Civic Intelligence

National School Public Relations Association

990 • Fiscal year 2021 • EIN 52-6060603

Sep 01, 2020 to Aug 31, 2021 • Filed on Jul 05, 2022

Organization ProfileWWW.NSPRA.ORG

View Organization Page

15948 Derwood RoadRockville, MD 20855-2123

(301) 519-0496

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

73rd percentile

0.27x

Higher debt load relative to assets than 73% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Liabilities / Revenue

72nd percentile

0.30x

Higher debt load relative to revenue than 72% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Net Margin

53rd percentile

14%

Higher net margin than 53% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Top Officer Pay

95th percentile

$287,527

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 14.5% of source-year revenue.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2021

Asset Growth

67th percentile

19%

Faster asset growth than 67% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Revenue Growth

77th percentile

51%

Faster revenue growth than 77% of similar nonprofits.

2021 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets73rd percentile

Assets

Up

$2,244,809

Up $362,530 (+19%) from 2020

Net Assets

Up

$1,646,592

Up $269,599 (+20%) from 2020

Liabilities

Up

$598,217

Up $92,931 (+18%) from 2020

Revenue And Expenses
Liabilities / Revenue72nd percentileNet Margin53rd percentile

Revenue

Up

$1,979,173

Up $669,113 (+51%) from 2020

Expenses

Up

$1,695,907

Up $596,568 (+54%) from 2020

Net Income

Up

$283,266

Up $72,545 (+34%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth67th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2011: $707,637Liabilities 2011: $370,807Net Assets 2011: $336,8302011Assets 2012: $797,361Liabilities 2012: $343,201Net Assets 2012: $454,1602012Assets 2013: $866,708Liabilities 2013: $352,378Net Assets 2013: $514,3302013Assets 2014: $880,094Liabilities 2014: $336,148Net Assets 2014: $543,9462014Assets 2015: $1,067,834Liabilities 2015: $420,738Net Assets 2015: $647,0962015Assets 2016: $1,222,482Liabilities 2016: $440,357Net Assets 2016: $782,1252016Assets 2017: $1,268,208Liabilities 2017: $418,420Net Assets 2017: $849,7882017Assets 2018: $1,340,280Liabilities 2018: $423,816Net Assets 2018: $916,4642018Assets 2019: $1,570,438Liabilities 2019: $413,425Net Assets 2019: $1,157,0132019Assets 2020: $1,882,279Liabilities 2020: $505,286Net Assets 2020: $1,376,9932020Assets 2021: $2,244,809Liabilities 2021: $598,217Net Assets 2021: $1,646,5922021Assets 2022: $2,577,629Liabilities 2022: $679,226Net Assets 2022: $1,898,4032022Assets 2023: $2,857,925Liabilities 2023: $848,773Net Assets 2023: $2,009,1522023Assets 2024: $2,673,505Liabilities 2024: $817,907Net Assets 2024: $1,855,5982024

Highlighted filing

2021

Assets$2,244,809
Liabilities$598,217
Net Assets$1,646,592
Open 2021 Filing

Operations Trend

Revenue Growth77th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $998,679Expenses 2011: $1,122,362Net Income 2011: -$123,6832011Expenses 2012: $1,051,0762012Expenses 2013: $1,158,5722013Revenue 2014: $1,179,686Expenses 2014: $1,166,136Net Income 2014: $13,5502014Revenue 2015: $1,558,024Expenses 2015: $1,442,950Net Income 2015: $115,0742015Revenue 2016: $1,418,940Expenses 2016: $1,296,092Net Income 2016: $122,8482016Revenue 2017: $1,474,829Expenses 2017: $1,408,018Net Income 2017: $66,8112017Revenue 2018: $1,580,878Expenses 2018: $1,508,676Net Income 2018: $72,2022018Revenue 2019: $1,749,098Expenses 2019: $1,518,697Net Income 2019: $230,4012019Revenue 2020: $1,310,060Expenses 2020: $1,099,339Net Income 2020: $210,7212020Revenue 2021: $1,979,173Expenses 2021: $1,695,907Net Income 2021: $283,2662021Revenue 2022: $2,485,755Expenses 2022: $2,182,081Net Income 2022: $303,6742022Revenue 2023: $2,804,683Expenses 2023: $2,695,259Net Income 2023: $109,4242023Revenue 2024: $3,220,170Expenses 2024: $3,240,436Net Income 2024: -$20,2662024

Highlighted filing

2021

Revenue$1,979,173
Expenses$1,695,907
Net Income$283,266
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2020 to Aug 31, 2021
Signed
Jul 5, 2022
Return Version
2020v4.0
Gross Receipts
$2,133,817
Mission and Program Overview

Mission

The purpose is the serving citizenry of the nation by promoting a better understanding of the objectives, accomplishments, and needs of the schools of the united states. The association accomplishes its purposes: (1) by developing materials that assist the schools of the nation in building both an increased public understanding of the role of education and an increased awareness, knowledge, and understanding of current management practices and educational developments; (2) by placing before the public facts and viewpoints which will lead to a better understanding, appreciation, and support of their schools; and (3) by encouraging the use of sound public relations procedures by all those at work in the schools of the united states.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,099,073$1,518,060▲ $418,987
Investments in Publicly Traded Securities$134,275$470,982▲ $336,707
Land, Buildings, and Equipment, Net$139,338$133,763▼ $5,575
Accounts Receivable$458,296$86,038▼ $372,258
Prepaid Expenses and Deferred Charges$37,066$22,601▼ $14,465
Inventories for Sale or Use$14,231$13,365▼ $866
Total Assets$1,882,279$2,244,809▲ $362,530
Liabilities
Deferred Revenue$375,487$333,777▼ $41,710
Accounts Payable and Accrued Expenses$129,598$255,628▲ $126,030
Other Liabilities$201$8,812▲ $8,611
Total Liabilities$505,286$598,217▲ $92,931
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,292,028$1,584,717▲ $292,689
Net Assets With Donor Restrictions$84,965$61,875▼ $23,090
Total Net Assets Fund Balance$1,376,993$1,646,592▲ $269,599
Total Liabilities and Net Assets / Fund Balance$1,882,279$2,244,809▲ $362,530

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$112,021$161,233$273,254
Equipment$20,138$54,016$74,154
Other Land Buildings$1,604$31,646$33,250
Compensation and Service Providers
Top Officer Pay95th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Richard D BaginOutgoing DirectorFT$262,227$25,300$287,527
Mellisa BrahamAssociate DiFT$144,768$4,829$149,597
Barbara HunterExecutive DiFT$22,500$2,427$24,927

Board Members and Trustees

NameTitle
Lesley BruintonPresident
Nicole KirbyPresident El
Patrick GallawayDirector - M
Angela MarshallDirector - N
Curtis CampbellDirector - N
Tracy JentzDirector - N
Joe FerdaniDirector - S
Melissa McconnellDirector - S
Mychal FrostDirector - S
David Sovine EddVP at Large
Joshua SauerVP at Large
Yolanda StephenVP of Divers
Revenue and Support

Revenue Composition

Contributions and Grants
$869,643
Program Service Revenue
$1,068,784
Investment Income
$40,746
Other Revenue
$0
All Other Contributions
$224,894
Change in Net Assets
$283,266

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,979,173
Revenue Not Reported on Form 990
$-13,667
Total Revenue per Audited Statements
$1,965,506
Total Revenue per Form 990
$1,979,173
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$851,145
Salaries, Compensation, and Employee Benefits$844,262
Total Fundraising Expense$4,179
Grants and Similar Amounts Paid$500
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$298,961$125,628$2,016$426,605
Other Salaries and Wages$206,435$86,747$1,392$294,574
Conferences and Meetings$223,436$1,834-$225,270
Information Technology$62,359$9,979-$72,338
Other Employee Benefits$38,855$16,327$263$55,445
Payroll Taxes$36,982$15,540$250$52,772
All Other Expenses$37,289$5,842-$43,131
Travel$36,400$179-$36,579
Fees for Services Accounting-$30,860-$30,860
Occupancy$17,549$7,784-$25,333
Other Expenses$19,403$5,870$141$19,403
Office Expenses$12,286$3,106-$15,392
Pension Plan Contributions$10,418$4,378$70$14,866
Insurance$6,180$5,672-$11,852
Depreciation Depletion$7,012$2,947$47$10,006
Grants to Domestic Individuals$500--$500
Interest-$113-$113
Total Functional Expenses$1,333,931$357,797$4,179$1,695,907

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,695,907
Total Expenses per Audited Statements$1,695,907
Total Expenses per Form 990$1,695,907
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Capital Lease Payable$8,812
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“Nspra is a membership based organization that elects the board of directors annually.”

Form 990, Page 6, Part VI, Line 7A

“Annually, the membership elects the new members to the board of directors.”

Form 990, Page 6, Part VI, Line 11B

“The form 990 is reviewed by management prior to filing. The form 990 is also forwarded to members of the board of directors.”

Form 990, Page 6, Part VI, Line 12C

“Conflict of interest is reviewed annually in november at the first board meeting and during the year when a new key employee is hired. Compliance is enforced by the executive director and is part of nspra's policy manual.”

Form 990, Page 6, Part VI, Line 15A

“Annually, at the last board meeting of each fiscal year, the board of directors reviews the salary and fringe benefit data of comparable organizations, evaluates the performance of the executive director, and establishes a salary for the executive director for the next fiscal year.”

Form 990, Page 6, Part VI, Line 15B

“Management and key employees' salaries are reviewed and approved annually by the executive director.”

Form 990, Page 6, Part VI, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available upon request at nspra's office.”

Filing and Contact Details

Filer

Filer Name
National School Public Relations
EIN
52-6060603
Phone
3015190496
Address
15948 DERWOOD ROAD, ROCKVILLE, MD 20855-2123

Signing Officer

Name
Barbara Hunter
Title
Executive Director
Phone
3015190496
Signed
2022-07-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Barbara Hunter
Formed
1973
Legal Domicile
Va
Voting Board Members
12
Independent Board Members
12
Employees
8
Volunteers
40

Preparer

Firm
Kendall Prebola and Jones LLC
Address
PO BOX 259, BEDFORD, PA 15522-0259
Preparer
Robert F Prebola CPA
Phone
8146231880
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The purpose is the serving citizenry of the nation by promoting a better understanding of the objectives, accomplishments, and needs of the schools of the united states. The association accomplishes its purposes: (1) by developing materials that assist the schools of the nation in building both an increased public understanding of the role of education and an increased awareness, knowledge, and understanding of current management practices and educational developments; (2) by placing before the public facts and viewpoints which will lead to a better understanding, appreciation, and support of their schools; and (3) by encouraging the use of sound public relations procedures by all those at work in the schools of the united states.”

Form 990, Page 2, Part III, Line 4D

“National awards programs programs to bring recognition to individuals, school districts and agencies that have demonstrated outstanding performance in school public relations.”

Financial Statement Notes

Schedule D, Page 3, Part X

“Accounting principles generally accepted in the united states of america provide consistent guidance for the accounting for uncertainty in income taxes recognized in the associations financial statements and prescribe a threshold of more likely than not for recognition of tax positions taken or expected to be taken in a tax return. The association performed an evaluation of uncertain tax positions for the year ended august 31, 2021, and determined that there were no matters that would require recognition in the financial statements or that may have any effect on its tax-exempt status. As of august 31, 2021, the statute of limitations for tax years 2017 through 2019 remains open with the u.s. Federal jurisdiction or the various states and local jurisdictions in which the association files tax returns. It is the associations policy to recognize interest and/or penalties related to uncertain tax positions, if any, in income tax expense. As of august 31, 2021, the association had no accruals for interest and/or penalties.”

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,244,809
Liabilities
$598,217
Net assets
$1,646,592
Revenue
$1,979,173
Expenses
$1,695,907
Net income
$283,266
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.67$0.82$1.86$3.22$3.24$0.02
2023Summary only. Only limited summary data is available for this year.$2.86$0.85$2.01$2.80$2.70$0.11
2022Summary only. Only limited summary data is available for this year.$2.58$0.68$1.90$2.49$2.18$0.30
2021Detailed filing. Detailed filing data is available for this year.$2.24$0.60$1.65$1.98$1.70$0.28
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.51$1.38$1.31$1.10$0.21
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.57$0.41$1.16$1.75$1.52$0.23
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.34$0.42$0.92$1.58$1.51$0.07
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.27$0.42$0.85$1.47$1.41$0.07
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.22$0.44$0.78$1.42$1.30$0.12
2015Summary only. Only limited summary data is available for this year.$1.07$0.42$0.65$1.56$1.44$0.12
2014Detailed filing. Detailed filing data is available for this year.$0.88$0.34$0.54$1.18$1.17$0.01
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.87$0.35$0.51$1.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.34$0.45$1.05
2011Summary only. Only limited summary data is available for this year.$0.71$0.37$0.34$1.00$1.12$0.12