The Wilderness Society

Filing Period

Oct 1, 2012 to Sep 30, 2013

Signed

Apr 1, 2014

Return Version

2012v2.1

Gross Receipts

$42,362,144

Mission

Major Activities

Activity 2

The wilderness society is the leading american conservation organization working to protect wild places within our nation's public lands -- the 618 million acres collectively owned by the american people and managed by our government. From well-known icons to hidden gems, these wildlands provide us all with clean air and water; abundant wildlife; havens for recreation, learning, and solitude; and a foundation for a healthy planet. They are also important sources of renewable energy and vital natural resources which must be managed wisely.today, with more than 500,000 active members and supporters, tws continues its vital mission to protect wilderness and inspire americans to care for our wild places. By using online and traditional outreach, we've been growing our base of support. The following summary of our activities highlights some of this work.- in 2011 southern appalachian wilderness stewards (saws) became a program of the wilderness society. The saws program was started to address wilderness opposition and stewardship needs across five national forests (cherokee, chattahoochee, nantahala, pisgah, and sumter) in 22 wilderness areas. In 2013 the program announced future expansion to include work in the george washington and jefferson national forests in virginia, including 23 additional wilderness areas. Since 2011 the saws program generated thousands of volunteer service hours in more than 20 different wilderness areas of the southern appalachians and created new seasonal jobs in local communities. The program helped restore more than 125 miles of wilderness trails, trained and certified more than 200 volunteers through our wilderness skills institute, and hosted work crews from 10 different university programs. The saws program also engaged more than 250 new wilderness stewards and gathered data across 22 wilderness areas as part of the usfs chief's challenge program in anticipation of the 50th anniversary of the wilderness act. - in the spring of 2013 the wilderness society launched an integrated marketing campaign titled "go outside and play!" utilizing an integrated series of email messages, direct mail, web content, video and engagements deployed, the campaign asked people to get outside onto public lands, and to join with the wilderness society to protect our wild places. It also carried a child-centric theme of playing outdoors as essential to children's development and in creating the next generation of conservationists. The campaign featured author richard louv, actress wendie malick and partner organizations the children & nature network, american heart association, the ad council and outdoor alliance for kids. Additionally, the successful my wilderness series continued with stories and videos from t.a. Barron connecting with rocky mountain national park and professional snowboarder jeremy jones experiencing the high sierras.- on the road with dave matthews and the dreaming tree wines: we hosted a booth in the eco-village with dreaming tree wines at 45 dave matthews band concerts from mid-may through mid-september. At the booth we educated concert goers about the wilderness society and our conservation efforts. We asked individuals to show their support for the preservation of our wildlands by wearing an "i like it wild" button and pledge to "keep it wild with the wilderness society." - the wilderness society's public communications includes a highly visual website, membership newsletters published three times a year, targeted e-newsletters and action emails and a vibrant social media network reaching more than 100,000 supporters on twitter, facebook, youtube & pinterest. We had approximately 500,000 email subscribers last year who received targeted emails on a range of issues linked to campaigns, legislation, local conservation questions and land-agency policies. Our advocacy emails frequently generated tens of thousands of responses to decision-makers each month, advancing our local and national advocacy work

Filer

EIN

53-0167933