Meat and Livestock Australia Ltd

Filing Period

Jul 1, 2010 to Jun 30, 2011

Signed

May 2, 2012

Return Version

2010v3.7

Gross Receipts

$4,222,912

Major Activities

Activity 2

Growing demand: mla promotes the quality, safety, and nutritional value of australian red meat both domestically and internationally. Promotional activities are undertaken directly with retail consumers as well as foodservice outlets, such as hotels and restaurant chains. The domestic market is the largest market for australian red meat. Building and sustaining this domestic demand is therefore a core focus for mla. Australia is also the world's largest exporter of red meat and livestock, exporting to more than 100 countries. Exports represent 60% of the industry's trade, making it critical to protect and expand members' access to the international market. Mla works to develop brand recognition for australian red meat in its export markets, and to position its members' products as high quality, premium products offering enhanced customer enjoyment. Mla does not perform any marketing or promotional activities for individual members. Increasing market access: mla works with industry and government to protect and increase its members' access to markets, providing the market intelligence and analysis that supports the australian meat industry's position in trade negotiations. Mla also helps maintain and grow valuable export markets for australian meat through extensive marketing activities overseas. These activities are underpinned by australia's 'clean, green' image and its reputation as a supplier of safe, quality red meat. We also work with the australian and foreign governments to secure the best possible trade access to these markets.

Activity 3

Enhancing competitiveness and sustainability: mla conducts research and development throughout the red meat supply chain to develop a competitive advantage for the industry. On-farm research projects include areas such as grazing management, parasite control, meat quality, animal genetics for improved efficiency and environmental management. Post-farm research activity covers environmental management, product development, supply chain management, health and safety, education and training, technology development and commercialization, food safety and microbiological research, and co-product innovation such as leather, sheepskin and bone. Increasing industry capabilities: mla delivers programs that extend the results of its research and development activities to industry, creating opportunities for a profitable and sustainable red meat industry. Mla's market intelligence activities provide business support to the industry and government. These activities include compilation and analysis of market information domestically and internationally and the provision of expert advice on industry issues. Mla disseminates industry intelligence through publications, workshops, networks, and electronic channels. Through these media, mla hopes to increase the adoption of r&d outcomes and to demonstrate the commercial benefits of new technologies and systems. Mla fosters an industry-wide culture of continuous improvement, innovation, and increased professionalism by building producer knowledge and skills and partnering with processors to develop and implement innovative strategies for r&d and marketing.

Filer

EIN

52-2105427