Civic Intelligence

Virginia Coalfield Regional Tourism

EIN 54-1712734 • 501(c)3 • St Paul, VA

Profile

Promote, expand and develop tourism opportunities in counties of buchanan, dickenson, lee russell, scott, tazewell, wise and city of norton

PO Box 186St Paul, VA 24283

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

56th percentile

0.03x

Higher debt load relative to assets than 56% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Liabilities / Revenue

56th percentile

0.03x

Higher debt load relative to revenue than 56% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Net Margin

63rd percentile

12%

Higher net margin than 63% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Top Officer Pay

55th percentile

$0

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • $500k-$1M nonprofits • Source year 2025

Asset Growth

66th percentile

11%

Faster asset growth than 66% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Revenue Growth

53rd percentile

8.8%

Faster revenue growth than 53% of similar nonprofits.

501(c)3 • $500k-$1M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets56th percentile

Assets

Up

$501,929

Up $25,732 (+5.4%) from 2022

Liabilities

Down

$15,129

Down $78,491 (-84%) from 2022

Net Assets

Up

$486,800

Up $104,223 (+27%) from 2022

Operations
Liabilities / Revenue56th percentileNet Margin63rd percentile

Revenue

Down

$560,081

Down $40,668 (-6.8%) from 2022

Expenses

Down

$494,598

Down $390,016 (-44%) from 2022

Net Income

Up

$65,483

Up $349,348 (+123%) from 2022

Trend Graphs

Balance Sheet Trend

Asset Growth66th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.0M$500K$0-$500KAssets 2012: $109,071Liabilities 2012: $158,201Net Assets 2012: -$49,1302012Assets 2013: $133,074Liabilities 2013: $159,583Net Assets 2013: -$26,5092013Assets 2014: $165,671Liabilities 2014: $165,029Net Assets 2014: $6422014Assets 2015: $346,230Liabilities 2015: $166,145Net Assets 2015: $180,0852015Assets 2016: $326,930Liabilities 2016: $60,260Net Assets 2016: $266,6702016Assets 2017: $332,069Liabilities 2017: $50,373Net Assets 2017: $281,6962017Assets 2018: $279,860Liabilities 2018: $67,991Net Assets 2018: $211,8692018Assets 2019: $810,482Liabilities 2019: $58,198Net Assets 2019: $752,2842019Assets 2020: $990,911Liabilities 2020: $118,752Net Assets 2020: $872,1592020Assets 2021: $773,831Liabilities 2021: $106,968Net Assets 2021: $666,8632021Assets 2022: $476,197Liabilities 2022: $93,620Net Assets 2022: $382,5772022Assets 2025: $501,929Liabilities 2025: $15,129Net Assets 2025: $486,8002025

Highlighted filing

2025

Assets$501,929
Liabilities$15,129
Net Assets$486,800
Open 2025 Filing

Operations Trend

Revenue Growth53rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2012: $72,4892012Expenses 2013: $41,2012013Revenue 2014: $110,147Expenses 2014: $87,507Net Income 2014: $22,6402014Revenue 2015: $336,466Expenses 2015: $157,023Net Income 2015: $179,4432015Revenue 2016: $309,163Expenses 2016: $222,578Net Income 2016: $86,5852016Revenue 2017: $373,697Expenses 2017: $358,671Net Income 2017: $15,0262017Revenue 2018: $505,752Expenses 2018: $575,579Net Income 2018: -$69,8272018Revenue 2019: $1,150,053Expenses 2019: $609,638Net Income 2019: $540,4152019Revenue 2020: $772,329Expenses 2020: $652,459Net Income 2020: $119,8702020Revenue 2021: $612,888Expenses 2021: $818,184Net Income 2021: -$205,2962021Revenue 2022: $600,749Expenses 2022: $884,614Net Income 2022: -$283,8652022Revenue 2025: $560,081Expenses 2025: $494,598Net Income 2025: $65,4832025

Highlighted filing

2025

Revenue$560,081
Expenses$494,598
Net Income$65,483
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$501,929
Liabilities
$15,129
Net assets
$486,800
Revenue
$560,081
Expenses
$494,598
Net income
$65,483
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.50$0.02$0.49$0.56$0.49$0.07
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.48$0.09$0.38$0.60$0.88$0.28
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.77$0.11$0.67$0.61$0.82$0.21
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.99$0.12$0.87$0.77$0.65$0.12
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.81$0.06$0.75$1.15$0.61$0.54
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.28$0.07$0.21$0.51$0.58$0.07
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.33$0.05$0.28$0.37$0.36$0.02
2016Detailed filing. Detailed filing data is available for this year.$0.33$0.06$0.27$0.31$0.22$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.35$0.17$0.18$0.34$0.16$0.18
2014Detailed filing. Detailed filing data is available for this year.$0.17$0.17$0.00$0.11$0.09$0.02
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.13$0.16$0.03$0.04
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.11$0.16$0.05$0.07
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Oct 4, 2025
Return Version
2024v5.2
Gross Receipts
$560,081
Mission and Program Overview

Mission

Promote, expand and develop tourism opportunities in the southwest virginia counties of buchanan, dickenson, lee, russell, scott, tazewell, wise and city of norton

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$425,795$491,929▲ $66,134
Accounts Receivable$24,674$10,000▼ $14,674
Land, Buildings, and Equipment, Net$1,086$0▼ $1,086
Prepaid Expenses and Deferred Charges$648$0▼ $648
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$452,203$501,929▲ $49,726
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$30,886$15,129▼ $15,757
Total Liabilities$30,886$15,129▼ $15,757
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$421,317$486,800▲ $65,483
Total Net Assets Fund Balance$421,317$486,800▲ $65,483
Total Liabilities and Net Assets / Fund Balance$452,203$501,929▲ $49,726

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$87,704-
Compensation and Service Providers
Top Officer Pay55th percentile

Board Members and Trustees

NameTitle
Rita SurrattChairman
Matthew FieldsVice Chair
Aj RobinsonDirector
Austin BradleyDirector
Brittany RobertsonDirector
Brooke BoydDirector
Chris FritzeDirector
Edward WrightDirector
Jenifer PikeDirector
Ked MeadeDirector
Leslie LittonDirector
Maddie GordanDirector
Natalie ChapmanDirector
Rick WoodDirector
Katie DunnSecretary
Shiloh BrooksSecretary
Elizabeth WalkerTreasurer
Karen MaggardTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$559,162
Program Service Revenue
$0
Investment Income
$919
Other Revenue
$0
All Other Contributions
$559,162
Change in Net Assets
$65,483

Audited Revenue Reconciliation

Revenue per Audited Statements
$560,081
Total Revenue per Audited Statements
$560,081
Total Revenue per Form 990
$560,081
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$251,384
Salaries, Compensation, and Employee Benefits$243,214
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$187,122--$187,122
Other Salaries and Wages$143,567$15,951-$159,518
Other Employee Benefits$63,639$7,071-$70,710
Payroll Taxes$11,687$1,299-$12,986
Travel$7,302--$7,302
Office Expenses-$6,942-$6,942
Fees for Services Accounting-$6,500-$6,500
Insurance$5,754--$5,754
Other Expenses$7,185$1,766-$1,766
All Other Expenses$936$738-$1,674
Depreciation Depletion-$1,085-$1,085
Interest-$22-$22
Total Functional Expenses$448,618$45,980$0$494,598

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$494,598
Total Expenses per Audited Statements$494,598
Total Expenses per Form 990$494,598
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A draft of the 990 is reviewed by the executive director and board treasurer before it is approved to be filed”

Form 990, Part VI, Section C, Line 19

“Governing documents disclosure explenation upon request”

Filing and Contact Details

Filer

Filer Name
Heart of Appalachia Tourism Authority
EIN
54-1712734
Phone
2767620011
Address
PO BOX 186, ST PAUL, VA 24283

Signing Officer

Name
Jeff Hess
Title
Executive Director
Signed
2025-10-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jeff Hess
Formed
1993
Legal Domicile
Va
Voting Board Members
18
Independent Board Members
18
Employees
5

Preparer

Firm
Larry D Sturgill CPA PC
Address
PO Box 2080, WISE, VA 24293
Preparer
Larry D Sturgill
Phone
2763289593
Raw XML AppendixShowing 400 of 451 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt9Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Secretary
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IRS990/InterestGrp/TotalAmt022
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IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0PROMOTE, EXPAND AND DEVELOP TOURISM OPPORTUNITIES IN THE SOUTHWEST VIRGINIA COUNTIES OF BUCHANAN, DICKENSON, LEE, RUSSELL, SCOTT, TAZEWELL, WISE AND CITY OF NORTON
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IRS990/Organization501c3Ind0X
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0A DRAFT OF THE 990 IS REVIEWED BY THE EXECUTIVE DIRECTOR AND BOARD TREASURER BEFORE IT IS APPROVED TO BE FILED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING DOCUMENTS DISCLOSURE EXPLENATION UPON REQUEST
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 19
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0448618

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