Civic Intelligence

Richmond Metropolitan Convention & Visitors Bureau

EIN 54-1249192 • 501(c)6 • Richmond, VA

Profile

Grow the economy of the richmond region by attracting conventions, meetings and visitors and ensuring that all have a great experience.

401 North 3rd StreetRichmond, VA 23219

www.visitrichmondva.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

27th percentile

0.10x

Higher debt load relative to assets than 27% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Liabilities / Revenue

16th percentile

0.08x

Higher debt load relative to revenue than 16% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Net Margin

89th percentile

29%

Higher net margin than 89% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Top Officer Pay

31st percentile

$279,391

Higher top officer pay than 31% of similar nonprofits.

Top officer pay equals 1.5% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Asset Growth

97th percentile

59%

Faster asset growth than 97% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Revenue Growth

42nd percentile

4.0%

Faster revenue growth than 42% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Assets

Up

$15,970,053

Up $5,948,810 (+59%) from 2024

Liabilities

Up

$1,570,016

Up $392,164 (+33%) from 2024

Net Assets

Up

$14,400,037

Up $5,556,646 (+63%) from 2024

Revenue

Up

$19,243,460

Up $741,392 (+4.0%) from 2024

Expenses

Up

$13,686,814

Up $681,297 (+5.2%) from 2024

Net Income

Up

$5,556,646

Up $60,095 (+1.1%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2012: $1,116,705Liabilities 2012: $240,493Net Assets 2012: $876,2122012Assets 2013: $1,251,796Liabilities 2013: $239,449Net Assets 2013: $1,012,3472013Assets 2014: $1,313,782Liabilities 2014: $350,992Net Assets 2014: $962,7902014Assets 2015: $1,390,636Liabilities 2015: $229,980Net Assets 2015: $1,160,6562015Assets 2016: $1,784,842Liabilities 2016: $482,873Net Assets 2016: $1,301,9692016Assets 2017: $2,006,893Liabilities 2017: $335,618Net Assets 2017: $1,671,2752017Assets 2018: $2,466,451Liabilities 2018: $298,670Net Assets 2018: $2,167,7812018Assets 2019: $3,161,534Liabilities 2019: $581,753Net Assets 2019: $2,579,7812019Assets 2020: $3,647,597Liabilities 2020: $249,958Net Assets 2020: $3,397,6392020Assets 2021: $6,099,091Liabilities 2021: $506,219Net Assets 2021: $5,592,8722021Assets 2022: $6,694,985Liabilities 2022: $1,280,245Net Assets 2022: $5,414,7402022Assets 2023: $4,162,109Liabilities 2023: $815,269Net Assets 2023: $3,346,8402023Assets 2024: $10,021,243Liabilities 2024: $1,177,852Net Assets 2024: $8,843,3912024Assets 2025: $15,970,053Liabilities 2025: $1,570,016Net Assets 2025: $14,400,0372025

Highlighted filing

2025

Assets$15,970,053
Liabilities$1,570,016
Net Assets$14,400,037

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$20M$10M$0-$10MExpenses 2012: $4,683,4632012Revenue 2013: $4,749,473Expenses 2013: $4,613,338Net Income 2013: $136,1352013Revenue 2014: $4,658,132Expenses 2014: $4,707,689Net Income 2014: -$49,5572014Revenue 2015: $4,941,636Expenses 2015: $4,743,770Net Income 2015: $197,8662015Revenue 2016: $5,454,485Expenses 2016: $5,313,172Net Income 2016: $141,3132016Revenue 2017: $5,961,729Expenses 2017: $5,592,423Net Income 2017: $369,3062017Revenue 2018: $6,381,915Expenses 2018: $5,885,409Net Income 2018: $496,5062018Revenue 2019: $6,872,876Expenses 2019: $6,460,876Net Income 2019: $412,0002019Revenue 2020: $6,763,761Expenses 2020: $5,945,903Net Income 2020: $817,8582020Revenue 2021: $8,138,093Expenses 2021: $5,942,860Net Income 2021: $2,195,2332021Revenue 2022: $6,903,665Expenses 2022: $7,081,797Net Income 2022: -$178,1322022Revenue 2023: $6,800,653Expenses 2023: $8,868,553Net Income 2023: -$2,067,9002023Revenue 2024: $18,502,068Expenses 2024: $13,005,517Net Income 2024: $5,496,5512024Revenue 2025: $19,243,460Expenses 2025: $13,686,814Net Income 2025: $5,556,6462025

Highlighted filing

2025

Revenue$19,243,460
Expenses$13,686,814
Net Income$5,556,646

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$16.0$1.57$14.4$19.2$13.7$5.56
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$10.0$1.18$8.84$18.5$13.0$5.50
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.16$0.82$3.35$6.80$8.87$2.07
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.69$1.28$5.41$6.90$7.08$0.18
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$6.10$0.51$5.59$8.14$5.94$2.20
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.65$0.25$3.40$6.76$5.95$0.82
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.16$0.58$2.58$6.87$6.46$0.41
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.47$0.30$2.17$6.38$5.89$0.50
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.01$0.34$1.67$5.96$5.59$0.37
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.78$0.48$1.30$5.45$5.31$0.14
2015Detailed filing. Detailed filing data is available for this year.$1.39$0.23$1.16$4.94$4.74$0.20
2014Detailed filing. Detailed filing data is available for this year.$1.31$0.35$0.96$4.66$4.71$0.05
2013Summary only. Only limited summary data is available for this year.$1.25$0.24$1.01$4.75$4.61$0.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.12$0.24$0.88$4.68
Latest Detailed Filing

The latest 2025 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2020 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Nov 3, 2020
Return Version
2019v5.1
Gross Receipts
$6,763,761
Mission and Program Overview

Mission

Grow the economy of the richmond region by attracting conventions, meetings and visitors and ensuring that all have a great experience.

Grow the economy of the richmond region by attracting conventions, meetings and visitors.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$2,943,211$3,461,890▲ $518,679
Prepaid Expenses and Deferred Charges$173,681$74,567▼ $99,114
Land, Buildings, and Equipment, Net$30,927$53,273▲ $22,346
Intangible Assets-$33,925-
Accounts Receivable$13,415$10,083▼ $3,332
Cash and Non-Interest-Bearing Accounts$300$300→ $0
Total Assets$3,161,534$3,647,597▲ $486,063
Other Assets Total-$13,559-
Liabilities
Accounts Payable and Accrued Expenses$581,753$249,958▼ $331,795
Total Liabilities$581,753$249,958▼ $331,795
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,430,500$3,085,675▲ $655,175
Net Assets With Donor Restrictions$149,281$311,964▲ $162,683
Total Net Assets Fund Balance$2,579,781$3,397,639▲ $817,858
Total Liabilities and Net Assets / Fund Balance$3,161,534$3,647,597▲ $486,063

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$53,273$174,138$227,411
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
John F Berry JrPresident/CEOFT$242,284$39,229$281,513
KATHERINE O'DONNELLExecutive VPFT$140,233$29,953$170,186
-Executive VP-$140,233$29,953$170,186
Jennifer HendrenChief Marketing OfficerFT$135,774$26,093$161,867
KATHERINE O'DONNELLChief Marketing Officer-$135,774$26,093$161,867
Michelle G LovattVP of Sales ServicesFT$127,154$26,737$153,891
Jennifer HendrenVP of Sales Services-$127,154$26,737$153,891
Daniel J SchmittVP of AdministrationFT$124,444$26,342$150,786
Michelle G LovattVP of Administration-$124,444$26,342$150,786

Board Members and Trustees

NameTitle
Tony JohnsonDirector/chairman
BRENDA HuYOUNGDirector/1st Vice Chair
-DIRECTOR/2nd VICE CHAIR
Angela Kelly-wiecekDirector
Brian D AndersonDirector
C Scott JonesDirector
Christopher C TsuiDirector
Dennis BickmeierDirector
Ellen RobertsonDirector
James HollandDirector
Jen KostyniukDirector
Jon LugbillDirector
Lester JohnsonDirector
Lisa SimsDirector
Neil AminDirector
Patricia PaigeDirector
Perry J MillerDirector
RITA McCLENNYDirector
Richard ContiDirector
T Patrick CollinsDirector
Thomas a SilvestriDirector
William L CoxDirector
Nancy ThomasDirector/secretary
Kathy AbbottDirector/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Miles Partnership LllpMarketing/advertisingPO BOX 54133, New Orleans, LA 70154$521,299
Revenue and Support

Revenue Composition

Contributions and Grants
$6,680,832
Program Service Revenue
$75,421
Investment Income
$7,508
Other Revenue
$0
Change in Net Assets
$817,858
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,068,631
Other Expenses$2,877,272
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,870,077$297,134-$2,167,211
Advertising$2,053,800$16,148-$2,069,948
Pension Plan Contributions$203,924$60,548-$264,472
Other Employee Benefits$193,117$42,597-$235,714
Current Officers, Directors, Trustees, and Key Employees-$225,251-$225,251
Occupancy-$222,845-$222,845
Payroll Taxes$139,143$36,840-$175,983
Travel$154,891$15,865-$170,756
Office Expenses$88,759$67,297-$156,056
Fees for Services Other$15,088$31,908-$46,996
Information Technology$15,195$23,567-$38,762
Conferences and Meetings$8,727$17,552-$26,279
Fees for Services Accounting-$24,327-$24,327
Depreciation Depletion$13,150$6,785-$19,935
Insurance$1,262$16,158-$17,420
Other Expenses$3,901$3,306-$7,207
Fees for Services Legal-$891-$891
Total Functional Expenses$4,805,602$1,140,301$0$5,945,903
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11

The organization provides copies of the 990 to the governing board upon request.

Form 990, Part VI, Section B, Line 12C

The organization annually has board memebers fill out a survey regarding potential conflict of interest areas request for proposals are required for services.

Form 990, Part VI, Section B, Line 15A

The organization has an annual review of the president ceo by the past chairman, current chairperson, and chair elect. Comparable data is furnished by the destination marketing association international.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy and financial statements available to the public by providing copies on request.

Filing and Contact Details

Filer

Filer Name
Richmond Metropolitan Convention & Visitors Bureau
EIN
54-1249192
Phone
8047822777
Address
401 NORTH 3RD STREET, RICHMOND, VA 23219
Doing Business As
Richmond Region Tourism

Signing Officer

Name
John F Berry Jr
Title
President and CEO
Signed
2020-11-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John F Berry Jr
Formed
1983
Legal Domicile
Va
Voting Board Members
24
Independent Board Members
24
Employees
56

Preparer

Firm
Henshaw & Swineford PC
Address
2028 Dabney Road Suite 16, Richmond, VA 23230
Preparer
Terri Henshaw
Phone
8046490375
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 4D

Program Service Expenses 295,786, Grants and allocations 0, Revenue 0 VISITOR CENTERS - DURING THE YEAR, RICHMOND REGION TOURISM MANAGED FOUR VISITOR CENTERS IN THE RICHMOND AREA 1 AT CLAY AND 3RD STREETS 2 AT AIRPORT 3 AT BASS PRO SHOPS IN ASHLAND AND 4 AT ROBINSON HOUSE ON THE CAMPUS OF THE VMFA. THE BASS PRO SHOPS CENTER WAS CLOSED IN MARCH 2020.

Form 990, Part III, Line 4D

Program Service Expenses 502,516, Grants and allocations 0, Revenue 0 GREATER RICHMOND CONVENTION CENTER - WAS PROJECTED TO HOST 50 CONVENTIONS IN FISCAL YEAR 2020 AND ACTUALLY ONLY HOSTED 31 DUE TO COVID 19.

Form 990, Part XII, Line 2C

The organizations executive committee assumes responsibility for oversight of the audit of its financial statements and selecton of an independent accoutant. The organization has not changed either its oversight process or selection process during the tax year.

Raw XML AppendixShowing 400 of 627 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0581753
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0249958
IRS990/AccountsReceivableGrp/BOYAmt013415
IRS990/AccountsReceivableGrp/EOYAmt010083
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0GROW THE ECONOMY OF THE RICHMOND REGION BY ATTRACTING CONVENTIONS, MEETINGS AND VISITORS.
IRS990/AdvertisingGrp/ManagementAndGeneralAmt016148
IRS990/AdvertisingGrp/ProgramServicesAmt02053800
IRS990/AdvertisingGrp/TotalAmt02069948
IRS990/AllOtherExpensesGrp/TotalAmt00
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/AuditCommitteeInd0true
IRS990/BackupWthldComplianceInd0true
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0JOHN F BERRY JR
IRS990/BooksInCareOfDetail/PhoneNum08047822777
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0401 NORTH 3RD STREET
IRS990/BooksInCareOfDetail/USAddress/CityNm0RICHMOND
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0VA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd023219
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IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt01
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt0225251
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IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0false
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IRS990/ContractorCompensationGrp/ServicesDesc0MARKETING/ADVERTISING
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt06680832
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt07508
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IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt075421
IRS990/CYRevenuesLessExpensesAmt0817858
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IRS990/CYTotalExpensesAmt05945903
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IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt06763761
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IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
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IRS990/DepreciationDepletionGrp/TotalAmt019935
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IRS990/DescribedInSection501c3Ind0false
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IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt056
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IRS990/ExpenseAmt01576618
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IRS990/FeesForServicesLegalGrp/TotalAmt0891
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IRS990/Form990PartVIISectionAGrp/PersonNm0JOHN F BERRY JR
IRS990/Form990PartVIISectionAGrp/PersonNm1KATHERINE O'DONNELL
IRS990/Form990PartVIISectionAGrp/PersonNm2JENNIFER HENDREN
IRS990/Form990PartVIISectionAGrp/PersonNm3MICHELLE G LOVATT
IRS990/Form990PartVIISectionAGrp/PersonNm4DANIEL J SCHMITT
IRS990/Form990PartVIISectionAGrp/PersonNm5TONY JOHNSON
IRS990/Form990PartVIISectionAGrp/PersonNm6DENNIS BICKMEIER
IRS990/Form990PartVIISectionAGrp/PersonNm7KATHY ABBOTT
IRS990/Form990PartVIISectionAGrp/PersonNm8JEN KOSTYNIUK
IRS990/Form990PartVIISectionAGrp/PersonNm9ANGELA KELLY-WIECEK
IRS990/Form990PartVIISectionAGrp/PersonNm10JAMES HOLLAND
IRS990/Form990PartVIISectionAGrp/PersonNm11BRENDA HuYOUNG
IRS990/Form990PartVIISectionAGrp/PersonNm12LESTER JOHNSON
IRS990/Form990PartVIISectionAGrp/PersonNm13RICHARD CONTI
IRS990/Form990PartVIISectionAGrp/PersonNm14JON LUGBILL
IRS990/Form990PartVIISectionAGrp/PersonNm15RITA McCLENNY
IRS990/Form990PartVIISectionAGrp/PersonNm16THOMAS A SILVESTRI
IRS990/Form990PartVIISectionAGrp/PersonNm17LISA SIMS
IRS990/Form990PartVIISectionAGrp/PersonNm18NANCY THOMAS
IRS990/Form990PartVIISectionAGrp/PersonNm19C SCOTT JONES
IRS990/Form990PartVIISectionAGrp/PersonNm20CHRISTOPHER C TSUI
IRS990/Form990PartVIISectionAGrp/PersonNm21NEIL AMIN
IRS990/Form990PartVIISectionAGrp/PersonNm22BRIAN D ANDERSON
IRS990/Form990PartVIISectionAGrp/PersonNm23T PATRICK COLLINS
IRS990/Form990PartVIISectionAGrp/PersonNm24WILLIAM L COX
IRS990/Form990PartVIISectionAGrp/PersonNm25PERRY J MILLER
IRS990/Form990PartVIISectionAGrp/PersonNm26PATRICIA PAIGE
IRS990/Form990PartVIISectionAGrp/PersonNm27ELLEN ROBERTSON
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT/CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1EXECUTIVE VP
IRS990/Form990PartVIISectionAGrp/TitleTxt2CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt3VP OF SALES SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt4VP OF ADMINISTRATION
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IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR/SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR/2nd VICE CHAIR
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