Civic Intelligence

National School Public Relations Association

990 • Fiscal year 2020 • EIN 52-6060603

Sep 01, 2019 to Aug 31, 2020 • Filed on Jul 14, 2021

Organization ProfileWWW.NSPRA.ORG

View Organization Page

15948 Derwood RoadRockville, MD 20855-2123

(301) 519-0496

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

68th percentile

0.27x

Higher debt load relative to assets than 68% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

73rd percentile

0.39x

Higher debt load relative to revenue than 73% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

68th percentile

16%

Higher net margin than 68% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

94th percentile

$284,378

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 21.7% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

72nd percentile

20%

Faster asset growth than 72% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

19th percentile

-25%

Faster revenue growth than 19% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets68th percentile

Assets

Up

$1,882,279

Up $311,841 (+20%) from 2019

Net Assets

Up

$1,376,993

Up $219,980 (+19%) from 2019

Liabilities

Up

$505,286

Up $91,861 (+22%) from 2019

Revenue And Expenses
Liabilities / Revenue73rd percentileNet Margin68th percentile

Revenue

Down

$1,310,060

Down $439,038 (-25%) from 2019

Expenses

Down

$1,099,339

Down $419,358 (-28%) from 2019

Net Income

Down

$210,721

Down $19,680 (-8.5%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth72nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2011: $707,637Liabilities 2011: $370,807Net Assets 2011: $336,8302011Assets 2012: $797,361Liabilities 2012: $343,201Net Assets 2012: $454,1602012Assets 2013: $866,708Liabilities 2013: $352,378Net Assets 2013: $514,3302013Assets 2014: $880,094Liabilities 2014: $336,148Net Assets 2014: $543,9462014Assets 2015: $1,067,834Liabilities 2015: $420,738Net Assets 2015: $647,0962015Assets 2016: $1,222,482Liabilities 2016: $440,357Net Assets 2016: $782,1252016Assets 2017: $1,268,208Liabilities 2017: $418,420Net Assets 2017: $849,7882017Assets 2018: $1,340,280Liabilities 2018: $423,816Net Assets 2018: $916,4642018Assets 2019: $1,570,438Liabilities 2019: $413,425Net Assets 2019: $1,157,0132019Assets 2020: $1,882,279Liabilities 2020: $505,286Net Assets 2020: $1,376,9932020Assets 2021: $2,244,809Liabilities 2021: $598,217Net Assets 2021: $1,646,5922021Assets 2022: $2,577,629Liabilities 2022: $679,226Net Assets 2022: $1,898,4032022Assets 2023: $2,857,925Liabilities 2023: $848,773Net Assets 2023: $2,009,1522023Assets 2024: $2,673,505Liabilities 2024: $817,907Net Assets 2024: $1,855,5982024

Highlighted filing

2020

Assets$1,882,279
Liabilities$505,286
Net Assets$1,376,993
Open 2020 Filing

Operations Trend

Revenue Growth19th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $998,679Expenses 2011: $1,122,362Net Income 2011: -$123,6832011Expenses 2012: $1,051,0762012Expenses 2013: $1,158,5722013Revenue 2014: $1,179,686Expenses 2014: $1,166,136Net Income 2014: $13,5502014Revenue 2015: $1,558,024Expenses 2015: $1,442,950Net Income 2015: $115,0742015Revenue 2016: $1,418,940Expenses 2016: $1,296,092Net Income 2016: $122,8482016Revenue 2017: $1,474,829Expenses 2017: $1,408,018Net Income 2017: $66,8112017Revenue 2018: $1,580,878Expenses 2018: $1,508,676Net Income 2018: $72,2022018Revenue 2019: $1,749,098Expenses 2019: $1,518,697Net Income 2019: $230,4012019Revenue 2020: $1,310,060Expenses 2020: $1,099,339Net Income 2020: $210,7212020Revenue 2021: $1,979,173Expenses 2021: $1,695,907Net Income 2021: $283,2662021Revenue 2022: $2,485,755Expenses 2022: $2,182,081Net Income 2022: $303,6742022Revenue 2023: $2,804,683Expenses 2023: $2,695,259Net Income 2023: $109,4242023Revenue 2024: $3,220,170Expenses 2024: $3,240,436Net Income 2024: -$20,2662024

Highlighted filing

2020

Revenue$1,310,060
Expenses$1,099,339
Net Income$210,721
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2019 to Aug 31, 2020
Signed
Jul 14, 2021
Return Version
2019v5.0
Gross Receipts
$1,310,060
Mission and Program Overview

Mission

The purpose is the serving citizenry of the nation by promoting a better understanding of the objectives, accomplishments, and needs of the schools of the united states. The association accomplishes its purposes: (1) by developing materials that assist the schools of the nation in building both an increased public understanding of the role of education and an increased awareness, knowledge, and understanding of current management practices and educational developments; (2) by placing before the public facts and viewpoints which will lead to a better understanding, appreciation, and support of their schools; and (3) by encouraging the use of sound public relations procedures by all those at work in the schools of the united states.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,181,005$1,099,073▼ $81,932
Accounts Receivable$65,467$458,296▲ $392,829
Land, Buildings, and Equipment, Net$159,425$139,338▼ $20,087
Investments in Publicly Traded Securities$125,016$134,275▲ $9,259
Prepaid Expenses and Deferred Charges$13,187$37,066▲ $23,879
Inventories for Sale or Use$16,688$14,231▼ $2,457
Pledges and Grants Receivable$9,650--
Total Assets$1,570,438$1,882,279▲ $311,841
Liabilities
Deferred Revenue$274,061$375,487▲ $101,426
Accounts Payable and Accrued Expenses$136,878$129,598▼ $7,280
Other Liabilities$2,486$201▼ $2,285
Total Liabilities$413,425$505,286▲ $91,861
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,119,411$1,292,028▲ $172,617
Net Assets With Donor Restrictions$37,602$84,965▲ $47,363
Total Net Assets Fund Balance$1,157,013$1,376,993▲ $219,980
Total Liabilities and Net Assets / Fund Balance$1,570,438$1,882,279▲ $311,841

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$122,128$151,126$273,254
Equipment$8,956$72,646$81,602
Other Land Buildings$8,254$24,996$33,250
Compensation and Service Providers
Top Officer Pay94th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Richard D BaginExecutive DiFT$239,817$44,561$284,378
Richard D BaginExecutive Director-$239,817$44,561$284,378
Mellisa BrahamAssociate DiFT$138,825$3,794$142,619

Board Members and Trustees

NameTitle
Kelly AvantsPresident
Lesley BruintonPresident El
Patrick GallawayDirector - M
Angela MarshallDirector - N
Curtis CampbellDirector - N
Peg MannionDirector - N
Joe FerdaniDirector - S
Mychal FrostDirector - S
Tony HeaberlinDirector - S
Barbara HunterExec Director - I
Cathy KedjidjianVP at Large
David Sovine EddVP at Large
Heidi OteroVP of Divers
Revenue and Support

Revenue Composition

Contributions and Grants
$682,117
Program Service Revenue
$305,088
Investment Income
$10,996
Other Revenue
$311,859
All Other Contributions
$110,963
Change in Net Assets
$210,721

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,310,060
Revenue Not Reported on Form 990
$9,259
Total Revenue per Audited Statements
$1,319,319
Total Revenue per Form 990
$1,310,060
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$704,069
Other Expenses$395,270
Total Fundraising Expense$4,484
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$299,658$137,538$2,654$439,850
Other Salaries and Wages$123,698$56,775$1,096$181,569
Fees for Services Other$91,950$16,200-$108,150
Other Employee Benefits$30,313$13,913$269$44,495
Information Technology$29,045$8,326$107$37,478
Travel$33,818--$33,818
Office Expenses$25,247$6,776$73$32,096
Fees for Services Accounting-$28,204-$28,204
Payroll Taxes$16,701$7,666$148$24,515
Occupancy$15,254$6,893-$22,147
Other Expenses$12,081$1,797-$13,878
Pension Plan Contributions$9,293$4,265$82$13,640
Conferences and Meetings$11,180$1,281-$12,461
Depreciation Depletion$6,204$2,848$55$9,107
Insurance-$6,635-$6,635
All Other Expenses$1,850$3,730-$5,580
Interest-$89-$89
Total Functional Expenses$790,065$304,790$4,484$1,099,339

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,099,339
Total Expenses per Audited Statements$1,099,339
Total Expenses per Form 990$1,099,339
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Capital Lease Payable$201
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“Nspra is a membership based organization that elects the board of directors annually.”

Form 990, Page 6, Part VI, Line 7A

“Annually, the membership elects the new members to the board of directors.”

Form 990, Page 6, Part VI, Line 11B

“The form 990 is reviewed by management prior to filing. The form 990 is also forwarded to members of the board of directors.”

Form 990, Page 6, Part VI, Line 12C

“Conflict of interest is reviewed annually in november at the first board meeting and during the year when a new key employee is hired. Compliance is enforced by the executive director and is part of nspra's policy manual.”

Form 990, Page 6, Part VI, Line 15A

“Annually, at the last board meeting of each fiscal year, the board of directors reviews the salary and fringe benefit data of comparable organizations, evaluates the performance of the executive director, and establishes a salary for the executive director for the next fiscal year.”

Form 990, Page 6, Part VI, Line 15B

“Management and key employees' salaries are reviewed and approved annually by the executive director.”

Form 990, Page 6, Part VI, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available upon request at nspra's office.”

Filing and Contact Details

Filer

Filer Name
National School Public Relations
EIN
52-6060603
Phone
3015190496
Address
15948 DERWOOD ROAD, ROCKVILLE, MD 20855-2123

Signing Officer

Name
Barbara Hunter
Title
Exec Director - Incoming
Phone
3015190496
Signed
2021-07-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Barbara Hunter
Formed
1973
Legal Domicile
Va
Voting Board Members
12
Independent Board Members
12
Employees
7
Volunteers
40

Preparer

Firm
Kendall Prebola and Jones LLC
Address
PO BOX 259, BEDFORD, PA 15522-0259
Preparer
Robert F Prebola CPA
Phone
8146231880
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The purpose is the serving citizenry of the nation by promoting a better understanding of the objectives, accomplishments, and needs of the schools of the united states. The association accomplishes its purposes: (1) by developing materials that assist the schools of the nation in building both an increased public understanding of the role of education and an increased awareness, knowledge, and understanding of current management practices and educational developments; (2) by placing before the public facts and viewpoints which will lead to a better understanding, appreciation, and support of their schools; and (3) by encouraging the use of sound public relations procedures by all those at work in the schools of the united states.”

Form 990, Page 2, Part III, Line 4D

“National awards programs programs to bring recognition to individuals, school districts and agencies that have demonstrated outstanding performance in school public relations.”

Financial Statement Notes

Schedule D, Page 3, Part X

“Accounting principles generally accepted in the united states of america provide consistent guidance for the accounting for uncertainty in income taxes recognized in the association's financial statements and prescribe a threshold of "more likely than not" for recognition of tax positions taken or expected to be taken in a tax return. The association performed an evaluation of uncertain tax positions for the year ended august 31, 2020, and determined that there were no matters that would require recognition in the financial statements or that may have any effect on its tax-exempt status. As of august 31, 2020, the statute of limitations for tax years 2016 through 2018 remains open with the u.s. Federal jurisdiction or the various states and local jurisdictions in which the association files tax returns. It is the association's policy to recognize interest and/or penalties related to uncertain tax positions, if any, in income tax expense. As of august 31, 2020, the association had no accruals for interest and/or penalties.”

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,882,279
Liabilities
$505,286
Net assets
$1,376,993
Revenue
$1,310,060
Expenses
$1,099,339
Net income
$210,721
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.67$0.82$1.86$3.22$3.24$0.02
2023Summary only. Only limited summary data is available for this year.$2.86$0.85$2.01$2.80$2.70$0.11
2022Summary only. Only limited summary data is available for this year.$2.58$0.68$1.90$2.49$2.18$0.30
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.24$0.60$1.65$1.98$1.70$0.28
2020Detailed filing. Detailed filing data is available for this year.$1.88$0.51$1.38$1.31$1.10$0.21
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.57$0.41$1.16$1.75$1.52$0.23
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.34$0.42$0.92$1.58$1.51$0.07
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.27$0.42$0.85$1.47$1.41$0.07
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.22$0.44$0.78$1.42$1.30$0.12
2015Summary only. Only limited summary data is available for this year.$1.07$0.42$0.65$1.56$1.44$0.12
2014Detailed filing. Detailed filing data is available for this year.$0.88$0.34$0.54$1.18$1.17$0.01
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.87$0.35$0.51$1.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.34$0.45$1.05
2011Summary only. Only limited summary data is available for this year.$0.71$0.37$0.34$1.00$1.12$0.12