Civic Intelligence

American School Counselor Association

EIN 51-0237968 • 501(c)3 • Alexandria, VA

Profile

The mission of the american school counselor association (asca) is to represent professional school counselors and to promote professionalism and ethical practices.

277 S Washington St 390Alexandria, VA 22314-3646

www.schoolcounselor.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

67th percentile

0.36x

Higher debt load relative to assets than 67% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Liabilities / Revenue

62nd percentile

0.36x

Higher debt load relative to revenue than 62% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Net Margin

28th percentile

-2.7%

Higher net margin than 28% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Top Officer Pay

87th percentile

$413,190

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 3.7% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2024

Asset Growth

61st percentile

7.7%

Faster asset growth than 61% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Revenue Growth

36th percentile

1.2%

Faster revenue growth than 36% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2023 to 2024

Assets

Up

$11,092,244

Up $789,279 (+7.7%) from 2023

Liabilities

Down

$4,007,673

Down $146,067 (-3.5%) from 2023

Net Assets

Up

$7,084,571

Up $935,346 (+15%) from 2023

Revenue

Up

$11,270,232

Up $134,724 (+1.2%) from 2023

Expenses

Up

$11,573,265

Up $622,018 (+5.7%) from 2023

Net Income

Down

-$303,033

Down $487,294 (-264%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2010: $2,157,715Liabilities 2010: $1,470,116Net Assets 2010: $687,5992010Assets 2011: $2,117,893Liabilities 2011: $1,539,591Net Assets 2011: $578,3022011Assets 2012: $2,174,301Liabilities 2012: $1,283,529Net Assets 2012: $890,7722012Assets 2013: $2,809,197Liabilities 2013: $1,602,423Net Assets 2013: $1,206,7742013Assets 2014: $3,239,169Liabilities 2014: $1,909,648Net Assets 2014: $1,329,5212014Assets 2015: $3,829,174Liabilities 2015: $2,199,356Net Assets 2015: $1,629,8182015Assets 2016: $4,772,080Liabilities 2016: $2,248,833Net Assets 2016: $2,523,2472016Assets 2017: $5,211,017Liabilities 2017: $2,391,223Net Assets 2017: $2,819,7942017Assets 2018: $5,622,516Liabilities 2018: $2,608,222Net Assets 2018: $3,014,2942018Assets 2019: $5,439,971Liabilities 2019: $2,636,415Net Assets 2019: $2,803,5562019Assets 2020: $7,066,172Liabilities 2020: $3,179,852Net Assets 2020: $3,886,3202020Assets 2021: $8,292,034Liabilities 2021: $3,017,614Net Assets 2021: $5,274,4202021Assets 2022: $8,543,371Liabilities 2022: $2,977,068Net Assets 2022: $5,566,3032022Assets 2023: $10,302,965Liabilities 2023: $4,153,740Net Assets 2023: $6,149,2252023Assets 2024: $11,092,244Liabilities 2024: $4,007,673Net Assets 2024: $7,084,5712024

Highlighted filing

2024

Assets$11,092,244
Liabilities$4,007,673
Net Assets$7,084,571

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2010: $4,236,3092010Revenue 2011: $4,394,375Expenses 2011: $4,503,672Net Income 2011: -$109,2972011Expenses 2012: $4,276,2362012Expenses 2013: $4,594,7482013Revenue 2014: $4,744,309Expenses 2014: $4,694,169Net Income 2014: $50,1402014Revenue 2015: $5,275,451Expenses 2015: $4,822,700Net Income 2015: $452,7512015Revenue 2016: $6,148,325Expenses 2016: $5,430,327Net Income 2016: $717,9982016Revenue 2017: $6,563,066Expenses 2017: $6,587,571Net Income 2017: -$24,5052017Revenue 2018: $6,959,703Expenses 2018: $6,985,571Net Income 2018: -$25,8682018Revenue 2019: $6,828,555Expenses 2019: $7,256,651Net Income 2019: -$428,0962019Revenue 2020: $7,522,290Expenses 2020: $6,369,357Net Income 2020: $1,152,9332020Revenue 2021: $9,517,838Expenses 2021: $8,394,035Net Income 2021: $1,123,8032021Revenue 2022: $10,877,684Expenses 2022: $9,510,059Net Income 2022: $1,367,6252022Revenue 2023: $11,135,508Expenses 2023: $10,951,247Net Income 2023: $184,2612023Revenue 2024: $11,270,232Expenses 2024: $11,573,265Net Income 2024: -$303,0332024

Highlighted filing

2024

Revenue$11,270,232
Expenses$11,573,265
Net Income-$303,033

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.1$4.01$7.08$11.3$11.6$0.30
2023Summary only. Only limited summary data is available for this year.$10.3$4.15$6.15$11.1$11.0$0.18
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.54$2.98$5.57$10.9$9.51$1.37
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.29$3.02$5.27$9.52$8.39$1.12
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.07$3.18$3.89$7.52$6.37$1.15
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.44$2.64$2.80$6.83$7.26$0.43
2018Summary only. Only limited summary data is available for this year.$5.62$2.61$3.01$6.96$6.99$0.03
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.21$2.39$2.82$6.56$6.59$0.02
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.77$2.25$2.52$6.15$5.43$0.72
2015Detailed filing. Detailed filing data is available for this year.$3.83$2.20$1.63$5.28$4.82$0.45
2014Detailed filing. Detailed filing data is available for this year.$3.24$1.91$1.33$4.74$4.69$0.05
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.81$1.60$1.21$4.59
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.17$1.28$0.89$4.28
2011Summary only. Only limited summary data is available for this year.$2.12$1.54$0.58$4.39$4.50$0.11
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.16$1.47$0.69$4.24
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Aug 5, 2025
Return Version
2023v6.0
Gross Receipts
$15,123,025
Mission and Program Overview

Mission

The mission of the american school counselor association (asca) is to represent professional school counselors and to promote professionalism and ethical practices.

To support school counselors' efforts to help all students succeed.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$6,434,014$7,362,375▲ $928,361
Savings and Temporary Cash Investments$991,379$906,736▼ $84,643
Cash and Non-Interest-Bearing Accounts$719,109$794,089▲ $74,980
Prepaid Expenses and Deferred Charges$358,186$504,237▲ $146,051
Inventories for Sale or Use$352,586$302,364▼ $50,222
Land, Buildings, and Equipment, Net$147,293$126,892▼ $20,401
Accounts Receivable$234,498$110,493▼ $124,005
Total Assets$10,302,965$11,092,244▲ $789,279
Other Assets Total$1,065,900$985,058▼ $80,842
Liabilities
Deferred Revenue$2,056,627$2,012,706▼ $43,921
Other Liabilities$1,119,098$1,101,971▼ $17,127
Accounts Payable and Accrued Expenses$926,495$839,906▼ $86,589
Escrow Account Liability$51,520$53,090▲ $1,570
Total Liabilities$4,153,740$4,007,673▼ $146,067
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,149,225$7,084,571▲ $935,346
Total Net Assets Fund Balance$6,149,225$7,084,571▲ $935,346
Total Liabilities and Net Assets / Fund Balance$10,302,965$11,092,244▲ $789,279

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$34,995$198,178$233,173
Equipment$84,934$81,350$166,284
Leasehold Improvements$6,963$427$7,390
Other Assets Org$20,198--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jill CookExec. Director and Corp. Secr./treasurerFT$345,778$67,412$413,190
Harold E SparksDeputy Executive DirectorFT$290,406$42,971$333,377
Amanda FitzgeraldAssistant Deputy Executive DirectorFT$226,389$33,295$259,684
Kathleen RakestrawDirector of CommunicationsFT$185,921$42,392$228,313
Brian LevyDirector of Sales & PartnershipsFT$185,921$41,098$227,019
Leisl MoriartyDirector of Affiliate RelationsFT$157,941$28,300$186,241
Angela HickmanDirector of Research & MarketingFT$133,766$34,529$168,295
Deirdra HawkinsDirector of Programs & AdvocacyFT$133,766$30,788$164,554
Kelly FreyDirector of Meetings & ConferencesFT$133,766$27,577$161,343
Jennifer WalshDirector of Education & TrainingFT$133,766$24,738$158,504

Board Members and Trustees

NameTitle
Eva GibsonAssistant Chair, Bod
Lisa FultonChairman, Bod
Christy WelchBoard of Directors
Ebonee Magee-dorseyBoard of Directors
Monica BryantBoard of Directors
Priscilla GrijalvaBoard of Directors
Richard TenchBoard of Directors
Roberto AguilarBoard of Directors
Stephen SharpBoard of Directors

Highest Paid Contractors

ContractorServicesLocationCompensation
Concept MarketingDesign/production25457 BERESFORD DRIVE, Chantilly, VA 20152$1,153,311
Projection PresentationAudio/visual ServicesPO BOX 890472, Charlotte, NC 28289$485,321
The Expo Group INCConference Services5931 CAMPUS CIRCLE DRIVE, Irving, TX 75063$290,079
Chazin & CompanyAccounting Services12774 WISTERIA DRIVE 790, Germantown, MD 20875$162,657
-Trainer Fees3569 VANET ROAD, Chamblee, GA 30341$148,600
Revenue and Support

Revenue Composition

Contributions and Grants
$11,400
Program Service Revenue
$11,069,504
Investment Income
$255,739
Other Revenue
$-66,411
All Other Contributions
$11,400
Change in Net Assets
$-303,033

Audited Revenue Reconciliation

Revenue per Audited Statements
$11,232,911
Revenue Not Reported on Financial Statements
$37,321
Revenue Not Reported on Form 990
$1,384,781
Total Revenue per Audited Statements
$12,617,692
Total Revenue per Form 990
$11,270,232
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$8,330,069
Salaries, Compensation, and Employee Benefits$3,179,259
Grants and Similar Amounts Paid$63,937
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Conferences and Meetings$2,916,712$22,877-$2,939,589
Fees for Services Other$2,262,172$21,354-$2,283,526
Current Officers, Directors, Trustees, and Key Employees$524,683$976,750-$1,501,433
Other Salaries and Wages$1,297,514$24,737-$1,322,251
Travel$582,035$19,458-$601,493
Insurance$572,529$13,363-$585,892
Fees for Services Accounting$351,721$169,555-$521,276
Information Technology$293,209$109,738-$402,947
Office Expenses$325,117$29,808-$354,925
Occupancy$121,886$59,392-$181,278
Payroll Taxes$117,185$60,139-$177,324
Other Employee Benefits$99,253$12,217-$111,470
Pension Plan Contributions$62,380$4,401-$66,781
Grants to Domestic Orgs$53,550--$53,550
Depreciation Depletion$25,728$18,112-$43,840
Fees for Service Investment Mgmnt Fees-$37,321-$37,321
Other Expenses$17,576$9,022-$26,598
All Other Expenses$4,570$19,479-$24,049
Interest$17,173--$17,173
Fees for Services Legal$6,910$7,195-$14,105
Grants to Domestic Individuals$10,387--$10,387
Total Functional Expenses$9,849,528$1,723,737$0$11,573,265

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$11,682,346
Total Expenses per Form 990$11,573,265
Expenses per Audited Statements$11,535,944
Expenses Not Reported on Form 990$146,402
Expenses Not Reported on Financial Statements$37,321
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Wisconsin School Counselor AssociationWaunakee, WI501(c)(6)Annual Conference Sponsorship$6,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$1,101,971
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

The organization has two types of eligible members. Professional membership: school counseling professionals who hold a master's degree or higher in school counseling or the substantial equivalent and are employed as school counselors, supervisors of school counselors or professors of counseling in a graduate program that prepares school counselors are eligible for professional membership. Retired membership: professional members in retirement are eligible for retired membership.

Form 990, Part VI, Section A, Line 7A

The directors are elected annually through a general election by the association's professional and retired members held in accordance with the association's policies and procedures that address nominations and elections.

Form 990, Part VI, Section A, Line 7B

The bylaws may be amended by a majority vote at a general membership meeting or majority vote at the asca business meeting. The asca business meeting shall be composed of voting members of the asca board of directors and delegates of the chartered divisions.

Form 990, Part VI, Section A, Line 8B

There are no other committees that may act on behalf of the full board of directors.

Form 990, Part VI, Section B, Line 11B

The federal form 990 is prepared by our outside public accounting firm and then reviewed by the deputy executive director and the secretary/executive director. If changes are required, these are processed before providing a copy to the full board of directors for their review. A copy of the form is provided to the full board of directors prior to filing with the internal revenue service.

Form 990, Part VI, Section B, Line 12C

The board of directors annually reviews the conflict-of-interest policy and discloses any potential conflict of interest at the time the conflict is identified. All asca staff and board directors sign a conflict-of-interest disclosure statement annually. The ceo and deputy executive directors review the signed documents from staff. If asca staff members identify a conflict of interest, the ceo and deputy executive directors determine if there is a need for action. The board reviews each board director's signed statements. Signed documents are referred to general counsel if needed. The conflict-of-interest policy is always taken into consideration when there is the potential for conflict, particularly when signing new contracts or beginning new relationships. Any possible appearance of conflict of interest that arises in the course of business is researched to determine the existence of a conflict. If a contract is to be made with a related party, it is disclosed to the board of directors. Board members are precluded from voting on matters for which a conflict exists.

Form 990, Part VI, Section B, Line 15A

Compensation for the secretary/executive director is determined on an annual basis during a board of directors meeting prior to october 1st. The full board of directors meets to discuss compensation based on data from the american society of association executives. The board of directors' decision is contemporaneously documented. This process last occurred in august 2023.

Form 990, Part VI, Section C, Line 19

The organization makes its governing documents, conflict of interest policy and financial statements available to the public upon request.

Filing and Contact Details

Filer

Filer Name
American School Counselor Association
EIN
51-0237968
Phone
7036832722
Address
277 S WASHINGTON ST 390, ALEXANDRIA, VA 22314-3646

Signing Officer

Name
Jill Cook
Title
Executive Director
Phone
7036832722
Signed
2025-08-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jill Cook
Formed
1969
Legal Domicile
Dc
Voting Board Members
9
Independent Board Members
9
Employees
16
Volunteers
1,000

Preparer

Firm
Gelman Rosenberg & Freedman
Address
4550 MONTGOMERY AVE SUITE 800N, BETHESDA, MD 20814-2930
Preparer
Elizabeth W Heller
Phone
3019519090
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Trainer fees: program service expenses 1,120,209. Management and general expenses 12,995. Fundraising expenses 0. Total expenses 1,133,204. Design/production: program service expenses 350,032. Management and general expenses 0. Fundraising expenses 0. Total expenses 350,032. Portal work: program service expenses 163,085. Management and general expenses 1,939. Fundraising expenses 0. Total expenses 165,024. Consulting: program service expenses 147,437. Management and general expenses 1,754. Fundraising expenses 0. Total expenses 149,191. External printing: program service expenses 142,341. Management and general expenses 919. Fundraising expenses 0. Total expenses 143,260. Books: program service expenses 127,026. Management and general expenses 1,511. Fundraising expenses 0. Total expenses 128,537. Magazine: program service expenses 111,107. Management and general expenses 1,321. Fundraising expenses 0. Total expenses 112,428. Mailings: program service expenses 33,585. Management and general expenses 317. Fundraising expenses 0. Total expenses 33,902. Photography: program service expenses 20,339. Management and general expenses 242. Fundraising expenses 0. Total expenses 20,581. Interpreting (asl): program service expenses 19,375. Management and general expenses 230. Fundraising expenses 0. Total expenses 19,605. Elections: program service expenses 9,125. Management and general expenses 0. Fundraising expenses 0. Total expenses 9,125. Fafsa support: program service expenses 7,906. Management and general expenses 94. Fundraising expenses 0. Total expenses 8,000. Communications/pr: program service expenses 7,887. Management and general expenses 0. Fundraising expenses 0. Total expenses 7,887. Podcast production: program service expenses 2,718. Management and general expenses 32. Fundraising expenses 0. Total expenses 2,750.

Financial Statement Notes

PART IV, LINE 2B:

As a benefit to our state associations, we have offered them the opportunity for us to collect dues for them free of charge when our members are joining or renewing their membership with asca. Members can choose to also join their state association at the same time. We collect these dues for the participating states (approximately 45 states participate), and then approximately once a month, we generate a report and forward the dues collected in the form of a check along with a report as to who the dues are for.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Cost of goods sold reported as an expense on the financial statements and netted against revenue on the form 990, part viii, line 10b. 146,402.

PART XII, LINE 2D - OTHER ADJUSTMENTS:

Cost of goods sold reported as an expense on the financial statements and netted against revenue on the form 990, part viii, line 10b. 146,402.

Raw XML AppendixShowing 400 of 867 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd2TX
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