Civic Intelligence

Hollywood Historic Trust

EIN 51-0164000 • 501(c)3 • Hollywood, CA

Profile

Tourist services, hollywood, ca.

6255 Sunset Blvd Suite 150Hollywood, CA 90028

aol.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

19th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

78th percentile

26%

Higher net margin than 78% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

73rd percentile

$116,769

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 5.2% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

83rd percentile

27%

Faster asset growth than 83% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

65th percentile

18%

Faster revenue growth than 65% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets19th percentile

Assets

Up

$2,826,162

Up $594,097 (+27%) from 2023

Liabilities

Flat

$0

Flat from 2023

Net Assets

Up

$2,826,162

Up $594,097 (+27%) from 2023

Operations
Liabilities / Revenue20th percentileNet Margin78th percentile

Revenue

Up

$2,254,079

Up $345,058 (+18%) from 2023

Expenses

Down

$1,659,981

Down $20,833 (-1.2%) from 2023

Net Income

Up

$594,098

Up $365,891 (+160%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth83rd percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2011: $1,538,845Liabilities 2011: $0Net Assets 2011: $1,538,8452011Assets 2012: $1,720,488Liabilities 2012: $0Net Assets 2012: $1,720,4882012Assets 2013: $1,365,627Liabilities 2013: $0Net Assets 2013: $1,365,6272013Assets 2014: $630,776Liabilities 2014: $0Net Assets 2014: $630,7762014Assets 2015: $63,668Liabilities 2015: $0Net Assets 2015: $63,6682015Assets 2016: $342,767Liabilities 2016: $0Net Assets 2016: $342,7672016Assets 2017: $670,528Liabilities 2017: $0Net Assets 2017: $670,5282017Assets 2018: $1,149,783Liabilities 2018: $0Net Assets 2018: $1,149,7832018Assets 2019: $1,817,831Liabilities 2019: $0Net Assets 2019: $1,817,8312019Assets 2020: $1,527,918Liabilities 2020: $0Net Assets 2020: $1,527,9182020Assets 2021: $1,560,398Liabilities 2021: $0Net Assets 2021: $1,560,3982021Assets 2022: $2,003,858Liabilities 2022: $0Net Assets 2022: $2,003,8582022Assets 2023: $2,232,065Liabilities 2023: $0Net Assets 2023: $2,232,0652023Assets 2024: $2,826,162Liabilities 2024: $0Net Assets 2024: $2,826,1622024

Highlighted filing

2024

Assets$2,826,162
Liabilities$0
Net Assets$2,826,162
Open 2024 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $719,904Expenses 2011: $581,508Net Income 2011: $138,3962011Revenue 2012: $983,303Expenses 2012: $801,660Net Income 2012: $181,6432012Revenue 2013: $845,891Expenses 2013: $1,200,752Net Income 2013: -$354,8612013Revenue 2014: $691,566Expenses 2014: $1,426,417Net Income 2014: -$734,8512014Revenue 2015: $1,174,246Expenses 2015: $1,741,354Net Income 2015: -$567,1082015Revenue 2016: $941,770Expenses 2016: $662,671Net Income 2016: $279,0992016Revenue 2017: $857,798Expenses 2017: $530,037Net Income 2017: $327,7612017Revenue 2018: $1,242,713Expenses 2018: $763,457Net Income 2018: $479,2562018Revenue 2019: $1,408,262Expenses 2019: $740,214Net Income 2019: $668,0482019Revenue 2020: $834,050Expenses 2020: $1,123,963Net Income 2020: -$289,9132020Revenue 2021: $901,544Expenses 2021: $869,064Net Income 2021: $32,4802021Revenue 2022: $1,310,274Expenses 2022: $866,814Net Income 2022: $443,4602022Revenue 2023: $1,909,021Expenses 2023: $1,680,814Net Income 2023: $228,2072023Revenue 2024: $2,254,079Expenses 2024: $1,659,981Net Income 2024: $594,0982024

Highlighted filing

2024

Revenue$2,254,079
Expenses$1,659,981
Net Income$594,098
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$2,826,162
Liabilities
$0
Net assets
$2,826,162
Revenue
$2,254,079
Expenses
$1,659,981
Net income
$594,098
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.83$0.00$2.83$2.25$1.66$0.59
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.23$0.00$2.23$1.91$1.68$0.23
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.00$0.00$2.00$1.31$0.87$0.44
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.56$0.00$1.56$0.90$0.87$0.03
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.53$0.00$1.53$0.83$1.12$0.29
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.82$0.00$1.82$1.41$0.74$0.67
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.15$0.00$1.15$1.24$0.76$0.48
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.67$0.00$0.67$0.86$0.53$0.33
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.34$0.00$0.34$0.94$0.66$0.28
2015Detailed filing. Detailed filing data is available for this year.$0.06$0.00$0.06$1.17$1.74$0.57
2014Detailed filing. Detailed filing data is available for this year.$0.63$0.00$0.63$0.69$1.43$0.73
2013Detailed filing. Detailed filing data is available for this year.$1.37$0.00$1.37$0.85$1.20$0.35
2012Summary only. Only limited summary data is available for this year.$1.72$0.00$1.72$0.98$0.80$0.18
2011Summary only. Only limited summary data is available for this year.$1.54$0.00$1.54$0.72$0.58$0.14
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 9, 2025
Return Version
2024v5.2
Gross Receipts
$2,254,079
Mission and Program Overview

Mission

Tourist services, hollywood, ca.

The trust grants and maintains the stars on the "hollywood walk of fame", and preserves and promotes the history of hollywood.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,203,007$1,748,451▲ $545,444
Savings and Temporary Cash Investments$1,029,058$1,077,711▲ $48,653
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$2,232,065$2,826,162▲ $594,097
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,232,065$2,826,162▲ $594,097
Total Net Assets Fund Balance$2,232,065$2,826,162▲ $594,097
Total Liabilities and Net Assets / Fund Balance$2,232,065$2,826,162▲ $594,097
Compensation and Service Providers
Top Officer Pay73rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Jackie LugoExecutive DirectorFT$116,769$116,769

Board Members and Trustees

NameTitle
Leron GublerChairman
Anais GonzalezBoard Member
Eva BitarBoard Member
Joe MarianiBoard Member
Lupita Sanchez CornejoBoard Member
Mairead LawrensonBoard Member
Maired LaurensonBoard Member
Vin DibonaBoard Member
Ed MurphySecretary
Jeff LoebTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Ampersand Contract Signing GroupArch & Env Signage3400 N SAN FERNANDO RD, Los Angeles, CA 90065$216,226
Revenue and Support

Revenue Composition

Contributions and Grants
$2,202,095
Program Service Revenue
$0
Investment Income
$51,984
Other Revenue
$0
All Other Contributions
$2,202,095
Change in Net Assets
$594,098
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,534,167
Salaries, Compensation, and Employee Benefits$125,814
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages-$116,769-$116,769
Other Expenses$17,520--$17,520
Occupancy-$11,399-$11,399
Insurance-$10,359-$10,359
Fees for Services Accounting-$9,599-$9,599
Payroll Taxes-$9,045-$9,045
Office Expenses-$8,129-$8,129
Fees for Services Legal-$6,000-$6,000
All Other Expenses$1,935--$1,935
Total Functional Expenses$1,488,681$171,300$0$1,659,981
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
Yes

Governance Explanations

Form 990, Part VI, Section A, Line 3

“Effective september 1, 2024 ms. Lily weiner, dba alias media, was officially contracted to provide consulting services. These services include financial management, board management, marketing strategy, and operational support.”

Form 990, Part VI, Section B, Line 11B

“The executive director compiles the information required to complete form 990. The executive director reviews the information before it is sent to the cpa to complete the form 990. The cpa sends a draft which is reviewed by the executive director. The draft forms are forwarded to the board treasurer for review and approval. The treasurer provides a copy of the forms to all board members, then reviews the forms for completeness and accuracy and gives the accounting firm his approval. The treasurer signs the approved form 990 before it is efiled with the irs by the cpa.”

Form 990, Part VI, Section C, Line 19

“All documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Hollywood Historic Trust
EIN
51-0164000
Phone
9782577837
Address
6255 SUNSET BLVD SUITE 150, HOLLYWOOD, CA 90028

Signing Officer

Name
Jeff Loeb
Title
Treasurer
Signed
2025-07-09
Discuss with paid preparer
Yes

Organization Details

Formed
1978
Legal Domicile
CA
Voting Board Members
10
Independent Board Members
10
Employees
1
Volunteers
10

Preparer

Firm
Gtl Llp
Address
15315 Magnolia Blvd Suite 110, Sherman Oaks, CA 91403
Preparer
Fabio Vasco
Phone
8185090066
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“ROUNDING = -$1”

Form 990, Part I, Line 6

“See list of officers and directors”

Form 990, Part III, Line 4D-All Other Accomplishment

“Service tourists visiting hollywood, ca.”

Raw XML AppendixShowing 400 of 429 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsReceivableGrp/EOYAmt00
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IRS990/AdvertisingGrp/TotalAmt00
IRS990/AllOtherContributionsAmt02202095
IRS990/AllOtherExpensesGrp/ProgramServicesAmt01935
IRS990/AllOtherExpensesGrp/TotalAmt01935
IRS990/BackupWthldComplianceInd0true
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0LILY WEINER
IRS990/BooksInCareOfDetail/PhoneNum09782577837
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt06255 SUNSET BLVD SUITE 150
IRS990/BooksInCareOfDetail/USAddress/CityNm0HOLLYWOOD
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd090028
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IRS990/CntrctRcvdGreaterThan100KCnt01
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IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/ContractorCompensationGrp/CompensationAmt0216226
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt03400 N SAN FERNANDO RD
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IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0AMPERSAND CONTRACT SIGNING GROUP
IRS990/ContractorCompensationGrp/ServicesDesc0ARCH & ENV SIGNAGE
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt02202095
IRS990/CYGrantsAndSimilarPaidAmt00
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IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt00
IRS990/CYRevenuesLessExpensesAmt0594098
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IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt02254079
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DelegationOfMgmtDutiesInd0true
IRS990/DepreciationDepletionGrp/TotalAmt00
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IRS990/DescribedInSection501c3Ind0true
IRS990/DisregardedEntityInd0false
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IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt01
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/EngagedInExcessBenefitTransInd0false
IRS990/ExpenseAmt01488681
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IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt09599
IRS990/FeesForServicesAccountingGrp/TotalAmt09599
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt06000
IRS990/FeesForServicesLegalGrp/TotalAmt06000
IRS990/FeesForServicesLobbyingGrp/TotalAmt00
IRS990/FeesForServicesManagementGrp/TotalAmt00
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IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
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IRS990/ForeignOfficeInd0false
IRS990/Form1098CFiledInd0false
IRS990/Form8282FiledCnt00
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IRS990/Form8899Filedind0false
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IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt5Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt6Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt7Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt8Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt9Board Member
IRS990/Form990PartVIISectionAGrp/TitleTxt10Board Member
IRS990/Form990ProvidedToGvrnBodyInd0false
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IRS990/MissionDesc0THE TRUST GRANTS AND MAINTAINS THE STARS ON THE "HOLLYWOOD WALK OF FAME", AND PRESERVES AND PROMOTES THE HISTORY OF HOLLYWOOD.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EFFECTIVE SEPTEMBER 1, 2024 MS. LILY WEINER, DBA ALIAS MEDIA, WAS OFFICIALLY CONTRACTED TO PROVIDE CONSULTING SERVICES. THESE SERVICES INCLUDE FINANCIAL MANAGEMENT, BOARD MANAGEMENT, MARKETING STRATEGY, AND OPERATIONAL SUPPORT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE EXECUTIVE DIRECTOR COMPILES THE INFORMATION REQUIRED TO COMPLETE FORM 990. THE EXECUTIVE DIRECTOR REVIEWS THE INFORMATION BEFORE IT IS SENT TO THE CPA TO COMPLETE THE FORM 990. THE CPA SENDS A DRAFT WHICH IS REVIEWED BY THE EXECUTIVE DIRECTOR. THE DRAFT FORMS ARE FORWARDED TO THE BOARD TREASURER FOR REVIEW AND APPROVAL. THE TREASURER PROVIDES A COPY OF THE FORMS TO ALL BOARD MEMBERS, THEN REVIEWS THE FORMS FOR COMPLETENESS AND ACCURACY AND GIVES THE ACCOUNTING FIRM HIS APPROVAL. THE TREASURER SIGNS THE APPROVED FORM 990 BEFORE IT IS EFILED WITH THE IRS BY THE CPA.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ALL DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ROUNDING = -$1
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4SEE LIST OF OFFICERS AND DIRECTORS
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5SERVICE TOURISTS VISITING HOLLYWOOD, CA.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
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IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990, Part III, Line 4d-All Other Accomplishment
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