Civic Intelligence

Vpm Media Corporation

EIN 54-0735782 • 501(c)3 • Richmond, VA

View Organization Page

Profile

To use the power of media to educate, entertain and inspire, using public television and public radio to make a positive impact on the communities throughout central virginia, charlottesville, the shenandoah valley, the northern neck and mecklenburg county regions.

23 Sesame StreetRichmond, VA 23235

www.vpm.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

31st percentile

0.07x

Higher debt load relative to assets than 31% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

23rd percentile

0.09x

Higher debt load relative to revenue than 23% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

46th percentile

3.1%

Higher net margin than 46% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

40th percentile

2.9%

Faster asset growth than 40% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

18th percentile

-9.3%

Faster revenue growth than 18% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets31st percentile

Assets

Up

$29,782,092

Up $839,072 (+2.9%) from 2023

Liabilities

Down

$2,084,762

Down $1,033,939 (-33%) from 2023

Net Assets

Up

$27,697,330

Up $1,873,011 (+7.3%) from 2023

Operations
Liabilities / Revenue23rd percentileNet Margin46th percentile

Revenue

Down

$22,494,669

Down $2,316,083 (-9.3%) from 2023

Expenses

Down

$21,786,149

Down $4,300,594 (-16%) from 2023

Net Income

Up

$708,520

Up $1,984,511 (+156%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth40th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$200M$150M$100M$50M$0Assets 2010: $17,139,936Liabilities 2010: $6,922,733Net Assets 2010: $10,217,2032010Assets 2011: $17,838,226Liabilities 2011: $6,376,530Net Assets 2011: $11,461,6962011Assets 2012: $16,405,849Liabilities 2012: $7,312,702Net Assets 2012: $9,093,1472012Assets 2013: $16,602,774Liabilities 2013: $5,637,619Net Assets 2013: $10,965,1552013Assets 2014: $14,954,065Liabilities 2014: $3,289,565Net Assets 2014: $11,664,5002014Assets 2015: $14,841,572Liabilities 2015: $4,229,418Net Assets 2015: $10,612,1542015Assets 2016: $14,209,544Liabilities 2016: $5,407,110Net Assets 2016: $8,802,4342016Assets 2017: $195,319,383Liabilities 2017: $177,115,850Net Assets 2017: $18,203,5332017Assets 2018: $42,277,898Liabilities 2018: $13,642,047Net Assets 2018: $28,635,8512018Assets 2019: $40,471,414Liabilities 2019: $13,879,753Net Assets 2019: $26,591,6612019Assets 2020: $38,422,377Liabilities 2020: $14,712,920Net Assets 2020: $23,709,4572020Assets 2021: $41,400,162Liabilities 2021: $7,908,806Net Assets 2021: $33,491,3562021Assets 2022: $30,263,750Liabilities 2022: $3,368,744Net Assets 2022: $26,895,0062022Assets 2023: $28,943,020Liabilities 2023: $3,118,701Net Assets 2023: $25,824,3192023Assets 2024: $29,782,092Liabilities 2024: $2,084,762Net Assets 2024: $27,697,3302024

Highlighted filing

2024

Assets$29,782,092
Liabilities$2,084,762
Net Assets$27,697,330
Open 2024 Filing

Operations Trend

Revenue Growth18th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$30M$20M$10M$0-$10MExpenses 2010: $15,121,1862010Expenses 2011: $14,807,8842011Expenses 2012: $14,103,0312012Expenses 2013: $13,306,7942013Revenue 2014: $21,405,193Expenses 2014: $11,870,754Net Income 2014: $9,534,4392014Revenue 2015: $9,741,323Expenses 2015: $9,569,997Net Income 2015: $171,3262015Revenue 2016: $9,567,749Expenses 2016: $9,957,346Net Income 2016: -$389,5972016Revenue 2017: $18,802,124Expenses 2017: $10,788,045Net Income 2017: $8,014,0792017Revenue 2018: $13,685,858Expenses 2018: $13,713,423Net Income 2018: -$27,5652018Revenue 2019: $16,871,533Expenses 2019: $18,308,166Net Income 2019: -$1,436,6332019Revenue 2020: $20,374,683Expenses 2020: $22,966,827Net Income 2020: -$2,592,1442020Revenue 2021: $23,558,151Expenses 2021: $20,764,016Net Income 2021: $2,794,1352021Revenue 2022: $24,921,113Expenses 2022: $30,659,508Net Income 2022: -$5,738,3952022Revenue 2023: $24,810,752Expenses 2023: $26,086,743Net Income 2023: -$1,275,9912023Revenue 2024: $22,494,669Expenses 2024: $21,786,149Net Income 2024: $708,5202024

Highlighted filing

2024

Revenue$22,494,669
Expenses$21,786,149
Net Income$708,520
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$29,782,092
Liabilities
$2,084,762
Net assets
$27,697,330
Revenue
$22,494,669
Expenses
$21,786,149
Net income
$708,520
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$29.8$2.08$27.7$22.5$21.8$0.71
2023Detailed filing. Detailed filing data is available for this year.$28.9$3.12$25.8$24.8$26.1$1.28
2022Detailed filing. Detailed filing data is available for this year.$30.3$3.37$26.9$24.9$30.7$5.74
2021Detailed filing. Detailed filing data is available for this year.$41.4$7.91$33.5$23.6$20.8$2.79
2020Detailed filing. Detailed filing data is available for this year.$38.4$14.7$23.7$20.4$23.0$2.59
2019Summary only. Only limited summary data is available for this year.$40.5$13.9$26.6$16.9$18.3$1.44
2018Detailed filing. Detailed filing data is available for this year.$42.3$13.6$28.6$13.7$13.7$0.03
2017Detailed filing. Detailed filing data is available for this year.$195$177$18.2$18.8$10.8$8.01
2016Detailed filing. Detailed filing data is available for this year.$14.2$5.41$8.80$9.57$9.96$0.39
2015Detailed filing. Detailed filing data is available for this year.$14.8$4.23$10.6$9.74$9.57$0.17
2014Detailed filing. Detailed filing data is available for this year.$15.0$3.29$11.7$21.4$11.9$9.53
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$16.6$5.64$11.0$13.3
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$16.4$7.31$9.09$14.1
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$17.8$6.38$11.5$14.8
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$17.1$6.92$10.2$15.1
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 7, 2025
Return Version
2023v6.0
Gross Receipts
$42,343,331
Mission and Program Overview

Mission

Production and/or broadcasting of instructional and noncommercial public interest television and radio programs in central & northern virginia

To use the power of media to educate, entertain and inspire, using public television and public radio to make a positive impact on the communities throughout central virginia, charlottesville, the shenandoah valley, the northern neck and mecklenburg county regions.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$15,491,944$14,701,810▼ $790,134
Land, Buildings, and Equipment, Net$6,740,944$6,205,428▼ $535,516
Cash and Non-Interest-Bearing Accounts$2,217,263$3,377,113▲ $1,159,850
Intangible Assets$1,755,899$1,755,899→ $0
Pledges and Grants Receivable$697,881$1,561,869▲ $863,988
Prepaid Expenses and Deferred Charges$274,472$414,112▲ $139,640
Accounts Receivable$634,293$327,316▼ $306,977
Inventories for Sale or Use$52,975$51,968▼ $1,007
Investments Other Securities$11,522$9,139▼ $2,383
Total Assets$28,943,020$29,782,092▲ $839,072
Other Assets Total$1,065,827$1,377,438▲ $311,611
Liabilities
Other Liabilities$1,411,159$926,114▼ $485,045
Accounts Payable and Accrued Expenses$1,087,817$896,067▼ $191,750
Mortgage Notes Payable Secured by Investment Property$263,820--
Deferred Revenue$355,905$262,581▼ $93,324
Total Liabilities$3,118,701$2,084,762▼ $1,033,939
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$24,557,717$23,827,758▼ $729,959
Net Assets With Donor Restrictions$1,266,602$3,869,572▲ $2,602,970
Total Net Assets Fund Balance$25,824,319$27,697,330▲ $1,873,011
Total Liabilities and Net Assets / Fund Balance$28,943,020$29,782,092▲ $839,072

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$3,589,335$9,869,264$13,458,599
Buildings$1,870,824$4,005,615$5,876,439
Other Land Buildings$602,994$1,320,607$1,923,601
Leasehold Improvements$87,168$164,207$251,375
Land$55,107-$55,107

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2023$386,491---$386,491
2022$386,491---$386,491
2021$386,491---$386,491
2020$386,491---$386,491
2019$386,491---$386,491
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jayme SwainPresident and CEOFT$436,072$28,499$464,571
Steve HumbleChief Content OfficerFT$408,840$37,913$446,753
Daniel SmytheChief Investment OfficerFT$295,457$29,104$324,561
Gary OmeterCFOFT$251,454$18,749$270,203
Meg GarnerChief Operating OfficerFT$174,059$7,701$181,760
Ellen S TaitVP Development & MarketingFT$146,723$23,988$170,711
Angela KingNews AnchorFT$151,422$5,585$157,007
Lauren BellDirector, Business SponsorshipFT$130,521$19,603$150,124
Harry OrellVP, TechnologyFT$126,473$14,051$140,524
Roberta SachsSenior ProducerFT$117,650$13,700$131,350

Board Members and Trustees

NameTitle
Irene CarneyChair of the Board
Patty MerrillVice-chair of the Board
Dave PaulsonDirector
Dennis a McgaughDirector
Ebony WaldenDirector
Enjoli MoonDirector
Heather ColtmanDirector
J R SnowDirector
Karen SkidmoreDirector
Michael WilliamsDirector
Nupa AgarwalDirector
Phillip GoodpastureDirector
Richard DiemerDirector
Tassie PippertDirector
Vann GravesDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
My Tupelo Entertainment LLCProduction Services34 W 27TH ST 7TH FL, New York, NY 10001$1,085,342
Story Mechanics LLCProduction Services1 RIDGEWAY AVENUE, West Orange, NJ 07052$347,250
Nuera Productions LLCProduction Services14625 GLENMORGAN DR, Chester, VA 23831$158,511
Wahoo Video ProductionsProduction Services2401 W DEER PATH DRIVE, Powhatan, VA 23139$145,680
-Production Services1940 REMONT RD, Charlottesville, VA 22911$137,995
Revenue and Support

Revenue Composition

Contributions and Grants
$18,542,794
Program Service Revenue
$1,873,026
Investment Income
$720,043
Other Revenue
$1,358,806
All Other Contributions
$9,473,874
Change in Net Assets
$708,520

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded28$294,906Nyse
Cars and Other Vehicles193$138,305Auction
Total Noncash Contributions221$433,211-

Audited Revenue Reconciliation

Revenue per Audited Statements
$22,494,669
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$1,168,838
Total Revenue per Audited Statements
$23,663,507
Total Revenue per Form 990
$22,494,669
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$11,324,662
Salaries, Compensation, and Employee Benefits$10,461,487
Total Fundraising Expense$1,727,600
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$5,498,369$2,360,656$976,182$8,835,207
Current Officers, Directors, Trustees, and Key Employees$304,072$1,142,079$180,129$1,626,280
Fees for Services Other$731,759$277,645$170,987$1,180,391
Depreciation Depletion$490,497$672,473-$1,162,970
Occupancy$163,254$512,604$325$676,183
Office Expenses$299,189$7,168$301,448$607,805
Information Technology$369,196--$369,196
All Other Expenses$59,298$285,520$16,438$361,256
Other Expenses$267,354$76,646$3,096$344,000
Fees for Services Accounting-$250,048-$250,048
Advertising$202,696-$6,788$209,484
Fees for Services Legal$203,160--$203,160
Fees for Services Management-$112,917$37,431$150,348
Travel$101,919$14,126$25,460$141,505
Conferences and Meetings$67,389$38,771$9,316$115,476
Fees for Services Lobbying$87,800--$87,800
Fees for Service Investment Mgmnt Fees-$52,066-$52,066
Total Functional Expenses$14,230,718$5,827,831$1,727,600$21,786,149

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$21,790,496
Total Expenses per Form 990$21,786,149
Expenses per Audited Statements$21,734,083
Expenses Not Reported on Form 990$56,413
Expenses Not Reported on Financial Statements$52,066
Other Expense Adjustments$52,066
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liabilities$926,114
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The finance commitee reviews the form 990 prior to filing with the irs. A copy of the 990 is available to the entire board prior to filing with the irs.”

Form 990, Part VI, Section B, Line 12C

“The governing body and members of executive management are required to sign a conflict of interest policy annually.”

Form 990, Part VI, Section B, Line 15

“The human resource director along with the departmental manager work together to determine an appropriate salary for new hires. Human resources researches current salary trends and then evaluates the employee's experience, along with the departmental manager. All increases in pay must be approved by the president. The president's compensation is determined by the board of directors. The board relies on comparable data when available. The normal review process for future increases is the same for all full-time employees. The employee receives a yearly review. Based on their performance and working within the salary grade and matrix an increase is calculated. Any increases outside of the matrix must be approved by the president.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents, conflict of interest policy and financial statements are available via public files which are maintained on site and available upon request.”

Filing and Contact Details

Filer

Filer Name
Vpm Media Corporation
EIN
54-0735782
Phone
8043201301
Address
23 SESAME STREET, RICHMOND, VA 23235

Signing Officer

Name
Gary Ometer
Title
CFO
Phone
8043201301
Signed
2025-05-07
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gary Ometer
Formed
1964
Legal Domicile
Va
Voting Board Members
15
Independent Board Members
15
Employees
125
Volunteers
60

Preparer

Firm
Keiter Stephens Hurst Gary & Shreaves
Address
4401 DOMINION BLVD, GLEN ALLEN, VA 23060
Preparer
Matthew O Mcdonald
Phone
8047470000
Supplemental Narrative

Financial Statement Notes

PART V, LINE 4:

“Temporarily restricted - funds with donor restricted funds - these restrictions include use for annual employee awards and program specific intentions. Permanently restricted - earnings to fund organizaton organization operations.”

PART X, LINE 2:

“The corporation has adopted financial reporting guidance related to accounting for uncertainty in income taxes, which prescribes the minimum recognition threshold that a tax position is required to meet before being recognized in the corporation's consolidated financial statements. The guidance also provides criteria on derecognition, classification, interest and penalties, disclosure and transition. The corporation discloses the expected future tax consequences of uncertain tax positions presuming the taxing authorities' full knowledge of the facts and the corporation's position, and records unrecognized tax benefits or liabilities for known, or anticipated tax issues based on the corporation's analysis of whether additional taxes would be due to the authority given their full knowledge of the tax position. The corporation has completed its assessment and determined that there are no tax positions which would require recognition. The corporation is not currently under audit by any tax jurisdiction.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Investment expenses netted with investment income -52,066.”

PART XII, LINE 4B - OTHER ADJUSTMENTS:

“Investment expense netted with investment income 52,066.”

Raw XML AppendixShowing 400 of 879 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0EDUCATIONAL ENGAGEMENT: VPM EARLY CHILDHOOD CARE & EDUCATION PROGRAM WORKS WITH MORE THAN 50 COMMUNITY PARTNERS IN THE GREATER RICHMOND, CHARLOTTESVILLE, AND HARRISONBURG COMMUNITIES TO HELP FAMILIES AND CAREGIVERS PREPARE YOUNG CHILDREN AGES 0-8 FOR SUCCESS IN SCHOOL. FOCUSING ON FAMILIES WHO ARE THE FURTHEST FROM OPPORTUNITY. SCIENCE MATTERS WORKS WITH OVER 50 COMMUNITY PARTNERS IN THE GREATER RICHMOND, CHARLOTTESVILLE, AND HARRISONBURG COMMUNITIES TO ENCOURAGE K-12 STUDENTS, TEACHER, PARENTS AND THE GENERAL PUBLIC TO VALUE SCIENCE AND UNDERSTAND ITS IMPORTANCE TO OUR FUTURE.
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IRS990/Form990PartVIISectionAGrp/TitleTxt16CHIEF INVESTMENT OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt17CHIEF CONTENT OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt18CFO
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