Civic Intelligence

Pool and Hot Tub Alliance

EIN 52-0786357 • 501(c)6 • Alexandria, VA

Profile

The alliance is organized as a business league to promote safe, healthful and enjoyable usage of pools, hot tubs and recreational water facilities and to promote the pool and spa industry generally.

1650 King St STE 602Alexandria, VA 22314

www.phta.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

44th percentile

0.20x

Higher debt load relative to assets than 44% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

64th percentile

0.52x

Higher debt load relative to revenue than 64% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Net Margin

74th percentile

14%

Higher net margin than 74% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

52nd percentile

$386,428

Higher top officer pay than 52% of similar nonprofits.

Top officer pay equals 5.8% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2024

Asset Growth

86th percentile

19%

Faster asset growth than 86% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

5th percentile

-24%

Faster revenue growth than 5% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$17,336,765

Up $2,777,482 (+19%) from 2023

Liabilities

Up

$3,447,196

Up $1,320,299 (+62%) from 2023

Net Assets

Up

$13,889,569

Up $1,457,183 (+12%) from 2023

Revenue

Down

$6,671,032

Down $2,069,505 (-24%) from 2023

Expenses

Up

$5,708,395

Up $92,617 (+1.6%) from 2023

Net Income

Down

$962,637

Down $2,162,122 (-69%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$20M$15M$10M$5.0M$0Assets 2011: $9,609,602Liabilities 2011: $1,530,940Net Assets 2011: $8,078,6622011Assets 2012: $9,240,434Liabilities 2012: $1,899,604Net Assets 2012: $7,340,8302012Assets 2013: $8,887,078Liabilities 2013: $1,697,743Net Assets 2013: $7,189,3352013Assets 2014: $9,246,425Liabilities 2014: $1,656,000Net Assets 2014: $7,590,4252014Assets 2015: $9,231,351Liabilities 2015: $1,493,213Net Assets 2015: $7,738,1382015Assets 2016: $9,115,634Liabilities 2016: $1,675,465Net Assets 2016: $7,440,1692016Assets 2017: $10,028,093Liabilities 2017: $1,763,680Net Assets 2017: $8,264,4132017Assets 2018: $10,211,852Liabilities 2018: $1,939,971Net Assets 2018: $8,271,8812018Assets 2019: $9,761,575Liabilities 2019: $1,354,593Net Assets 2019: $8,406,9822019Assets 2020: $11,137,147Liabilities 2020: $2,289,777Net Assets 2020: $8,847,3702020Assets 2021: $12,049,547Liabilities 2021: $2,242,609Net Assets 2021: $9,806,9382021Assets 2022: $10,458,152Liabilities 2022: $2,228,107Net Assets 2022: $8,230,0452022Assets 2023: $14,559,283Liabilities 2023: $2,126,897Net Assets 2023: $12,432,3862023Assets 2024: $17,336,765Liabilities 2024: $3,447,196Net Assets 2024: $13,889,5692024

Highlighted filing

2024

Assets$17,336,765
Liabilities$3,447,196
Net Assets$13,889,569

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$10M$5.0M$0-$5.0MRevenue 2011: $3,393,802Expenses 2011: $4,008,837Net Income 2011: -$615,0352011Revenue 2012: $3,321,730Expenses 2012: $3,996,571Net Income 2012: -$674,8412012Revenue 2013: $4,062,977Expenses 2013: $4,507,746Net Income 2013: -$444,7692013Revenue 2014: $4,175,000Expenses 2014: $4,280,580Net Income 2014: -$105,5802014Revenue 2015: $4,330,998Expenses 2015: $3,525,272Net Income 2015: $805,7262015Revenue 2016: $3,561,976Expenses 2016: $3,608,584Net Income 2016: -$46,6082016Revenue 2017: $3,847,652Expenses 2017: $3,638,847Net Income 2017: $208,8052017Revenue 2018: $4,049,402Expenses 2018: $4,335,021Net Income 2018: -$285,6192018Revenue 2019: $3,974,562Expenses 2019: $3,995,952Net Income 2019: -$21,3902019Revenue 2020: $3,945,084Expenses 2020: $4,027,227Net Income 2020: -$82,1432020Revenue 2021: $5,418,279Expenses 2021: $4,854,740Net Income 2021: $563,5392021Revenue 2022: $5,630,793Expenses 2022: $5,714,576Net Income 2022: -$83,7832022Revenue 2023: $8,740,537Expenses 2023: $5,615,778Net Income 2023: $3,124,7592023Revenue 2024: $6,671,032Expenses 2024: $5,708,395Net Income 2024: $962,6372024

Highlighted filing

2024

Revenue$6,671,032
Expenses$5,708,395
Net Income$962,637

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$17.3$3.45$13.9$6.67$5.71$0.96
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.6$2.13$12.4$8.74$5.62$3.12
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$10.5$2.23$8.23$5.63$5.71$0.08
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$12.0$2.24$9.81$5.42$4.85$0.56
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$11.1$2.29$8.85$3.95$4.03$0.08
2019Summary only. Only limited summary data is available for this year.$9.76$1.35$8.41$3.97$4.00$0.02
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.2$1.94$8.27$4.05$4.34$0.29
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$10.0$1.76$8.26$3.85$3.64$0.21
2016Detailed filing. Detailed filing data is available for this year.$9.12$1.68$7.44$3.56$3.61$0.05
2015Summary only. Only limited summary data is available for this year.$9.23$1.49$7.74$4.33$3.53$0.81
2014Summary only. Only limited summary data is available for this year.$9.25$1.66$7.59$4.18$4.28$0.11
2013Summary only. Only limited summary data is available for this year.$8.89$1.70$7.19$4.06$4.51$0.44
2012Summary only. Only limited summary data is available for this year.$9.24$1.90$7.34$3.32$4.00$0.67
2011Summary only. Only limited summary data is available for this year.$9.61$1.53$8.08$3.39$4.01$0.62
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 10, 2025
Return Version
2024v5.2
Gross Receipts
$9,591,122
Mission and Program Overview

Mission

The alliance is organized as a business league to promote safe, healthful and enjoyable usage of pools, hot tubs and recreational water facilities and to promote the pool and spa industry generally.

See part III, line 1.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$11,426,133$12,540,159▲ $1,114,026
Savings and Temporary Cash Investments$1,569,668$1,440,354▼ $129,314
Investments Other Securities$492,524$500,251▲ $7,727
Accounts Receivable$472,589$214,982▼ $257,607
Prepaid Expenses and Deferred Charges$223,727$165,668▼ $58,059
Land, Buildings, and Equipment, Net$71,092$131,706▲ $60,614
Inventories for Sale or Use$116,687$108,942▼ $7,745
Cash and Non-Interest-Bearing Accounts$15,487$19,417▲ $3,930
Total Assets$14,559,283$17,336,765▲ $2,777,482
Other Assets Total$171,376$2,215,286▲ $2,043,910
Liabilities
Other Liabilities$167,992$1,522,208▲ $1,354,216
Deferred Revenue$1,414,912$1,419,482▲ $4,570
Accounts Payable and Accrued Expenses$543,993$505,506▼ $38,487
Total Liabilities$2,126,897$3,447,196▲ $1,320,299
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$12,432,386$13,889,569▲ $1,457,183
Total Net Assets Fund Balance$12,432,386$13,889,569▲ $1,457,183
Total Liabilities and Net Assets / Fund Balance$14,559,283$17,336,765▲ $2,777,482

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$105,854$706,218$812,072
Equipment$25,852$52,301$78,153
Other Assets Org$55,919--

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$221,327--$30,000$191,327
2023$399,235--$177,908$221,327
2022$463,443--$64,208$399,235
2021$354,494$108,949--$463,443
2020$620,494--$266,000$354,494
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Sabeena HickmanPresident & CEOPT$372,239$14,189$386,428
Jeff HenriksenChief Strategy OfficerPT$222,331$37,109$259,440
Justin WileyVP, Govt Relations, Standards & CodesFT$206,004$16,911$222,915
Justin WileyVP, Govt Relations, Standards & Code-$192,661$30,254$222,915
Jeanne MendelsonVP, Education & EventsPT$179,089$31,573$210,662
Jessica HowardVP, Marketing & SalesPT$143,590$46,616$190,206
William AronsonSr. Dir., Finance & AdministrationPT$158,345$30,721$189,066

Board Members and Trustees

NameTitle
Donna WilliamsChair
Scott FrostChair-Elect
Joe LaurinoImmediate Past Chair
Alan WalkerDirector
Greg HowardDirector
Gregory ClaffeyDirector
Kevin PostDirector
Kyle ChaikinDirector
Mike ChurchDirector
Paul YatesDirector
Steve StigersDirector
Stuart BakerDirector
Ted LawrenceDirector
Tim ColonDirector
Caley GibbsSecretary
Matt McdermottTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
American Solutions for BusinessPublications Printing8479 Solutions Center, Chicago, IL 60677$352,155
Vault CommunicationsPublic Relations Support610 W Germantown Pike, Plymouth Meeting, PA 19462$240,727
Prometric LLCCertification Testing Platform1501 S Clinton St, Baltimore, MD 21224$218,084
Norwood AssociatesGovernment Relations Legal Services915 L Street Suite 1100, Sacramento, CA 95814$200,000
Potomac Digitek IncWebsite Design & Maint820 W Diamond Ave, Gaithersburg, MD 20878$156,660
Revenue and Support

Revenue Composition

Contributions and Grants
$113,006
Program Service Revenue
$5,810,909
Investment Income
$503,178
Other Revenue
$243,939
All Other Contributions
$113,006
Change in Net Assets
$962,637

Audited Revenue Reconciliation

Revenue per Audited Statements
$6,597,191
Revenue Not Reported on Financial Statements
$73,841
Revenue Not Reported on Form 990
$742,099
Total Revenue per Audited Statements
$7,339,290
Total Revenue per Form 990
$6,671,032
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,852,287
Other Expenses$2,825,608
Grants and Similar Amounts Paid$30,500
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$2,254,299
Information Technology---$356,836
Fees for Services Lobbying---$348,264
Fees for Services Other---$318,679
Advertising---$244,588
Office Expenses---$239,926
Conferences and Meetings---$206,908
Occupancy---$196,380
Current Officers, Directors, Trustees, and Key Employees---$192,490
Travel---$178,387
Payroll Taxes---$174,578
Other Employee Benefits---$166,555
Fees for Services Legal---$118,158
Fees for Service Investment Mgmnt Fees---$73,841
All Other Expenses---$70,379
Pension Plan Contributions---$64,365
Depreciation Depletion---$52,577
Insurance---$49,153
Fees for Services Accounting---$48,756
Grants to Domestic Orgs---$30,500
Other Expenses---$9,241
Total Functional Expenses$0$0$0$5,708,395

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$5,882,107
Total Expenses per Form 990$5,708,394
Expenses per Audited Statements$5,634,553
Expenses Not Reported on Form 990$247,554
Expenses Not Reported on Financial Statements$73,841
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$219,262
Current Year Nondeductible Lobbying and Political Cost$145,398
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease liability operating lease$1,522,208
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 6

Regular membership in the alliance is available to any person, firm or entity active in the industry, subject to such criteria and procedures as the Board of Directors may prescribe. Regular members have voting privileges. Additional categories of non-voting membership may be established by the Board of Directors from time to time.

Form 990, Part VI, Section A, line 7A

The Directors of the alliance are elected by the voting membership either at the annual meeting or by any other lawful means, including by mail or electronic ballot as determined by the Board of Directors. If there is a single candidate nominated by the nominating committee for each open position on the Board, and no petition containing additional nominations are forthcoming, it is the responsibility of the secretary/treasurer to cast a single unanimous ballot at the annual meeting of members signifying election to the position. The nominees receiving the greatest number of votes are elected to fill the Director position(s).

Form 990, Part VI, Section A, line 7B

Each regular member in good standing is entitled to one vote on each matter submitted to the membership regardless of the class or classes of membership to which the member may be assigned.

Form 990, Part VI, Section B, line 11B

The form 990 was prepared by outside accountants and reviewed by the Organization's senior management. The draft form 990 was e-mailed to the Board of Directors for review. Comments and changes to the form 990, if any, were solicited and incorporated into the return as necessary. If revised, a final copy of the form 990 was sent to all board members prior to filing with the IRS.

Form 990, Part VI, Section B, line 12C

The conflict of interest policy is provided to all board members at the fall Board meeting. Board members are required to complete a conflict of interest disclosure form at that meeting. The forms are then reviewed by the audit committee, which then reports to the Board. The policy also requires board members to disclose new conflicts of interest as they occur. In connection with any actual or possible conflict of interest, an interested person discloses the existence of the financial interest and is given the opportunity to disclose all material facts to the Directors and members of committees with governing Board delegated powers considering the proposed transaction or arrangement. After disclosure of the financial interest and all material facts, and after discussion with the interested person, he/she then leaves the governing Board or committee meeting while the determination of a conflict of interest is discussed and voted upon. The remaining Board or Committee members decide if a conflict of interest exists. Procedures for addressing a conflict include: A. An interested person makes a presentation at the governing Board or Committee meeting. After the presentation, he/she leaves the meeting during the discussion of, and the vote on, the transaction or arrangement involving the possible conflict of interest. B. The chairperson of the governing Board or Committee, if appropriate, appoints a disinterested person or Committee to investigate alternatives to the proposed transaction or arrangement. C. After exercising due diligence, the governing Board or Committee determines whether the alliance can obtain with reasonable efforts a more advantageous transaction or arrangement from a person or entity that would not give rise to a conflict of interest. D. If a more advantageous transaction or arrangement is not reasonably possible under the circumstances; to not produce a conflict of interest, the governing Board or Committee determines by majority vote of the disinterested Directors whether the transaction or arrangement is in the alliance's best interest, for its own benefit, and whether it is fair and reasonable. In conformity with the above determination, the governing Board or Committee makes its decision as to whether to enter into the transaction or arrangement. If the governing Board or Committee has reasonable cause to believe a member has failed to disclose actual or possible conflicts of interest, it informs the member of the basis for such belief and affords the member an opportunity to explain the alleged failure to disclose. If, after hearing the member's response and after making further investigation as warranted by the circumstances, the governing Board or Committee determines the member has failed to disclose an actual or possible conflict of interest, it takes appropriate disciplinary and corrective action. The president & CEO has conflict of interest provisions in his/her employment contract to which he/she is to adhere and to report any problem areas to the Board of Directors for review. The senior staff is required to complete the conflict of interest form each year. However, any potential conflicts for these other employees are discussed with the President & CEO.

Form 990, Part VI, Section B, line 15A

The compensation of the President & CEO was established at the time of hiring following a professional search by reference to objective comparability data for association CEOS. Annually, the President & CEO 's compensation is formally reviewed and established with continued reference to objective comparability data and a contemporaneous review by the Executive Committee of the President & CEO 's performance tied to strategic goals established by the Board of Directors. The decision is duly documented in the Board of Director's minutes. The President and CEO uses American society of association executives as a compensation benchmark for other employees. The most recent compensation review took place September 2024.

Form 990, Part VI, Section C, line 19

The alliance does not make its governing documents, conflict of interest policy, or financial statements available to the public.

Filing and Contact Details

Filer

Filer Name
Pool and Hot Tub Alliance
EIN
52-0786357
Phone
7038380083
Address
1650 King St STE 602, Alexandria, VA 22314

Signing Officer

Name
Sabeena Hickman
Title
President and CEO
Phone
7038380083
Signed
2025-10-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sabeena Hickman
Formed
2005
Legal Domicile
Va
Voting Board Members
16
Independent Board Members
16
Employees
39
Volunteers
250

Preparer

Firm
Rogers & Company PLLC
Address
8300 Boone Boulevard Suite 600, Vienna, VA 22182
Preparer
Yong Zhang CPA
Phone
7038930300
Supplemental Narrative

Additional Explanations

Form 990, Part XII, line 2C

The process has been consistent with prior years.

Financial Statement Notes

Part V, Line 4:

Board designated net assets - includes funds restricted by the board to support PHTA chapter growth through administrative help. As funds are disbursed, board designated net assets are reclassified to undesignated net assets.

Part X, Line 2:

Organization has taken no uncertain tax positions that qualify for either recognition or disclosure in the combined financial statements for the years ended December 31, 2024 and 2023.

Part XI, Line 2D - Other Adjustments:

Cost of goods sold 247,554.

Part XII, Line 2D - Other Adjustments:

Cost of goods sold 247,554.

Raw XML AppendixShowing 400 of 758 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0See part III, line 1.
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IRS990/Desc0Advocacy and standards: The advocacy program engages federal, congressional, state and local governments to advocate for PHTA interests, represent industry initiatives, and develop impactful relationships with decision makers. The standards program develops nationally recognized and accredited safety and industry standards guiding manufacturing and construction of goods and services in the swimming pool and hot tub industry.
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