Civic Intelligence

National School Public Relations Association

990 • Fiscal year 2019 • EIN 52-6060603

Sep 01, 2018 to Aug 31, 2019 • Filed on Jan 22, 2020

Organization ProfileWWW.NSPRA.ORG

View Organization Page

15948 Derwood RoadRockville, MD 20855-2123

(301) 519-0496

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

70th percentile

0.26x

Higher debt load relative to assets than 70% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

68th percentile

0.24x

Higher debt load relative to revenue than 68% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Net Margin

70th percentile

13%

Higher net margin than 70% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

94th percentile

$283,198

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 16.2% of source-year revenue.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Asset Growth

77th percentile

17%

Faster asset growth than 77% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

63rd percentile

11%

Faster revenue growth than 63% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets70th percentile

Assets

Up

$1,570,438

Up $230,158 (+17%) from 2018

Net Assets

Up

$1,157,013

Up $240,549 (+26%) from 2018

Liabilities

Down

$413,425

Down $10,391 (-2.5%) from 2018

Revenue And Expenses
Liabilities / Revenue68th percentileNet Margin70th percentile

Revenue

Up

$1,749,098

Up $168,220 (+11%) from 2018

Expenses

Up

$1,518,697

Up $10,021 (+0.7%) from 2018

Net Income

Up

$230,401

Up $158,199 (+219%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth77th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2011: $707,637Liabilities 2011: $370,807Net Assets 2011: $336,8302011Assets 2012: $797,361Liabilities 2012: $343,201Net Assets 2012: $454,1602012Assets 2013: $866,708Liabilities 2013: $352,378Net Assets 2013: $514,3302013Assets 2014: $880,094Liabilities 2014: $336,148Net Assets 2014: $543,9462014Assets 2015: $1,067,834Liabilities 2015: $420,738Net Assets 2015: $647,0962015Assets 2016: $1,222,482Liabilities 2016: $440,357Net Assets 2016: $782,1252016Assets 2017: $1,268,208Liabilities 2017: $418,420Net Assets 2017: $849,7882017Assets 2018: $1,340,280Liabilities 2018: $423,816Net Assets 2018: $916,4642018Assets 2019: $1,570,438Liabilities 2019: $413,425Net Assets 2019: $1,157,0132019Assets 2020: $1,882,279Liabilities 2020: $505,286Net Assets 2020: $1,376,9932020Assets 2021: $2,244,809Liabilities 2021: $598,217Net Assets 2021: $1,646,5922021Assets 2022: $2,577,629Liabilities 2022: $679,226Net Assets 2022: $1,898,4032022Assets 2023: $2,857,925Liabilities 2023: $848,773Net Assets 2023: $2,009,1522023Assets 2024: $2,673,505Liabilities 2024: $817,907Net Assets 2024: $1,855,5982024

Highlighted filing

2019

Assets$1,570,438
Liabilities$413,425
Net Assets$1,157,013
Open 2019 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $998,679Expenses 2011: $1,122,362Net Income 2011: -$123,6832011Expenses 2012: $1,051,0762012Expenses 2013: $1,158,5722013Revenue 2014: $1,179,686Expenses 2014: $1,166,136Net Income 2014: $13,5502014Revenue 2015: $1,558,024Expenses 2015: $1,442,950Net Income 2015: $115,0742015Revenue 2016: $1,418,940Expenses 2016: $1,296,092Net Income 2016: $122,8482016Revenue 2017: $1,474,829Expenses 2017: $1,408,018Net Income 2017: $66,8112017Revenue 2018: $1,580,878Expenses 2018: $1,508,676Net Income 2018: $72,2022018Revenue 2019: $1,749,098Expenses 2019: $1,518,697Net Income 2019: $230,4012019Revenue 2020: $1,310,060Expenses 2020: $1,099,339Net Income 2020: $210,7212020Revenue 2021: $1,979,173Expenses 2021: $1,695,907Net Income 2021: $283,2662021Revenue 2022: $2,485,755Expenses 2022: $2,182,081Net Income 2022: $303,6742022Revenue 2023: $2,804,683Expenses 2023: $2,695,259Net Income 2023: $109,4242023Revenue 2024: $3,220,170Expenses 2024: $3,240,436Net Income 2024: -$20,2662024

Highlighted filing

2019

Revenue$1,749,098
Expenses$1,518,697
Net Income$230,401
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Sep 1, 2018 to Aug 31, 2019
Signed
Jan 22, 2020
Return Version
2018v3.1
Gross Receipts
$1,805,300
Mission and Program Overview

Mission

The purpose is the serving citizenry of the nation by promoting a better understanding of the objectives, accomplishments, and needs of the schools of the united states. The association accomplishes its purposes: (1) by developing materials that assist the schools of the nation in building both an increased public understanding of the role of education and an increased awareness, knowledge, and understanding of current management practices and educational developments; (2) by placing before the public facts and viewpoints which will lead to a better understanding, appreciation, and support of their schools; and (3) by encouraging the use of sound public relations procedures by all those at work in the schools of the united states.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$937,012$1,181,005▲ $243,993
Land, Buildings, and Equipment, Net$171,214$159,425▼ $11,789
Investments in Publicly Traded Securities$171,069$125,016▼ $46,053
Accounts Receivable$30,537$65,467▲ $34,930
Inventories for Sale or Use$15,221$16,688▲ $1,467
Prepaid Expenses and Deferred Charges$15,227$13,187▼ $2,040
Pledges and Grants Receivable-$9,650-
Total Assets$1,340,280$1,570,438▲ $230,158
Liabilities
Deferred Revenue$297,158$274,061▼ $23,097
Accounts Payable and Accrued Expenses$122,016$136,878▲ $14,862
Other Liabilities$4,642$2,486▼ $2,156
Total Liabilities$423,816$413,425▼ $10,391
Net Assets / Fund Balance
Unrestricted Net Assets$877,608$1,119,411▲ $241,803
Temporarily Rstr Net Assets$38,856$37,602▼ $1,254
Total Net Assets Fund Balance$916,464$1,157,013▲ $240,549
Total Liabilities and Net Assets / Fund Balance$1,340,280$1,570,438▲ $230,158

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$132,245$141,019$273,264
Equipment$12,276$68,558$80,834
Other Land Buildings$14,904$18,346$33,250
Compensation and Service Providers
Top Officer Pay94th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Richard D BaginExecutive DiFT$241,646$41,552$283,198
Richard D BaginExecutive Director-$241,646$41,552$283,198

Board Members and Trustees

NameTitle
Carol a Fenstermacher AprPresident
Kelly Avants AprPresident El
Thomas ScheidelDirector - M
Curtis CampbellDirector - N
Lana MuellerDirector - N
Peg Mannion AprDirector - N
Mychal FrostDirector - S
Tony Heaberlin AprDirector - S
Trent Allen AprDirector - S
Cathy KedjidjianVP at Large
Susan Enfield EddVP at Large
Heidi OteroVP of Divers
Revenue and Support

Revenue Composition

Contributions and Grants
$619,527
Program Service Revenue
$1,108,854
Investment Income
$20,717
Other Revenue
$0
All Other Contributions
$175,762
Change in Net Assets
$230,401

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,749,098
Revenue Not Reported on Form 990
$10,148
Total Revenue per Audited Statements
$1,759,246
Total Revenue per Form 990
$1,749,098
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$778,310
Other Expenses$733,338
Grants and Similar Amounts Paid$7,049
Total Fundraising Expense$2,632
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$289,874$99,073$1,215$390,162
Current Officers, Directors, Trustees, and Key Employees$213,197$72,866$894$286,957
Conferences and Meetings$188,592$1,981-$190,573
Fees for Services Other$160,340$450-$160,790
Travel$63,639$24-$63,663
Other Employee Benefits$34,064$11,642$143$45,849
Payroll Taxes$33,310$11,385$140$44,835
Office Expenses$26,311$6,250$67$32,628
Occupancy$21,040$6,979$49$28,068
Fees for Services Accounting-$27,580-$27,580
Information Technology$13,109$4,481$55$17,645
All Other Expenses$15,710--$15,710
Other Expenses$5,417$5,852$5$11,269
Pension Plan Contributions$7,806$2,668$33$10,507
Depreciation Depletion$7,435$2,540$31$10,006
Insurance$2,244$6,505-$8,749
Grants to Domestic Individuals$7,049--$7,049
Interest-$220-$220
Total Functional Expenses$1,251,458$264,607$2,632$1,518,697

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,518,697
Total Expenses per Audited Statements$1,518,697
Total Expenses per Form 990$1,518,697
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Capital Lease Payable$2,486
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“Nspra is a membership based organization that elects the board of directors annually.”

Form 990, Page 6, Part VI, Line 7A

“Annually, the membership elects the new members to the board of directors.”

Form 990, Page 6, Part VI, Line 11B

“The form 990 is reviewed by management prior to filing. The form 990 is also forwarded to members of the board of directors.”

Form 990, Page 6, Part VI, Line 12C

“Conflict of interest is reviewed annually in november at the first board meeting and during the year when a new key employee is hired. Compliance is enforced by the executive director and is part of nspra's policy manual.”

Form 990, Page 6, Part VI, Line 15A

“Annually, at the last board meeting of each fiscal year, the board of directors reviews the salary and fringe benefit data of comparable organizations, evaluates the performance of the executive director, and establishes a salary for the executive director for the next fiscal year.”

Form 990, Page 6, Part VI, Line 15B

“Management and key employees' salaries are reviewed and approved annually by the executive director.”

Form 990, Page 6, Part VI, Line 19

“The organization's governing documents, conflict of interest policy, and financial statements are available upon request at nspra's office.”

Filing and Contact Details

Filer

Filer Name
National School Public Relations
EIN
52-6060603
Phone
3015190496
Address
15948 DERWOOD ROAD, ROCKVILLE, MD 20855-2123

Signing Officer

Name
Richard D Bagin
Title
Executive Director
Phone
3015190496
Signed
2020-01-22
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Richard D Bagin
Formed
1973
Legal Domicile
Va
Voting Board Members
12
Independent Board Members
12
Employees
8
Volunteers
40

Preparer

Firm
Kendall Prebola and Jones LLC
Address
PO BOX 259, BEDFORD, PA 15522-0259
Preparer
Robert F Prebola CPA
Phone
8146231880
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The purpose is the serving citizenry of the nation by promoting a better understanding of the objectives, accomplishments, and needs of the schools of the united states. The association accomplishes its purposes: (1) by developing materials that assist the schools of the nation in building both an increased public understanding of the role of education and an increased awareness, knowledge, and understanding of current management practices and educational developments; (2) by placing before the public facts and viewpoints which will lead to a better understanding, appreciation, and support of their schools; and (3) by encouraging the use of sound public relations procedures by all those at work in the schools of the united states.”

Form 990, Page 2, Part III, Line 4D

“National awards programs programs to bring recognition to individuals, school districts and agencies that have demonstrated outstanding performance in school public relations.”

Form 990, Part IX, Line 11G

“Consultants 160,340 450 0”

Financial Statement Notes

Schedule D, Page 3, Part X

“Accounting principles generally accepted in the united states of america provide consistent guidance for the accounting for uncertainty in income taxes recognized in the association's financial statements and prescribe a threshold of "more likely than not" for recognition of tax positions taken or expected to be taken in a tax return. The association performed an evaluation of uncertain tax positions for the year ended august 31, 2019, and determined that there were no matters that would require recognition in the financial statements or that may have any effect on its tax-exempt status. As of august 31, 2019, the statute of limitations for tax years 2015 through 2017 remains open with the u.s. Federal jurisdiction or the various states and local jurisdictions in which the association files tax returns. It is the association's policy to recognize interest and/or penalties related to uncertain tax positions, if any, in income tax expense. As of august 31, 2019, the association had no accruals for interest and/or penalties.”

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IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR - N
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR - N
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR - S
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR - S
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR - S
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IRS990/OtherExpensesGrp/Desc1BANK & CREDIT CARD CHARGE
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IRS990/OtherExpensesGrp/Desc3EQUIPMENT MAINT./LEASING
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IRS990/OtherExpensesGrp/ProgramServicesAmt226431
IRS990/OtherExpensesGrp/ProgramServicesAmt35417
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IRS990/OtherExpensesGrp/TotalAmt164522
IRS990/OtherExpensesGrp/TotalAmt227848
IRS990/OtherExpensesGrp/TotalAmt311269
IRS990/OtherLiabilitiesGrp/BOYAmt04642
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IRS990/OtherSalariesAndWagesGrp/TotalAmt0390162
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IRS990/PensionPlanContributionsGrp/FundraisingAmt033
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IRS990/PensionPlanContributionsGrp/TotalAmt010507
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt09650
IRS990/PoliciesReferenceChaptersInd0true
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt015227
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt013187
IRS990/PrincipalOfficerNm0RICHARD D BAGIN
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0541900
IRS990/ProgramServiceRevenueGrp/BusinessCd1511130
IRS990/ProgramServiceRevenueGrp/Desc0PROGRAM FEES
IRS990/ProgramServiceRevenueGrp/Desc1PUBLICATIONS & SUBSCRIPTIONS
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IRS990/ProgSrvcAccomActy2Grp/Desc0NSPRA AFFAIRS SUPPORTS THE FUNCTION OF NSPRA'S LEADERSHIP SUCH AS BOARD OF DIRECTORS, SPECIAL COMMITTEE MEETINGS AND OTHER ADVISORY GROUPS. THIS ALSO INCLUDES NSPRA'S RELATIONS WITH AFFILIATES, THE GOVERNMENT AND OTHER GROUPS WITH SIMILAR INTERESTS. BENEFITS DERIVED FROM THIS ACTIVITY EXTEND TO THE MEMBERSHIP THROUGH A BETTERMENT OF NSPRA.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0325324
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt0183334
IRS990/ProgSrvcAccomActy3Grp/Desc0MEMBERSHIP SERVICES PROVIDES SUPPORT FOR NSPRA MEMBERS THROUGH EVALUATION SERVICES, NEW PROGRAM DEVELOPMENT AND SPECIAL NEWSLETTERS AND PUBLICATIONS WHICH ARE AVAILABLE TO NSPRA MEMBERS THROUGH THE BASIC MEMBERSHIP FEE AND ARE HELD FOR SALE TO THE GENERAL PUBLIC.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0356774
IRS990/ProgSrvcAccomActy3Grp/GrantAmt07049
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt096324
IRS990/ProgSrvcAccomActyOtherGrp/Desc0NATIONAL AWARDS PROGRAMS PROGRAMS TO BRING RECOGNITION TO INDIVIDUALS, SCHOOL DISTRICTS AND AGENCIES THAT HAVE DEMONSTRATED OUTSTANDING PERFORMANCE IN SCHOOL PUBLIC RELATIONS.
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt049507
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt0104676
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0603071
IRS990/PYExcessBenefitTransInd0false
IRS990/PYGrantsAndSimilarPaidAmt010522
IRS990/PYInvestmentIncomeAmt017767
IRS990/PYOtherExpensesAmt0708635
IRS990/PYProgramServiceRevenueAmt0960040
IRS990/PYRevenuesLessExpensesAmt072202
IRS990/PYSalariesCompEmpBnftPaidAmt0789519
IRS990/PYTotalExpensesAmt01508676
IRS990/PYTotalRevenueAmt01580878
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0230401
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0true
IRS990/RelatedOrganizationCtrlEntInd0true
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0724520
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0937012
IRS990/SavingsAndTempCashInvstGrp/EOYAmt01181005
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0619527
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IRS990ScheduleA/GrossReceiptsAdmissionsGrp/CurrentTaxYearAmt01108854
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Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,570,438
Liabilities
$413,425
Net assets
$1,157,013
Revenue
$1,749,098
Expenses
$1,518,697
Net income
$230,401
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.67$0.82$1.86$3.22$3.24$0.02
2023Summary only. Only limited summary data is available for this year.$2.86$0.85$2.01$2.80$2.70$0.11
2022Summary only. Only limited summary data is available for this year.$2.58$0.68$1.90$2.49$2.18$0.30
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.24$0.60$1.65$1.98$1.70$0.28
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.51$1.38$1.31$1.10$0.21
2019Detailed filing. Detailed filing data is available for this year.$1.57$0.41$1.16$1.75$1.52$0.23
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.34$0.42$0.92$1.58$1.51$0.07
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.27$0.42$0.85$1.47$1.41$0.07
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.22$0.44$0.78$1.42$1.30$0.12
2015Summary only. Only limited summary data is available for this year.$1.07$0.42$0.65$1.56$1.44$0.12
2014Detailed filing. Detailed filing data is available for this year.$0.88$0.34$0.54$1.18$1.17$0.01
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.87$0.35$0.51$1.16
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.80$0.34$0.45$1.05
2011Summary only. Only limited summary data is available for this year.$0.71$0.37$0.34$1.00$1.12$0.12