Civic Intelligence

Wichita Convention & Tourism Bureau Inc

EIN 48-0912280 • 501(c)6 • Wichita, KS

Profile

Our mission is to grow the travel and tourism economy of wichita.

515 S Main Ste 115Wichita, KS 67202

www.visitwichita.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

68th percentile

0.35x

Higher debt load relative to assets than 68% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

43rd percentile

0.24x

Higher debt load relative to revenue than 43% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Net Margin

21st percentile

-3.8%

Higher net margin than 21% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

68th percentile

$358,250

Higher top officer pay than 68% of similar nonprofits.

Top officer pay equals 4.9% of source-year revenue.

501(c)6 • $5M-$10M nonprofits • Source year 2024

Asset Growth

75th percentile

13%

Faster asset growth than 75% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

38th percentile

2.9%

Faster revenue growth than 38% of similar nonprofits.

501(c)6 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Assets

Up

$4,974,595

Up $568,912 (+13%) from 2023

Liabilities

Up

$1,743,369

Up $817,067 (+88%) from 2023

Net Assets

Down

$3,231,226

Down $248,155 (-7.1%) from 2023

Revenue

Up

$7,324,950

Up $207,995 (+2.9%) from 2023

Expenses

Up

$7,605,849

Up $405,187 (+5.6%) from 2023

Net Income

Down

-$280,899

Down $197,192 (-236%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$6.0M$4.0M$2.0M$0Assets 2010: $1,331,911Liabilities 2010: $106,130Net Assets 2010: $1,225,7812010Assets 2011: $1,354,041Liabilities 2011: $118,442Net Assets 2011: $1,235,5992011Assets 2012: $1,435,803Liabilities 2012: $252,276Net Assets 2012: $1,183,5272012Assets 2013: $1,160,746Liabilities 2013: $110,480Net Assets 2013: $1,050,2662013Assets 2014: $1,242,120Liabilities 2014: $127,607Net Assets 2014: $1,114,5132014Assets 2015: $1,697,466Liabilities 2015: $210,992Net Assets 2015: $1,486,4742015Assets 2016: $1,964,647Liabilities 2016: $199,918Net Assets 2016: $1,764,7292016Assets 2017: $2,081,580Liabilities 2017: $190,414Net Assets 2017: $1,891,1662017Assets 2018: $2,390,654Liabilities 2018: $187,744Net Assets 2018: $2,202,9102018Assets 2019: $3,033,961Liabilities 2019: $398,337Net Assets 2019: $2,635,6242019Assets 2020: $3,843,677Liabilities 2020: $143,275Net Assets 2020: $3,700,4022020Assets 2021: $3,697,930Liabilities 2021: $250,606Net Assets 2021: $3,447,3242021Assets 2022: $4,338,174Liabilities 2022: $835,835Net Assets 2022: $3,502,3392022Assets 2023: $4,405,683Liabilities 2023: $926,302Net Assets 2023: $3,479,3812023Assets 2024: $4,974,595Liabilities 2024: $1,743,369Net Assets 2024: $3,231,2262024

Highlighted filing

2024

Assets$4,974,595
Liabilities$1,743,369
Net Assets$3,231,226

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $2,526,6882010Expenses 2011: $2,571,9682011Expenses 2012: $2,722,5362012Revenue 2013: $2,741,685Expenses 2013: $2,857,102Net Income 2013: -$115,4172013Revenue 2014: $2,819,653Expenses 2014: $2,773,070Net Income 2014: $46,5832014Revenue 2015: $5,479,436Expenses 2015: $5,091,262Net Income 2015: $388,1742015Revenue 2016: $5,881,121Expenses 2016: $5,617,678Net Income 2016: $263,4432016Revenue 2017: $5,804,497Expenses 2017: $5,730,809Net Income 2017: $73,6882017Revenue 2018: $6,404,733Expenses 2018: $6,038,261Net Income 2018: $366,4722018Revenue 2019: $6,218,828Expenses 2019: $5,870,827Net Income 2019: $348,0012019Revenue 2020: $4,148,592Expenses 2020: $3,145,239Net Income 2020: $1,003,3532020Revenue 2021: $5,439,635Expenses 2021: $5,721,551Net Income 2021: -$281,9162021Revenue 2022: $6,476,152Expenses 2022: $6,280,537Net Income 2022: $195,6152022Revenue 2023: $7,116,955Expenses 2023: $7,200,662Net Income 2023: -$83,7072023Revenue 2024: $7,324,950Expenses 2024: $7,605,849Net Income 2024: -$280,8992024

Highlighted filing

2024

Revenue$7,324,950
Expenses$7,605,849
Net Income-$280,899

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.97$1.74$3.23$7.32$7.61$0.28
2023Detailed filing. Detailed filing data is available for this year.$4.41$0.93$3.48$7.12$7.20$0.08
2022Detailed filing. Detailed filing data is available for this year.$4.34$0.84$3.50$6.48$6.28$0.20
2021Detailed filing. Detailed filing data is available for this year.$3.70$0.25$3.45$5.44$5.72$0.28
2020Detailed filing. Detailed filing data is available for this year.$3.84$0.14$3.70$4.15$3.15$1.00
2019Detailed filing. Detailed filing data is available for this year.$3.03$0.40$2.64$6.22$5.87$0.35
2018Detailed filing. Detailed filing data is available for this year.$2.39$0.19$2.20$6.40$6.04$0.37
2017Detailed filing. Detailed filing data is available for this year.$2.08$0.19$1.89$5.80$5.73$0.07
2016Detailed filing. Detailed filing data is available for this year.$1.96$0.20$1.76$5.88$5.62$0.26
2015Detailed filing. Detailed filing data is available for this year.$1.70$0.21$1.49$5.48$5.09$0.39
2014Detailed filing. Detailed filing data is available for this year.$1.24$0.13$1.11$2.82$2.77$0.05
2013Detailed filing. Detailed filing data is available for this year.$1.16$0.11$1.05$2.74$2.86$0.12
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.44$0.25$1.18$2.72
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.35$0.12$1.24$2.57
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.33$0.11$1.23$2.53
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 24, 2025
Return Version
2024v5.1
Gross Receipts
$7,324,950
Mission and Program Overview

Mission

Our mission is to market the greater wichita area as a destination, thereby enhancing the economic development of the city, county, region and state.

Our mission is to grow the travel and tourism economy of wichita.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,068,147$1,134,003▲ $65,856
Savings and Temporary Cash Investments$2,513,826$1,049,001▼ $1,464,825
Cash and Non-Interest-Bearing Accounts$289,129$615,391▲ $326,262
Accounts Receivable$170,637$570,035▲ $399,398
Prepaid Expenses and Deferred Charges$52,789$239,276▲ $186,487
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0--
Investments Program Related$0--
Land, Buildings, and Equipment, Net$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$4,405,683$4,974,595▲ $568,912
Other Assets Total$311,155$1,366,889▲ $1,055,734
Liabilities
Other Liabilities$311,155$1,366,889▲ $1,055,734
Accounts Payable and Accrued Expenses$489,626$355,403▼ $134,223
Deferred Revenue$125,521$21,077▼ $104,444
Total Liabilities$926,302$1,743,369▲ $817,067
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,479,381$3,231,226▼ $248,155
Total Net Assets Fund Balance$3,479,381$3,231,226▼ $248,155
Total Liabilities and Net Assets / Fund Balance$4,405,683$4,974,595▲ $568,912

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$0$95,061$95,061
Other Assets Org$1,366,889--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Susan SantoPresident and CEOFT$265,099$93,151$358,250
Stacy NelsonSVP of Finance/administrationFT$119,084$45,772$164,856
Josh HowellVP of Sports DevelopmentFT$105,605$35,806$141,411

Board Members and Trustees

NameTitle
Michelle Ruffin-steinDirector/chair
Mike NollerDirector/immediate Past Chair
Terry NewmanDirector/vice Chair
Adam SmithDirector
Ben HuttonDirector
Chris RuffinDirector
Denise ShermanDirector
Jay MillerDirector
John HaleDirector
John RolfeDirector
Katie GroverDirector
Lavonta WilliamsDirector
Mark MichalskiDirector
Mary Beth JarvisDirector
Matt FoutsDirector
Ronn McmahonDirector
Scott NewlandDirector
Shelly Coleman-martinsDirector
Tymber LeeDirector
Aj BoleskiDirector/secretary
Scott RagatzDirector/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Datafy LLCAnalytics Dashboard & Digital Media Agency5974 Fashion Point Dr Ste 200, Ste 250, South Ogden, UT 84403$1,038,234
Teammedia Advertising LLCTelevision advertising2326 N Castle Rock Ct, Wichita, KS 67228$845,660
Tarsus Connect LLCTradeshow registration and promotion15 Technology Pkwy S, Norcross, GA 30092$220,000
SmgArena rental for events500 E Waterman, Wichita, KS 67202$120,493
Revenue and Support

Revenue Composition

Contributions and Grants
$142,891
Program Service Revenue
$7,128,141
Investment Income
$45,878
Other Revenue
$8,040
Change in Net Assets
$-280,899

Audited Revenue Reconciliation

Revenue per Audited Statements
$7,324,950
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$98,601
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$7,423,551
Total Revenue per Form 990
$7,324,950
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$5,503,635
Salaries, Compensation, and Employee Benefits$2,102,214
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$3,228,088
Other Salaries and Wages---$1,387,680
Current Officers, Directors, Trustees, and Key Employees---$358,250
Occupancy---$206,868
Other Employee Benefits---$151,129
All Other Expenses---$135,567
Office Expenses---$134,011
Payroll Taxes---$117,010
Information Technology---$102,662
Pension Plan Contributions---$88,145
Other Expenses---$62,141
Fees for Services Accounting---$35,182
Conferences and Meetings---$31,744
Fees for Services Other---$19,349
Insurance---$18,200
Travel---$11,167
Fees for Services Management---$7,800
Fees for Services Legal---$6,285
Total Functional Expenses$0$0$0$7,605,849

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$7,671,706
Expenses per Audited Statements$7,605,849
Total Expenses per Form 990$7,605,849
Expenses Not Reported on Form 990$65,857
Expenses Not Reported on Financial Statements$0
Other Expense Adjustments$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
-Terry Newman's spouse owns 50% of Teammedia Advertising, which buys TV ads for Visit Wichita.Commission on Television AdvertisingNo$126,849

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal Income Taxes$1,366,889
Rou Asset Lease Liability-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 1A Delegate broad authority to A committee

The board has established an executive committee which has authority to act on all matters on behalf of the company until the next subsequent board meeting. The executive committee is comprised of members of the board.

Form 990, Part VI, Line 6 Classes of members or stockholders

There are two membership classes. 1) general membership - any person, firm, association, business, corporation, partnership, or estate having an interest in the purposes of the bureau is qualified to apply for general membership. 2) governing membership - governing members are the directors of the corporation.

Form 990, Part VI, Line 11B Review of form 990 by governing body

An independent accounting firm prepares the form 990. A detailed review of the form 990 is then performed by the sr vp of finance and administration. Any questions or concerns are addressed and any necessary changes are made. A final draft of the 990 with all required schedules is then provided to the full board of directors via email for review prior to filing with the irs.

Form 990, Part VI, Line 12C Conflict of interest policy

The board of directors, officers and management employees are required to complete a conflict of interest disclosure form each year. Any potential conflicts within the organization are reviewed by the executive committee of the board of directors. If a conflict is discovered, any restrictions would be imposed by the executive committee of the board of directors on a case by case basis with the main concern being the welfare of visit wichita and the advancement of its purpose.

Form 990, Part VI, Line 15A Process to establish compensation of top management official

The executive committee of the board of directors reviews the CEO's compensation annually, and any pay increase must be reviewed and approved by the executive committee. They periodically use an independent compensation consultant. The independent compensation consultant was last engaged in 2022.

Form 990, Part VI, Line 19 Required documents available to the public

The organization's governing documents, conflict of interest policy and financial statements are available upon request.

Form 990, Part VIII, Line 11D Other Miscellaneous Revenue

- Total Revenue: 8040, Related or Exempt Function Revenue: , Unrelated Business Revenue: , Revenue Excluded from Tax Under Sections 512, 513, or 514: 8040;

Filing and Contact Details

Filer

Filer Name
Wichita Convention & Tourism Bureau Inc
EIN
48-0912280
Phone
3162652800
Address
515 S MAIN STE 115, WICHITA, KS 67202
Doing Business As
Visit Wichita

Signing Officer

Name
Susan Santo
Title
President and CEO
Signed
2025-10-24
Discuss with paid preparer
Yes

Organization Details

Formed
1980
Legal Domicile
Ks
Voting Board Members
19
Independent Board Members
18
Employees
29
Volunteers
76

Preparer

Firm
Forvis Mazars LLP
Address
1551 N Waterfront Pkwy Ste 300, Wichita, KS 67206-6601
Preparer
Kevin Ensminger
Phone
3162652811
Supplemental Narrative

Financial Statement Notes

Schedule D, Part X, Line 2 LIABILITY FOR UNCERTAIN TAX POSITIONS

Management has evaluated their income tax positions under the guidance included in asc 740. Based on their review, management has not identified any material uncertain tax positions to be recorded or disclosed in the financial statements.

Raw XML AppendixShowing 400 of 629 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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