Civic Intelligence

National Sports Media Association

EIN 51-0178824 • 501(c)3 • Winstonsalem, NC

Profile

The organization honors, preserves and celebrates the diverse legacy of sports media and seeks to develop educational opportunities for those who are interested in pursuing a career in sports media through networking, interning, mentoring and scholarship programs.

PO Box 5394Winstonsalem, NC 27113

nationalsportsmedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

85th percentile

0.29x

Higher debt load relative to assets than 85% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

79th percentile

0.06x

Higher debt load relative to revenue than 79% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

48th percentile

0.6%

Higher net margin than 48% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

96th percentile

$65,000

Higher top officer pay than 96% of similar nonprofits.

Top officer pay equals 22.2% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

84th percentile

43%

Faster asset growth than 84% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

75th percentile

25%

Faster revenue growth than 75% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets85th percentile

Assets

Up

$58,699

Up $17,684 (+43%) from 2023

Liabilities

Up

$17,190

Up $16,017 (+1365%) from 2023

Net Assets

Up

$41,509

Up $1,667 (+4.2%) from 2023

Operations
Liabilities / Revenue79th percentileNet Margin48th percentile

Revenue

Up

$292,986

Up $57,758 (+25%) from 2023

Expenses

Up

$291,319

Up $65,863 (+29%) from 2023

Net Income

Down

$1,667

Down $8,105 (-83%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth84th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$2.0M$1.5M$1.0M$500K$0Assets 2010: $1,629,585Liabilities 2010: $0Net Assets 2010: $1,629,5852010Assets 2011: $1,641,761Liabilities 2011: $0Net Assets 2011: $1,641,7612011Assets 2012: $1,641,642Liabilities 2012: $0Net Assets 2012: $1,641,6422012Assets 2013: $1,558,684Liabilities 2013: $0Net Assets 2013: $1,558,6842013Assets 2014: $621,602Liabilities 2014: $7,023Net Assets 2014: $614,5792014Assets 2015: $465,449Liabilities 2015: $8,543Net Assets 2015: $456,9062015Assets 2016: $283,677Liabilities 2016: $15,110Net Assets 2016: $268,5672016Assets 2017: $100,457Liabilities 2017: $15,832Net Assets 2017: $84,6252017Assets 2018: $93,398Liabilities 2018: $407Net Assets 2018: $92,9912018Assets 2019: $127,074Liabilities 2019: $27,402Net Assets 2019: $99,6722019Assets 2020: $81,864Liabilities 2020: $14,590Net Assets 2020: $67,2742020Assets 2021: $102,364Liabilities 2021: $1,761Net Assets 2021: $100,6032021Assets 2022: $37,520Liabilities 2022: $7,450Net Assets 2022: $30,0702022Assets 2023: $41,015Liabilities 2023: $1,173Net Assets 2023: $39,8422023Assets 2024: $58,699Liabilities 2024: $17,190Net Assets 2024: $41,5092024

Highlighted filing

2024

Assets$58,699
Liabilities$17,190
Net Assets$41,509
Open 2024 Filing

Operations Trend

Revenue Growth75th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$1.5M$1.0M$500K$0-$500K-$1.0MExpenses 2010: $8,8892010Expenses 2011: $9,0072011Revenue 2012: $14,057Expenses 2012: $5,159Net Income 2012: $8,8982012Revenue 2013: $75,828Expenses 2013: $158,786Net Income 2013: -$82,9582013Revenue 2014: $69,152Expenses 2014: $1,013,257Net Income 2014: -$944,1052014Revenue 2015: $165,146Expenses 2015: $322,819Net Income 2015: -$157,6732015Revenue 2016: $156,153Expenses 2016: $344,492Net Income 2016: -$188,3392016Revenue 2017: $206,806Expenses 2017: $268,482Net Income 2017: -$61,6762017Revenue 2018: $358,132Expenses 2018: $349,766Net Income 2018: $8,3662018Revenue 2019: $322,341Expenses 2019: $315,660Net Income 2019: $6,6812019Revenue 2020: $105,133Expenses 2020: $137,531Net Income 2020: -$32,3982020Revenue 2021: $220,720Expenses 2021: $187,391Net Income 2021: $33,3292021Revenue 2022: $286,306Expenses 2022: $356,839Net Income 2022: -$70,5332022Revenue 2023: $235,228Expenses 2023: $225,456Net Income 2023: $9,7722023Revenue 2024: $292,986Expenses 2024: $291,319Net Income 2024: $1,6672024

Highlighted filing

2024

Revenue$292,986
Expenses$291,319
Net Income$1,667
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$58,699
Liabilities
$17,190
Net assets
$41,509
Revenue
$292,986
Expenses
$291,319
Net income
$1,667
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.06$0.02$0.04$0.29$0.29$0.00
2023Detailed filing. Detailed filing data is available for this year.$0.04$0.00$0.04$0.24$0.23$0.01
2022Detailed filing. Detailed filing data is available for this year.$0.04$0.01$0.03$0.29$0.36$0.07
2021Detailed filing. Detailed filing data is available for this year.$0.10$0.00$0.10$0.22$0.19$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.08$0.01$0.07$0.11$0.14$0.03
2019Detailed filing. Detailed filing data is available for this year.$0.13$0.03$0.10$0.32$0.32$0.01
2018Detailed filing. Detailed filing data is available for this year.$0.09$0.00$0.09$0.36$0.35$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.10$0.02$0.08$0.21$0.27$0.06
2016Detailed filing. Detailed filing data is available for this year.$0.28$0.02$0.27$0.16$0.34$0.19
2015Detailed filing. Detailed filing data is available for this year.$0.47$0.01$0.46$0.17$0.32$0.16
2014Summary only. Only limited summary data is available for this year.$0.62$0.01$0.61$0.07$1.01$0.94
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.56$0.00$1.56$0.08$0.16$0.08
2012Summary only. Only limited summary data is available for this year.$1.64$0.00$1.64$0.01$0.01$0.01
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.64$0.00$1.64$0.01
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.63$0.00$1.63$0.01
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 13, 2025
Return Version
2024v5.0
Gross Receipts
$292,986
Mission and Program Overview

Mission

To establish a hall of fame in which outstanding sportcasters & sportswriters would be memoralized and to establish a museum to house sports memorabilia of historical significance.

The organization honors, preserves and celebrates the diverse legacy of sports media and seeks to develop educational opportunities for those who are interested in pursuing a career in sports media through networking, interning, mentoring and scholarship programs.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$25,949$46,064▲ $20,115
Land, Buildings, and Equipment, Net$14,511$12,635▼ $1,876
Total Assets$41,015$58,699▲ $17,684
Other Assets Total$555--
Liabilities
Accounts Payable and Accrued Expenses$1,173$17,190▲ $16,017
Total Liabilities$1,173$17,190▲ $16,017
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$39,842$41,509▲ $1,667
Total Net Assets Fund Balance$39,842$41,509▲ $1,667
Total Liabilities and Net Assets / Fund Balance$41,015$58,699▲ $17,684

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$12,635$33,526$46,161
Compensation and Service Providers
Top Officer Pay96th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Dave GorenExecutive DiFT$65,000$65,000

Board Members and Trustees

NameTitle
Adam RaakDirector
Carter BillsDirector
David GeddesDirector
Everett FitzhughDirector
Greg BrewerDirector
Jim HolmesDirector
Jimmy HolderDirector
Jimmy QuanderDirector
Lindsey BabcockDirector
Mary Jo FordDirector
Nicole AuerbachDirector
Rob GoodmanDirector
Robert EglestonDirector
Ryan McgeeDirector
Tim NestorDirector
Wes DurhamDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$142,138
Program Service Revenue
$150,452
Investment Income
$0
Other Revenue
$396
All Other Contributions
$142,138
Change in Net Assets
$1,667
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$214,651
Salaries, Compensation, and Employee Benefits$76,668
Total Fundraising Expense$30,364
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Occupancy$66,394$5,651$5,651$77,696
Current Officers, Directors, Trustees, and Key Employees$32,500$16,250$16,250$65,000
Office Expenses$10,692$291$291$11,274
Other Employee Benefits$3,347$1,674$1,674$6,695
Fees for Services Accounting$3,250$1,625$1,625$6,500
Information Technology$3,111$1,555$1,555$6,221
Payroll Taxes$2,487$1,243$1,243$4,973
Advertising$3,039$416$416$3,871
Insurance$2,408$729$729$3,866
Depreciation Depletion$938$469$469$1,876
Travel$1,468--$1,468
Other Expenses$1,266$7,753-$1,266
Fees for Services Other$474$238$238$950
Conferences and Meetings$446$223$223$892
All Other Expenses$575--$575
Total Functional Expenses$222,838$38,117$30,364$291,319
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$396
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“After preparation, the form 990 is reviewed by the officers for any corrections needed and signed off on by the president or treasurer after approval.”

Form 990, Page 6, Part VI, Line 19

“Documents are available for public inspection upon request.”

Filing and Contact Details

Filer

Filer Name
National Sports Media Association
EIN
51-0178824
Phone
3366552976
Address
PO BOX 5394, WINSTONSALEM, NC 27113

Signing Officer

Name
Dave Goren
Title
Executive Director
Phone
7046334275
Signed
2025-05-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dave Goren
Formed
1974
Legal Domicile
Nc
Voting Board Members
16
Independent Board Members
16
Employees
1
Volunteers
50

Preparer

Firm
Brent H Parks CPA Pa
Address
1816 E INNES ST STE 101, SALISBURY, NC 28146-6027
Preparer
Alexander Palumbo
Phone
7046338700
Supplemental Narrative

Additional Explanations

FORM 990 - ORGANIZATION'S MISSION

“The organization honors, preserves and celebrates the diverse legacy of sports media and seeks to develop educational opportunities for those who are interested in pursuing a career in sports media through networking, interning, mentoring and scholarship programs.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherExpensesGrp/Desc2PAYPAL & BANK FEES
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HONORS, PRESERVES AND CELEBRATES THE DIVERSE LEGACY OF SPORTS MEDIA AND SEEKS TO DEVELOP EDUCATIONAL OPPORTUNITIES FOR THOSE WHO ARE INTERESTED IN PURSUING A CAREER IN SPORTS MEDIA THROUGH NETWORKING, INTERNING, MENTORING AND SCHOLARSHIP PROGRAMS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1AFTER PREPARATION, THE FORM 990 IS REVIEWED BY THE OFFICERS FOR ANY CORRECTIONS NEEDED AND SIGNED OFF ON BY THE PRESIDENT OR TREASURER AFTER APPROVAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2DOCUMENTS ARE AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990 - ORGANIZATION'S MISSION
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
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