Civic Intelligence

Maryland Tourism Coalition Inc

EIN 52-1287950 • 501(c)6 • Annapolis, MD

Profile

To promote and advance the tourism industry in maryland.

626 C Admiral Drive 311Annapolis, MD 21401

www.mdtourism.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

51st percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

44th percentile

-2.1%

Higher net margin than 44% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

77th percentile

$0

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

47th percentile

-2.7%

Faster asset growth than 47% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

73rd percentile

15%

Faster revenue growth than 73% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$279,108

Down $7,637 (-2.7%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Down

$279,108

Down $7,637 (-2.7%) from 2024

Operations
Liabilities / Revenue51st percentileNet Margin44th percentile

Revenue

Up

$364,928

Up $48,666 (+15%) from 2024

Expenses

Up

$372,565

Up $78,986 (+27%) from 2024

Net Income

Down

-$7,637

Down $30,320 (-134%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth47th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$300K$200K$100K$0Assets 2011: $15,738Net Assets 2011: $15,7382011Assets 2012: $116,879Liabilities 2012: $0Net Assets 2012: $116,8792012Assets 2013: $55,918Net Assets 2013: $55,9182013Assets 2014: $130,875Liabilities 2014: $0Net Assets 2014: $130,8752014Assets 2015: $207,492Liabilities 2015: $0Net Assets 2015: $207,4922015Assets 2016: $196,438Liabilities 2016: $0Net Assets 2016: $196,4382016Assets 2018: $239,454Liabilities 2018: $0Net Assets 2018: $239,4542018Assets 2019: $249,516Liabilities 2019: $0Net Assets 2019: $249,5162019Assets 2020: $225,149Liabilities 2020: $0Net Assets 2020: $225,1492020Assets 2021: $250,413Liabilities 2021: $0Net Assets 2021: $250,4132021Assets 2022: $250,442Liabilities 2022: $0Net Assets 2022: $250,4422022Assets 2023: $264,062Liabilities 2023: $0Net Assets 2023: $264,0622023Assets 2024: $286,745Liabilities 2024: $0Net Assets 2024: $286,7452024Assets 2025: $279,108Liabilities 2025: $0Net Assets 2025: $279,1082025

Highlighted filing

2025

Assets$279,108
Liabilities$0
Net Assets$279,108
Open 2025 Filing

Operations Trend

Revenue Growth73rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2011: $125,718Expenses 2011: $124,970Net Income 2011: $7482011Expenses 2012: $182,6722012Revenue 2013: $191,223Expenses 2013: $252,184Net Income 2013: -$60,9612013Revenue 2014: $219,007Expenses 2014: $144,050Net Income 2014: $74,9572014Revenue 2015: $230,743Expenses 2015: $154,126Net Income 2015: $76,6172015Revenue 2016: $235,083Expenses 2016: $246,137Net Income 2016: -$11,0542016Revenue 2018: $242,111Expenses 2018: $238,734Net Income 2018: $3,3772018Revenue 2019: $311,977Expenses 2019: $301,915Net Income 2019: $10,0622019Revenue 2020: $111,236Expenses 2020: $135,603Net Income 2020: -$24,3672020Revenue 2021: $258,280Expenses 2021: $233,016Net Income 2021: $25,2642021Revenue 2022: $293,352Expenses 2022: $293,323Net Income 2022: $292022Revenue 2023: $314,893Expenses 2023: $301,273Net Income 2023: $13,6202023Revenue 2024: $316,262Expenses 2024: $293,579Net Income 2024: $22,6832024Revenue 2025: $364,928Expenses 2025: $372,565Net Income 2025: -$7,6372025

Highlighted filing

2025

Revenue$364,928
Expenses$372,565
Net Income-$7,637
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$279,108
Liabilities
$0
Net assets
$279,108
Revenue
$364,928
Expenses
$372,565
Net income
-$7,637
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$2.79$0.00$2.79$3.65$3.73$0.08
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.87$0.00$2.87$3.16$2.94$0.23
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.64$0.00$2.64$3.15$3.01$0.14
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.50$0.00$2.50$2.93$2.93$0.00
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.50$0.00$2.50$2.58$2.33$0.25
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.25$0.00$2.25$1.11$1.36$0.24
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.50$0.00$2.50$3.12$3.02$0.10
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.39$0.00$2.39$2.42$2.39$0.03
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.96$0.00$1.96$2.35$2.46$0.11
2015Summary only. Only limited summary data is available for this year.$2.07$0.00$2.07$2.31$1.54$0.77
2014XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.31$0.00$1.31$2.19$1.44$0.75
2013Detailed filing. Detailed filing data is available for this year.$0.56$0.56$1.91$2.52$0.61
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.17$0.00$1.17$1.83
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.16$0.16$1.26$1.25$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2025 to Dec 31, 2025
Signed
Feb 18, 2026
Return Version
2025v4.0
Gross Receipts
$392,965
Mission and Program Overview

Mission

To promote and advance the tourism industry in maryland.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$168,046$154,827▼ $13,219
Investments in Publicly Traded Securities$118,699$124,281▲ $5,582
Total Assets$286,745$279,108▼ $7,637
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$286,745$279,108▼ $7,637
Total Net Assets Fund Balance$286,745$279,108▼ $7,637
Total Liabilities and Net Assets / Fund Balance$286,745$279,108▼ $7,637
Compensation and Service Providers
Top Officer Pay77th percentile

Board Members and Trustees

NameTitle
Susan JonesChair
Nora CampbellPast Chair
Kristin HannaVice Chair
Andrew PontiDirector
Ann HillyerDirector
Cassandra VanhooserDirector
Eric TeischDirector
Erinn Tucker-oluwoleDirector
Jeff BrianardDirector
Jodi RozeDirector
Kelly DudeckDirector
Kim FolkDirector
Lisa Hansen TerhuneDirector
Lisa RatliffDirector
Marci RossDirector
Matt LibberDirector
Meagan BaccoDirector
Nicole MotsayDirector
Sandi OlekDirector
Shannon HarcumDirector
Terry HasseltineDirector
Jackie SaundersSecretary
Renee SeidenTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$118,145
Program Service Revenue
$239,510
Investment Income
$7,273
Other Revenue
$0
Change in Net Assets
$-7,637
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$372,565
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings---$147,017
Fees for Services Management---$121,565
Fees for Services Lobbying---$19,050
Fees for Services Accounting---$17,871
Fees for Services Other---$12,000
Information Technology---$9,816
Office Expenses---$8,641
Other Expenses---$3,175
Insurance---$2,399
Advertising---$2,251
Fees for Service Investment Mgmnt Fees---$1,691
All Other Expenses---$1,689
Travel---$1,117
Total Functional Expenses$0$0$0$372,565
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$19,050
Total Nondeductible Lobbying and Political Cost$19,050
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The director reviews the form 990 in detail with the independent cpa, then a copy of form 990 is forwarded to the board for review, a discussion of the form 990 is then held at the next board meeting and if acceptable the board votes to accept the form 990 and forwards to the irs.”

Form 990, Page 6, Part VI, Line 19

“Upon request, an appointment may be made to inspect the documents.”

Filing and Contact Details

Filer

Filer Name
Maryland Tourism Coalition Inc
EIN
52-1287950
Phone
4435631315
Address
626 C ADMIRAL DRIVE 311, ANNAPOLIS, MD 21401

Signing Officer

Name
Susan Jones
Title
Chair
Signed
2026-02-18
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Susan Jones
Formed
1982
Legal Domicile
Md
Voting Board Members
23
Independent Board Members
23
Employees
0
Volunteers
23

Preparer

Firm
Gegorek & Company Pa
Address
136 HEATHER DR, QUEENSTOWN, MD 21658-1194
Preparer
Craig S Gegorek
Phone
4108234040
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“Promoting and advancing the tourism industry in maryland, educating legislators, and professional development to the industry.”

Raw XML AppendixShowing 400 of 423 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AllOtherExpensesGrp/TotalAmt01689
IRS990/BooksInCareOfDetail/PersonNm0GEGOREK COMPANY
IRS990/BooksInCareOfDetail/PhoneNum04108234040
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IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0MD
IRS990/BooksInCareOfDetail/USAddress/ZIPCd021658
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IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
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IRS990/CYGrantsAndSimilarPaidAmt00
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IRS990/CYTotalRevenueAmt0364928
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt8PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt10VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
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IRS990/FormationYr01982
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IRS990/InformationTechnologyGrp/TotalAmt09816
IRS990/InsuranceGrp/TotalAmt02399
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IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembershipDuesAmt068145
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0TO PROMOTE AND ADVANCE THE TOURISM INDUSTRY IN MARYLAND.
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IRS990/Organization501cInd0X
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IRS990/OtherExpensesGrp/Desc0PARTNER SPONSORSHIPS
IRS990/OtherExpensesGrp/Desc1BANK SERVICE CHARGES
IRS990/OtherExpensesGrp/Desc2CONFERENCES
IRS990/OtherExpensesGrp/Desc3DUES AND SUBSCRIPTI
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IRS990/OtherExpensesGrp/TotalAmt15933
IRS990/OtherExpensesGrp/TotalAmt23900
IRS990/OtherExpensesGrp/TotalAmt33175
IRS990/OtherWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PoliticalCampaignActyInd0false
IRS990/PrincipalOfficerNm0SUSAN JONES
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0MD TRAVEL & TOURISM SUMMIT
IRS990/ProgramServiceRevenueGrp/Desc1SUMMER SOIREE
IRS990/ProgramServiceRevenueGrp/Desc2TOURISM DAY
IRS990/ProgramServiceRevenueGrp/Desc3SPRING EVENT
IRS990/ProgramServiceRevenueGrp/Desc4OTHER MISC. EVENTS
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt130850
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt227120
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt36790
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0171776
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt130850
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt227120
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt36790
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt42974
IRS990/ProgSrvcAccomActy2Grp/Desc0MARYLAND TRAVEL & TOURISM SUMMIT (MTTS): PROFESSIONAL DEVELOPMENT AND TRAINING SESSIONS AND EVENTS FOR TOURISM AND HOSPITALITY INDUSTRY PROFESSIONALS FROM ACROSS MARYLAND.
IRS990/ProgSrvcAccomActy3Grp/Desc0MARYLAND TOURISM DEVELOPMENT - A GRANT PROGRAM TO STIMULATE DEVELOPMENT OF TOURISM IN MD, PROMOTE MD BUSINESS AND JOB OPPORTUNITIES, ENCOURAGE DEVELOPMENT OF RECREATION AREAS AND FACILITIES, MAKE THE PUBLIC AWARE OF THE STATE'S HERITAGE AND HISTORIC DEVELOPMENT, ADVERTISE THE STATE AND DISSEMINATE INFORMATION, ENCOURAGE THE PROMOTION AND DEVELOPMENT OF AMATEUR AND PROFESSIONAL SPORTS IN MD, AND ENCOURAGE THE ADVANCEMENT OF AND PARTICIPATION IN THE PERFORMING, VISUAL, AND CREATIVE ARTS.
IRS990/ProgSrvcAccomActyOtherGrp/Desc0PROMOTING AND ADVANCING THE TOURISM INDUSTRY IN MARYLAND, EDUCATING LEGISLATORS, AND PROFESSIONAL DEVELOPMENT TO THE INDUSTRY.
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IRS990ScheduleC/CarriedOverAmt027258
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IRS990ScheduleC/SubstantiallyAllDuesNondedInd0false
IRS990ScheduleC/TaxableAmt0-8208
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0PROMOTING AND ADVANCING THE TOURISM INDUSTRY IN MARYLAND, EDUCATING LEGISLATORS, AND PROFESSIONAL DEVELOPMENT TO THE INDUSTRY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE DIRECTOR REVIEWS THE FORM 990 IN DETAIL WITH THE INDEPENDENT CPA, THEN A COPY OF FORM 990 IS FORWARDED TO THE BOARD FOR REVIEW, A DISCUSSION OF THE FORM 990 IS THEN HELD AT THE NEXT BOARD MEETING AND IF ACCEPTABLE THE BOARD VOTES TO ACCEPT THE FORM 990 AND FORWARDS TO THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2UPON REQUEST, AN APPOINTMENT MAY BE MADE TO INSPECT THE DOCUMENTS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
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IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0286745
IRS990/TotalAssetsEOYAmt0279108
IRS990/TotalAssetsGrp/BOYAmt0286745
IRS990/TotalAssetsGrp/EOYAmt0279108
IRS990/TotalCompGreaterThan150KInd0false
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
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IRS990/TotalFunctionalExpensesGrp/TotalAmt0372565
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
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IRS990/TotalProgramServiceRevenueAmt0239510
IRS990/TotalRevenueGrp/ExclusionAmt01950
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0244833
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0364928
IRS990/TotalVolunteersCnt023
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0286745
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0279108
IRS990/TravelGrp/TotalAmt01117
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt023
IRS990/VotingMembersIndependentCnt023
IRS990/WebsiteAddressTxt0WWW.MDTOURISM.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0SUSAN JONES
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-18

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