Civic Intelligence

Discover Long Island Inc

EIN 52-1137306 • 501(c)6 • Hauppauge, NY

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Profile

Based on Long Island in Hauppauge, NY, Discover Long Island, Inc., contributes to the economic development and quality of life on long island by promoting the region as a world-class destination for tourism, meetings and conventions, trade shows, sporting events, and related activities.

330 Motor Parkway 203Hauppauge, NY 11788

www.discoverlongisland.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.20x

Higher debt load relative to assets than 50% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

41st percentile

0.22x

Higher debt load relative to revenue than 41% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

67th percentile

10%

Higher net margin than 67% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

54th percentile

$296,854

Higher top officer pay than 54% of similar nonprofits.

Top officer pay equals 4.8% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

69th percentile

10%

Faster asset growth than 69% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

88th percentile

28%

Faster revenue growth than 88% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets50th percentile

Assets

Up

$6,713,536

Up $619,691 (+10%) from 2023

Liabilities

Down

$1,361,806

Down $13,714 (-1.0%) from 2023

Net Assets

Up

$5,351,730

Up $633,405 (+13%) from 2023

Operations
Liabilities / Revenue41st percentileNet Margin67th percentile

Revenue

Up

$6,129,860

Up $1,336,497 (+28%) from 2023

Expenses

Up

$5,496,455

Up $1,459,850 (+36%) from 2023

Net Income

Down

$633,405

Down $123,353 (-16%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth69th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$8.0M$6.0M$4.0M$2.0M$0Assets 2010: $1,137,093Liabilities 2010: $384,350Net Assets 2010: $752,7432010Assets 2011: $1,126,747Liabilities 2011: $352,479Net Assets 2011: $774,2682011Assets 2012: $1,187,206Liabilities 2012: $369,168Net Assets 2012: $818,0382012Assets 2013: $974,691Liabilities 2013: $289,049Net Assets 2013: $685,6422013Assets 2014: $840,970Liabilities 2014: $232,873Net Assets 2014: $608,0972014Assets 2015: $963,275Liabilities 2015: $185,444Net Assets 2015: $777,8312015Assets 2016: $1,266,832Liabilities 2016: $248,904Net Assets 2016: $1,017,9282016Assets 2017: $1,859,787Liabilities 2017: $236,612Net Assets 2017: $1,623,1752017Assets 2018: $2,025,249Liabilities 2018: $356,441Net Assets 2018: $1,668,8082018Assets 2019: $2,482,615Liabilities 2019: $367,274Net Assets 2019: $2,115,3412019Assets 2020: $2,999,177Liabilities 2020: $99,832Net Assets 2020: $2,899,3452020Assets 2021: $4,450,484Liabilities 2021: $682,471Net Assets 2021: $3,768,0132021Assets 2022: $4,587,914Liabilities 2022: $626,347Net Assets 2022: $3,961,5672022Assets 2023: $6,093,845Liabilities 2023: $1,375,520Net Assets 2023: $4,718,3252023Assets 2024: $6,713,536Liabilities 2024: $1,361,806Net Assets 2024: $5,351,7302024

Highlighted filing

2024

Assets$6,713,536
Liabilities$1,361,806
Net Assets$5,351,730
Open 2024 Filing

Operations Trend

Revenue Growth88th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2010: $2,498,501Expenses 2010: $2,336,545Net Income 2010: $161,9562010Revenue 2011: $2,757,327Expenses 2011: $0Net Income 2011: $2,757,3272011Revenue 2012: $3,039,822Expenses 2012: $2,996,052Net Income 2012: $43,7702012Revenue 2013: $3,101,928Expenses 2013: $3,234,324Net Income 2013: -$132,3962013Revenue 2014: $3,053,135Expenses 2014: $3,130,680Net Income 2014: -$77,5452014Revenue 2015: $3,227,071Expenses 2015: $3,057,337Net Income 2015: $169,7342015Revenue 2016: $3,258,670Expenses 2016: $3,018,573Net Income 2016: $240,0972016Revenue 2017: $3,564,840Expenses 2017: $2,959,593Net Income 2017: $605,2472017Revenue 2018: $3,537,544Expenses 2018: $3,491,911Net Income 2018: $45,6332018Revenue 2019: $3,739,549Expenses 2019: $3,293,016Net Income 2019: $446,5332019Revenue 2020: $2,999,590Expenses 2020: $2,215,586Net Income 2020: $784,0042020Revenue 2021: $4,266,215Expenses 2021: $3,397,547Net Income 2021: $868,6682021Revenue 2022: $3,530,042Expenses 2022: $3,336,488Net Income 2022: $193,5542022Revenue 2023: $4,793,363Expenses 2023: $4,036,605Net Income 2023: $756,7582023Revenue 2024: $6,129,860Expenses 2024: $5,496,455Net Income 2024: $633,4052024

Highlighted filing

2024

Revenue$6,129,860
Expenses$5,496,455
Net Income$633,405
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$6,713,536
Liabilities
$1,361,806
Net assets
$5,351,730
Revenue
$6,129,860
Expenses
$5,496,455
Net income
$633,405
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.71$1.36$5.35$6.13$5.50$0.63
2023Detailed filing. Detailed filing data is available for this year.$6.09$1.38$4.72$4.79$4.04$0.76
2022Detailed filing. Detailed filing data is available for this year.$4.59$0.63$3.96$3.53$3.34$0.19
2021Detailed filing. Detailed filing data is available for this year.$4.45$0.68$3.77$4.27$3.40$0.87
2020Detailed filing. Detailed filing data is available for this year.$3.00$0.10$2.90$3.00$2.22$0.78
2019Detailed filing. Detailed filing data is available for this year.$2.48$0.37$2.12$3.74$3.29$0.45
2018Detailed filing. Detailed filing data is available for this year.$2.03$0.36$1.67$3.54$3.49$0.05
2017Detailed filing. Detailed filing data is available for this year.$1.86$0.24$1.62$3.56$2.96$0.61
2016Summary only. Only limited summary data is available for this year.$1.27$0.25$1.02$3.26$3.02$0.24
2015Detailed filing. Detailed filing data is available for this year.$0.96$0.19$0.78$3.23$3.06$0.17
2014Summary only. Only limited summary data is available for this year.$0.84$0.23$0.61$3.05$3.13$0.08
2013Summary only. Only limited summary data is available for this year.$0.97$0.29$0.69$3.10$3.23$0.13
2012Summary only. Only limited summary data is available for this year.$1.19$0.37$0.82$3.04$3.00$0.04
2011Summary only. Only limited summary data is available for this year.$1.13$0.35$0.77$2.76$0.00$2.76
2010Summary only. Only limited summary data is available for this year.$1.14$0.38$0.75$2.50$2.34$0.16
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 15, 2025
Return Version
2024v5.2
Gross Receipts
$6,129,860
Mission and Program Overview

Mission

Based on Long Island in Hauppauge, NY, Discover Long Island, Inc., contributes to the economic development and quality of life on long island by promoting the region as a world-class destination for tourism, meetings and conventions, trade shows, sporting events, and related activities.

Discover Long Island, formerly known as Long Island Convention & Visitors Bureau and Sports Commission (LICVB & SC) was established in 1978 as the official tourism promotion agency for the destination's travel and tourism industry. Based on Long Island in Hauppauge, NY, Discover Long Island contributes to the economic development and quality of life on long island by promoting the region as a world-class destination for tourism, meetings and conventions, trade shows, sporting events, and related activities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$2,770,330$4,365,688▲ $1,595,358
Savings and Temporary Cash Investments$2,112,985$1,226,953▼ $886,032
Prepaid Expenses and Deferred Charges$280,779$326,429▲ $45,650
Land, Buildings, and Equipment, Net$112,998$85,839▼ $27,159
Inventories for Sale or Use$8,764$23,988▲ $15,224
Cash and Non-Interest-Bearing Accounts-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$6,093,845$6,713,536▲ $619,691
Other Assets Total$807,989$684,639▼ $123,350
Liabilities
Accounts Payable and Accrued Expenses$520,174$689,609▲ $169,435
Other Liabilities$784,311$669,172▼ $115,139
Deferred Revenue$71,035$3,025▼ $68,010
Total Liabilities$1,375,520$1,361,806▼ $13,714
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,718,325$5,351,730▲ $633,405
Total Net Assets Fund Balance$4,718,325$5,351,730▲ $633,405
Total Liabilities and Net Assets / Fund Balance$6,093,845$6,713,536▲ $619,691

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$85,839$250,939$336,778
Other Assets Org$27,038--
Compensation and Service Providers
Top Officer Pay54th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kristen ReynoldsPresident & CEOFT$251,886$44,968$296,854
Sharon WymanCOOFT$124,905$1,728$126,633

Board Members and Trustees

NameTitle
Mitchell PallyChairman
Marc WeinsteinVice CHAIR
Bryan DelucaBoard Member
Bryan GrimaldiBoard Member
Cara LongworthBoard Member
Daniel LloydBoard Member
David WidmerBoard Member
Dorothy RobertsBoard Member
Gail LambertaBoard Member
George Gorman JrBoard Member
Jerol BaileyBoard Member
Kevin Molloy County RepBoard Member
Kristen Reyes-PorcielloBoard Member
Laura MercoglianoBoard Member
Leo DauntBoard Member
Matthew CohenBoard Member
Michael BonakdarBoard Member
Mike SanteramoBoard Member
Savita AroraBoard Member
Shelley LaRose-ArkenBoard Member
Steve KirschbaumBoard Member
Terri Alessi-MiceliBoard Member
Victor ScottoBoard Member
Wilfred JosephBoard Member
Michael NennerSecretary
Gus MontesantosTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Cameron AdvertisingAdvertising350 Motor Parkway Suite 410, Hauppauge, NY 11788$285,470
A4 MediaAdvertisingPO Box 392090, Pitsburgh, PA 15251$265,769
SimpleviewDigital Services8950 N Oracle ROad, Tucson, AZ 85704$150,885
AG Hospitality GroupInternational Rep.680 Ocean Shore Blvd, Ormond Beach, FL 32176$118,797
New York Arena PartnersAdvertising2400 Hempstead Turnpike, Elmont, NY 11003$110,000
Revenue and Support

Revenue Composition

Contributions and Grants
$777,465
Program Service Revenue
$5,254,227
Investment Income
$89,923
Other Revenue
$8,245
All Other Contributions
$127,505
Change in Net Assets
$633,405

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,129,860
Total Revenue per Audited Statements
$6,129,860
Total Revenue per Form 990
$6,129,860
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,030,098
Salaries, Compensation, and Employee Benefits$2,159,252
Grants and Similar Amounts Paid$307,105
Total Fundraising Expense$219,858
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,329,963$104,604$59,774$1,494,341
Advertising$1,223,546$96,234$54,991$1,374,771
Information Technology$466,834$36,717$20,981$524,532
Grants to Domestic Orgs$307,105--$307,105
Current Officers, Directors, Trustees, and Key Employees$224,178$17,632$10,076$251,886
Other Employee Benefits$221,863$17,450$9,971$249,284
All Other Expenses$151,557$36,075$20,615$208,247
Occupancy$155,845$12,257$7,004$175,106
Payroll Taxes$117,003$9,203$5,259$131,465
Travel$107,555$8,459$4,834$120,848
Fees for Services Accounting$73,180$5,756$3,289$82,225
Office Expenses$57,902$4,554$2,602$65,058
Conferences and Meetings$57,499$4,523$2,584$64,606
Other Expenses$54,939$4,321$2,469$61,729
Depreciation Depletion$51,390$4,042$2,309$57,741
Pension Plan Contributions$28,726$2,259$1,291$32,276
Insurance$20,044$1,576$901$22,521
Fees for Services Other$1,629$128$73$1,830
Total Functional Expenses$4,891,845$384,752$219,858$5,496,455

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$5,496,455
Total Expenses per Audited Statements$5,496,455
Total Expenses per Form 990$5,496,455
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
East End Tourism AllianceRiverhead, NY-promotion of long island$198,921
Montauk Chamber of Commercemontauk, NY-promotion of long island$58,128
Hamptons Visitors CouncilQuogue, NY-promotion of long island$30,711
Long Island Wine CountryRiverhead, NY-promotion of long island$19,629
Riverhead Chamber of CommerceRiverhead, NY-promotion of long island$15,910
North Fork Promotion CouncilSouthold, NY-promotion of long island$13,320
N Shore Promotion AllianceStony brook, NY-promotion of long island$8,443
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liabilities - Operating$657,133
Lease Liabilities - Financing$12,039
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“the form 990 is completed by the preparer and submitted to management. the document is reviewed by management and is then distributed to the board for review. Any comments or questions are presented to management which communicates the issue directly to the preparer.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest statements are reviewed and updated on an annual basis.”

Form 990, Part VI, Section B, Line 15A

“THE EXECUTIVE COMMITTEE ANNUALLY MEETS IN EXECUTIVE SESSION TO REVIEW THE PRESIDENT'S PERFORMANCE IN LINE WITH THE ELEMENTS CONTAINED IN HIS or her CONTRACT AND DETERMINES THE President's COMPENSATION FOR THE UPCOMING YEAR. While the executive committee does not determine compensation for the senior management team of the organization, the president does.”

Form 990, Part VI, Section B, Line 15B

“On or before august 15, the executive committee annually meets in executive session to review the president's performance in line with the elements contained in his contract and determines the executive's compensation for the upcoming year. While the executive committee does not determine compensation for the senior management team of the organization, the president informs and consults with the executive committee on anticipated compensation increases for senior managers.”

Form 990, Part VI, Section C, Line 19

“THE ORGANIZATION'S BOARD OF DIRECTORS ARE PUBLICLY POSTED ON ITS WEBSITE. all organizational documents ARE MADE AVAILABLE FOR PUBLIC VIEW BY CONTACTING THE ORGANIZATION'S BUSINESS OFFICE.”

Filing and Contact Details

Filer

Filer Name
Discover Long Island Inc
EIN
52-1137306
Phone
6319513900
Address
330 MOTOR PARKWAY 203, HAUPPAUGE, NY 11788

Signing Officer

Name
Mitchell Pally
Title
Chairman
Signed
2025-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mitchell Pally
Formed
1978
Legal Domicile
Ny
Voting Board Members
26
Independent Board Members
26
Employees
27
Volunteers
26

Preparer

Firm
Nawrocki Smith LLP
Address
100 Motor Parkway Suite 580, Hauppauge, NY 11788
Preparer
Christopher Angotta
Phone
6317569500
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Organization recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. Management has determined that the Organization had no uncertain tax positions that would require financial statement recognition. The Organization is no longer subject to examination by the applicable taxing jurisdictions for tax years prior to 2021.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0the marketing division focuses on influencing leisure travel decisions through a combined use of disciplines including consumer advertising, social media marketing, video production, Interactive and online public relations and collateral development, and inquiry fulfillment. The sales division focuses on developing three primary market segments through direct sales activities: meetings and conventions, international travel trade and sporting events. Direct sales initiatives and strategies include sales missions, client site familiarizations and inspections and trade show attendance.
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