process. Board materials are distributed annually and forms are collected from board members every year.”

Form 990, Part VI, Section B, Line 15A

“During the annual evaluation process, the board chair solicits input from the board to prepare the ceo's evaluation. The written evaluation, including merit increase consistent with staff increase and bonus as outlined in the contract, is circulated to the executive committee and then communicated to the ceo. Other officers, all of whom report to the ceo, participate in the standard written staff review and compensation process, which includes self-assessment, and supervisor review and measurable goal setting for the upcoming year. The most recent compensation evaluation was done in october 2022.”

Form 990, Part VI, Section C, Line 19

“These documents are available upon request, or at any board meetings, which are open to the public and with public notice made through the city website.”

Filing and Contact Details

Filer

Filer Name
Alexandria Convention & Visitors
EIN
54-1812378
Phone
7036525369
Address
277 S WASHINGTON ST 210, ALEXANDRIA, VA 22134
Doing Business As
Visit Alexandria

Signing Officer

Name
TODD O'LEARY
Title
President & CEO
Phone
7036525369
Signed
2025-05-02
Discuss with paid preparer
Yes

Organization Details

Principal Officer
TODD O'LEARY
Formed
1996
Legal Domicile
Va
Voting Board Members
15
Independent Board Members
15
Employees
34
Volunteers
16

Preparer

Firm
Sikich LLC
Address
333 JOHN CARLYLE STREET SUITE 500, ALEXANDRIA, VA 22314
Preparer
Jill M Boyle CPA
Phone
7038361350
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 1:

“MODIFIED CASH BASIS”

FORM 990, PART XII, LINE 2C:

“The process has not changed from the prior year.”

Financial Statement Notes

PART X, LINE 2:

“Under section 501(c)(6) of the internal revenue code, the organization is a nonprofit organization and is exempt from federal taxes on income other than net unrelated business income. No provision for federal or state income taxes is required for the year ended june 30, 2024, as the organization had no taxable net unrelated business income. The organization follows the authoritative guidance relating to accounting for uncertainty in income taxes included in accounting standards codification topic 740-10, income taxes. These provisions provide consistent guidance for the accounting for uncertainty in income taxes recognized in an entity's financial statements and prescribe a threshold of "more likely than not" for recognition and derecognition of tax positions taken or expected to be taken in a tax return. It is the organization's policy to recognize interest and/or penalties related to uncertain tax positions, if any, in income tax expenses. The organization performed an evaluation of uncertain tax positions for the year ended june 30, 2024 and determined that there were no matters that would require recognition in the financial statements modified cash basis or that may have any effect on its tax-exempt status. The statute of limitations generally remains open for three tax years with the u.s. Federal jurisdiction or the various states and local jurisdictions in which the organization files tax returns.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Gift shop - cost of sales included in revenue section 33,273.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Gift shop - cost of sales included in revenue section 33,273.”

Raw XML AppendixShowing 400 of 563 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AdvertisingGrp/TotalAmt02592495
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IRS990/Form990PartVIISectionAGrp/PersonNm8MARK MATHEWS
IRS990/Form990PartVIISectionAGrp/PersonNm9NICOLE MCGREW
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IRS990/Form990PartVIISectionAGrp/PersonNm11STACEY PRICE
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IRS990/Form990PartVIISectionAGrp/PersonNm14MERONNE TEKLU
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
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IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt16BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt17BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt20CHIEF OPERATING OFFICER
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