Civic Intelligence

Luray-Page County Chamber of Commerce

EIN 54-0288161 • 501(c)6 • Luray, VA

Profile

To serve our members by enhancing business and tourism throughout the entire county.

18 Campbell StLuray, VA 22835

n/A

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

72nd percentile

0.07x

Higher debt load relative to assets than 72% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

72nd percentile

0.06x

Higher debt load relative to revenue than 72% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

16th percentile

-31%

Higher net margin than 16% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

91st percentile

$57,974

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 31.8% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

22nd percentile

-27%

Faster asset growth than 22% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

31st percentile

-14%

Faster revenue growth than 31% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Down

$137,232

Down $51,260 (-27%) from 2023

Liabilities

Up

$10,185

Up $5,318 (+109%) from 2023

Net Assets

Down

$127,047

Down $56,578 (-31%) from 2023

Operations
Liabilities / Revenue72nd percentileNet Margin16th percentile

Revenue

Down

$182,112

Down $28,429 (-14%) from 2023

Expenses

Down

$238,690

Down $42,605 (-15%) from 2023

Net Income

Up

-$56,578

Up $14,176 (+20%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth22nd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2011: $137,275Liabilities 2011: $3,668Net Assets 2011: $133,6072011Assets 2012: $162,191Liabilities 2012: $2,679Net Assets 2012: $159,5122012Assets 2013: $66,125Liabilities 2013: $0Net Assets 2013: $66,1252013Assets 2014: $76,680Liabilities 2014: $0Net Assets 2014: $76,6802014Assets 2015: $80,085Liabilities 2015: $0Net Assets 2015: $80,0852015Assets 2016: $99,428Liabilities 2016: $2,582Net Assets 2016: $96,8462016Assets 2017: $84,149Liabilities 2017: $868Net Assets 2017: $83,2812017Assets 2018: $264,055Liabilities 2018: $1,435Net Assets 2018: $262,6202018Assets 2019: $196,675Liabilities 2019: $2,887Net Assets 2019: $193,7882019Assets 2020: $247,759Liabilities 2020: $4,938Net Assets 2020: $242,8212020Assets 2021: $245,628Liabilities 2021: $31,442Net Assets 2021: $214,1862021Assets 2022: $259,500Liabilities 2022: $5,121Net Assets 2022: $254,3792022Assets 2023: $188,492Liabilities 2023: $4,867Net Assets 2023: $183,6252023Assets 2024: $137,232Liabilities 2024: $10,185Net Assets 2024: $127,0472024

Highlighted filing

2024

Assets$137,232
Liabilities$10,185
Net Assets$127,047
Open 2024 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$600K$400K$200K$0-$200KRevenue 2011: $380,403Expenses 2011: $408,518Net Income 2011: -$28,1152011Revenue 2012: $392,972Expenses 2012: $365,857Net Income 2012: $27,1152012Revenue 2013: $387,269Expenses 2013: $485,396Net Income 2013: -$98,1272013Revenue 2014: $312,464Expenses 2014: $300,349Net Income 2014: $12,1152014Revenue 2015: $427,505Expenses 2015: $422,634Net Income 2015: $4,8712015Revenue 2016: $485,376Expenses 2016: $442,035Net Income 2016: $43,3412016Revenue 2017: $427,344Expenses 2017: $440,909Net Income 2017: -$13,5652017Revenue 2018: $522,632Expenses 2018: $343,294Net Income 2018: $179,3382018Revenue 2019: $483,309Expenses 2019: $552,141Net Income 2019: -$68,8322019Revenue 2020: $483,139Expenses 2020: $434,106Net Income 2020: $49,0332020Revenue 2021: $429,620Expenses 2021: $458,253Net Income 2021: -$28,6332021Revenue 2022: $332,726Expenses 2022: $292,534Net Income 2022: $40,1922022Revenue 2023: $210,541Expenses 2023: $281,295Net Income 2023: -$70,7542023Revenue 2024: $182,112Expenses 2024: $238,690Net Income 2024: -$56,5782024

Highlighted filing

2024

Revenue$182,112
Expenses$238,690
Net Income-$56,578
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$137,232
Liabilities
$10,185
Net assets
$127,047
Revenue
$182,112
Expenses
$238,690
Net income
-$56,578
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.37$0.10$1.27$1.82$2.39$0.57
2023Summary only. Only limited summary data is available for this year.$1.88$0.05$1.84$2.11$2.81$0.71
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.60$0.05$2.54$3.33$2.93$0.40
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.46$0.31$2.14$4.30$4.58$0.29
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.48$0.05$2.43$4.83$4.34$0.49
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.97$0.03$1.94$4.83$5.52$0.69
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.64$0.01$2.63$5.23$3.43$1.79
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.84$0.01$0.83$4.27$4.41$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.99$0.03$0.97$4.85$4.42$0.43
2015Detailed filing. Detailed filing data is available for this year.$0.80$0.00$0.80$4.28$4.23$0.05
2014Summary only. Only limited summary data is available for this year.$0.77$0.00$0.77$3.12$3.00$0.12
2013Summary only. Only limited summary data is available for this year.$0.66$0.00$0.66$3.87$4.85$0.98
2012Summary only. Only limited summary data is available for this year.$1.62$0.03$1.60$3.93$3.66$0.27
2011Summary only. Only limited summary data is available for this year.$1.37$0.04$1.34$3.80$4.09$0.28
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 12, 2025
Return Version
2023v6.0
Gross Receipts
$182,112
Mission and Program Overview

Mission

To serve our members by enhancing business and tourism throughout the entire county.

Promotion of business and tourism for the towns of luray, shenandoah, stanley and page county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$178,123$130,044▼ $48,079
Land, Buildings, and Equipment, Net$10,369$7,188▼ $3,181
Total Assets$188,492$137,232▼ $51,260
Liabilities
Accounts Payable and Accrued Expenses$4,867$10,185▲ $5,318
Total Liabilities$4,867$10,185▲ $5,318
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$183,625$127,047▼ $56,578
Total Net Assets Fund Balance$183,625$127,047▼ $56,578
Total Liabilities and Net Assets / Fund Balance$188,492$137,232▼ $51,260

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$4,365$47,909$52,274
Other Land Buildings$2,823$33,008$35,831
Compensation and Service Providers
Top Officer Pay91st percentile

Employees

NameTitleFull / Part TimeBaseTotal
Gina HilliardPresidentFT$57,974$57,974

Board Members and Trustees

NameTitle
Travis ClarkChair
Amy JuddVice Chairman
Bill HuffmanBoard Member
David ReedBoard Member
Megan GordanBoard Member
Mitch LovingerBoard Member
Sable PonnBoard Member
Dezarae BeersSecretary
Miranda CaveTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$118,245
Program Service Revenue
$41,142
Investment Income
$1,237
Other Revenue
$21,488
Change in Net Assets
$-56,578
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$147,897
Other Expenses$90,793
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$75,304
Current Officers, Directors, Trustees, and Key Employees---$61,848
Occupancy---$22,650
Conferences and Meetings---$13,319
Payroll Taxes---$10,745
Office Expenses---$8,930
Information Technology---$6,801
Advertising---$3,708
Depreciation Depletion---$3,181
Fees for Services Accounting---$2,867
Travel---$2,258
Other Expenses---$916
Fees for Services Other---$538
Fees for Services Legal---$200
Payments to Affiliates---$200
Total Functional Expenses$0$0$0$238,690
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Copies are available in organization's office for board members to review.”

Form 990, Part VI, Section B, Line 15

“Salaries are reviewed by a board of director committee and approved by the board of directors.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy, and financial statements are made available to the public during the tax year by request.”

Filing and Contact Details

Filer

Filer Name
Luray-page County Chamber of Commerce
EIN
54-0288161
Phone
5407433915
Address
18 CAMPBELL ST, LURAY, VA 22835

Signing Officer

Name
Regina Hilliard
Title
President
Phone
5407433915
Signed
2025-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Regina Hilliard
Formed
1926
Legal Domicile
Va
Voting Board Members
9
Independent Board Members
9
Employees
6
Volunteers
50

Preparer

Firm
Brown Edwards & Company Llp
Address
1909 FINANCIAL DRIVE, HARRISONBURG, VA 22801
Preparer
James R Fries
Phone
5404346736
Raw XML Appendix345 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt038867
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt12275
IRS990/ProgSrvcAccomActy2Grp/Desc0OUTREACHISSUED NUMEROUS PRESS RELEASES ON THE HAPPENINGS IN PAGE COUNTY.IMPROVED COMMUNICATIONS WITH MEMBERS THROUGH MONTHLY NEWSLETTERS, WEEKLY E-NEWSLETTERS: "IN THE LOOP," MONTHLY NEWSLETTER (MAILED), AND PAGE NEWS AND COURIER ARTICLES.POPPING-IN AT LOCAL BUSINESSES WITH MEMBERSHIP CERTIFICATES.ASSISTED NEW BUSINESS PROSPECTS AND ENTREPRENEURS WITH ADVICE, REFERRALS, AND GUIDANCE THROUGH LICENSE/PERMIT REQUIREMENTS.THROUGH SOCIAL MEDIA, PRESS RELEASES, AND PRESENTATIONS, PROMOTED HUNDREDS OF EVENTS, FESTIVALS, FUNDRAISERS, RECEPTIONS, AND PROGRAMS CONDUCTED BY CHAMBER MEMBERS.EXPANDED THE CHAMBER'S INVOLVEMENT WITH: SHENANDOAH VALLEY PARTNERSHIP, NORTHERN SHENANDOAH VALLEY REGIONAL COMMISSION, SHENANDOAH VALLEY TRAVEL ASSOCIATION, DMO, SHENANDOAH VALLEY SMALL BUSINESS DEVELOPMENT CENTER, VIRGINIA TOURISM CORPORATION, PACA, VACCE & LURAY ROTARY.
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0184979
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt0279
IRS990/PYOtherExpensesAmt0136102
IRS990/PYOtherRevenueAmt04697
IRS990/PYProgramServiceRevenueAmt020586
IRS990/PYRevenuesLessExpensesAmt0-70754
IRS990/PYSalariesCompEmpBnftPaidAmt0145193
IRS990/PYTotalExpensesAmt0281295
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0210541
IRS990/ReconcilationRevenueExpnssAmt0-56578
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleC/AgreeCarryoverPriorYearInd00
IRS990ScheduleC/OnlyInHouseLobbyingInd01
IRS990ScheduleC/SubstantiallyAllDuesNondedInd00
IRS990ScheduleD/EquipmentGrp/BookValueAmt04365
IRS990ScheduleD/EquipmentGrp/DepreciationAmt047909
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt052274
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt02823
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt033008
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt035831
IRS990ScheduleD/TotalBookValueLandBuildingsAmt07188
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0COPIES ARE AVAILABLE IN ORGANIZATION'S OFFICE FOR BOARD MEMBERS TO REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1SALARIES ARE REVIEWED BY A BOARD OF DIRECTOR COMMITTEE AND APPROVED BY THE BOARD OF DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE MADE AVAILABLE TO THE PUBLIC DURING THE TAX YEAR BY REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd01
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0188492
IRS990/TotalAssetsEOYAmt0137232
IRS990/TotalAssetsGrp/BOYAmt0188492
IRS990/TotalAssetsGrp/EOYAmt0137232
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0118245
IRS990/TotalEmployeeCnt06
IRS990/TotalFunctionalExpensesGrp/TotalAmt0238690
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt04867
IRS990/TotalLiabilitiesEOYAmt010185
IRS990/TotalLiabilitiesGrp/BOYAmt04867
IRS990/TotalLiabilitiesGrp/EOYAmt010185
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0183625
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0127047
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceRevenueAmt041142
IRS990/TotalReportableCompFromOrgAmt057974
IRS990/TotalRevenueGrp/ExclusionAmt01237
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt062630
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0182112
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt050
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0188492
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0137232
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt02258
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt018 CAMPBELL ST
IRS990/USAddress/CityNm0LURAY
IRS990/USAddress/StateAbbreviationCd0VA
IRS990/USAddress/ZIPCd022835
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0HTTPS://WWW.VISITLURAYPAGE.COM/CHAMBER/
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0REGINA HILLIARD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05407433915
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0LURAY-PAGE COUNTY CHAMBER OF COMMERCE
ReturnHeader/Filer/BusinessNameControlTxt0LURA
ReturnHeader/Filer/EIN0540288161
ReturnHeader/Filer/PhoneNum05407433915
ReturnHeader/Filer/USAddress/AddressLine1Txt018 CAMPBELL ST
ReturnHeader/Filer/USAddress/CityNm0LURAY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0VA
ReturnHeader/Filer/USAddress/ZIPCd022835
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0540504608
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0BROWN EDWARDS & COMPANY LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01909 FINANCIAL DRIVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0HARRISONBURG
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0VA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd022801
ReturnHeader/PreparerPersonGrp/PhoneNum05404346736
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JAMES R FRIES
ReturnHeader/ReturnTs02025-05-14T15:46:34-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

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